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Fujifilm Manager Interview: Full Frame X100F Successor? More Megapixel on Fujifilm X-T3? Medium Format Fixed Lens? X-H1 and more!

Fujifilm Manager Interview

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MESSAGE TO SOURCE: In case you read this “CMJ”, the rumor box should work now. With your permission, though, I’d love to chat with you via email or any other way you decide. Of course I guarantee 100% anonymity. And last but not least… THANKS a lot :).

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Fujifilm Manager Mr. Udono had a live stream with Thai youtube channel กล้องกล้วยกล้วย. It’s a one hour talk, with questions made in Thai and English answers of the manager. But don’t worry, I listened it all for you, and I’ll make summary for you guys…. you’re welcome ;)

The focus is on the Fujifilm X-H1, of course. You will find a more detailed list of statements at the bottom of this article.

For the start I will focus on some of his answers, that are more related to questions he got about the future of Fujifilm.

Full Frame Interchangeable Lens System
As usual Fujifilm categorically excludes an interchageable lens system with full frame sensor. He says “No plans for FF. We have high quality APS-C sensor and Medium Format

Full Frame X100F Successor
I know that a wide spread specualtion is that the Fujifilm X100F successor might get a full frame sensor, and it could make sense, since Fujifilm would not have to build up a complete new line of lenses, but also here, Mr. Udono seems to indicate that this won’t happen. He says:

The most important is design and size. With full frame, the camera and lens will become bigger. Compactness is important factor of X100 line. We don’t want to miss such important point

So, if you ever hoped for a full frame X100… these words don’t really make much hope for that.

On the other hand, the Full Frame Sony RX1RII is actually very compact, and comparing it at camerasize. But compared to the Fujifilm X100F, the RX1 has no hybrid viewfinder, which for sure needs its space too in the camera body.

Medium Format Fixed Lens Camera
The manager does not seem convinced by this idea. A fixed lens camera seems to make sense to him, if it is compact. A fixed lens MF camera would be much bigger than X100F.

Future APS-C Sensor Megapixel
Will Fujifilm offer APS-C sensors with more megapixel than the the current 24MP? The manager answers:

We have to think at balance between image quality and speed. More pixel take longer time to process. 24MP is already enough. If we have opportunity to increase we will, but we have to think at speed and image quality. For high megapixel images we have Fujifilm GFX 50S.”

This fits with what we have already rumored about the Fujifilm X-T3 here, which we know will have still less than 30MP, so there won’t be a huge jump in terms of megapixel on the next generation X-Trans sensor.

IBIS Future
Just like Fuji Guy Billy in the TCSTV live stream here, also Mr. Udono confirms that the IBIS mechanism is currently quite big, hence it does not fit into smaller bodies. His words:

in order to keep IQ, at the moment Fujifilm needs bigger IBIS unit

Product Planing – How Long does it Take to make a Camera / Lens?
Mr Udono starts saying that they care of customer feedback when they design new products:

We listen to customers and photographers. X-H1 we listened to photographers voice and added functions on top of X-T2. Especially for top end cameras we have lots of discussions with photographers. Direct comunication with customers, also via dedicated Fujifilm showrooms”

Then he shares more details about how long exactly it takes to develop and then launch a camera and lens to the market:

“Once we have a fix idea, it takes 1 year to make the camera. But before it takes another year of discussions. So 2 years in total. In case of lens development we need more time.”

And more:

  • 4:2:2 and 10bit: Limitation of processor. We tried to have more specifications, but at the moment it’s difficult
  • MK lenses: Cover 70/80% of film needs. For web-users who shoot video. Not for cinema or TV
  • ETERNA: If lots of request, Eterna might come to other X series cameras
  • Size: small and lightweight is still top key factor for mirrorless, also in future
  • Fujifilm X-T2 next firmware update: We will think of upgrading it
  • XF200mF2: coming later this year
  • Touch Screen: more functions and improvements possible
  • Articulating screen: The mechanical parts requested to make articulating screen would make the camera bigger

You can find the full Thai interview at กล้องกล้วยกล้วย Youtube

Fujifilm X-H1 – $150 Bundle Savings: BHphoto, AmazonUS, Adorama, Focuscamera
Follow FujiRumors on Facebook, RSS-feed and Twitter
Fujifilm X-H1 Coverage: X-H1 facebook group + X-H1 facebook Page

Fujifilm to Launch a Brown Fujifilm X100F

Fujifilm X100F

Hey all,

the weekend is finally about to start, and I thought it would be nice to end the week with a little rumor.

So here it is… our trusted sources inform us that Fujifilm will launch a brown Fujifilm X100F.

*** Fujifilm X100 Line facebook group ***

The Fujifilm X100F is a tremendous success for Fujifilm, way beyond anything that its predecessors could achieve in terms of sales. And in future we will get a brown version, too.

And if you own an X100F, Rico’s Fujifilm X100F eBook 101 X-pert Tips to get the most out of your camera“, is now available at RockyNook here. Includes PDF, iBook/ePub & Mobi/Kindle. Save 40% with code “Fuji40

Stay tuned on FujiRumors via Facebook, RSS-feed and Twitter… because the best has yet to come ;) .

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

have a fantastic weekend,

The Fujifilm X100F: 101 X-Pert Tips to Get the Most Out of Your Camera – AVAILABLE NOW with 40% Discount Code “Fuji40”

Fujifilm X100F eBook

Rico’s latest book, the Fujifilm X100F, 101 X-pert Tips to get the most out of your camera, is now available at RockyNook here. Includes PDF, iBook/ePub & Mobi/Kindle.

On the eBook version you can save 40% with code “Fuji40” and pay $12 (instead of $14.49 at AmazonUS).

The X100F eBook is also available at AmazonUS, where it is already a Nr. 1 new release in “Photography Equipment” section. You can find comprehensive reading sample at AmazonUS.

Big joy at out Fujifilm X100 line Facebook Group.

DEAL ALERT: Fujifilm X100F + $100 Gift Card + Freebies at FocusCamera

Fujinon XF 18-135 or 55-200 :: First Fujifilm Camera for 9 Year old :: Travel Charging Solutions :: X100F Annoying Q Button (Top FXF Zone)

Image by johant

Amsterdam Light Festival shared by johant

Top FXF Threads

shared by Sapphire73 18-135 mm or 55-200 mm lens?

shared by Patrick FR Fujifilm X-H1

shared by Randy Pollock My 9 year old son wants his first digital camera – I would like it to be a Fuji

shared by jbfilion Portraiture work – Looking for feedback

shared by ptortora Turn camera off and on again error message

shared by Jake Hall Charging solutions for travelling 

shared by Philhifi X-Pro 2 with XF 55-200 issue

shared by claudeb X100F: Q-menu button annoyance

shared by Davy Crockett Fuji X-T1 Lens Advice

shared by DrewRett Photographing Bands in low light: what long lens?

shared by bobjones X-T2 Pricing

shared by RSH-Photography Silver X-Pro2?

shared by rdelbar All about that Hood

shared by csm Equivalent mm.

shared by rafikiphoto Fujifilm shop refurbished prices… 

shared by Jim A Pennington Lens for San Fransisco 

shared by Martin Willcox New here / question about shooting wide open with X-T 10 & Kit Lens 

shared by Tom H. Peak Design Capture Pro 

shared by jonas XF16mm vs. XF23mm 

Top FXF Images

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E3 Roundup: Lensmate Thumb Grip, Kaza Half Leather Case, X100F or X-E3 First Camera, Reviews and More

Fujifilm X-E3 Roundup

And while I’m still waiting for my new Fujifilm X-E3 to replace my faulty X-E3 (SD-card not recognized, sticky joystick), let’s enjoy another Fujifilm X-E3 roundup.

Of course, once I get my new X-E3 copy, I will let you know if I still have these issues or if the new samples works fine.

*** Fujifilm X-E3 Facebook Group ***

Fujifilm X-E3: USA: BHphoto, Adorama, AmazonUS, FocusCamera EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

The Wall Street Journal Likes Fujifilm X100F, 4 Intuitive X100F Settings, Cheap X100F L-Bracket, How to Weather Seal your X100F & More

Fujifilm X100F

Weekend is roundup time on FujiRumors, and one of the roundups I’m always most happy to share, are the ones about the Fujifilm X100F.

So here is another little X100F zone, and in includes great feedback, as well as one negative one about the X100F joystick, which seems to suffer the same issue of my Fujfilm X-E3.

There is also a review about the very affordable L-bracket Fittest LB-X100F.

You will find everything down below… enjoy it, and feel free to join our X100 line camera group.

Fujifilm X100F: USA: BHphoto, Adorama, AmazonUS, Focuscamera EU: AmazonDE, AmazonUK, WexUK, PCH AUS: CameraPro

Facebook Groups

Fujifilm X100F Most Rented Fujifilm Camera at Lensrentals (#5) Followed by Fujifilm GFX 50S (#19)

Back in October, we reported how Fujinon lenses saw a 96% increase of rentals at

Well, they also published the results for camera rentals.

In their “Most Popular New Photo & Video Gear of 2017” list, we can find the Fujifilm X100F ranked Nr.5 and the Fujifilm GFX 50S ranked Nr.19.

It’s a little step forward compared to 2016, where we had the Fujifilm X-Pro2 ranked Nr.13 and Fujifilm X-T2 Nr.19.

Back to the Fujifilm X100F…

This camera was an unexpected success, and Fujifilm had a hard time to ship all orders, as they admitted here.

Surprisingly, though, there wasn’t much buzz around the Fujifilm X100F this year, overshadowed by the almighty Fujifilm GFX 50S and other popular Fujifilm cameras, like the X-T2.

However, here on FujiRumors, over the entire year 2017, I always dedicated regular and specific roundups to the Fujifilm X100F, because this camera simply deserves it. It’s a compact little powerhouse, and I still have to find the one X-shooters, who regrets to have bought it.

For all the 2017 rankings, you can check out

via SonyAlphaRumors

Fujifilm GFX facebook group *** Fujifilm X100F facebook group

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF 120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

FUJIFILM X100F, X-T1 and X-T20 Firmware Updates Released + X100F New Features Guide Manual

Fujifilm just released the new firmware updates for X-T20, X-T1 and X100F.

The Fujifilm X100F also gets a New Features Guide Manual here.

Also the X-Pro2 should also get a big firmware update soon.

NOTE: a FR-reader said in the comments he contacted Fujifilm, who confirmed to him that Fujifilm will be providing X Raw Studio support for the X-T20 within the first quarter of 2018.

FUJIFILM X100F: Ver.2.00Download here

  • Support for backup/restore of camera settings via FUJIFILM X Acquire
    Once connecting a camera to a computer via USB cable, the “FUJIFILM X Acquire” allows users to backup/restore camera settings to/from a file. Copying all camera settings from one camera to another is available.
    *Settings other than date, custom white balance, custom registration/edit can be backup and restored.
    * FUJIFILM X Acquire Ver.1.7 Installer can be downloaded from our website.
  • Support “FUJIFILM X RAW STUDIO”(Macintosh)
    Once connecting a camera to a computer via USB cable, the “FUJIFILM X RAW STUDIO” enables users to convert RAW files with X Processor Pro. The first batch processing will also be available. The “FUJIFILM X RAW STUDIO” can be downloaded from the FUJIFILM website for free.
    *”FUJIFILM X RAW STUDIO Ver.1.0 Installer for Macintosh” can be downloaded from this URL.
  • Improve radio flash controller usability
    The upgrade allows users to shoot with compatible third party studio flash in high speed sync. or TTL mode via their radio controllers.
  • Support for “Instax SHARE SP-3”
    Additionally, “Instax SHERE SP-3” has become compatible with this camera.
  • OFF is added to the function allocation of the CONTROL RING SETTING
  • Focus point can be chosen when zooming in for precise focus.
    When zooming in for precise focus, you can choose the focus point by using the focus stick (focus lever).

FUJIFILM X-T20: Ver. 1.11Download here

  • Revision of a wrong display when “HIGH PERFORMANCE”
    BOOST icon is removed when “HIGH PERFORMANCE” is set. It appears after upgrading to Ver.1.10.

FUJIFILM X-T1: Ver. 5.40Download here

  1. Support for “Instax SHARE SP-3”
    Additionally,” Instax SHERE SP-3″ has become compatible with this camera.

Profoto Announces Support for More Fujifilm Cameras in Addition to GFX 50S, X-T2, X-Pro2 and X100F

Profoto Fujifilm Support

Back on November 18, we told you that Profoto will start shipping their Air Remote TTL-F for Fujifilm on December 18. Well, Profoto actually started shipping it even earlier, as we reported here.

You can pre-order the Air Remote TTL-F at BHphoto, AmazonUS and Adorama.

Currently the Profoto Air Remote TTL-F supports Fujifilm GFX 50S, X-T2, X-Pro2 and X100F, but on their official page here, they say:

Other relevant cameras will be made compatible in the future through camera firmware upgrades by Fujifilm.”

I hope this means support also for older Fujifilm X-Trans cameras like the Fujifilm X-T1.

Thanks for the link Andrew ;)

  • HOT! Graphite Fujifilm X-T1 now $599 Only at BHphoto – TODAY ONLY – Read here
  • Jinbei/Orlit Fujifilm TR-Q6 F Trigger Announced – Pre Order Available – Read here

Fujifilm X100F, Limitation and Liberation :: Best (and Cheap) X100F Accessories :: Is it as Good as it Looks? (X100F Roundup)

Fujifilm X100F

The X100 line is and remains my forbitten dream.

And I had a hard time recently to decide between the Fujifilm X100F and the Fujifilm X-E3. I went for the X-E3 and added the 27mm to it, trying to emulate the compactness of the X100F.

But still I miss the leaf shutter, the hybrid viewfinder, the build in ND-filter, the combined ISO/Shutter dial and last but not least, the incredibly sexy look of the X100F. And with WCL-X100 and TCL-X100 the X100F is a flexible mini-system that would cover most of my photographic needs.

The Fujifilm X100F follows the philosophy: limitation is liberation, or less is more.

So let there be another X100F zone today…. while I’m driving home from Prague in the night, on roads white of snow. What a fun drive :)

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm WCL-X100 ver. II: BHphoto, Adorama, AmazonUS
Fujifilm TCL-X100 ver. II: BHphoto, Adorama, AmazonUS