Fujinon XF27mmF2.8 R WR with Same Optics of Original XF27mmF2.8

On January 27 at the Fujifilm X Summit at 8AM New York time, Fujifilm will announce lots of stuff:

Today we have an update regarding the XF27mmF2.8 MK II.

We already told you that it will be weather sealed and have an aperture ring. Now we can add that it will share the same optics of the original XF27mmF2.8. And that’s perfectly fine. I own it, and I can tell you the image quality in terms of sharpness, fringing and chromatic aberration is really good. I frankly do not see any need to change the optics.

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Meet my New Fujinon XF Lens… and What You can Do to Convince my Wife it Was a Good Investment ;)

It was in my cart for a long time. And this time, I could not resist anymore.

I took advantage of the cashback deals expiring on January 17, and just grabbed it.

Which lens is it?

When I asked to drop the guess on Instagram here, many thought I already own the Fujinon XF27mmF2.8MKII or the Fujinon XF70-300mmF4-5.6.

But guys, that gear will be announcement on January 27. And I never get anything ahead from Fujifilm, nor any discount on gear. I pay my stuff full price just like any of you.

So, it has to be an “older” lens, and more precisely, the arguably sharpest Fujinon XF lens out there.

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Fujifilm GFX100S No Vertical Battery Grip Option

According to information we have received, the Fujifilm GFX100S will have no vertical battery grip option.

Now, battery life on Fujifilm GFX cameras is not bad at all thanks to the big Fujifilm NP-T125 battery. So I don’t see an issue in terms of battery life here.

However, it might be an issue for those who want a vertical grip for better ergonomics when shooting in portrait mode.

So, let’s update our rumored specs list:

The Ultimate Fujifilm Film Simulation Guide :: Get Bleach Bypass & Co in C1 on Older Fuji Cameras :: & More – X-Trans/Film Sim. Roundup

X-Trans / Raw Converters / Film Simulations Roundup

These days I am catching up with all the content you guys shared me over the last few weeks and months, and I promised to share at some point.

So, after a big camera roundup and a big lens roundup, here is a X-Trans Raw Coversion film simulation roundup.

Why all this in such a short time?

Well, because soon Fujifilm will unleash a product-strom, with the announcement of:

And all this goodness will come on January 27.

Ahead of January 27 there will be lots of rumors, and after that, FujiRumors will cover everything you need to know about the new products.

So I am using this weekend of realitive quiteness to catch up. And I know there is still content you guys sent me that has not yet been shared. I have it all saved. And at some point I’ll share that one too.

I really do my best, but it’s a huge amount of content you send me and that I have to check out. And no matter how hard and how much I work, it’s not easy to keep up sometimes.

Down below you can check out today’s roundup.

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BREAKING: Next Fujifilm Film Simulation to be Called NOSTALGIC NEGATIVE

Nostalgic Negative

According to information we have just received from trusted sources, the long rumored new film simulation to be launched on January 27 will be called “Nostalgic Negative“.

I don’t know you, but I already love the vintage sound of it ;).

I don’t know which original film will serve as inspiration for this particular film simulation. Classic Negative is based on Superia, as you can see from Fuji’s own presentation sheet here.

I am crossing fingers that it will based on this one!

And if you wonder why Fujifilm doesn’t give it the name of existing film, then feel free to read the explanation of Fujifilm engineers here.

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Fujifilm GFX100S Explained: Fixed EVF, Only One Top Dial (PSAM), No D-Pad, Top LCD, No Humpback and More

Ok guys, let’s narrow the range of our imagination, and describe a bit closer the Fujifilm GFX100S.

According to our information, you can imagine Fujifilm GFX100S like this:

  • no GFX50S humpback (if you don’t know what I mean, check out this image)
  • Top plate has only one dial on the top left side: a PSAM dial
  • no D-Pad
  • has joystick
  • Top LCD
  • Fixed viewfinder (not removable like on GFX100S and GFX50S, where it also can tilt thanks to the EVF tilt adapter)

Let’s add the information we already shared:

So, the Fujifilm GFX100S will be the first GFX camera with a PSAM dial.

And I get it: the almost totality of the market wants a PSAM dial. And if Fujifilm wants to attack the high end full frame market, then they simply have no other choice than to offer a GFX camera with PSAM dial. It will help the GFX system to get more popular.

And you know what?

Sure, I still would have preferred retro dials, but a PSAM dial is still better than the solution the GFX100 adopted, which was the first and only Fujifilm I ever used, that I struggled to operate out of the box.

So, mixed feelings here. But overall I prefer a PSAM dial over the solution adopted on the original GFX100.

Nope, there is No Fujinon XF300mmF4 and XF500mmF5.6 Coming in 2021

Do you know those automatic tennis ball machine launchers that constantly fire off balls at you, so fast that at some point you just can’t catch them all anymore?

Well, it’s not much different with fake rumors ;).

Sometimes the fake rumors are thrown out in the world with a pace, that here on FujiRumors we just can’t debunk them all fast enough.

But I try to catch up, and here is one that passed the FujiRumors firewall so far but will now be set right.

Back in March 2020 we reported about two Fujifilm patents showing a Fujinon XF300mmF4 and Fujinon XF500mmF5.6.

Now, I keep getting emails of people firmly believing that the Fujinon XF300mmF4 and Fujinon XF500mmF5.6 will come out for the summer Olympics 2021 in Tokyo.

And guys, I hate to be the one that brings the bad news, but whoever told you that, it is not going to happen.

As a matter of fact, those lenses won’t even come in 2021.

Will they come in 2022? Or in 2023? Or maybe never? I have no idea at this point.

But I tell you this: I blog on FR since 9 years now, and I have reported about countless of patents. And if I have understood something about patents in all these years, then it’s that there is a long way between a patent and a final product. And often patents never even materialize into a final product.

So, take patents with a grain of salt, always.

With that said, I do hope those lenses will come. Maybe Sigma will do them?

Stay tuned on FujiRumors, and I will give you updates as soon as I have them.

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Fujinon Wildlife Photography Lenses – POLL

Fujifilm Lenses for Wildlife Photography: Fujinon XF 400mmF4 and What Else?

Super Fast Irix f/1.4 Lens for Fujifilm GFX Coming This January

Irix is teasing a new lens coming for the Fujifilm GFX system in January (as if January wasn’t already hot enough ;) ).

Now, you might remember how back in July 2020 I told you about a very fast lens coming for the Fujifilm GFX system. At that time I was able to give you the following details.

  • 1.4 lens for GFX system
  • likely manual focus
  • it will be a wide-standard lens (wider than the Mitakon)

It looks like this could be the IRIX lens coming soon :). We have two images of the lens shared here. Feel free to check them out.

The GFX Community

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Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

GFX Roundup

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