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The Magic of the Fujinon XF 35mm f/1.4 Explained and Why Fujifilm Should NOT Make an XF 35mm f/1.4 MK II

The Fujinon XF 35mm f/1.4 Magic

Why an article about Fujifilm’s oldest X-series lens, the Fujinon XF 35mm f/1.4, in 2019?

Because our recent poll has shown, that the XF35mmF1.4 is the most loved Fujinon lens overall, and I thought that, based on official Fujifilm statements, we try to investigate what makes this lens so incredible popular and loved.

Fujifilm said that, when designing the XF 35mmF1.4, they had 2 choices:

  • follow the MTF test criteria and create a lens that scores high at MTF charts
  • don’t care about specs & charts and design the lens thinking at the real life use

Fujifilm went for the real life use, and the result is a lens, the Fujinon XF35mm f/1.4, that is “decent” according to MTF charts, but amazing in real life. To know more about it, check out the XF 35mm f/1.4 development story at fujifilm-x.

Also Fuji Guy Billy recently said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

I also remember Fujifilm saying a few years ago, that while designing the Fujinon XF35mm f/1.4, they decided to go for a slower focussing lens, because they saw that, with a faster focus mechanism requiring a different internal design, the XF35/1.4 would have lost its “magic“. If I find the article, I’ll share the link here later on.

  • fuji-x-forum: That 35mm f1.4 magic in other Fujinon lenses?

XF 35mm f/1.4 MK II ?

And now comes the part that will make me extremely unpopular and you will probably ban me from FujiRumors. :)

While working on this article, I thought that maybe Fujifilm should NOT make an XF 35mm F1.4 MK II (which is your first choice for a MK II version according to this poll).

But before you destroy your keyboard while typing angry comments, give me a chance to explain why.

In the light of what Fujifilm officially stated, I agree with what FR-reader (and X-Pro line lover ;) ), PC1512 said here:

People need to understand that the existing 35 1.4 will never be “updated” with a magic new motor and suddenly be quicker focussing; the optical formula people like so much is the reason that it’s a slower focussing lens, because of the weight of all the elements which are designed to be moved as one unit to achieve focus.

To speed that up significantly you need to change the optical formula, which means it becomes an entirely different lens. Effectively that’s what they did when they produced the 35 f2 – and wisely kept the 1.4 still available as an alternative.”

We love our Fujinon XF35mm f/1.4 for its “magic”… a magic that would probably go lost in a Mark II version.

Do you want weather sealing?

Well, when I destroyed my Fujifilm X-E2 (I had to jump into a river with all my gear), despite my desperate attempts to rescue my X-E2, the camera died forever, but my beloved Fujifilm XF35mm f/1.4 survived, and still today it works like a charm. So I am confident it will survive also if I am catched by some rain.

Do you want faster autofocus?

Try to get a Fujifilm X-T3, which breaths new life into older lenses in terms of AF speed.

I’d love to hear what you guys think about it… and yep, I have my shitstorm helmet on ;).

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Fujinon XF 8-16mm F2.8 and XF 200mm F2 Compared to Equivalent Full Frame Glass, Owner Manuals, Reviews and More

Fujinon APS-C vs Equivalent Full Frame Glass

The Fuji year 2018 saw the arrival of two high-end, fast and top quality lenses, the Fujinon XF200mm f/2 LM OIS WR and the Fujinon XF 8-16mm f/2.8 LM WR.

Both Fujinon lenses are still smaller, lighter and cheaper than perfectly equivalent full frame glass, as you can see in this comparison, where we compare the Fujifilm XF200mm f/2 (with 1.4 TC) versus the Canon EF 300mm f/2.8L and the Fujinon XF8-16mm f/2.8 with the Canon EF 11-24mm f/4L USM.

Check out the comparison here.

Price and size is one of the advantages of an APS-C system. For more advantages, read this article.

And as soon as the Fujinon XF33mm f/1.0 hits the market in 2020, Fuji’s APS-C system will have also an equivalent to something like the Nikkor 58mm f/1.4G and the Sigma 50mm f/1.4.

So, that was the fast glass.

But many people, who buy into an APS-C system, probably do it because they look for the best balance between size, weight, price and performance.

Lenses like the Fujinon XF 16mm f/2.8 (which will come soon) and the Fujinon XF 16-80mm f/4 (which will come later), perfectly fit into the philosophy of the “balance“. Great performance in a compact, flexible, portable and affordable package.

My prediction: Fujifilm will sell the XF16mmF2.8 and XF16-80mmF4 like hot cakes, just like they do with their f/2 trinity, the XF23mmF2, XF35mmF2 and XF50mmF2.

Good that Fujifilm is boosting up its lens production by 70%.

But today’s roundup is all for the big and fast guys, the Fujinon XF 8-16mm f/2.8 LM WR and Fujinon XF200mm f/2 LM OIS WR. Enjoy it.

Fujinon XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS, Focuscamera
Fujinon XF 200mm F2: BHphoto, Adorama, AmazonUS, Focuscamera

Fujinon XF 200mm f/2

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BREAKING: Fujifilm X-T30 Announcement on February 14

Fujifilm X-T30

According to our trusted sources, the Fujifilm X-T30 will be announced on February 14.

FujiRumors will be live blogging the event non stop, so make sure to join FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

And remember that:

Check out our Fujifilm camera and lens timeline 2019/2020 for more details.

And I know that given the terrific rebate on Fujifilm X-H1 ($900 cheaper than just at launch price), many speculate the Fujifilm X-H2 could be annouced, too. But so far I do not have any indication that leads me to correct my previous rumor, which said the Fujifilm X-H2 will not come in 2019.

More rumors are coming :), so make sure to get notified instantly by following FujiRumors on Facebook, Instagram, RSS-feed and Twitter and hitting that little bell icon on the bottom right of your browser.

Fujifilm X-T20 new MSRP + Fujifilm X-H1 Super Deal

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Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

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Tony Northrup Fujifilm 2019 Predictions: Fujinon XF 400mm2.8, 70mm1.0, 16-55mm1.8, 50-120mm1.8 and 16mm1.0

MEGA DEALS
(Save $900 on Fuji X-H1)

Fujifilm 2019 Predictions

It’s time for gear predictions!

Techradar started here, by predicting the Fujifilm X-Pro3 and maybe also the Fujifilm X100F successor in 2019.

Now it’s time for Tony and Chelsea Northrup to predict new gear.

Tony says he noticed a trend at Fujifilm, which is making full frame equivalent fast lenses (XF200mmF2, XF8-16mmF2.8, XF33mmF1.0). Hence, according to his predictions, Fujifilm will launch:

Over a year ago, I told you that Fujifilm will NOT launch more than 2/3 X and 2/3 GF lenses a year (at least not until they finish to expand their lens factories).

And since Fujifilm already has 2 lenses scheduled for this year (the XF16mmF2.8 and XF16-80mmF4), I’d not expect more than 1 “surprise” lens to come (if any).

You can see Tony’s full video at the top of this post or on their youtube channel here, and follow FujiRumors at Facebook, RSS-feed, Twitter and Instagram

FujiRumors 2018: Most Read Articles, My Most Used Gear, Top & Flop Blogger Moments and HAPPY NEW YEAR 2019!

? Are You Guys Crazy? ?

I don’t know where the heck you find the time to do all this, but here is what you guys did in 2018:

  • 53,889 comments on FR-articles (147 comments a day – average 53 comments on each article)
  • 327,831 votes in 86 polls
  • 698,112 hours spent on FujiRumors (all of you combined passed 80 hours a day on FR)

Your incredible participation explains very good, why Fujifilm reads us with greatest care, as proven multiple times such as here, here and here.

? Am I Crazy? ?

I feel so privileged to host such a wonderful community here on FujiRumors, that I’ve tried honour your fantastic participation by delivering you in 2018:

I gave my best in my communication to you also in 2018:

  • about 4,500 emails written [fujirumor@gmail.com]
  • well over 1,000 private messages written on Facebook and Twitter
  • 1,214 replied comments in FujiRumors articles

Phew!! :)

? The Impossible is Possible Thanks to… ?

FujiRumors is FujiRumors, only thanks to…

  • ALL SOURCES who helped me also this year with the rumors. Your support was once again incredible. Being a Fujifilm X shooter is so much more fun thanks to your help, and in a world with strong competition from SONY, CaNikon and Co, you help to keep the eyes of the internet world glued also on the Fujifilm X world
  • ALL READERS who decided to support FujiRumors by commenting the articles, by dropping me a link to interesting content, news, deals and by sharing our content on social media and forums. You make this community unique on the world-wide web.
  • ALL SUPPORTERS who decided to purchase products using our affiliate links and who clicked on the banners on our website. I do put heart and soul into this blog, but without your support, I would have to close FujiRumors tomorrow morning.
  • ALL CONTRIBUTORS who decided to write a guest post for FujiRumors. You do enrich the FR-experience with your great content
  • ALL PEOPLE AT FUJIFILM who worked hard to keep up designing, developing and crafting wonderful cameras and lenses and for covering us also in 2018 with Kaizen love

? Top Blogger Moment 2018 ?

The moment I realized, that the new XF lens roadmap disclosed by Fujifilm Japan featured exactly the top prime and top zoom lens we wanted back in February 2017. We explained how we influenced Fujifilm Japan in this article.

Now, I keep my feet well set on the ground, and I know we can’t always influence Fujifilm’s decisions. But the fact that in this case Fujifilm “copied” our Fujinon XF lens wish list and made it become reality, filled my heart with joy.

It’s a recognition that Fujifilm listens closely to what the lively FujiRumors community says and wants. So, dear readers, thanks for your immense participation, it means everything to me, and it makes everything possible :).

Runner Up: My photokina 2018 visit. It was once again super busy, but fantastic.

? Flop Blogger Moment 2018 ?

The moment I realized that Fujifilm would have made several announcements during my European road trip with my grilfriend in July (some images on my Instagram).

So it happens that I was on the road through France and Italy, trying to figure out the exact announcement dates, changing my travel schedule and hostel bookings, cancelling some day trips and so forth.

But that’s how it is. FujiRumors is a one man show. If I don’t write on it, nothing happens here.

At least the July announcements were hot! A new lens roadmap, new lenses, new cameras. So the blogging itself was exciting for me.

And regarding my girlfriend, well, a few romantic dinners later on fixed everything ;).

 ? Most Read on FujiRumors ?

Most Read Article

Most Read Category

Most Read Non Rumor Article

Most Read Guest Post

Day with most Contacts

? Most Used Gear ?

Most used camera:

It’s game over for my lovely Fujifilm X-T1. I have maybe used it for 5% of my images since I own the Fujifilm X-E3.

I got an offer from a friend to buy my X-T1, but I am still hesitant to sell it.

My X-T1 followed me on my travels, snapped my all time favorite image, climbed the highest peaks and so much more, that I just still love it, and it’s hard for me to get rid of it.

Rationally speaking I should sell, emotionally I still can’t.

Most used zoom lens:

The Fujinon XF18-135. My copy is astonshing good. It’s the swiss army knife in my line-up. And the excellent OIS helps for low light handheld shots.

I rarely travel without my XF18-135. For example, this is one of my favorite images of 2018, and it’s taken with the XF18-135 during my road trip in France.

And since I own it, I basically never used my XF55-200 and rarely used my XF18-55, and at some point in 2019 I might sell them. The only zoom lens that I still use fairly enough to justify to keep it, is my Fujinon XF10-24.

Most used prime lens:

In late 2017, I bought the Fujinon XF27mmF2.8, probably the most underrated lens in Fuji’s line-up. At the beginning I used it all the time.

But at some point during 2018, my good old Fujinon XF 35mmF1.4 pretended its attentions, and ended up to be still my most used prime lens. That lens has some magic, I can’t explain. And that’s why it’s still my most use lens.

But I still use and love the XF27mmF2.8 quite a lot, and it’s in fact my Nr.2 prime, well ahead of my Nr.3 lens, the Fujinon XF23mm F1.4.

 ? Happy New Year 2019 ?

2019 is here…

Now you guys promise me to keep up having fun with your photography, and I promise you to put my best into FR also in 2019.

A wonderful, healthy and fun 2019 to everybody out there reading these lines.
Fuji X Forum, Facebook, RSS-feed, Twitter and Instagram

? Social Media Boom ?

Our social media and pages have reached new heights:

And our facebook groups exploaded:

Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check

Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

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No Fujifilm X-H2

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Top Fujifilm Product 2018 – VOTE NOW

Top Fujifilm Gear 2018

2018 was a fantastic Fujifilm year, with lots of great gear launched. But which one was the best Fujifilm product of 2018 according to you?

Let’s see if it will be an exciting head to head race like for the best Fujifilm product 2017, or if we will have a clear winner, like in the best Fujifilm product 2016 poll.

Vote the poll down below.

Not included the Fujifilm GFX100, since we don’t have final specs, as well as lenses that are only on the roadmap so far.

LAST SECOND HOLIDAY DEALS: AmazonUS, BHphoto, Adorama, FocusCamera, BestBuy

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The Top Fujifilm Product of 2018 is... (max 1 selection)

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Fujinon XF8-16mmF2.8 Review: “Sensational IQ in Frame Centre, but $2,000 is too Much”

Fujinon XF8-16mm

The Fujinon XF 8-16mmF2.8 will ship at the end of November, and we have a few more reviews, unboxing and samples on the web.

The most comprehensive review has been shared by lenstip. Overall they think the lens price of $2,000 is not justified.

After the test I find the number of small slip-ups of this lens a bit too high so, I suppose, only lowering of price can help. Of course it doesn’t change the fact the Fujinon remains a very well-done and optically good lens.”

Here are their Pros and Cons:

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Fujinon XF16mmF2.8 vs XF18mmF2 vs XF16mmF1.4 – SIZE COMPARISON

Fujinon XF18mmF2 Vs XF16mmF2.8 vs XF16mmF1.4

This is the final upcoming Fujinon XF lens size comparison. In previous articles we covered:

The XF16mmF2.8 is a bit bigger than the XF18mmF2 and a bit smaller than the XF35mmF2.

The comparison is based on the images I took and what I have seen with my own eyes at the Photokina Fujifilm booth.

Of course this can’t be super-accurate, but I’d say it’s 85+% close to perfection. Keep in mind, though, that the size of the XF16mmF2.8 mockup I have seen at photokina might change until the final lens is released sometimes in 2019.

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