Skip to content

Fujifilm Black Friday: Buy X-H2/S and Get Free FT-XH Vertical Grip and 325GB CFexpress TypeB Card (save $1,210)

Black Friday USA Deals

Buy a Fujifilm X-H2 body or with XF16-80 kit or Fujifilm X-H2S body and get a free FT-XH vertical grip and Delkin Devices Black CFexpress Type B 325G card.

Total saving of $1,210. Ends December 1.

Make sure the deal runs at your official Fujifilm retailer. If for example the CFexpress card is out of stock they might bundle it with another item and the savings could be different.

For example, Amazon has the deal available, Adorama has the deal too, but BHphoto at the moment only with grip.

More Fujifilm USA Deals

Cameras

Zoom Lenses

Prime Lenses

New Courses and eBooks

Sirui 40mm T1.8 AF Anamorphic Lens

Third Party Lenses & Adapters

Peak Design

Peak Design has just launched its Black Friday sale with 20% discount on almost everything they offer directly at Peak Design store.

Other Black Friday Deals

FieldMade

Black Friday Pages

SmallRig Deals

Software deals:

Third party accessories:

  • 25% off on LLano chargers at Amazon.
  • 15% off on the ZHIYUN CINEPEER Weebill 3E at Amazon.
  • Save big on Neewer accessories at Amazon.

SD and CFexpress cards:

Storage deals:

  • 15% off on the WD 20TB Elements Desktop External Hard Drive at Amazon and BHphoto.
  • 39% off on the Crucial X10 Pro 1TB Portable SSD sold by Amazon and BHphoto.
  • 47% off on the SAMSUNG T7 Shield 2TB Portable SSD sold by Amazon and BHphoto.
  • 29% off on the SanDisk 8TB Desk Drive SSD at Amazon and BHphoto.
  • 36% off on the SanDisk 4TB Extreme Portable SSD at Amazon and BHphoto.
  • 20% off on the LaCie Rugged Mini 2TB External Hard Drive at Amazon and BHphoto.

Fujifilm Europe Deals

** CLICK HERE to Read the Rest of the Article **

Fujifilm’s Improved Autofocus Tested: “I Fell in Love with the X-H2S again and Will Not Sell it Anymore”

Fujifilm’s Autofocus Firmware

Fujifilm just released the new firmware for the Fujifilm X-H2, X-H2S and GFX100II. You can read all details here (it did bring also completely new features).

So how does it work?

I will share a few videos on FujiRumors.

First impressions: definitely improved. I’d say enough to end months of sh*tstorm, although we know Fujifilm is the most hated brand, so there will always be those, who’ll attack it no matter what.

Also, people who cirtizied Fujifilm (and whose critics I shared on FR), now say it’s way better and one guy even had the X-H2S listed for sale to buy Sony, but now removed his sale offer and will keep the X-H2S as he says he fell in love with the X-H2S again.

Video 1

The video below shot on GFX100II with latest firmware in low light video AF tracking.

The guy walks around in a huge room, turns around, moves freely and the film guy follows him handhelding the GFX100II. Very low light often.

  • the guy filming says: “It’s not missing. It’s literally on you the whole time. It’s dark and it has not missed

Video 2

** CLICK HERE to Read the Rest of the Article **

Fujifilm China Says Reala Ace Firmware for X-T5, X-H2, X-H2S and X-S20 is Coming in August

During the presentation of the Fujifilm X-T50 launch event, Fujifilm China has displayed the slide you can see above.

It says that Reala Ace will come in August 2024.

Film Simulation Articles

via Weibo

Fujifilm Says Bug Fix Firmware for X-T5(and X-H2/S) Should Come in July

A FR-reader contacted the Fujifilm support asking about the buggy firmware for his Fujifilm X-T5.

The reply he got is that if he sends his Fujifilm X-T5 in for support, they will install the older firmware on it.

But the Fujifilm support has also received the information that the next update will be released in July.

Now, this is for the X-T5. But considering that the X-H2 and X-H2S have the same issue, I guess that’s valid also for those cameras.

While I am happy to read that Fujifilm is aware of the issue and working on it, I hope they can release it earlier than July. Or at least make the older firmware available for everyone for download.

Latest Firmware Introduces Autofocus Bug to Fujifilm X-T5, X-H2 and X-H2S – Annoying but Easily Fixable

Autofocus Bug

In the past few weeks videos showing the bad tracking AF of Fujifilm cameras surfaced all over the web. And sometimes they come with catchy and clickbaity headlines that might grab attention, but in my opinion do not accurately represent what is going on.

So let’s talk about it in FujiRumors style: boring dry and sober ;).

The reported issues are:

  • when you are in continuous autofocus (not single autofocus) and you have set the camera to face/eye detection, the camera will track the closest thing it finds within the face detection frame and not the eye
  • when you do AF tracking, you get a low hit rate

The headlines that followed were like “Fujifilm AF is a joke” and “this suck” and what not.

But I believe that’s a way too general statement and does not represent the truth. Here is why.

The AF Truth

I have tested it on my X-T5. And yes. The issues are there.

But from here to say “Fuji AF sucks” is just maybe not the most accurate way to describe the issue.

Because the thing is: the issues appeared after the last firmware updates!

So a better headline would be “latest firmware introduces autofocus bugs“.

And also: the issue does not affect all cameras. Probably only X-H2, X-H2S and X-T5.

I have tried to duplicate the issues my X-T5 has with the latest firmware also on my X-E3 and GFX100S, but the X-E3/GFX100S have not the issue at all, and also the Fujifilm X-S20 has not this problem.

So the true realistic headline should be:

latest firmware updates introduce autofocus bugs to a limited number of Fujifilm cameras“.

But who’d click something with a headline like that, right? ;)

Easy to Fix

All this means just one thing: if Fujifilm is aware of it (and they should be aware of it at least now that we talk about it on FujiRumors), then there should be an easy and quick firmware fix.

An emergency solution could be to offer the previous firmware for download, get the new one right, and once fixed, offer the new firmware for download again.

Thanks for Reporting, but

Don’t get me wrong: if there is an issue, it is great that people on YouTube report about it.

But maybe, in future, try to resist the temptation of clickbait and give a more sober and complete view on the issue.

Because these videos will stay online forever. And once Fujifilm addresses the issue, those older videos that don’t clarify the AF was working much better before and that the problem is limited to the latest firmware will remain online, misleading viewers into thinking that Fuji AF is always bad and there is nothing to do about it.

Also: please do not call out other guys and say they are paid shills if in their past reviews they said the tracking works just fine. They made those statements before the latest firmware update.

Final Word of Fujifilm AF Truth

Final word: besides the bug we have now I also want to say clearly that I believe that, when at its best (hence, not with broken firmware), the Fujifilm AF is not yet on par with the best in class (Sony and Canon).

So I am not saying all is perfect. Fujifilm has to keep working hard to go that little extra step and make its AF just as good if not better than what we get on Sony and Canon cameras.

But from here to say that Fujifilm lags behind 10+ year old cameras in terms of autofocus might be great for views, but it is not true. Bugs can happen, sadly. It happened this time apparently. And I hope Fujifilm is working on a fixing it as soon as possible.

But also in this case: every day the fix is not released, is a day too much. Hurry up Fujifilm!

FujiRumors Independence

And to the guys telling me I ignore such reports because I am paid by Fujifilm: well, here I am, reporting about it.

And not only I report about it, but also tested it on my own cameras and try to give you a more complete report about on which additional cameras might be affected and which ones not.

Look guys: in all these years of blogging about Fujifilm I have received zero money from Fujifilm, zero freebies, zero discounts, zero invitations to events, zero gear rented, zero nothing.

I am 100% free to say what I want and Fujifilm has no power over this blog.

And since I pay full price for my precious gear, I want it to work perfectly. And if there is a potential flaw, I have no problems to report about it, because I want Fujifilm to fix it and my expensive gear to work at its best possible performance.

I am not a Fujifilm employee. I am just like you, a guy shooting with Fujifilm cameras. And I want my X-T5 autofocus to work better than my GFX100S and X-E3, because that is what it is supposed to do.

Videos

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T4, X-H2 and GFX100II Extended Spectrum Infrared Cameras Appear Inside Official Fujifilm XApp

You might remember how back in 2023, BHphoto shortly listed a Fujifilm X-T4 extended spectrum on their website.

BHphoto later on removed the X-T4 IR saying it is now discontinued.

But now the whole story gets another twist.

A fellow FR-reader looked at the files of the latest Fujifilm XApp and hidden somewhere between the myriad of folders he found the following three cameras listed:

  • Fujifilm X-T4 Extended Spectrum
  • Fujifilm X-H2 Extended Spectrum
  • Fujifilm GFX100 II IR

So, why is Fujifilm putting these cameras inside their Fujifilm XApp? Are they maybe soon going to release special IR versions of them?

It would not be the first time, as we already got the Fujifilm X-T1 IR version once.

I think it would be great idea to breath new life into the Fujifilm X-T4 by launching a dedicated IR camera.

Major Firmware Updates for Fujifilm X-T5, X-H2, X-S20 and X100VI Released with Autofocus Boost and More

At the last X Summit in February, Fujifilm promised substantial Kaizen firmware love for several cameras to come between spring and summer.

Now, after the GFX100II and X-H2S also the Fujifilm X-T5, X-H2, X-S20 and X100VI got their updates.

To see what else will come for which cameras in the near future, check out the dedicated article here.

Firmware Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm Announces Major Kaizen Firmware Updates for X-T5, X-H2, X-H2S, X-S20 – Here are All the Details

Pre-Orders

Kaizen Firmware Updates

At the Fujifilm X Summit, Fujifilm has announced the release of major firmware updates for 5th generation gear.

Down below I will list all the details for each camera:

** CLICK HERE to Read the Rest of the Article **

The Latest X Series Reviews: Sigma 10-18mmF2.8, Fujinon XF8mmF3.5, Fujifilm X-S20, X-H2, X-H2S, X-T5

In this roundup we are going to cover lots of reviews focusing on the most recent X series gear.

So we will cover:

Lenses:

Cameras:

The Roundup

** CLICK HERE to Read the Rest of the Article **

X-T5, X-H2, X-H2S Autofocus Improvement :: New X100V Rumors :: This is the Next Fujinon XF Lens :: Nikon Zf vs Fujifilm X :: Top 10 September Articles

Here are the top 10 most read articles for September.

  1. Nikon Zf: Well Done Nikon, Retro is the “Innovation” that Will Boost Your Sales, but…
  2. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S and X-S20 (includes AF improvements)
  3. EXCLUSIVE: This is Fujifilm’s Next XF Lens!
  4. RUMOR: Fujifilm X100V Successor Coming with a “New” Lens in Early 2024
  5. Fujifilm to Launch a “Very Small Digital Camera” in September
  6. LEAKED: Fujifilm GFX100 II Price – Surprised?
  7. Live Blog: Fujifilm GFX100 II, GF55mmF1.7, GF Tilt Shift Lenses and More Officially Announced
  8. Sony World Photography Award Winner Tests Fujifilm GFX100II “I was Dubious, but GFX100II is Bridging the Autofocus Gap with Full Frame”
  9. SIRUI Sniper f/1.2 Autofocus Prime Lenses for Fujifilm X Mount Unveiled
  10. Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Lots of rumors shared over at our YouTube channel, mostly brought to you from STUNNING location in the Dolomites!

If you want me to keep going also on YouTube, please subscribe to our YouTube channel.

YouTube does not like it that I post so few videos, and hence does not give my channel proper visibility. But I don’t want to spam you with random videos just to please the algorithm. I want to bring you relevant Fujifilm news and rumors only. Less videos, but with content that matters. And if I can, also from stunning locations you’ll enjoy to see.

Subscribe now here.