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Record 27 Fujifilm Products Win “iF Design Award”, Including “Film Simulation Experience” and XApp

27 Fujifilm “products” have won the iF Design Award.

We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.

So, let’s fake some interest and applaud Fujifilm for this massive achievement.

Here are the 27 winners:

  1. Film Simulation Experience
  2. “Fujifilm XApp” for the GFX / X Series
  3. Fujifilm GFX100 II + Vertical battery grip “VG-GFX100 II”
    <iF Gold Award 2024>
  4. Fujifilm X-S20
  5. Fujinon GF110mmF5.6 TS Macro
  6. Fujinon GF30mmF3.5 R WR
  7. Fujinon GF55mmF1.7 R WR
  8. Fujinon XF27mmF2.8 R WR
  9. Fujinon XF8mmF3.5 R WR
  10. Fujinon XF56mmF1.2 R WR
  11. Tripod grip “TG-BT1
  12. Instax Square Link Printer
  13. Instax Mini Evo Brown
  14. Instax Square SQ40
  15. Instax Pal
  16. Instax Mini 12
  17. Instax mini Link 2
  18. Fujifilm Creative Village (CLAY/ITs)
  19. Fujinon HZK24-300mm
  20. Fujinon HZK25-1000mm
  21. Focus Demand EPD-51A-G02
  22. Techno-Stabi TS16x28WP/ TS12x28WP
  23. Fujifilm SX1600
  24. Pressure Image Analysis App “Fujifilm Prescale Mobile”
  25. INSTAX smartphone app “INSTAX UP!”
  26. Production color printer “Revoria Press™ PC1120”
  27. A3 Color Multifunction Device “Apeos C7070 series”

FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”

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Fujifilm X100VI Coming also in Limited Edition

this is just a rendering based on the limited Disney Edition X100V
this is just a rendering based on the limited Disney Edition X100V

On February 20th, apparently the question will be not only: Fujifilm X100VI silver or Fujifilm X100VI black?

Because according to our sources (thanks!), Fujifilm will launch also a limited edition Fujifilm X100VI.

This is not the first time we got limited edition X100 cameras:

Now, all those limited editions X100 cameras were always launched a while after the release of the standard versions.

However, the fact that our sources have informed us about the limited edition X100VI coming too, might indicate that, for the first time ever, the limited edition X100 could come along with the standard version.

In my opinion, the best limited X100 edition that Fujifilm has launched, was the one of the original X100, which was produced in a limited number of 10,000 samples and shipped with a couple of all-black accessories (you can read what was included here).

Now, I don’t know what Fujifilm is preparing for us this time.

I just hope it’s not a Taylor Swift limited edition Fujifilm camera ;).

The Rumors for 2024 (Ranked by Reliability) and the Ultimate 2023 Rumor Check

The Rumors of Past & Future

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

We will also give you an overview over all remaining rumors for 2024 ranked by reliability.

  • 75 rumors shared in 2023
  • 12 rumors still to be verified
  • 60 correct rumors out of 63 verifiable rumors
  • 2 wrong rumors (sort of… not really… but yeah…)
    NOTE: one rumor instantly corrected (just misunderstood the source)
    NOTE: another one is 99% correct, just a small detail is not accurate (how much faster the GFX100II sensor is compared to the GFX100 sensor). Still today this is not clear, but I am brutal to myself and move the entire stuff into the wrong section
  • 1 rumor out of ranking (for reasons I will explain below)
  • 96.7% correct rumors

Rumor Overview with Rating

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Fujifilm Invests 30 Million Dollar in INSTAX Film Production Facilities

Fujifilm just decided to throw a ton of money (4.5 billion JPY – about 30 million USD) into what the Fujifilm CEO called their “new goldmine“: Instax!

That money will go into creating new facilities for Instax Film production.

That’s quite an unexpected turn of events for a product line, Instax, that Fujifilm was just about to shut down, when an unexpected event breathed new life into the agonizing market. You can read about this randomly lucky event here.

This event happened when Polaroid had just dropped their Instant business and Fujifilm was about to do just the same. Lucky Fujifilm!

The latest Instax Products:

Press Release

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Fujifilm X100V/GFX100 Successor Rumors, X Summit September 12 & More – What’s Coming and What we Got Right and Wrong (Mid 2023 Rumor Check)

Amazon Prime Deal Pages

FULL LIST OF SELECTED AMAZON PRIME DEALS

The Rumor Check

Two times a year we take a look at all the rumors we have shared during the year for two reasons.

  • check how accurate we have been so far
  • give you an overview over all remaining rumors in one single article ranked by reliability

And now that we are half the way through 2023, it’s time to give it a check so that you can check if FujiRumors is worth your time and trust.

  • 30 rumors shared in 2023 so far (many more to come)
  • 4 rumors still to be verified
  • 24 correct rumors out of 25 verifiable rumors
  • 1 wrong rumors
  • 1 rumor out of ranking
  • 96% correct rumors

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Rumor Overview with Rating

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LEAKED: Fujifilm Instax Square SQ40 Press Release and Image

The official announcement will take place soon, but now the press release and images of the already rumored Fujifilm Instax Square SQ40 (and a quick mention to the Instax Mini EVO Brown) have been shared online.

Also a new Instax Square Sunset Film will be launched later today, too.

The Instax Square SQ40 is a retro-looking camera inspired by the Instax Mini 40, just with a larger film format.

The new ‘Sunset’ film is inspired by the gentle gradation of the colors in the sky during sunset.

Press Release

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Fujinon XF35mm f/1.4 R: The Magical One (for me)

The Fujinon XF35mm f/1.4 R

There is place in the South of Laos where the mighty Mekong river gets over 6 miles large, spreading its brown tentacles in an intricated and slow flowing tangle of streams creating what are called the 4,000 islands: thousands of small hills of sand and shrubs captured in a massive labyrinth of turbid water.

Mislead by the deceptive peace of that enchanting landscape, I grabbed an old wooden Kayak of dubious reliability and sailed out to explore the area all alone.

But the more I reached the border to Cambodia, the more the Mekong was getting stronger, culimating in the furious Li Phi waterfalls.

Long story short: the flow got stronger, I could no longer paddle my way back, the waterfalls were approaching and I had no other choice than to jump into the water with my gear and find my way back by swimming in the Mekong, holding myself on branches of submerged trees and walking on the countless little sandy island.

During this adventure, my gear broke. All of it. Except for my Fujifilm XF35mm f/1.4, which survived the long swim as if nothing ever happened.

Now this alone would be enough for me to call the XF35mmF1.4 “magical” (and also the beer I drunk after this experience tasted “magical” ;))

But for most of us the true magic of this lens does not lie in its underwater capabilities, but in its images.

The Magic

Why talk about Fujifilm’s oldest lens in 2022?

Well, because according to our recent sruvey it is still the most owned prime lens among you guys.

And also because no matter how many similar lenses Fujifilm will launch, from the stellar sharp XF33mmF1.4 to the compact and fast focusing XF35mmF2 and even to the patented XF33mmF1.2 (if that ever comes), I will never sell my XF35mmF1.4 and probably not even buy any other 35-ish lens ever, because the Fujinon XF35mmF1.4 is magical!

So how does this magic come to be?

From a technical point of view, Fujifilm did try to explain it us in a dedicated article, where they talk about the design philosophy of this lens. Fujifilm basically didn’t care about specs and MTF charts, but designed the lens thinking at the real life use. You can read more here.

Also Fuji Guy Billy once said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

And as the Sigma CEO once said here, creating a lens with character is much more difficult than creating a perfect lens.

But technicalities aside, what I’ve experienced over all these years is that for me it seems easier to snap images I truly love with the XF35mmF1.4 rather than with many other of my lenses.

A few examples:

So, despite having a decent amount of lenses, some of them I use even more than my XF35mmF1.4, for some reason I can’t really explain, it’s often the Fujinon XF35mmF1.4 R that snaps the images I love most.

This alone (and the fact that it went with me through the Mekong adventure) makes this lens special to me.

And many others think so too, as you can see in the video below, where a fellow X shooter tries to capture in words the magic of the lens.

XF35mmF1.4 R

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Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

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The Power of Fujifilm Colors: Leaving Fuji for Nikon Z and Back to Fuji for the Colors – A Story and an Image Roundup

FR-reader Gerben’s wrote me an email that haunted me for several weeks and finally motivated me to do something that I hardly have time to do anymore for the reasons I’ve explained on my birthday: an image roundup.

So what did Gerben write me? Well, in short, he left Fujifilm for Nikon Z but then switched back to Fujifilm for one main reason: colors!

Dear Patrick,

I have been using the xpro3 for some time, i quite liked it except the small grip, and rear LCD (I noticed i take quite a few quick shots of my daughter via the rear LCD) and some other things. Therefore I decided to look around and try Nikon. I read color rendition was about the same and face detect was better.

So i traded in my X-Pro3 and bought a Nikon Z6 and the 50 1.8s. Almost everything i liked: comfy grip, nice buttons, highly detailed EVF and LCD, top LCD, fast AF and face AF, great high ISO and so on.

But to my horror I noticed one thing was off quite often, the colors.

This was probably due to WB, but i shoot mostly family and JPEG and the skin tones either looked greenish in low light or to saturated red in good light.

Then i picked up the original X100 and shot a few scenes. BOOM, the colors and WB were right without any tweaking. Just sooc provia jpeg. Wow. I always thought fuji jpegs were great but that Canon and Nikon have good jpegs to.

It seems Fuji is still better. I really wanted to like the Z6, but if all factors are awesome but the colors are meh then its a no go for me. So i turned back the lens and body. Now waiting for my refund. Luckily my trusty 35 1.4 wasn’t sold yet. I am probably getting the X70 and X-T1 as i like the colors an X-H1 for low light and video. Ow yeah i also have the old D700. This older sensor renders sooc jpeg colors much nicer then the Z6 and are quite similar to my X100.

So i had a quick flirt with Nikon mirrorless but am back now at the Fuji camp. Guess ill be reading your post more often.

And in order to help to make non-Fuji-shooters understand what Fuji colors mean, I looked at the images shared at our Film Simulation group and picked a few of them for all of you to enjoy.

One important note: some images ARE edited.

Editing is allowed in our group. But it’s allowed, as long as one does not start to fiddle around with the colors in post. So you can add/recover shadows/highlights, sharpen, edit out disturbing elements from your image, add some contrast and whatever you want to do. But the colors must be Fujifilm colors, hence the film simulation profile must be selected in post. No other filters applied and don’t play around with the color tools in the RAW converter of your choice.

We have this rule, because SOOC is great, but here on FujiRumors we believe that also RAW shooters profit from great Fuji colors, as it shortens their editing time.

And I know what I talk about, because when I edited the tons of images I took at the wedding I photographed, just scrolling over the film sim profiles in Capture One and in a matter of seconds see which film simulation gave me the best mood for that particular picture, was a true time saver! I just focused on editing other aspects of the images, as Fuji took care of the colors for me.

Final note: members of our group also often fine tune their film simulation and make recipes out of them. If you are curious to know more details about the specific recipe just ask them in the comments of their post about it.

Images

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