Fujifilm has released firmware updates for the Fujifilm X-T4 and Fujifilm X-S10 to add support for the Tascam CA-XLR2d-F XLR as well as new firmware for the X-Pro3, X100V, GFX100S and GFX100.
Down below all the details and download links.
So, it’s 3 AM here in Italy, I am going back to bed now… if my son (who btw shows signs superior intelligence ;)) allows it.
High time to catch up with a massive Fujifilm GFX roundup.
We will mostly cover the Fujifilm GFX100S, GFX50SII, GF35-70mm and GF80mmF1.7, but there is also much more, from unfair comparisons APS-C vs Medium Format to technical tests by Jim Kasson and more.
GFX Gear – Buy within April 3 and submit your claim by May 3
Maybe, just maybe, all this shortage of Fujifilm GFX100S is coming to and end.
In fact, at the time of this article, a very limited number of Fujifilm GFX100S cameras is available at AmazonUS (via official Fujifilm retailer UniquePhoto), Adorama, Focuscamera and Moment. Sadly it’s not available at BHphoto, which had a few samples available a few weeks ago, but as to expect they sold out like hot cakes.
I do hope that this is the end of a shipping disaster caused by two factors: Fujifilm massively underestimating how many GFX100S they’d sell and the parts shortage caused by the Covid pandemic.
At least on the GFX front, the shortage seems to be over, with all their latest GFX gear in stock (although in limited number).
As we reported earlier this month, Fujifilm discovered a bug in twelve of their cameras.
Six cameras got a firmware update to fix the bug today, whereas the rest of the cameras will get it later this month.
You find all the details down below, as well as the download links.
As to expect, the Fujifilm GFX100S sold out quickly at BHphoto. But at least you can now find a limited number of GFX100S cameras available at Adorama here and Moment here (1 left)
Fujifilm also launched new GFX/X deals, which give you access to up to $500 savings on selected GF lenses.
Latest Deals per Category
GFX Gear
Buy within April 3 and submit your claim by May 3.
X Gear
Buy within March 27 and submit your claim by April 26.
Deal Details
These are mail-in rebates (except for GFX50R). So buy your gear now, submit your claim and then you’ll receive your money back in form of a pre-paid MasterCard (for the GF lens deals) or get your freebie (for XF/XC lens deals).
BHphoto has all the instruction on how to submit your claim next to each item in offer: just click “rebate available” and then “view details“.
Similar deals run also in Europe here.
RUMOR, NEWS and COMMUNITY
It finally happened. After a bit over a year, the Fujifilm GFX100S is now in stock at BHphoto here.
The GFX100S is a rare good to find in stock still today. So, if you are interested, maybe it’s best not to delay further.
I own the GFX100S and if all you dream of is the best possible image quality at a reasonable price and size package, then look no further, the GFX100S is it.
On the 26th of January 2021 my son was born.
On the 27th of January 2021 the Fujifilm GFX100S was announced.
Fast forward to the 29th of January 2022, and you can find the staggaring number of two Fujifilm GFX100S in stock at Moment.
One year later, the GFX100S is still a rare good on the market.
Alex Barrera wonders: is medium format worth it?
In an attempt to figure out the answer, he shared a blind test using the following gear:
In the blind test, all images marked with “A” belong to one camera and all images marked with “B” belong to the other camera.
I did my the test myself, and honestly, right at the very first image comparison (see image below) I thought “oh please let “A” be the the Fujifilm GFX100S“. And lucky me, camera “A” is indeed the Fujifilm GFX100S.
Megapixel had not much to do with my preference. It’s a compressed youtube video, how could that matter. Megapixel matter more when you work with the files in post, or when you print.
My preference had more to do with the output of the Fujinon GF80mmF1.7 lens itself, which is very similar in terms of shallow depth of field to the RF 50mm f/1.2 L, but the bokeh looked just more pleasing in my eyes. Then there are other subjective elements like the colors (Provia in this case) and so forth. Overall, I mostly picked A (GFX100S).
But what about Alex? Is medium format worth it?
No, it’s not worth it, and here is why:
Fujifilm decided to make us a Christmas present and deliver the Fujifilm GFX100S to stores.
Right now you can find it in stock at AmazonUS here and at Adorama here.
Usually it takes just hours for the GFX100S to run out of stock, and weeks (if not months) to be available again.
While 2020 was tough due to the rise of the pandemic and several lockdowns around the world, in 2021 the industry had to face also the challenge of the parts shortage.
In the Fujifilm world most noticeable of all were (and are) the struggles Fujifilm has to deliver our gear. I consider myself lucky, as I had to wait “only” half a year for my Fujifilm GFX100S and I was able to grab the last XF27mm f/2.8 R WR available at my local store, but others are waiting for almost a year now on certain gear and tons of Fujifilm gear was out of stock for large part of 2021.
So let’s hope that everything will go back to normal during 2022, first of all for us, who would love to go back to our normal lives, and also for Fujifilm, so that they can feed our passion for photography with new and exciting gear without letting us wait to long for it to be delivered at our homes.
With that said, it’s time to look back at what sold most among the FujiRumors community in 2021 (if you are curious to know which gear sold strong in 2020, check out this article).
TOP SELLING ACCESSORIES
TOP SELLING CAMERA OVERALL
There was no battle. It outsold them all. No wonder the GFX100S is a rare good on the market these days. Good luck finding one.
TOP SELLING CAMERAS
I bet not even Fujifilm itself saw this massive success for the Fujifilm GFX100S coming. Among the FR community it outsold by a large margin every other camera, even the Fujifilm X-T4. A homerun. And as an owner of the Fujifilm GFX100S myself I can understand that this camera is making many people very happy right now.
Not surprising, the X-T line keeps to be on top of the X series, just beaten by the GFX100S.
However, huge struggles for the X-T30, dethroned by the stellar X-S10. The new X-T30II did not reinvigorate the sales at all. What Fujifilm needs to give us now is a Fujifilm X-T40 with IBIS.
TOP SELLING LENS OVERALL
Usually this raking is dominated either by some more affordable third party lenses (last year won by the Viltrox 56mm f/1.4 AF or in 2018 by the Laowa 9mm F2.8 Zero-D) or by those lovely small and compact Fujicron lenses (in 2019 won by Fujinon XF35mm f/2).
And while the Fujinon XF50mm f/1.0 came very close to winning it back in 2020, this year there is a clear winner: the Fujinon XF70-300mmF4-5.6!
TOP SELLING FUJINON X/GFX LENSES
Sure, the XF70-300mm is the king, but the ultra fast GF80mm f/1.7 sold incredibly well, better than any other Fujinon XF lens that is not the XF70-300mm. Another GF lens in the top seven, with fantastic sales, is the Fujinon GF 35-70mmF4.5-5.6.
As far as I can remember, it is the first time I see any GF lens in the top 10 selling list, and this time we have even two of them. The inevitable signs of a huge rise for the GFX system.
And despite the original XF27mm f/2.8 being one of Fujifilm’s most sold lenses of all time (I am not kidding, until 2016 it was the best seller only behind the original XF35mm f/1.4), the XF 27mm f/2.8 R WR entered the top 3 positions. Surely it helped that it came bundled with the X-E4. Many original XF27mmF2.8 lovers, however, also purchased it (like me) separately, just because it had the one feature that we missed on the first version: an aperture ring (and weather sealing too).
Great sales also for the new f/1.4 trinity of lenses launched this year and the best seller of last year, the Fujinon XF50mm f/1.0, resisted in the top 10 ranking also in 2021.
TOP SELLING THIRD PARTY LENSES
Tamron picked such a smart lens to enter the X system, and the FujiRumors community did reward them with great sales. What I didn’t see coming are the good sales for the super small and super affordable Pergear 10mm f/8.
TOP SELLING SOFTWARE
Last year Luminar did beat Capture One, but the release of Capture One 22 changed the ranking again, putting the software of my choice back on top of the ranking.
From zero to (almost) hero also for DxO PhotoLab, which thanks to fresh X-Trans support entered the ranking of the top selling software.
TOP SELLING INSTAX
The closest item in terms of sale to the Fujifilm GFX100S was the Fujifilm Instax Mini EVO. And huge success also for the long awaited Fujifilm Instax Link Wide Printer.
And 2022?
I am pretty confident that the Fujifilm X-H2 and the XF150-600 will enter the ranking. Sigma basically announced already that there will be X mount lenses, so I guess we will see them at some point in 2022, and if they make wise picks (with lenses like this for example), then I can see them crushing into the top seller ranking for 2022.
And of course there will be more. But for that, you will have to follow FujiRumors very closely ;).
For now, feel free to make your guessed/wished top selling ranking for 2022. It will be fun to look back next year at it and see how good your guesses were.
Join Our Owners Groups
Join Our Facebook Pages
