Fujifilm Teases Two Cameras Coming in 2025, but there Will Be Even More Cameras than That

The X Summit just took place and you can find it here and the full live coverage here.

Everything happened as expected and we got all this gear.

But at the very end of the event Fujifilm had this “one more thing” moment in which they said:

there is one more thing. We are currently developing new cameras. Although the timing is yet to be determined, we hope to bring you exciting news next year

The Fujifilm Japan manager than gives a glance under both towels and seems to be visibly excited about what’s hidden there.

Now, I know some might moan and wish for a proper teaser instead of this.

But guys, you know very well that everything you need to do is to follow FujiRumors if you want to get a glimpse into the future of Fujifilm. ;)

So let’s look at what these cameras could be.

The fact that one towel is white and the other black might suggest that one represents a GFX camera and the other an X series camera, as GFX gear typically comes in white boxes while X series gear comes in black boxes (although, it seems the X-M5 ships in brown boxes as we reported here).

Additionally, the camera under the white towel is noticeably larger than the one under the black towel, further supporting our assumption.

If I should place a bet, I’d say under the white towel hides the fixed lens Fujifilm GFX, which should come in the first half of 2025. But that’s just a guess of mine.

More complicated is to guess what’s under the black towel.

Since it is definitely a very small camera, I’d say it’s either the 1″ sensor half frame camera or the Fujifilm X-E5, which will both come at some point in 2025.

But again: that’s all just blind speculation on my side. There could be any other camera under those towels.

In fact, let us know in the comments what you’d like to hide under those towels.

What I can say for sure: we won’t get only 2 cameras in 2025. In fact, we have already rumored three cameras to come until now and why not, there could be even more coming. We got 4 cameras in 2024, so why not make it at least 4 (or more) also in 2025? ;).

Because there are even more cameras waiting to get the 5th generation treatment, right X-Pro?

10 New Features of the Fujifilm X-M5 – and Some Coming to X-T5 & Co via Firmware

The Fujifilm X-M5 has just been launched.

And quite surprisingly for being the most affordable MILC camera of Fujifilm, it comes packed with a bunch of new features that even Fujifilm’s highest end cameras don’t have.

Some of those features will come via firmware update to other models for sure, some we can hope for, but others are hardware features available only on the Fujifilm X-M5 so far.

So let’s quickly run thorugh them:

  1. Manual Focus range customization
    You can set the rotation reach from 60 up to 900 degree individually for each lens. This will come via firwmare to other models. – see screeshot here from this video
  2. New Menu Interface in Vlog Mode
    Vlog mode has now a new interface (with more options and new features) that makes it easier to use – see screenshot here. There is also a zoom slider on the LCD – see screenshot here taken from this video
  3. Three micorphones
    the X-M5 is equipped with three microphones, allowing you to choose between capturing sound from all directions or focusing on either the front or rear mic, depending on your needs. Alternatively, you can use both the front and rear mics simultaneously, which is perfect for interviews where you want to record audio from both the person filming behind the camera and the person in front
  4. 4K LG (Long Play)
    4K with 1.18x crop for longer record times
  5. Vertical Recording Mode
    It’s there, it’s new. You can film Full HD with it. The advantage is that you do not need to flip your camera to record vertically, hence it is more comfortable to hold in your hands when filming
  6. Cable Connection with X App
    connect camera via cable to phone for fast transfer of files larger than 4GB to X App
  7. Recording Timer
    Set a timer (30 / 60 seconds) and then record vertical video
  8. Bit Rates Expansion
    New lower bit rates offered such as 25 mbps or even 8 mbps to generate smaller files
  9. Green Frame
    when you record video in slow motion mode, the recording frame turns green (instead of red). This helps to avoid to erroneously record in slow motion – see screenshot here from this video
  10. Steady-State Noise Reduction
    steady-state noise reduction function reduces noise that continues to sound at a certain frequency, such as the noise from an air conditioner.
  11. New portrait enhance mode
    you can set it from strong to weak. Not completely new, as it was available on older Xacti cameras like X-T200 and X-A7

BONUS 1

  • USB-C Powering even with empty battery
    I’m not entirely certain about this, but maybe you can help me out. The X-M5 can be powered via USB-C, as seen on other cameras, but it seems it can continue to operate even when the battery is completely drained. Normally, when the battery is empty, you have to wait for it to charge a bit before the camera can run on USB-C power again. The original concept was that if the power cable was accidentally unplugged, the battery would still have enough charge to keep the camera running and save your files. However, with the X-M5, it seems that’s no longer necessary—if powered via USB-C, the camera will keep running continuously, even with a fully drained battery. But on the other hand, if you are for example in an live talk online and you use the X-M5 as webcam, you prefer to have the camera running even without battery rather than switching off

BONUS 2

  • Good Bye Black Box
    We are used to get our X gear shipped in black boxes. Well, that’s no longer the case with the X-M5, which will come in brown boxes (see here the screenshot taken from this video). I wonder if that’s the new color for all Fujifilm X gear going foward

FIRMWARE BONUS

  • Aperture switch
    That’s a feature of the Fujinon XF16-55mmF2.8 II and allows for smooth brightness transition when adjusting aperture. It works now already on X-M5 but a firmware update will come to make it work with other cameras – quick example in this video

Anything else that you noticed? Feel free to let us know in the comments.

Pre-Orders

Fujifilm Wins at RedDot and TIPA Awards 2024

Fujifilm wins awards.

I love particularly one category this time: “best Polaroid camera”, won by…. the Polaroid I-2. Must have been very though for Polaroid to win that one!

TIPA CAMERA AWARDS

TIPA LENS AWARDS:

RedDot AWARDS

Meike 55mm f/1.4 APS-C AF for Fujifilm X Available Now

The brand new Meike 55mm f/1.4 X Autofocus lens is now available at BHphoto here.

Down below you can see the review of Damian Brown.

It’s Meike’s second AF lens for Fujifilm X after this one.

Fujifilm X100VI Zagato Limited Edition – BODY SKIN (UPDATED)

With the launch of the Fujifilm X100VI, Fujifilm also announced a limited edition Fujifilm X100VI that will come in a limited number of 1934 samples worldwide.

But now a Zagato edition of the Fujifilm X100VI has appeared online on the Chinese Weibo social media (see above).

I could not verify (until now) if this is a legit version or just a photoshopped Zagato X100VI or some special X100VI skin (like the ones offerd for X100VI by Alphagvrd).

If I should place a bet, I’d say this is a body skin in Alphagvrd style.

But if this really exists, then Fujifilm would become the 2nd brand who has ever offered a Zagato version of its cameras (if I am not wrong).

In fact, there is a limited Zagato edition offered with the Leica M10, limited to 250-piece and you can check it out here.

UPDATE: It’s a skin made by a Thai company here.

Limited Edition X100 cameras so far:

X100VI In Stock Check

Record 27 Fujifilm Products Win “iF Design Award”, Including “Film Simulation Experience” and XApp

27 Fujifilm “products” have won the iF Design Award.

We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.

So, let’s fake some interest and applaud Fujifilm for this massive achievement.

Here are the 27 winners:

  1. Film Simulation Experience
  2. “Fujifilm XApp” for the GFX / X Series
  3. Fujifilm GFX100 II + Vertical battery grip “VG-GFX100 II”
    <iF Gold Award 2024>
  4. Fujifilm X-S20
  5. Fujinon GF110mmF5.6 TS Macro
  6. Fujinon GF30mmF3.5 R WR
  7. Fujinon GF55mmF1.7 R WR
  8. Fujinon XF27mmF2.8 R WR
  9. Fujinon XF8mmF3.5 R WR
  10. Fujinon XF56mmF1.2 R WR
  11. Tripod grip “TG-BT1
  12. Instax Square Link Printer
  13. Instax Mini Evo Brown
  14. Instax Square SQ40
  15. Instax Pal
  16. Instax Mini 12
  17. Instax mini Link 2
  18. Fujifilm Creative Village (CLAY/ITs)
  19. Fujinon HZK24-300mm
  20. Fujinon HZK25-1000mm
  21. Focus Demand EPD-51A-G02
  22. Techno-Stabi TS16x28WP/ TS12x28WP
  23. Fujifilm SX1600
  24. Pressure Image Analysis App “Fujifilm Prescale Mobile”
  25. INSTAX smartphone app “INSTAX UP!”
  26. Production color printer “Revoria Press™ PC1120”
  27. A3 Color Multifunction Device “Apeos C7070 series”

FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”

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Fujifilm X100VI Coming also in Limited Edition

this is just a rendering based on the limited Disney Edition X100V
this is just a rendering based on the limited Disney Edition X100V

On February 20th, apparently the question will be not only: Fujifilm X100VI silver or Fujifilm X100VI black?

Because according to our sources (thanks!), Fujifilm will launch also a limited edition Fujifilm X100VI.

This is not the first time we got limited edition X100 cameras:

Now, all those limited editions X100 cameras were always launched a while after the release of the standard versions.

However, the fact that our sources have informed us about the limited edition X100VI coming too, might indicate that, for the first time ever, the limited edition X100 could come along with the standard version.

In my opinion, the best limited X100 edition that Fujifilm has launched, was the one of the original X100, which was produced in a limited number of 10,000 samples and shipped with a couple of all-black accessories (you can read what was included here).

Now, I don’t know what Fujifilm is preparing for us this time.

I just hope it’s not a Taylor Swift limited edition Fujifilm camera ;).

The Rumors for 2024 (Ranked by Reliability) and the Ultimate 2023 Rumor Check

The Rumors of Past & Future

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

We will also give you an overview over all remaining rumors for 2024 ranked by reliability.

  • 75 rumors shared in 2023
  • 12 rumors still to be verified
  • 60 correct rumors out of 63 verifiable rumors
  • 2 wrong rumors (sort of… not really… but yeah…)
    NOTE: one rumor instantly corrected (just misunderstood the source)
    NOTE: another one is 99% correct, just a small detail is not accurate (how much faster the GFX100II sensor is compared to the GFX100 sensor). Still today this is not clear, but I am brutal to myself and move the entire stuff into the wrong section
  • 1 rumor out of ranking (for reasons I will explain below)
  • 96.7% correct rumors

Rumor Overview with Rating

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Fujifilm Invests 30 Million Dollar in INSTAX Film Production Facilities

Fujifilm just decided to throw a ton of money (4.5 billion JPY – about 30 million USD) into what the Fujifilm CEO called their “new goldmine“: Instax!

That money will go into creating new facilities for Instax Film production.

That’s quite an unexpected turn of events for a product line, Instax, that Fujifilm was just about to shut down, when an unexpected event breathed new life into the agonizing market. You can read about this randomly lucky event here.

This event happened when Polaroid had just dropped their Instant business and Fujifilm was about to do just the same. Lucky Fujifilm!

The latest Instax Products:

Press Release

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Fujifilm X100V/GFX100 Successor Rumors, X Summit September 12 & More – What’s Coming and What we Got Right and Wrong (Mid 2023 Rumor Check)

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The Rumor Check

Two times a year we take a look at all the rumors we have shared during the year for two reasons.

  • check how accurate we have been so far
  • give you an overview over all remaining rumors in one single article ranked by reliability

And now that we are half the way through 2023, it’s time to give it a check so that you can check if FujiRumors is worth your time and trust.

  • 30 rumors shared in 2023 so far (many more to come)
  • 4 rumors still to be verified
  • 24 correct rumors out of 25 verifiable rumors
  • 1 wrong rumors
  • 1 rumor out of ranking
  • 96% correct rumors

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Rumor Overview with Rating

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