Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr

Save BIG on TONS of Fujifilm X and GFX Gear in UK – X-T5, X-H2, X-H2S, X-T50, XF and GF Lenses and More

Fujifilm UK has launched huge deals on plenty of Fujifilm X and GFX gear. Here is the full list.

X Series Camera + Kit Deals

X Series Lenses

GFX Deals in UK

Huge Storage Deals at BHphoto Today and Spring Deals Ending

Storage Deals

BHphoto has a huge storage deals running for world storage day

I personally went for the Samsung T9 for compact storage media (and I am very happy with it), and that’s in offer at BHphoto, too.

Spring Savings

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

More Third Party Lenses

SmallRig Deals

Last Day to Save 15% on Viltrox Lenses

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

More Third Party Lenses

SmallRig Deals

Save Big on Viltrox Lenses (End April 1), SmallRig, Third Party Lenses, Accessories and More

There are plenty of spring deals running at several stores.

Definitely worth to highlight is the 15% rebate on Viltrox lenses that you can find at Amazon here, BHphoto here and Adorama here that will end April 1.

Best Selling Spring Deals so Far

  1. SanDisk 128GB Extreme UHS-I
  2. Viltrox 28mm F4.5 XF Pancake
  3. SmallRig Thumb Grip with Hot Shoe Cover with founding year of Fujifilm engraved
  4. llano NP-W235 Dual Battery Fast Charger with Built-in 12400mAh Power Bank
  5. Anker Nano Charger, USB-C Foldable PPS Fast Charger – save 43%

Viltrox Deals – 15% savings (end April 1)

Accessories

More Third Party Lenses

SmallRig Deals

Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography

guest post by Mark Lucock
www.marklucock.com

Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography

My photographic journey began many years ago with Fuji’s GX617 6x17cm panoramic and GSW690 6x9cm cameras, using ISO 50 medium format 120 Velvia film. I then moved on to Canon EOS equipment for several years. However, in 2016/17 I moved back to Fuji and have been using their equipment ever since the X-T1. You can find out more about me and my photography at www.marklucock.com

Up until recently my photographic life was very straightforward, I used Fuji gear for all my landscape photography of the natural and urban worlds, but fell back to my Canon equipment for wildlife photography. The Canon 300mm, 400mm and 100-400mm f/4.5-5.6L IS USM II lenses were my staple for birding.

Welcome swallow in flight; Fuji XF 150-600mm f/5.6-8 R LM OIS WR lens, XH2, 600/900mm, f/9.0, 1/2500sec, ISO 1250, pre-shot mode at 13 FPS

Photographic life for me and many others has now changed thanks to Fujifilm’s new repertoire of high-end telephoto optics, and I’m really grateful to Patrick at FujiRumors for inviting me to write this Guest Post on how Fujifilm has adapted its equipment portfolio to arm nature and wildlife photographers with some truly remarkable glass.

From the inception of the Fuji-X system, the company has succeeded in producing some really high-quality, industry leading lenses. The acid test is always how good large prints are and while Fuji-X is only APS-C format, prints can be astoundingly good and are as good as you are ever likely to need. Add to this that the X system is a small and light weight set up, unobtrusive, and unashamedly retro, and you have a winning combination. BUT, while this kind of set up is ideal for lifestyle (portraits, weddings etc), landscape, macro and certain other genres, it is quite a departure to use this system for bird photography, a genre that is associated with huge, ridiculously expensive, heavy white lenses. True, the Fujifilm XF 100-400mm f4.5-5.6 R LM OIS WR is a great lens for birding; however, it is also a big, fairly heavy lens, and 400mm (even on APS-C) can be limiting in terms of reach for smaller birds.

Superb fairy wren; Fuji XF 150-600mm f/5.6-8 R LM OIS WR lens, XH2, 600/900mm, f/8.0, 1/100 sec, ISO 500
White-faced heron; Fuji XF 150-600mm f/5.6-8 R LM OIS WR lens, XH2, 600/900mm, f/8.0, 1/500 sec, ISO 500

Everything changed for Fujifilm users who have a passion for wildlife/bird photography with the release of the Fuji X-H2 and X-H2s bodies and the Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR lens followed more recently by the remarkable Fujifilm XF 500mm f/5.6 LM OIS WR lens. These four items are “manna from heaven” for serious wildlife photographers. Suddenly, Fujifilm was offering a true, fully fledged professional system that takes seriously good images. Most importantly, the pre-shot mode and electronic shutter (40 FPS) made Birds in Flight (BIF) photography reasonably simple. My aim with this article is therefore to show how these four items are a game changer for bird photographers and therefore through being a compelling choice for serious wildlife/bird photography, are in themselves a game changer for Fujifilm itself. You can read my individual reviews on the Fujifilm XF 500mm f/5.6 LM OIS WR lens and Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR lens on my website.

The 500mm lens clearly shows the exquisite detail on a red-browed finch; Fuji X-H2S, f/5.6, 1/500 sec, ISO 500, 500/750mm
Great cormorant portrait; Fuji X-H2S, f/5.6, 1/680 sec, ISO 500, 500/750mm

One of the main objectives of this article is to compare these two amazing Fujifilm optics- the XF 150-600mm f/5.6-8 R LM OIS WR and XF 500mm f/5.6 LM OIS WR lenses. I can imagine many people will be scratching their heads trying to decide which one they need for their particular type of photography. I have now been using both for several months and hope that I can offer some useful advice. I have already done a direct field and technical comparison of the XF 150-600mm f/5.6-8 R LM OIS WR lens with the Canon EF 100-400mm f/4.5-5.6L IS USM II lens for those that are interested, but I feel sure that the biggest appeal is likely to reside in a direct comparison of the two Fujifilm lenses.

The 150-600mm zoom statistics/observations

** CLICK HERE to Read the Rest of the Article **

Amazon Spring Sales Started – Here are Selected Fujifilm Related Deals

Amazon has launched its big Spring Sales all over the world.

I have selected some Fujifilm related deals from Amazon USA, Amazon Canada, Amazon Germany, Amazon UK and quick access to Fujifilm deals also at Amazon Italy here and Amazon France here.

You can check out your local Amazon for deals here.

Amazon USA Deals

Amazon Canada Deals

Amazon DE Deals

Amazon UK Rebates

Amazon IT

Amazon FR

Tokina AF 11-18mm f/2.8 atm-x for Fujifilm X Announced

The Tokina AF 11-18mm f/2.8 atm-x lens for Fujifilm X mount has just been announced.

When Tokina launched their first Fujifilm X mount autofocus trinity, I was very skeptical and criticized their choice, as they looked like to be just a rebranded (and more expensive) version of the Viltrox X mount trinity.

And I guess many other people were disappointed just like me, so much so that non too long after, Tokina discontinued their first three X mount lenses.

But there was another APS-C lens launched by Tokina in 2022, that would have been way more interesting to have for X mount: the Tokina 11-18mmF2.8 for Sony E mount.

Well, the wait is now over, as Tokina has now launched the Tokina atx-m 11-18mmF2.8 X for Fujifilm X mount.

You can read the full press release below.

It’s competitors in this zoom and price range are the Sigma 10-18mmF2.8 DC DN X and the Tamron 11-20mmF2.8.

Press Release

** CLICK HERE to Read the Rest of the Article **

Kipon Leica S to Fujifilm GFX Autofocus Adapter Available Now

Kipon has launched their Leica S to Fujifilm GFX adapter, as spotted by a fellow FR reader, who shared the link in the comments to our earlier article (THANKS!).

The adapter is already available for sale at the Kipon website here and it should be available at some point also at BHphoto here and Amazon here.

More details below.

Description

KIPON Leica S-GFX AF allows you to use the Leica S medium format (45*30mm) lens on the Fujifilm GFX medium format (44*33mm) camera, and realizes autofocus function. The adapter is compatible with a wide range of Leica S-series lenses, including zoom lenses.

Leica S-GFX AF is equipped with the new generation MCU (Microcontroller Unit) which delivers accurate autofocus with stable performance. Taking into consideration that Leica S lenses are equipped with traditional motors, we optimized the software algorithm during the development to ensure the lens can focus as fast as possible, maximized the usability.

Leica S-GFX AF supports Eye-AF, EXIF information transmisssion, PDAF, etc. The adapter comes with a Type-C port for firmware update. We will supply firmware upgrade if necessary.

We start to deliver from Jan 20, 2025.

Features

  1. Durable, high quality
  2. Made of Alum or Brass, with perfect surface finishing and super precise design
  3. Fast and accurate autofocus
  4. Support Eye-AF, EXIF information transmisssion, PDAF, etc.
  5. Type-C firmware update
  6. Infinity focus is available
  7. Removable tripod support

Ends Today: Up to $200 Rebate on Fujifilm X-T5 and Selected XF Lenses

The $100 rebate on the Fujifilm X-T5 ends today, and so do all the lens deals, except for the $100 rebate on the XF16-55mmF2.8 R LM WR, which will go until February 16.

X-T5 Deal

Zoom Lenses

Prime Lenses