On September at 11AM New York time (5PM Berlin time) we will tell you what the next X mount lens is that Fujifilm will launch.
Make sure to join the unveiling at our premiere video on YouTube (recorded on an easy to reach peak in the Dolomites with spectacular view) and here on the FujiRumors blog.
According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.
The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.
The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.
Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.
Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More
Follow FujiRumors on
Fujifilm Facebook Groups
We have shared the rumor that Fujifilm will launch a new film simulation on September 12.
So the question now is: which film would you like to get on Fujifilm cameras in digital format with the next film simulation*?
It does not have to be an original Fujifilm film stock, but it can be inspired by film of any brand.
Just note that if Fujifilm would use a competitors’ film stock as base for the new film simulations, for legal reasons they would change the name into something else.
For example, Classic Chrome is inspired by Kodak emulsions as Fuji insiders explained us here.
So, feel free to let us know in the comments down below what you’d like to see next.
*usually film simulations are inspired by film emulsions (Velvia & Co), or by certain photographic movements, as it was the case for the “American New Color” inspiration for Nostalgic Negative (full story here).
Usually it goes like this.
Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.
But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).
That sucked, and I started moaning about it after the last X summit in May 2023.
But things are finally going to change on September 12.
According to our trusted sources, Fujifilm will launch a new film simulation on September 12.
One more thing to look forward to on September 12.
Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More
Follow FujiRumors on
Fujifilm Facebook Groups
Earlier this year, Meike launched the Meike 85mm f/1.8 autofocus lens for Fujifilm X mount.
Well, the next one is just around the corner.
In fact, Meike has displaned the Meike AF 55mm f/1.4 for Fujifilm X Mount at a phtography show in Beijing (all images shared in this article), as spotted and shared on the Chinese platform Weibo by 独立摄影师联合会 (reported also by Asobinet).
The specs are unknown, but as we can see from the images it has an aperture ring and looks to be weather sealed.
Fujifilm Facebook Groups
Fujifilm has officially announced the next X Summit for September 12, which as usual was old news for FujiRumors readers ;).
But I have received questions at what time exactly it will take place.
Well, Fujifilm says it will happen at 5AM New York time (11AM Berlin time).
In the video below we also tell you what will come for sure, but surprises are always possible.
Fujifilm has officially announced the next Fujifilm X Summit for September 12, which is old news for FujiRumors readers because thanks to our sources we told you the date already in early July here.
Also in early July we told you what will come.
Here is what is said in the video:
Follow FujiRumors on
Fujifilm Facebook Groups
David Etchells, formerly at Imaging Resource, and always highly respected for his deep technical knowledge, has now shared his talk with Fujifilm managers at the CP+ earlier this year.
As usual, David knows how to dig deep into technical details and make the right questions.
Here on FujiRumors we will provide just a short summary in bullet points for those of you who are in a hurry and want to give it a quick glance. But for the full talk you have to check out the very interesting article at petapixel.
Deep-learning based AF tracking system
Fujifilm X-T5 – 3 millimeters too much ;)
Here are the top 10 posts for July. And hold on tight, because August will be very hot ;).
As far as the videos goes, since I was on travel I’ve shared them from all over Italy
You can see the videos below, also ranked by views and you can check out my YouTube channel here.
Why Fujifilm?
Why?
Why are you doing this?
There is no need for one, totally wasted R&D.
These lenses make no sense!
That’s how some of the comments sounded on my various platforms after I have published the latest patents of the XF56mmF1.7 and re-designed XF18mmF1.4.
And these comments came after I warned you in the article that in 11+ years of blogging I have never seen a patent actually become a real product.
And despite my repeated warnings, some people keep taking those patents as an indication of what’s really coming next from Fujifilm.
But if it was really like this… I mean, if patents would really show us the way that Fujifilm is taking, then where are:
So, even though I feel a bit like Don Quixote fighting the windmills, I will give it another try today.
But I’ll take a different approach this time.
Because, well aware that a good number of people don’t go beyond the headline, I decided to create a headline that shows how absurd it is to put any trust in these patents. And hopefully, this will motivate people to look deeper into this subject.
And how do we look deeper into it?
Well, in this article we look at the 67 patents FujiRumors has shared starting from our first one posted back in 2012 until the latest one here.
Give them a look, and then make up your own mind if you should take patents as solid indications of future products.
