Fujifilm Manager Toshihisa Iida Interview

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Fujifilm Manager Toshihisa Iida has released an interview to the Japanese website newswitch, which you can read summed up and translated in its main points below.

But before we go ahead, I want to highlight one thing Toshihisa Iida said:

The roadmap is updated once a year

Fujifilm sort of changed the roadmap yesterday, at the Fujifilm X Summit, by scraping the Fujinon XF 33mm f/1.0 from the roadmap and replacing it with the Fujinon XF 50mm f/1.0.

But if we look at the official Fujifilm website, we see that the latest uploaded roadmaps are:

• Fujifilm X Mount Roadmap – updated July 2018
• Fujifilm G Mount Roadmap – updated September 2018

This means that Fujifilm plans to release an updated roadmap within this year, which fits with what we rumored a few days ago here.

But how many lenses can we expect to be announced in 2020? Toshihisa Iida said:

To date, we have announced an average of 5 or 6 new products each year. […] We are not going to slow that pace”

Also in this case, this fits with what we already told you back in 2017, when our sources told us that Fuji’s schedule is to release 2/3 GF lenses and 2/3 X lenses a year.

Now let’s just hope Fujifilm will listen and give us what you guys voted the most wanted X and G mount lenses here.

• Read also here: Fujifilm Boost its Lens Production Capacity by 70%

Interview – The Main Points

Photos Fuji Can’t Take

Sometimes I wonder, why do I stick with APS-C and plague myself into a world full of photographic shortcomings?

It’s frustrating, for example recently, when I edited an image of my wife watching a sunset.

I exposed for the highlights, and my wife turned out basically pitch black, you can’t even see her shiny yellow dress.

Now watch the image below (or link to the video) and see how impossible it was to recover her with my APS-C Fujifilm X-E3 file. I needed hours and hours of editing, but it turned out completely unusable anyway. A memory thrown away due to my underperforming APS-C camera.

But my case is just one of many that fall under the section #photosfujicanttake.

So, I will list a few more images exposing the terrible shortcomings of Fujifilm APS-C, all shared at our Fujifilm X-T User group, which is full of depressed photographers dreaming of full frame or even medium format.

Sure, some brave guys try to compensate for the immense APS-C limitations with creativity and skills, but that’s not going to work at the end. We all know true photography is all about specs, 500% magnification and 10+ stops push.

I know it’s hard to digest, but the images below show that APS-C simply can’t deliver. Luckily Apple gave us a Pro photographer iPhone 11 Max. I think I am going to try with that one.

NOTE: I hope your sarcasm detector is ON ;)

Images Below