As we told you a few days ago, Fujifilm will announce a new lens roadmap soon. Here are the lenses it will include (via nokishita)

• XF 16mm f2.8 R WR
• XF 16-80mm f4 R LM OIS WR
• XF 33mm F1 R WR (rumored back in April 2015!)

The list pretty much exactly includes what we voted our most voted prime and zoom 1.5 years ago!

It seems that all the time we used to give Fujifilm our massive feedback was not for nothing.

I told you… the read you guys… and they llisten ;)

THANKS FUJIFILM!!!!

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The eXodus to Fujifilm

*** Since my Love letter to the X-E3 back in 2016, along with your support, was successful to keep the X-E line alive, let’s try it again with the XF33mmF1.0 ;) ***

Recently, Tony Northrup said here:

“If you [Fujifilm] do that [F1.8 zooms] and give me a sensor stabilized camera, that would put you in the same league as Full Frame Canon, Nikon and Sony and we can see a lot of professional photographers switching over to your bodies.”

Now, there is a thing I agree with, and one I don’t agree.

I don’t agree with statement that “lot of professional photographers” will switch to Fujifilm, once they release fast F/1.8 zooms.

The eXodus from other systems to Fujifilm is already happening, and there are lots reports out there already about professional CaNikon shooters switching to Fujifilm. In fact, I guess that many of you guys reading this blog might have such a switch story to share, too.

I agree, however, that despite offering the vastest lens range in the mirrorless APS-C world, there are still some lacks to close, and there are some photographers, who still need THAT particular lens, before they can switch to Fujifilm completely…

… and Fujifilm now has to “attack” those niches… with niche glass.

The upcoming XF200mmF2 is one of these lenses. Tilt shift lenses are missing, too. And as Tony says, probably there are also some waiting for a fast F1.8 zoom lens before they feel comfortable to switch completely to Fujifilm.

With that said, I believe that for most professional photographers, the current lens lineup is big and various enough to switch 100% to Fujifilm.

But even those, who already switched 100% to Fujifilm, still have ideas and wishes for future lenses.

In fact we even launched a gigantic future lens poll, with about 1,000 lens wishes you guys shared and I condensed into a selection of 30 lenses you could vote on. The results can be found here.

Gold Badged Lenses

No matter if you agree with Tony Northrup or not, in any case he made a good thing to raise the question, what is needed to make the Fuji X system appealing also to those photographers, who still hesitate to switch to Fujifilm.

So I thought about it… and here is what I think Fujifilm needs above all else.

A few super fast “Gold Badged” lenses, such as the XF33mmF1.0, a lens that disappeard from Fujifilm’s internal roadmap, in favor of the smaller and cheaper F2 Fujicron lenses.

I know that inside Fujifilm, there are a few, who insist to make the XF33mmF1.0, but it’s hard to convince the decision-makers at Fujifilm to take “risks” with an expensive glass, when all those nice little and affordable F2 lenses bring so much money to Fujifilm.

But now that 2018 is here, it’s time to express some wishes, and I would love to see a new Fujinon line of gold badged lenses, so that Fuji’s lineup would be like this:

• regular XF lenses
• small weather sealed F2 XF Fujicron lenses
• affordable XC lenses
• red badged made in Japan weather sealed zoom lenses like the XF50-140 and XF16-55
• gold badged ultra fast lenses like the XF33mmF1.0

And to be clear… Fujifilm is already offering many fast F1.2 and F1.4 lenses. And personally, for my needs, this is plenty of fast enough.

But having some even faster and “extreme” options never hurts.

And yes, even with an 33/1 lens, many of us would maybe end up using the smaller XF35mmF2 more often anyway, but we would know that, just in case, we’d have that ultra-speedy F1 lens option available anytime.

So, I know Fujifilm I am stressing and stalking you with this request… but in the name of many Fujifilm lovers out there, please, put that nice XF33mmF1.0 lens back on your roadmap for 2018/2019.

I guarantee you, that once it’s out, many of us will have one of those “Shut Up and Take my Money” moments :) .

with love
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Fujinon XF33mmF1.0

The Fujinon XF 33mm F1.0, or as some of you guys call it here on FujiRumors, the “Full Frame Killer“, has such a long rumor story, that it’s better to make super-quick summary for all new FR-readers, before we move on to the next chapter.

If you’ve followed the 33/1 story since its start and are familiar with it, then scroll down to “The Hope” section.

The Rise

Official Lens Roadmaps are something you should always take with a grain of salt. We have seem many times how Fuji can change specs of lenses as well as the expected release indicated on the roadmap anytime.

Moreover, as you have seen with the 2.0x Teleconverter, not every lens Fuji announces appeared previously in the roadmap (only in our rumored roadmap).

Roadmaps are never something definitive since Fuji changes its plans often… very often! But as far as I can, I’ll try to keep you updated with the latest plans.

XF33mmF1.0 Recap

One year ago, in April 2015, a New Source told us that Fujifilm is considering to produce a Super-Fast F1.0 lens around 30mm. At that time, the decision was not final, as a source told us in May 2015, who also confirmed it to be a 33mm lens. Finally, back in October 2015, another source told us that Fuji decided to go ahead and make it.

But in the past we have seen too many times Fujifilm scrapping plans on products that almost materialize, so take it with a grain of salt. In any case, I do not expect this lens to hit the market in 2016, read why here.

XF33mmF1.0 Vs. Compact WR lenses

Today I have an update for you.

I had a chat with a source (right in the past), who told me that Fuji is apparently not really in a hurry to make the XF33mmF1.0, because they consider it a priority to launch more compact and weather resistant versions of existing lenses (like the rumored soon to come XF23mmF2 – read more here). The very positive response of the X-shooter community to the XF35mmF2 might have helped Fuji to take this decision.

If true, would this be a good choice? What would you prefer Fuji to focus on first: more small compact Weather Resistant lenses (like the rumored XF23mmF2) or should the XF33mmF1.0 be the priority? Drop your vote in the Poll below… I’m sure Fujifilm Tokyo will be very interested in the results.

More details about Fuji’s latest rumored roadmap here.

stay tuned for more,
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The Golden Age of the Fujifilm X-T1 is Over… the Fuji X-T2 is Coming! :: Best Time to Save Big on X-T1 in USA/EU

Just a few days ago, I’ve told you about how the X-Pro2 shows a 33mm frameline preview.

Now a New Source told us that we are following the right hint… this lens is on Fuji’s unofficial roadmap, and will be unveiled very likely at Photokina (September 2016).

Sure, take the grain of salt, not only because this information comes from a new Source (thanks for sharing, btw :) ), but also because this is a “long-term” rumor, which means that many things can happen during these months and product announcements dates can change any time… and in worst case also be canceled (like with the X-Pro1s, where I got plenty of shitstorm because of that “wrong” rumor, but on January 15 Fujifilm showed an X-Pro1 successor prototype called…. yep, X-Pro1s ;) ).

Anyway… this is another hint that something is coming… and what better event to unveil this Fujinon-gem, than Photokina 2016?

stay tuned,
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Fujifilm X-Pro2: USA: BHphoto  / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro

Fujinon XF100-400: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X70: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X-E2s: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

There is one rumored lens, that makes many X-shooter dream: the super-fast XF33mmF1.0.

The first rumor about this lens has been shared back in April 2015 here. Since then I’ve worked with my sources, trying to confirm it… and chances are actually very high to see it become real one day. A trusted source told us in October 2015 here, that the decision at Fuji’s Headquarter is fallen: Fujifilm will make it (if Fuji doesn’t change plans again).

But, of course, a lot of time will pass between a decision at Managment Level and the release of a new product.

And here is an update:

mikemander (who tested a prototype X-Pro2) published a picture that shows a 33mm frameline preview on the pre-production X-Pro2. Could that be the 33mmF1?

stay tuned on FujiRumors… who knows if FR-sources can give me an update on this soon… and if they do, you’ll read it immediatly here on FujiRumors ;)

P.S.: thanks to the FXF community and the FR-readers, who told me about it at our Forum and via email

Fujifilm X-Pro2: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro