Fujifilm GFX: One of 2021 Most Praised Systems Gets a Roundup – GFX100S Adventure Film, GF110/2 vs GF80/1.7, GFX50SII and More

The year is ending, the internet is flooded by “best and worst” articles and videos, and at some point of the ranking the Fujifilm GFX system always comes out on the very top positions.

It happened for example with DPRTV here (who gave tremendous praise to the Fujifilm GFX100S) and with BH Explora here, who ranked both, the GFX100S and the new GFX50SII in the top 10 mirrorless cameras list for 2021.

Now, nobody can predict the future in the long term. So if the GFX system will keep up rising or not remains an open question whose outcome will depend on many things.

But if we look back on how it all started with the GFX system and where the system is now, then we can surely say that Fujifilm has set some solid fundaments on which they could potentially build up something very special.

So, in order to honor the big GFX year that we just had, we celebrate today with a dedicated GFX roundup that you can find below.

GFX Gear Launched in 2021

GFX Roundup

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Black Friday is Over, but the Massive Fujifilm X/GFX Rebates Continue and New Topaz Deals

Black Friday is over, but not for us Fujifilm X and GFX shooters.

The deals are not many, but they are good, some of them really good.

The top 3 deals in my eyes are these ones:

The deals end on December 26, but note that the deal is not available for back orders. So it’s better to get yours as long as the gear is in stock.

Full List of Deals

Also, there is a new 25% discount on all TOPAZ products (Click here).

Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)

Here is what is happening in these days.

Since the announcement of the new Sony A7IV, I am receiving lots of emails and also comments here on FujiRumors, pressing me to share more Fujifilm X-H2 rumors.

So let me say a few quick things:

First: I can share rumors only when I either have them or I have permission to share them. So if anyone out there would like to help me to put fire in the Fujifilm community with some X-H2 rumors, then feel free to contact me either via email at fujirumor@gmail.com or via PM on our social media. Also the rumor box is always there for you. If you use it, feel free to give yourself a nickname.

Second: I can confirm that the Fujifilm X-H2 price tag should not be higher and possibly be even lower than $2,500.

So is this a good price tag or is it too expensive?

Considering that the new Sony A7IV costs $2,500, one might think that the rumored Fujifilm X-H2 pricing is too close to the one of the Sony A7IV.

But here is the thing: the Fujifilm X-H2 can’t be really compared to the Sony A7IV. In fact, as Fujifilm itself proudly announced back at the Fujifilm X summit, the next generation Fujifilm cameras will feature a stacked BSI sensor. And as we know, the Sony A7IV has a non-stacked BSI sensor, basically the same technology we find in the $1,699 Fujifilm X-T4.

So you got the point: the Fujifilm X-H2 should be compared to other stacked sensor cameras, such as the Sony A9II, the Canon R3 and the Sony A1. So let’s do it now:

So you see that the other stacked sensor option out there on the market are at least 2K+ more expensive.

And if you look for 8K in a mirrorless camera, then here are your options:

So also in this case, the Fujifilm X-H2 will be at least $1,500 more affordable than competing 8K cameras.

There is no way around it: the sensor is a very expensive (if not the most expensive) component of a camera. For example, Fujifilm paid $2,000 for the older 50MP sensor in the original GFX50S). So, the smaller the sensor, the more affordable you can make the camera.

And as I wrote in a recent article called “top 10 attacks on Fujifilm that don’t make sense“, you simply can pack more specs for less money in an APS-C camera over a Full Frame camera. And this will be the case also with the Fujifilm X-H2, which offers a stacked sensor at a price full frame can’t not even nearly match.

Now keep all this in mind when, in the survey down below, I ask you what would be the right pricing according to you for the Fujifilm X-H2.

The Fujifilm X-H2 with Stacked sensor should cost...

View Results

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Fujifilm GFX100S and GFX100 Get Blackmagic RAW and New Features Guide for Firmware 1.20/4.10

Earlier today Fujifilm dropped a bunch of firmware updates, some more substantial, some just bug fixes. You can see the full list here.

The biggest changes come for the Fujifilm GFX100S and Fujifilm GFX100, which get Blackmagic RAW support.

This required Fujifilm to update the Owner’s manuals for those two cameras.

But there are firmware updates also for Fujifilm X-T4, X-T3, X-H1, X-T30, X-E4, X-Pro3, X100V, Fujifilm GFX50S and Fujifilm GFX50R. Make sure to check out all the details and download the latest firmware at our dedicated article here.

And even though I am not into video with my Fujifilm GFX100S, I will update my camera anyway, because who knows what Fujifilm fixed with that “fix of minor bugs” phrase. Sometimes they fix major bugs actually.

Don’t ask me why they do it. It’s a great news if Fujifilm fixes a major bug. No need to hide it behind a generic “minor bug fix” phrase.

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LockCircle Cinematic X Cage for the Fujifilm GFX100S

I own the Fujifilm GFX100S and it astonishes me every time with its image quality.

But so far I haven’t shot a single video with it, and quite frankly, I think I never will.

However, that sensor, 70% fuller than full frame, is also astonishing video performer. Philip Bloom for example shot an entire documentary with the original Fujifilm GFX100. Gosh, some of you even mount a GFX camera on a drone for some epic areal footage!

And since the GFX system is flexible enough also for video work, there GFX cages out there, for example from Smallrig.

Now we have a new addition, coming from LockCircle, and it’s made for the Fujifilm GFX100S. You can see some images above and you find the press release, details and links below.

This cage is designed for high end professional medium format cinematography. So if this is your thing, definitely check it out. And since the GFX50SII uses the identical body, I guess it would work on that one too. But I the GFX50SII does not shoot 4K video, so I guess it is not as an attractive video option as the GFX100S.

Press Release

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FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 Now Available

FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 compatible with FUJIFILM GFX50S II is published.

The Fujifilm digital camera control software development kit was launched back in April here.

What is SKD and Camera Compatibility List

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Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors – HUGE ANNOUNCEMENTS!

Fujifilm X Summit – LIVE COVERAGE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above, click the play button).

GFX50SII

  • GFX100S shipped double Fuji’s expectations
  • many are still waiting for GFX100S deliver, Fujifilm increases production and asks people to be a bit more patient
  • photographers say cropping helps also in sport photography. More cinematic image. Great colors
  • GFX50S came in 2017
  • GFX50R, GFX100 and GFX100S followed
  • large format system is gaining more and more attention and interest
  • there is even more potential to make large format, a standard option, for customers
  • GFX50SII announcement
  • GFX50SII has 50MP. Still outstanding resolution and dynamic range
  • pixel size is 5.3, one of largest you can purchase today, for better dynamic range and higher signal to noise ratio
  • massive dynamic range performance
  • more pixel do not mean always more resolution. You have to deliver the light to the pixel
  • Fuji optimized the micro shape to allow that light hits nicely every single pixel
  • 50MP GFX resolution is higher than 50MP full frame resolution
  • large format cameras have good image quality but slow AF. But not with GFX
  • has IBIS. A stable sensor thanks to IBIS also helps to focus faster. Also X Processor 4 helps to focus faster. New AF algorithm
  • shutter shock can have significant impact on image quality, IBIS helps for sharper images
  • 19 film simulations
  • GFX50SII comes with over 100 new features compare to older GFX50 models
  • shipping end of September at $3,999
  • highest performance of large format camera while downsizing drastically
  • large format becomes more affordable
  • more than full frame open for broader audience

GF35-70mmF4.5-5.6

  • portable and respond quickly
  • such lens enhances portability of GFX system
  • 390g
  • image quality has no compromise
  • superb image quality in small size
  • if light needs too much, you get aberration. But GF35-70 delivers light with minimal bending
  • symmetrical lens design to bend light as little as possible.
  • two ED lenses and 1 aspherical
  • size, image quality and 35cm minimum focus distance
  • talk with a photographer about the new GFX. Fast and silent autofocus. Crisp detail with this camera, but at the same time gentle, which is great for portraits
  • $999 lens only and $499 sold in kit (first sold only in kit, lens only follow laters

GF Roadmap

  • GF55mmF1.7: 3D look in combination with large format system
  • GF20-35mm (2022): more information than full frame. Widest angle zoom lens in GF lens family
  • GF Tilt Shift Lens (2023): satisfy more professional

GF Firmware Updates

  • GFX100/S already support 4K and ProRes RAW. To support video makers, more features will come. Blackmagic codec to be support next. And development of adapter for XLR input support (no more need to synch sound when editing). Firmware coming in October 2021

X Series Future

  • Third party lens manufacturers are joining the expansion of the X mount
  • X series gains more and more attention of the years
  • 2022 is 10th anniversary year of X mount system. Fujifilm will look at how to benefit customers for 10 more years
  • pursuit for more sharpness. Higher resolution cameras coming
  • X mount designed for higher APS-C image quality

New X lenses

  • XF33mmF1.4 is sharper and more beautiful bokeh than XF35mmF1.4
  • removing aberrations was priority (purity of light)
  • 15 lens elements to elminate aberration. Symmetrical structure. High speed AF
  • close focus distance with sharp results
  • XF23mmF1.4 R LM WR with lots of lens elements. Huge image quality improvement
  • designed like the 18mmF1.4
  • XF23mmF1.4 shipping late November for $899
  • XF33mmF1.4 shipping late Septmber for $799

X Mount Roadmap

Concept is not only resolution. Future lenses should be designed for stills and movie

  • XF150-600mm (coming 2022)
  • XF18-120mm (works great for stills and movie) – coming 2022

One More Thing

  • in 2022 coming stacked back illiminate sensor with X-Trans filter array

Last Second Leaks Below

  • will be updated in case of leaks

Available now: