Fujifilm X100V Discontinued at Several Stores: Giving Up on X100V Delivery and Getting Ready for Fujifilm X100VI?

Fujifilm Gives Up on X100V

Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.

The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.

And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.

It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.

And it’s not the first time: the same thing happened with the Fujifilm X-E4, where lots of people had one on order, patiently waited to get it shipped, but then out of nowhere Fujifilm canceled all orders and discontinued the X-E4.

The Last Samples

In USA the Fujifilm X100V is still listed at stores.

At Amazon you can find some samples in stock (at the time of this post), but at a higher price.

But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.

A Bad Move?

The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.

To me it looks like Fujifilm just gave up on shipping the X100V at this point.

My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).

I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.

Why “Fujifilm X100VI” is Best Name for the New X100 Camera

Fujifilm X100VI – The Best Choice

So we told you that the successor of the Fujifilm X100V will be called Fujifilm X100VI.

Now, according to our survey, 80% of you thought that other names would have been more appropriate.

And you know what?

I agree that Fujifilm could have been more creative with the name. And certainly they had lots of creative options on the table.

My new favourite (as suggest by a FR-reader): X100-00S, where “00S” stands for “out-of-stock” :).

But why did they go with “Fujifilm X100VI” then?

Well, because at the end of the day, from a business (and not creative) point of view, it’s by far the best choice.

Let me tell you why.

** CLICK HERE to Read the Rest of the Article **

RUMOR: No Fujifilm X100V Successor in 2023 (X200, X100VI or X100W-hatever)

Everything is Possible (almost)

FujiRumors broke the rumors:

But we also know one more thing. Fujifilm two registrations filed so far: the Fujifilm FF230001 and FF230002.

Now, assuming that one of the two will be the Fujifilm GFX100 replacement, this leaves all possible options open for the second one.

Well, not really all options. I mean, I simply can’t see a Fujifilm X-H3 or Fujifilm X-H3s coming in September, as those cameras are hardly 1 year old (or less).  And also not the Fujifilm X-T6 or Fujifilm X-S30.

But other than that, we can hope for:

  • a Fujifilm X-T5s with 26MP stacked sensor of X-H2S
  • a Fujifilm X-Pro4 maybe with some curious solutions as many hope for example a monochrome sensor
  • a Fujifilm X-E5 which is not a dead line according to Fujifilm managers
  • the long awaited Fujifilm X-T40
  • the much wished Fujifilm X80 or Fujifilm XF20
  • the revival of Fuji’s entry level cameras with the Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30 or Fujifilm X-M2
  • less likely in my opinion the Fujifilm GFX100S successor, Fujifilm GFX50R successor or Fujifilm GFX50SII successor, as I can’t see Fuji launching two GFX cameras on the same day (they never did that in the past, but never say never)

And in fact, I asked you to vote on which camera you’d like to get on September 12 and you can see the results here.

X100V successor is NOT possible

At this point you’ve noticed something: there is no Fujifilm X100V successor (X200, X100VI, X100 whatever it will be called) in the list.

Why?

Well, because despite being one of your top wished cameras (second only to another camera), and despite fake rumors already being shared about the X100V to come on September 12, I can now tell you with 110% certainty that there will not be any Fujifilm X100V replacement coming in 2023.

Trust me on this guys. No X100V successor in 2023.

I guess Fujifilm has no hurry at all to come out with a successor, given the fact, explained by Fujifilm managers, that if the world would stop to order X100V today, it would still take them 3 months to be able to ship all X100V orders placed until yesterday.

Seen from this perspective, the biggest problem of the Fujifilm X100VI (or whatever) is the terrific success of the X100V.

Feeling Lucky?

“I feel lucky and will click the links to see if the X100V is in stock” :)

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Fujifilm FF230002 Registration Found – Expect X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) and GFX50R Successor Rumors to Magically Appear ;)

Fujifilm has registered the FF230002, so we now have a total of 2 registrations:

  • FF230001
  • FF230002

One of them will certainly be the Fujifilm GFX100 successor, which we already rumored months ago here.

Now, I can see the “rumors” about the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more pop up. But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized. But I guess misleading readers for traffic and good SEO is a great deal for them.

FujiRumors will let you know what the real deal is… clickbait and misleading free as usual ;).

  • FF230002
  • 5.8GHz/5.1GHz/2.4GHz
  • ≤20ppm
  • 5725-5850MHz 5150-5350MHz 2400-2483.5MHz
  • 2023-06-19

The patent has been found at cmiitid by the Japanese website asobinet.

Fujifilm Facebook Groups

Fujifilm X-Pro4 – Time to Remove the OVF, or the EVF… and Everything in Between

Fujifilm X-Pro4

Is it the Fujifilm X-T6?
Nope.

Then it must be the X-H3, right?
Not that one either.

Ah, so surely the X100VII!
Forget about it.

The camera people ask me about the most — and the one I get the longest wish lists for in my inbox — is the Fujifilm X-Pro4.

And since so many of you have shared your hopes and ideas, it’s time for a dedicated Fujifilm X-Pro4 Wishlist Roundup on which I share some of your messages.

They include the very controversial opinion to remove the optical viewfinder and go the Leica M EV1 path. If Leica was brave enough to make this step, why shouldn’t Fujifilm?

But, as you can read here, some also want the complete opposite: get rid of the EVF and only keep the OVF (+ERF).

In my opinion Fujifilm should not ditch the OVF. On the contrary, they should make it even better. And early rumors suggest they are indeed doing just that. But at the same time do not remove the EVF. So, in short: an improved hybrid viewfinder is the way to go according to me.

X-Pro4 Wishlist

** CLICK HERE to Read the Rest of the Article **

BHphoto Holiday 2025 Head Start Deals Launched

B&H Photo is rather impatient and wants you to start saving money now rather than waiting for Black Friday, so they have launched the Holiday 2025 Head Start deals.

Note: some deals, like some Apple deals, will end tomorrow.

Fujifilm Related

Memory Cards

External SSD

Apple Products

Peak Design

Fujifilm Film Simulations (+ Dial) Earn Praise from DPReview — Even Tempting a Nikon/Sony Shooter to Switch to Fujifilm

DPReview had a podcast in which they talk about the Fujifilm X-T30 III and we already shared in our previous article (and you can see it below again).

It’s an overall very positive take on the X-T30 III, with perhaps the only minor complaint being that it’s a small camera packed with lots of dedicated controls — which can sometimes lead to accidentally pressing a button. A fair critique, but on the other hand, if it didn’t have a joystick, a couple of FN buttons, and clickable front and rear dials, people would complain about the lack of them. Personally, I’d rather have more controls, because in my experience you quickly get used to the layout, and accidental presses become much rarer over time.

But that’s not what we want to talk about today.

What I’d actually like to highlight is the last part of the video, in which they talk about the film simulation dial and film simulations in general.

Here is what they say:

  • the film simulation modes are all quite nice and generally quite subtle
  • you can shoot RAW and then use the in-camera converter to preview how your photo would look in another simulation
  • “People who don’t shoot Fujifilm often dismiss them as a gimmick,” says Richard Butler, “but it’s a gimmick I like.”
  • the new dial, he adds, reminds you to experiment: “Every time you take a shot, you think, ‘Oh, let’s see what that would look like in another film simulation.’”
  • Richard Butler says he likes the film simulation dial
  • DPReview’s Abby — who shoots Nikon and Sony and not Fujifilm — was asked if the film simulation dial is something that appeals to her. She said “I have actually debated switching to Fujifilm because of film simulations“.
  • she also pointed out that this feature is especially nice for beginners, since they can get polished, great-looking results without editing
  • having a physical dial instead of menu diving makes it even more approachable
  • many people, Abby said, “don’t want to sit down and edit things on the computer — they just want to take pictures and move on with their lives.”
  • Having the option to do that and still get photos that have nice colors and look like a more final product is a nice concept

So why hasn’t Abby switched yet? Well, adopting a new mount also means investing in new lenses — and that, of course, adds to the overall cost of the system.

That’s why I think cameras like the Fujifilm X100VI are a better fit for many non-Fujifilm shooters. You still get access to what people love about the Fujifilm system — the film simulations, the tactile controls, the colors — without having to invest in a whole new set of lenses. It’s the perfect everyday second camera for non-Fujifilm users.

Fujiflm Cameras with Film Simulation Dial

The NP-W126S Battery is Here to Stay… and the llano Dual NP-W126S Charger is Now up to 50% Off

At the time of this post you can save up to 50% on the llano NP-W126S Dual Battery charger at Amazon US.

The amount of rebate depends on which color you chose, with the biggest rebate being on the green color.

There is also a 20% rebate on the llano NP-W235 Dual Battery charger.

Now, I know that many would like to have the NP-W235 battery on every Fujifilm camera. But fact is: the NP-W126S battery is here to stay, because it allowes certain cameras to have the smallest size possible.

Fujifilm 5th generation cameras with NP-W126S battery

Fujifilm 5th generation cameras with NP-W235 battery

Fujifilm Manager Sets Bold Goal: Overtake Nikon and Climb to No.3 — X-E5 Is Leading the Charge

image courtesy: phototrend
image courtesy: phototrend

French Fujifilm managers gave an interview to the French website Phototrend. Here is the summary:

Market Share

  • 12% of the market share in value of APS-C sensor hybrids
  • Including compacts like the GFX 100RF and X100VI (the best seller), Fujifilm reaches about 13–14% of the French global photo market
  • Excellent dynamic, Fujifilm is progressing in each segment
  • Fujifilm wants to become Nr.3 on the market

Since Nikon is currently the No.3 brand, Fujifilm France aims to surpass them. And, as we’ll see below, the Fujifilm X-E5 appears to be leading that charge in 2025.

Fujifilm X-E5 Sales and About Taking Risks

  • X-E5 has clearly been biggest success of the last 12 months
  • Fujifilm is offering a wide range of cameras, from X half to X-H2S, catering to different needs and budgets for young smartphone photographers seeking an upgrade
  • GFX100RF sales far beyond expectation. A great start and now sales stabilized but is curve remains healthy
  • GFX100RF has found its place between Leica Q3 or the Sony RX1R III
  • X100VI still not that easy to find, although some retailers have stock
  • X half is a bet, a new concept. For generations used to vertical format
  • Instax Pal failed in Europe. But you have to innovate and try some risks. Sometimes it will work, sometimes not
  • The GFX Eterna 55 combines this optical expertise with a cinema ambition. Fujifilm targets short movies productions with cinema quality
  • The €1500–€2500 hybrid segment is saturated, so the challenge is to either move toward more accessible models like the X-M5 or elevate the offer with tools like Eterna
  • Instax still successful, with Instax Mini 12 being the best seller. Instax Mini EVO also still selling well
  • Instax Wide EVO is also selling well
  • Instax cameras that let users preview photos before printing haven’t reduced film sales—people now print only their best shots, and they often print it multiple times to share with others

Increasing Prices

  • price has increased and except for X-M5 there is no sub-1K camera anymore
  • second hand prices are under 1K, it’s a great, sustainable and ecological alternative

Third Party Lens Bundles

  • retailers can sell XF23mmF2.8 as a kit with other Fujifilm cameras
  • the only thing Fujifilm wants to make sure of, is that retailers do not bundle third party lenses with Fujifilm cameras

The 2025 Best Seller

About My Fujifilm X-E5, Therapy Sessions, and the Art of Letting Go!

Yes guys, I own the Fujifilm X-E5.

And many have already reached out to me asking why I haven’t reviewed it yet on FujiRumors or if I ever will share a review about it.

Well, I’ll tell you below why I don’t think it makes sense to review it.

But if you want my opinion, let me share the three main problems I encountered with the X-E5.

Problem 1.

I needed half a day to convince my Fujifilm X-E3 to let go of the XF27mmF2.8 R WR — her lifelong companion.

After a complex psychotherapy session (yes, we talked it through), I gently explained that sometimes we just have to let go and move on. Sometimes growth requires change. And if she truly loved the XF27mmF2.8, she’d set it free — let it explore new resolutions, new autofocus algorithms, new X-Trans relationships that would help it grow in ways she never could if always stuck on the X-E4

Problem 2.

The Fujifilm X-E5 looks so perfect — clean lines, flawless build, an aura of quiet confidence — I was honestly terrified to scratch it. It felt like holding a piece of art instead of a camera.

But then my X-E3 gave me a therapy session. She reminded me that the marks we carry are proof of a fully life lived. She said: “you can’t protect your X-E5 from scratches without also protecting yourself from the joy of using it“.

I knew my Fujifilm X-E3 stole that line from one of the best books I’ve ever read, Extremely Loud and Incredibly Close by Jonathan Safran Foer, in which Jonathan wrote “you cannot protect yourself from sadness without protecting yourself from happiness“. But I somehow forgot about it, and it is nice that my X-E3 reminded me of that.

Problem 3.

Problem 3 required a group therapy session with a secret Fujifilm community — a place where we meet only to discuss and cry about the nonsense things Fujifilm does.

You’ll find people there who still haven’t emotionally recovered from last year’s autofocus firmware fiasco (finally fixed after months of collective suffering). Others are still clinging to hope for an X-Pro4 or X80, wondering why on earth Fujifilm poured tons of R&D into “GFX Eterna” instead. Then there are those waiting since 65 months for their pre-ordered Fujifilm X100VI and even a special support circle for those permanently traumatized by years of using the old Fujifilm Camera Remote app. We’ve all endured our share of pain.

My personal breaking point? Discovering that my new favorite EVF display setting — the “Classic Display Mode” — had simply vanished. Gone. For hours I frantically searched menus, reset settings, questioned reality. Nothing.

Only through the combined wisdom of the Fujifilm group did we uncover the truth: if you enable “Semi-Transparent” in the “Surround View Mode”, the Classic Display Mode disappears.

Why? No idea.

Some things in life just defy logic… and this is one of them.

So Why No Review?

It makes no sense to review perfection. ;)

Or as a fellow Fujifilm brother wrote in his Amazon X-E5 review, it deserves six out of five stars. I couldn’t have said it better myself — that’s exactly my rating, too.

So I’ll leave the formal reviews to those who make a living dissecting specs and pixel-peeping at 300%.

Honestly, I haven’t even watched a single X-E5 review since I own it. I couldn’t care less. Whether people praise it or tear it apart doesn’t matter to me. I own it. I love it. And that’s my review.

Get Yours