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Fujifilm GFX100S Record Pre-Orders on FujiRumors: It Beats GFX100, GFX50S and GFX50R… Combined!

On Friday we reported how BHphoto marked the Fujifilm GFX100S as top seller.

I decided to check how pre-orders are going here on FujiRumors… and what I saw was rather unexpected.

The first days of Fujifilm GFX100S pre-orders were stronger than the first days of the GFX100, GFX50S and GFX50R pre-orders combined!

Also, it the GFX100S enjoys stronger pre-orders than any mid range Fujifilm X series camera, such as the X-S10 and X-E4.

Only high end X-series cameras like the X-T4 and X100V still have an advantage over the GFX100S.

Sure, this data is restricted to FujiRumors pre-orders (where mid-range is never selling that well). But in my experience, the more high end we go, the more sales made via FujiRumors can be representative for overall sales for high end cameras (meaning a high end camera that does not sell well among the FR-community, also does not sell well overall on the market).

If so also this time, then this means that Fujifilm landed a big hit with the Fujifilm GFX100S, and I am afraid they’ll need a long time to satisfy all pre-orders!

And to every single one of you, who decided to pre-order their new gear via FujiRumors: thanks so much! I will reward your help with some hot rumors ;).

The GFX Community

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Fujifilm GFX100S Size Reduction Explained by Fujifilm Engineers – Fujifilm X Lab

Fujifilm has uploaded its latest Fujifilm X lab episode. As usual the episode is in Japanese and we rely on the automatic translation tool.

But I don’t want my readers to go through this pain, so I have summed it up for you below, as well as shared all close up images of the internals of the Fujifilm GFX100S.

Most of the size reduction was achieved thanks to the new shutter mechanism. But also the IBIS got smaller and even the Fujifilm X-T4 battery played a role in this.

Everything is nicely summarized for you down below ;).

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Summary + Images

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Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”

Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”

– The compact and lightweight mirrorless digital camera for X Series with the fourth-generation sensor and image processing engine
– A classically-designed beautiful camera body featuring the fast and accurate AF as fast as 0.02 seconds
– Superb operability to make it comfortable to take high-quality image with proprietary color reproduction

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-E4” (X-E4) in late February 2021, the latest model to join the X Series of compact and lightweight digital cameras, known for superior image quality delivered with the company’s proprietary color reproduction technology.

The X-E4 is the most compact and most lightweight of all mirrorless digital cameras equipped with the Series’ fourth-generation image sensor and image processing engine. The beautiful camera body in a classical design carries a fast and accurate autofocus (AF) as fast as 0.02 seconds. It boasts exceptional operability, producing high-quality images with the company’s proprietary color reproduction technology.

The X-E4 is a mirrorless digital camera that caters to a wide range of lifestyles and situations, making it a perfect choice for those who want to carry a camera around anywhere and anytime to enjoy photo shootings of an advanced quality.

The compact X-E4 offers exceptional portability, weighing approximately 364g*, or approximately 448g even when it is mounted with the standard prime lens “FUJINON Lens XF27mm R WR,” also announced today.

The X-E4’s beautifully classical body features the 26.1MP “X-Trans™ CMOS 4”** sensor and the high-speed “X-Processor 4” image processing engine, which are also featured in models including the X Series’ flagship model “FUJIFILM X-T4.” Its fast and accurate AF can attain focus in as fast as 0.02 seconds, ensuring that users capture decisive photo opportunities. The camera can deliver diverse photographic expressions with Fujifilm’s Film Simulation modes, replicating the colors and tones characteristic of the company’s films such as the photographic film “Velvia” and motion picture film “ETERNA.” Users can take advantage of excellent color reproducibility, nurtured for more than 80 years, to enjoy high-quality photography with ease thanks to exceptional operability attributable to features such as the LCD monitor that can be flipped upward to 180 degrees and the Shutter Speed Dial.

Fujifilm will continue to deliver photographic pleasure through the X Series of mirrorless digital cameras such as the X-E4 and an extensive lineup of interchangeable lenses for the Series including the standard prime lens “FUJINON Lens XF27mm R WR” and the ultra telephoto zoom lens “FUJINON Lens XF70-300mmF4-5.6 R LM OIS WR,” also announced today.

  • * Including a battery and a memory card.
  • ** X-Trans is a trademark or a registered trademark of Fujifilm.

1. Product features

(1) Compact and lightweight camera body in a stunning design

  • The rear LCD monitor can be stored flush in the back panel. The result is the most compact (W121.3mm x H72.9mm x D32.7mm) and most lightweight (approximately 364g) model among mirrorless digital cameras equipped with the X Series’ fourth generation image sensor and image processing engine. It can be carried anywhere in a bag for outstanding portability.
  • The top panel is made of magnesium, a highly rigid metal that is difficult to process. The use of a high-precision mold has led to sharp and streamlined edges. Both the front and rear grips are flat to create a beautifully classical design which reminds the traditional film cameras.

(2) Equipped with the latest image sensor and image processing engine

  • The X-E4 is equipped with the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor with on-sensor phase detection pixels as well as the “X-Processor 4” high-speed image processing engine to enable fast AF as fast as 0.02 seconds. This ensures users capture decisive moments, making it a powerful tool for snapshots.
  • The camera features a highly accurate tracking AF system, capable of accurately tracking a subject that is moving either toward the camera or away from the camera. Its exceptional Face / Eye Detection AF function keeps a moving subject’s face / eyes in focus, allowing users to focus on framing while shooting.
  • The AF system can operate in low light conditions, even in near darkness at -7.0EV***, attaining an accurate focus in poorly-lit indoors.
  • *** The minimum AF luminance of -7.0EV is achieved when the camera is mounted with the FUJINON Lens XF50mmF1.0 R WR.

(3) Fujifilm’s unique Film Simulation for diverse photo expressions

  • The X-E4 offers a total of 18 modes in Fujifilm’s proprietary Film Simulation function, including the vivid and high-contrast “Velvia” and high-contrast yet low-saturation “ETERNA Bleach Bypass,” which simulates the “bleach bypass”*4 darkroom technique to produce a solemn atmosphere. Users can pick and choose different styles to suit a subject or shooting scene as if to remove and insert a different roll of photographic film. Colors and tonal effects can be checked on the LCD monitor or the viewfinder, contributing to shortening time required for post-processing.
  • *4 One of the processing techniques for developing photographic films.

(4) Superior operability

  • The X-E4 features a tilting rear LDC monitor, accommodating various shooting styles, from high and low angles. The monitor can be flipped 180 degrees upwards for easy self-portrait.
  • The top panel of the camera body has the Shutter Speed Dial, allowing users to check the shutter speed setting without having to turn the camera on and smoothly move on to the next shots. This camera’s Shutter Speed Dial newly features the Program (P) position, in which the camera automatically chooses the optimum combination of shutter speed and aperture settings to take high-quality images with ease.
  • The functions offered by the rear dial in the current model, FUJIFILM X-E3, are reassigned to the front dial to secure enough space for resting the thumb when holding the camera for comfort and streamlined operation.

(5) Extensive video-recording functions

  • The X-E4 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30P video at 8-bit 4:2:0 onto an SD card inserted in the camera, and outputting 4K/30P video at 10-bit 4:2:2, containing greater color information, via the HDMI port.
  • The camera is also capable of high-speed Full-HD recording at 240fps, producing up to 10x slow-motion footage of a split-second motion of a fast-moving subject.

2. Optional accessories

(1) Leather case “BLC-XE4” (designed specifically for the X-E4)

This is a genuine leather bottom case that provides protection to the camera body while accentuating its stunning linear design. Its advanced features include the ability to change the battery without having to remove the camera from the case.

(2) Hand grip “MHG-XE4” (designed specifically for the X-E4)

This metal hand grip makes it substantially more comfortable to hold the camera. It helps reduce camera shake when shooting with a large-aperture lens. The camera’s battery or SD card can be replaced without having to remove the hand grip.

(3) Thumb rest “TR-XE4” (designed specifically for the X-E4)

This metal thumb-resting grip is installed at the top part of the camera body, providing a thumb rest for a firm grip. The part where the thumb comes in contact is coated with rubber non-slip strip to control camera shake even when shooting with one hand. Users can rotate camera dials without having to remove the TR-XE4, offering operating comfort and enhanced grip at the same time. It is available in black or silver to match color variations of the X-E4.

Top 10 Differences Between Fujifilm GFX100S and GFX100 plus Complete Specs Comparison

Here is the complete specs comparison between the Fujifilm GFX100S, the GFX100 and the GFX50S.

You can see the comparison down below.

Here are the top 10 differences:

  1. GFX100S uses NP-W235 battery of X-T4 instead of TP-125
  2. GFX100S has slightly higher burst rate (16 fps instead of 15 fps)
  3. GFX100S has lower res EVF and is not removable
  4. GFX100S has no battery grip option
  5. GFX100S has 0.5 stops better IBIS than GFX100
  6. GFX100S has shoots 14 bit RAW and GFX100 16 bit
  7. GFX100S is substantially cheaper ($5,999 vs $9,999)
  8. GFX100S has better battery life with 1 single battery (465 shots instead of 400 shots)
  9. GFX100S is substantially smaller
  10. GFX100S has nostalgic negative film simulation and GFX100 not (or not yet)

Well done, Fujifilm!

All the goodness will drop on January 27 at 8AM New York time.

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Mirrorless Camera Market Share 2019: Fujifilm Third after Sony and Canon and a Quick Look into the 2020 Market Share

You might remember how back in November 2019, we shared the worldwide mirrorless camera market share data for 2018 here (for the DSLR+mirrorless data check out this article).

Now a year has passed, and Techno System Research, a major marketing research company located in Japan, has published the data for 2019.

So what changed between 2018 and 2019? Let’s compare:

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The Ultimate Fujifilm Film Simulation Guide :: Get Bleach Bypass & Co in C1 on Older Fuji Cameras :: & More – X-Trans/Film Sim. Roundup

X-Trans / Raw Converters / Film Simulations Roundup

These days I am catching up with all the content you guys shared me over the last few weeks and months, and I promised to share at some point.

So, after a big camera roundup and a big lens roundup, here is a X-Trans Raw Coversion film simulation roundup.

Why all this in such a short time?

Well, because soon Fujifilm will unleash a product-strom, with the announcement of:

And all this goodness will come on January 27.

Ahead of January 27 there will be lots of rumors, and after that, FujiRumors will cover everything you need to know about the new products.

So I am using this weekend of realitive quiteness to catch up. And I know there is still content you guys sent me that has not yet been shared. I have it all saved. And at some point I’ll share that one too.

I really do my best, but it’s a huge amount of content you send me and that I have to check out. And no matter how hard and how much I work, it’s not easy to keep up sometimes.

Down below you can check out today’s roundup.

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Fujinon XF50mmF1.0 and XF10-24mmF4 MK II Reviews, Hope for XF18mmF2 MK II, Viltrox, TTartisans and Much More – Lens Roundup

 

Here is lens roundup, from Fujinon X lenses to native third party options.

Lots of stuff to check out if you want :).

We start with Fujinon XF lenses and then third party options to follow.

Fujinon XF50mmF1.0: Customer Reviews on AmazonUSCustomer Reviews on BHphoto

Lens Roundup

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Fujifilm X-E4 with Tilt Up Screen Similar to X70 and Flush to the Camera Body like X100V screen

LEFT: Fujifilm X-E4 mock-up (not real)  RIGHT: X70 screen
LEFT: Fujifilm X-E4 mock-up (not real) RIGHT: X70 screen

Fujifilm X-E4

I confirm everything I said before: the Fujifilm X-E4 will not have a fixed screen and it also won’t have a fully articulating screen like the X-S10/X-T4.

Here is the real deal brought to us by our trusted sources:

The Fujifilm X-E4 will have a tilt up screen similar to the one we know from the Fujifilm X70 and from the Sony A6400.

Also, when positioned flat to the body, the screen should be flush to the body like Fujifilm X100V screen.

I am very curious to hear those of you guys think, who were considering to buy the Fujifilm X-E4. Is that a solution you like or you can live with? Or is it a no-go?