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LEAKED: Full Fujinon GF50mm f/3.5 Press Release: Price $999 and Shipping September 26

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujifilm GF50mm f/3.5.

It’s all copied down below, so do not panic even if they remove it :).

The official annoucnement is tomorrow, July 18, at 1AM New York time

GF50mm f/3.5 Press Release

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Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Don’t forget to:

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Updated Fujifilm 2019/2020 Camera and Lens Release Timeline

Fujifilm Timeline

It’s high time to update our older Fujifilm 2019/2020 camera and lens release timeline.

This is just an approximate timeline and expect to see updates to this list over the next few weeks and months.

For now, this is mainly just an update to the list we shared back in January.

All rumors are as always exclusive FujiRumors.com information. When I just make some guess, I will highlight that for you in the notes.

  • IMPORTANT NOTE: We are talking about release timeline, not announcement timeline.

How Many Lenses a Year?

  • as we told you here, at the current pace and current resources, Fujifilm can release about 2/3 GF and 2/3 XF lenses a year
  • the list below contains 1 XF and 1 GF lens
  • hence we can expect to see 1/2 more XF and 1/2 more GF lenses to join the list
  • Fujifilm has given up options to vote which lenses should come next

Fall 2019

Coming 2020

Expect 1 or 2 more X as well as GF lenses. My guess:

  • GF 21mm F4 Tilt Shift
  • XF 10mm F2

Probably NOT Coming 2019/2020

* our sources say it will not be released in 2019, and probably not even in 2020. But Fujifilm managers confirmed here, that the X-H line will continue

Top Possible Bonus Gear in 2020

* based on this old rumor rumor
** wishful thinking based on XF10 disappointment
*** no rumors. but please, FUJI, PLEASE!!!
**** no rumor, just a mere wild guess

BREAKING RUMORS on FujiRumors Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

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2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Do We Need Super Fast Lenses?

Five years ago, in April 2015 here and May 2015 here, we shared the first Fujinon XF 33mm f/1.0 rumors, and in 2020, this long rumor-odyssey will finally end.

Thanks to the XF33mm f/1.0 we will soon:

  • stop complaining that APS-C does not deliver enough shallow depth of field
  • start complaining that the DOF at f/1.0 is too shallow and we will stop down at f/1.4 or f/2 anyway :)

And, although I am a bit scared about the recently guessed price tag, I am looking forward to this lens.

However, many of you argued in the comments, if such a fast lens really makes sense.

Tony Northrup thinks its makes sense, and in a recent video he even suggested Fujifilm should focus on making even more super fast lenses.

Others think that Fujifilm should focus on smaller, slower, and more affordable lenses.

So the question today is: do we really need the Fujinon XF 33mm f/1.0 R WR?

Today I will go against my own believes, and give you two reasons, why we do not need this lens (and yet I want it badly ;) )

REASON 1: ISO

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Fujikina 2019 Tokyo, May 25/26: Fujifilm GFX 100 Launch Party and More?

Fujikina 2019

Fujifilm announced the Fujikina 2019 event in Tokyo on May 25/26.

In the Fujifilm world, “Fujikina” means “big launch event“, and in this case it will be the official launch party for the Fujifilm GFX100, which will be announced on May 23.

What else could come?

Besides the release of the silver Fujinon XF16mmf2.8, I have not heard any more details about the event.

The Fujifilm X-Pro3 is sure for 2019, but no source has so far told me, that it will come in May (but never say never).

If you are waiting for the Fujinon XF 16-80mm f4 and GF50mm f/3.5, Fujifilm said they will be released in fall.

Whatever comes, you only have to do one thing: follow FujiRumors to know everything as fast as possible ;).

GFX · X fan meeting “FUJIKINA” is again.

This time, Tokyo’s event space “CROSS DOCK HARUMI” in Harumi will be held, and an event “FUJIKINA 2019 Tokyo” will be held to thoroughly enjoy the GFX X series.
In this event, you can experience the latest models of GFX and X series, talk shows and studio demonstrations by top photographers and creators from inside and outside Japan, gallery exhibition, free quick maintenance service (by reservation only) and GFX and X series. We offer various contents such as free rental service (by reservation only).

In addition, “FUJIKINA 2019 Tokyo” is planning to make a public program to create promotional videos and photos of overseas artists using the GFX / X series as a new program. Don’t miss the chance to see and experience the top professional production sites.

At the Fujikina 2019 there will be touch & try, quick maintenance service, loan Program, photowalks, live talk & studio demos and public filming. You can check out the full program at the dedicated fujikina 2019 page.

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RUMORS, NEWS and COMMUNITY
Fujifilm GFX facebook group
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Fujifilm X Photographer Shares Fujinon XF 33mm f/1.0 Image on Instagram. Beta Testing Started?

Fujinon XF 33mm f/1.0

Russian wedding photographer and official Fujifilm X photographer Alexey Malyshev (instagramfujifilm profile) just shared this instagram story, where he publicy asks people to guess which lens is mounted on his Fujifilm X-T3 (or maybe X-T2).

He gave us a hint: it’s not for sale yet.

Easy, this is definitely the Fujifilm Fujinon XF 33mm f/1.0 R WR lens, which is scheduled for 2020 release.

I am not sure, but Alexey posts could indicate that the beta testing program just started, but it could also be just a dummy*. In any case I will follow his instagram now, and in case I see images with razor thing DOF, I will let you know ;).

*UPDATE: Jonas Rask said in the comments to this post it is just a dummy, since it does not mount properly

Would be great if any Russian FR-reader could entirely translate what Alexey wrote in his instagram story [UPDATE: translation came in, thanks. Read below].

Who can guess what lens it is? If lens will be guessed, I gonna show some new super gun. Hint: It’s not even for sale yet.

Here on FujiRumors we have discussed the Fujinon XF33mm f/1.0 R WR extensively, for example:

  • read here: Czech store lists Fujifilm Fujinon XF33mm f/1.0 for $3,100
  • read here: Fujinon XF33mm F1.0 R WR: Clutch Focus? Price? AF-speed? and More – Multiple POLLS
  • read here: Fujifilm X-H1 with XF 33mm f/1.0 vs Panasonic S1 with Lumix S PRO 50mm f/1.4 size comparison
  • read here: Fuji Guy Billy explains the Fujinon XF 33mm f/1.0 development challenge
  • read here: Fujinon XF 33mm F1.0 vs XF 35mm F1.4 vs XF 35mm F2 size comparison
  • read here: Is the Fujinon XF 33mmF1.0 too Big? POLL
  • read here: Side by side – Fujinon XF33mm F1.0 vs Fujinon XF16-80mm F4 vs Fujinon XF16mmF2.8
  • read here: tell us why we should buy the Fujinon XF 33mmf1.0

That lens can’t come soon enough!!!

stay tuned on FujiRumors… hot rumors are coming soon ;)

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Fujifilm Manager: “Full Frame? Users Want Choice, and We Chose APS-C and MF. Smaller IBIS Needed”

Fujifilm Manager Interview

Just yesterday DPReview published their Fujifilm CP+ interview, with lots of interesting topics to discuss. Make sure to check it out here (including the hundreds of comments).

Now the Thai youtube channel กล้องกล้วยกล้วย interviewed Fujifilm manager Mr. Makoto Oishi.

It’s a 49 minutes interview in Thai and constantly translated into English. Too cumbersome and no time? Don’t worry, it’s all summed up down below for you :)

** CLICK HERE to Read the Rest of the Article **

Fuji Guy Billy: No More Kaizen for X-T20, Fujifilm Works with Adobe, X-T30 Great Vlogging Camera, Autofocus Motors Compared and More

FujiLove Podcast

The second episode of the Fujilove podcast with Fuji Guy Billy just went online (episode 1 here).

It’s a one hour talk, and assuming not many of you have this time right now (you are once again reading FujiRumors at work, right? ;) ), I have summed it up all in practical and compact key points for you. Once you have more time, listen to it all here.

Adobe, Worms, X-Trans and Alternatives

  • Adobe’s new enhance detail feature addresses the worm effect, which appears especially in shadow areas zoomed in at 400%
  • worm effect is an Adobe X-Trans interpretation problem
  • other options are: free Fujifilm X RAW Studio, in camera RAW converter, free Capture One Express for Fujifilm
  • Fujifilm tries to work close with Adobe to try to provide best possible understanding of the X-Trans files

Necessary to upgrade from X-T20 to X-T30 for landscape photography?

  • X-T30 has latest technology
  • X-Processor 4 and X-Trans 4 BSI sensor much faster readout. That’s great for video (less rolling shutter for example)
  • on the photo site, X-T20 and X-T30 are comparable
  • if you are happy with X-T20 image quality, Billy does not recommend to upgrade for landscape photography
  • most improvements are for sports autofocus tracking and video
  • X-T20 is at its maximum potential, so you probably won’t see much updates to it anymore for better AF system etc.

by FujiRumors: let’s hope this does not mean the Fujifilm X-H1 is also at its maximum potential, since it uses the same sensor/processor of the X-T20

Should people get the wide aperture lenses f/1.2-f/1.4 or the f/2 series of lenses?

  • depends on needs
  • for low light, professional portraits and for shallower DOF, get the fast aperture lenses
  • f/2 are great for travels, compact and lightweight
  • Newer cameras like X-T3 improve autofocus also on the f/1.2 and f/1.4 lenses

Lenses for Video: Stepping vs Linear Autofocus Motor

  • Fujifilm made big steps in video department
  • when using AF in video, the f/2 lenses are better since they use quiet and fast AF stepping motors. AF moves smoothly
  • downside: stepping motors do not have the strength to move heavier glass fast enough. For faster glass you need the linear motor with higher torque capabilities
  • higher torque is great for stills, but you don’t want such fast AF movements during filming, where you want smooth and gradual focusing
  • Fujinon MKX lenses: manual focus only lenses, hence no focus breathing. They are sharper than XF16-55mmF2.8 and XF50-140mmF2.8
  • for family, friends, vlogging, Billy choses the f/2 lenses

Autofocus Motors Compared: Stepping vs. Linear vs. DC coreless vs ultrasonic

  • Billy says the 56mmf/1.2 is equivalent to 85mmf/1.2 in terms of 35mm field of view. It is very fast and hence has big glass elements the AF needs to move
  • autofocus motor options are:
    – stepping motors
    – linear motors
    – DC coreless motors
    – ultrasonic type of motors
  • Each of these 4 motors has Pros and Cons
  • XF56/1.2 has a DC coreless AF motor, because stepping motor is not strong enough to move big glass quickly, unless a much bigger stepping motor is designed, which would make lens very big
  • DC coreless motor allowed the XF56/1.2 to be smaller and still have enough power to move the glass elements
  • problem with DC coreless motors is that they do not move as smoothly and consistent as stepping motors
  • XF35/2 uses a stepping motor, because lens elements are small and light. Silent and smooth
  • linear motors are bigger than stepping motors, but silent and smooth like stepping motors, so great for video. Some Fujinon lenses have even 4 linear motors inside
  • AF motor choice depends on the prupose on the lens: is it mento for video or stills? Is it a fast aperture lens? Should it be compact?

Camera Corner – Fujifilm X-T30 and X-T3

  • Fujifilm X-T30 has lots of features of X-T3
  • X-T3 was best hybrid camera of 2018 according to many sites
  • X-T30 offers great value feature-wise and takes over lots of features of X-T3
  • 30 fps with no EVF blackout, great video functions like internal F-log
  • X-T30 is a fully featured camera
  • Fujifilm cameras look beautiful, and also design and controls is reason to buy a camera
  • in the Fujifilm system, you don’t sacrifice image quality if you buy a $1,200 or $1,800 camera. Strategy is to use same sensor/processor for same image quality

Lens Corner – XF16mm f/2.8

  • XF16mm f/2.8 falls into the f/2 compact lens lineup. Small, fast AF, weather sealed, excellent IQ with nice detail and a great minimum focus distance
  • 16/28 Is scary good in terms of quality for its price
  • XF16mm f/1.4 is different type of beast. More control over DOF and more flexible in low light, but Billy thinks Fujifilm will sell much more XF16/2.8 lenses than 16/1.4, because it’s great value
  • for small camera bodies like X-T30, the f/2 and f/2.8 lenses are great combo
  • 16/2.8 is also a good lens for vlogging, still some nice shallow DOF

Tip Corner – Movie silent control

  • movie silent control is found in X-H1, X-T3 and X-T30
  • movie silent control gives you independent control from your dials. Just tap on the back of the screen and from there use touch controls to change ISO, f/stop, Shutter Speed
  • even better than touch: use the joystick to change movie silent control settings
  • movie silent control allows for independent video/stills controls
  • on X-T30, you can set one of the function buttons to turn ON/OFF movie silent control

Will X-T and X-H get flip out screen in future? X-T30 for Vlogging?

  • Billy hoped for an X-T30 with flip-out screen and hopes for it to come to X-T/X-H line in future
  • X-T100 with selfie screen has different design, and it’s actually wider camera than X-T20/30, because there needed to be room for the selfie screen hinge
  • with HDMI output you can use external monitor to see yourself
  • It comes down to costs and design. Changing the design raises costs
  • Top concerns of vloggers:
    1 – Am I in the frame? With wide 16mm lens or XF18-55 you don’t have to worry about not being in the frame
    2 – Is the camera still recording? X-T30 has tally light
    3 – Am I in focus? Eye AF on X-T30 is huge improvement.
  • X-T30 is very good vlogging camera. It has also a low rolling shutter
  • Selfie screen can be distracting. Billy used X-T100 for vlogging, and he tends to look at the flip-out screen instead of looking at the lens

Accessories and Software

App Improvement

  • Updated App coming around X-T30 launch date [March 20]

That’s all folks, and don’t forget to follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter :)

X-T Rumors, News and Community

SONY User Tries FUJIFILM for the First Time, Didn’t Read the Owners Manual and Why You Know Your Gear Better than “Pro” Reviewers

Sony vs Fujifilm

Manny Oritz (former Sony ambassador, who left the program to focus on his youtube channel and to be able to cover more products) tested his first Fujifilm camera, the Fujifilm X-T3 and he has lots of great things to say about it.

  • Very responsive
  • Great weather sealing
  • beautiful color science, much better than Sony A6500
  • XF56mmF1.2 is a fantastic lens
  • Lightroom RAW processing not optimal [FR-NOTE: after his video, Adobe just offered a solution with the “enhanced detail” feature.]
  • Eye-AF is good but it’s better on Sony [FR-NOTE: major eye-AF improvement is coming for X-T3 in April].
  • Definitely a camera he could add to his current Sony kit
  • X-T3 makes you want to go out and shoot
  • The Fujifilm X-T3 exceeded his expectations in the field

A fair and objective review… but there is one thing I want to highlight.

Owners Manual Anyone?

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