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2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Do We Need Super Fast Lenses?

Five years ago, in April 2015 here and May 2015 here, we shared the first Fujinon XF 33mm f/1.0 rumors, and in 2020, this long rumor-odyssey will finally end.

Thanks to the XF33mm f/1.0 we will soon:

  • stop complaining that APS-C does not deliver enough shallow depth of field
  • start complaining that the DOF at f/1.0 is too shallow and we will stop down at f/1.4 or f/2 anyway :)

And, although I am a bit scared about the recently guessed price tag, I am looking forward to this lens.

However, many of you argued in the comments, if such a fast lens really makes sense.

Tony Northrup thinks its makes sense, and in a recent video he even suggested Fujifilm should focus on making even more super fast lenses.

Others think that Fujifilm should focus on smaller, slower, and more affordable lenses.

So the question today is: do we really need the Fujinon XF 33mm f/1.0 R WR?

Today I will go against my own believes, and give you two reasons, why we do not need this lens (and yet I want it badly ;) )

REASON 1: ISO

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Fujifilm Spring Sales and Win a Trip to Iceland

 Fujifilm Savings

The Fujifilm Spring Deals are running in May. You can see all deals here.

In addition to the deals, Fujifilm USA and Skylum teamed up to offer you the chance to win a 4 day trip to Iceland (for US residents only). If you win the trip, you’ll get an X-T3 and XF18-55 on top of it. Check out all details here.

GFX 50R

G Mount Lenses

X Cameras

X mount Prime lenses – save up to $250

X mount Zoom lenses – save up to $200

All Fujifilm Camera Deals

All Fujinon Lens Deals

Third Party & Used Gear Deals

Third Party Lens Deals for Fuji X

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Accessories and Apple Deals

Capture One Pro 12 Deal

50% savings on Capture One Pro 12 in the following versions:

Software

LAST WEEK to Save up to $1,000 on Fujifilm Gear and LAST DAY to Save on X-T30

Fujifilm Savings

The Fujifilm X-T30 bundle deals (save $300) will expire tomorrow, April 22, so this is your last day to get the deal.

It is also the last week for the up to $1,000 Fujifilm X/GFX savings, which will expire on April 28.

X Camera Deals

  • Fujifilm X-T30 (save $300*): AmazonUS, BHphoto, Adorama, , FocusCamera
    *save $300 with purchase of XF23mmF2, XF35mmF2, XF50mmF2, XC15-45 or XF18-55
  • Fujifilm X-T2 (save up to $700*): AmazonUS, BHphoto, Adorama, , FocusCamera
    *save $700 on body only, save $600 on XF18-55 kit. Additional bundle savings vary from store to store
  • Fujifilm X-T20 (save $100*): AmazonUS, BHphoto, Adorama, , FocusCamera
    *save $100 on body only or kit with XF18-55, XC 16-60 or XC 15-45. Additional bundle savings vary from store to store

GFX Bundle Deals

All Fujifilm Camera Deals

All Fujinon Lens Deals

Third Party & Used Gear Deals

Third Party Lens Deals for Fuji X

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Accessories and Apple Deals

Capture One Pro 12 Deal of the Year

50% savings on Capture One Pro 12 in the following versions:

Software

Viltrox EF-FX2 Focal Reducer With Autofocus Reviews

Viltrox EF-FX2

The Viltrox EF-FX2 AF Smart Adapter focal reducer is a welcome addition to the other “speedboosters” available for Fujifilm X, the Metabones Speedbooster and the Kipon Baveyes EF-FX AF 0.7x.

The reviewes so far are very positive, and make it look like a good option.

You can check pricing and specs at AmazonUS and BHphoto.

Down below a couple of youtube reviews:

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How to Update Your Fujifilm Camera Firmware using the Camera Remote App and More Firmware Update Tips

Fujifilm Firmware Update

In their wonderful X Summit event, Fujifilm said they have released over 250 firmware updates since the first X series has been launched 8 years ago.

That’s a hefty number, so knowing how to properly update your camera is very important.

In fact, every time an update is released, I get contacted by X shooters having issues with it. In 99,9% of the cases it helps them to read:

But today I’d like to focus on how to update your camera using the Fujifilm camera remote app.

In fact, a Fujifilm manager revealed here that way fewer people than expected (and hoped) update their camera using the App.

And since the manager looked pretty sad about it, I thought I jump in and help a bit by sharing a “How To” guide on FujiRumors.

The update via camera remote is honestly pretty intuitive and straightforward, but the main goal of this article is simply to create a bit of awareness for the in-App-firmware-update-method.

So, if your camera has bluetooth, give it a try, next time your camera gets some Kaizen love.

Oh, and dear Fujifilm X-T3 owners, your camera will be updated in April as Fujifilm said… so you are next :).

So, down below is the guide.

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Downloading the Camera Firmware

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Sigma CEO: “Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols”

Sigma Fujifilm

Just a few weeks ago we reported how the Sigma CEO said that, he would really like to make Fujifilm X mount lenses, but resources are limited and other projects have priority.

And today, in an interview with DPReview, when asked if Sigma is planing to make Fujifilm X mount lenses, Sigma CEO Kazuto Yamaki answered:

I have [had] many questions about it. I know that some [Fujifilm] customers are wishing for us to make lenses for them. It’s always a matter of priority. We know there are many good customers of the Fuji system and they’re perfectly matched with our ideal customer but [Fujifilm doesn’t] really disclose the protocol between the lens and camera, so we need to do the reverse engineering by ourselves.

It’s a really time-consuming process so we need to prioritize support for Sony E mount, our L-mount system, existing DSLR mounts and Micro Four Thirds.”

DPReview then adds:

According to Mr Yamaki, the cost of the R&D required is easy to justify for major mounts, where sales are guaranteed. The flip-side, of course, is that for systems with a relatively small market share, and / or a large range of attractive native options already in existence – like Fujifilm X – it’s a trickier proposition.”

Just recently, Fujifilm top manager Toshihisa Iida said here that Fujifilm does not believe they need to share their X mount protocols with third-party manufactures, since Fujifilm offers already lots of glass.

On the other hand, when asked about third parties reverse engineering their lenses, Toshihisa Iida said “I guess that’s good for customers“, which to me sounds like they won’t sue Viltrox for making the Viltrox 85mm f/1.8.

Yes, dear Fujifilm, customers like indeed more lenses!

So please, share those protocols and help even more people to join the X family, by widen your lens offer and open for third parties. Because, as they say, we buy cameras, but we marry lenses. And the more sexy lenses a system has, the more people will buy into and stick with it.

  • read here: SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
  • read here: SIGMA Needs Bigger Fujifilm Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague

Not sure if it mitigates the pain, but you can for example use the Fringer Smart AF adapter, which supports the Sigma 50/1.4 ART, Sigma 85/1.4 ART, Sigma 17-50/2.8 OS, Sigma 50-100/1.8 ART, Sigma 24/1.4 ART, Sigma 135/1.8 ART, Sigma 100-400 and many more.

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Fujifilm Manager: “Full Frame? Users Want Choice, and We Chose APS-C and MF. Smaller IBIS Needed”

Fujifilm Manager Interview

Just yesterday DPReview published their Fujifilm CP+ interview, with lots of interesting topics to discuss. Make sure to check it out here (including the hundreds of comments).

Now the Thai youtube channel กล้องกล้วยกล้วย interviewed Fujifilm manager Mr. Makoto Oishi.

It’s a 49 minutes interview in Thai and constantly translated into English. Too cumbersome and no time? Don’t worry, it’s all summed up down below for you :)

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Viltrox 85mm f/1.8 Autofocus Lens for Fujifilm X: “A Killer Option for a Budget Friendly Fuji System”

Matthias contacted me via email, with an important update to his ongoing Viltrox 85mm f/1.8 autofocus lens for Fujifilm X.

New firmware released, all bugs are gone and the focus speed has been updated! The Viltrox 85mm f1.8 is now one of, if not the best bang for the buck lenses in the Fuji system.”

Above you can see his quick video review update. He also updates his written review at gunpowdervideo.

The Viltrox 85mm f/1.8 is the 4th third party AF lens for Fujifilm X after the Zeiss Touit 12mm, Zeiss Touit 32mm and Zeiss Touit 50mm 1:1 Macro.

At photokina 2018, I had the chance to play with a very early prototype version of the Viltrox 85mm f/1.8. You can see an autofocus test and get RAW samples here.

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