Notice of Possible Supply Delay for Fujifilm X-H2, XF18-120mmF4 and GF20-35mmF4 due to Higher Demand than Expected

Mirrorless digital camera “FUJIFILM X-H2” and Notice Concerning Supply of Fujinon Lenses “XF18-120mmF4 LM PZ WR” and “GF20-35mmF4 R WR”

Dear customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

The following products released on September 29 (Thursday) have received more reservations than expected, and it may take some time to deliver the product.

We will do our best to deliver it as soon as possible, so thank you for your understanding.

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Fujifilm launches Mirrorless digital camera “FUJIFILM X-H2”

Fujifilm Introduces FUJIFILM X-H2 mirrorless digital camera

Equipped with the new, 40.2MP “X-Trans™ CMOS 5 HR” sensor to deliver the highest image quality in the X Series lineup

Full Press Release

** CLICK HERE to Read the Rest of the Article **

Save up to €500 on Fujinon GF Lenses, GFX Full Frame Trade-In Deal and X-T4/X-T3 Savings in Europe

New deals are spreading all over Europe (in addition to the ones already running).

As usual, there might be slight difference according to different European countries, but often they more or less match each other.

I will list below the deals for Germany and UK.

Germany

GF Lens Deals – End March 31

X-T4 and X-T3 Deals – End March 31

UK

Full list of X and GFX deals here – End March 31

GFX Gear

X Gear

  • X-S10 (save £100)
  • X-T4 body or with XF18-55 or with XF16-80 (save £150)
  • X-T3 body or with XF18-55 or with XF16-80 (save £100)

 

Fujifilm Secret Development Story: Talking Fujinon Glass and Why OIS Switch was Removed on Some Lenses

Fujifilm published a new episode of their secret development story.

This time they talk about Fujinon lenses, more precisely about AF motors, lens perfection vs lens character and also about optical image stabilization.

They also explain why they removed the OIS switch on some lenses, and that the notion that you should always turn it off when shooting on a tripod is no longer accurate.

This is something we already said in the past, but Fujifilm goes a bit more in depth about it today. However, this is all automatically Google translated by YouTube, so while I did my best to try to get it summarized for you guys (with my son trying to climb on me while I was reading and typing), if any FR-reader has some skills in Japanese and would like to sum it up better for us, feel free to do so and share your recap in the comments down below or via email at fujirumor@gmail.com.

  • Red Badge lenses: great image quality and fast autofocus. Also weather resistant
  • red badge lenses represent Fujifilm’s highest technical level, flagship lenses
  • first red badge lenses where Fuji’s constant f/2.8 zooms
  • then came the XF200mmF2, and extraordinarily amazing lens
  • XF50mmF1.0 emphasis is on smooth bokeh rather than on ultimate resolution
  • the new 18mmf/1.4, 23mmF1.4 and 33mmF1.4 focus on resolution
  • Fujifilm tries to give lenses a different character, based on their purpose of use [and as the Sigma CEO said, making a perfect lens is way easier than making a lens with character. Which is why I LOVE my good old XF35mmF1.4 R – see it in action here in Barcelona]
  • then Fujifilm explains what the various markings on the lens mean
  • R for aperture ring, LM for linear motor, OIS for optical image stabilization and WR for weather resistance
  • autofocus speed is getting faster and faster
  • there are also other AF motors, like stepping motors, DC motors etc [Fuji Guy Billy elaborated them all very nicely here]
  • you have to place the AF motor in a way that it won’t create shake in the lens
  • linero motor is the smoothest and fastest AF motor option [and of course it has its downsides too, as Fuji Guy Billy explained here]
  • some Fujinon lenses have lost the OIS switch (for example the XF70-300mmF4-5.6 and the the XF16-80mmF4)
  • usually it is recommended to switch off OIS when shooting on a tripod
  • but on some lenses Fujifilm now recommends to keep OIS turned ON when shooting on a tripod
  • but honestly, the time when it’s better to keep OIS on or OFF when shooting on a tripod is not so easy to determinate and it’s actually quite complicated
  • Fujifilm has developed a system where the camera will decide if it is better to keep optical image stabilization ON or OFF
  • please let the camera decide how to deal with OIS
  • Fujifilm did remove the physical OIS switch on the lens to make sure it is the camera to take the decisions [but you can always turn it off in the menu, if you want to have control over it]

You can see the full video down below.

** CLICK HERE to Read the Rest of the Article **

European Fujifilm X/GFX Deals End Today!

This is the last day to grab the discounted X and GFX gear in Europe.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

EUROPE

European X Deals – ends June 30

European GFX Deals – ends June 30

USA

GFX Gear

X Gear

FUJIFILM SUMMER SAVINGS: Save Up to $2,000 on Selected Fujifilm X/GFX Gear in USA

Finally USA caches up with the amazing Fujifilm deals running all over the globe (see a selection below).

But while the deals in EU will end on June 30, the ones in USA just started. Details below.

USA DEALS

GFX Gear

X Gear

EU/CA Deals

** CLICK HERE to Read the Rest of the Article **

Save Up to $2,975 on X and GFX Gear in Canada

This is strange, as usually USA and Canada launch the deals at the same time on the same items.

However, this time the deal is running only in Canada, and it resembles almos 1:1 the ones currently running all over Europe.

Actually part of these deals were shortly available in USA at BHphoto here, but they have since then been removed.

As we reported here, the US Fuji deals have been delayed a bit. Who knows what they will bring… some even better deals? ;)

Down below are the European and Canadian deals overview.

European X Deals – ends June 30

European GFX Deals – ends June 30

Canadian X Deals

  • X-T4 Body – save up to $375
  • X-T4 with 18-55mm Kit – save up to $415
  • X-T4 with 16-80mm Kit – save up to $420
  • XF200mmF2 – save up to $2,975
  • XF8-16mmF2.8 – save up to $775
  • XF50-140mmF2.8 – save up to $635
  • XF16-80mmF4 – save up to $305

Canadian GFX Deals

  • GF 45mmF2.8 – save $375
  • GF 50mm F3.5 – save $325
  • GF 32-64mmF4 – save $800

MEGA DEAL on Fujinon XF200mmF2 and More Coming also to USA (but It’s Ridiculous if You Ask Me)

The Mega Deals

Fujifilm Europe launched an absolutely stunning deal on the Fujinon XF200mmF2 with a €2,000 discount, as well as huge deals on other lenses.

I have been now told (thanks), that similar deals will start also in USA. The deals will include a massive rebate on the XF200mmF2, too.

I don’t know if also the Fujifilm X-T4 will be included, but the fact that there is a first $100 rebate popping up on the X-T4 body only, might indicate that the X-T4 will be included.

XF200mmF2 – Fit for Fujifilm X-H2

When Fujifilm developed the Fujinon XF200mmF2, they indication to engineers was simple: achieve best image quality, no matter what!

And I can tell you from my own experience with this lens, that you’ll get a ridiculous sharpness out of it. So now wonder it gets only 5 star ratings!

The XF200mmF2 is clearly underperforming on current Fujifilm cameras, and once the high resolution Fujifilm X-H2 drops on the market in 2022, it will finally unlock its full potential.

Considering the image quality and the fact that it comes with a newly designed 1.4x teleconverter, I always thought that 6K is actually a fair price for how it performs. And soon, with such a big rebate, I definitely call it a steal.

The Ridiculous Thing is…

Ok, so Fujifilm is going to drop a massive deal on the Fujinon XF200mmF2 all over the world.

But the ridiculous thing is that Fujifilm is launching a massive rebate on a lens, the XF200mmF2, that right now is mostly out of stock.

I mean, I’d understand if they’d launched a deal on a lens that is getting dust in the warehouses and they can’t get rid of. But adding a huge rebate on a lens that clearly is short on stock, well, I am afraid that will lead to biblical waiting times for those, who order it.

So, in any case, if you are interested in one, definitely order quickly as soon as the deals are available. At the moment there are some availabe at BHphoto here and one single sample at AmazonUS here.

EUROPE X/GFX DEALS

X Gear – ends June 30

GFX Gear – ends June 30

Fujifilm Endangers My Marriage with Latest Mega Fujifilm X/GFX Deals – Save up to €2,000

Fujifilm UK made the start, and now the latest X and GFX deals spread all over Europe.

With one difference.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

On a little personal note: in late April I took advantage of the GF lens deals and grabbed the GF32-64mm. When I was at the store, I put my hands on the GF100-200mm and it was much lighter than I expected. At that point I knew that one day I’d grab that lens too, in order to take those more compressed landscape shots I love so much.

But as I wrote a couple of days ago, buying another 2K lens after I already bought the XF80mm, XF27MKII, GFX100S and GF32-64 in 2021 would have been a serious test for my marriage.

Well, it seems Fujifilm took note of that and decided to put my marriage under stress by discounting the GF100-200 massively and tempting me again.

Damn you, Fuji!

So, down below you find a list full of temptations we have to resist. :)

All casback deals, meaning that after your purchase you go to this page, select your country, fill in the cashback form and send it to Fujifilm.

X Gear – ends June 30

GFX Gear – ends June 30