Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified

The Future of GFX

And then it became clear to me: Fujifilm medium format has a glorious future ahead. :)

Just two thing before we start:

  • Tony Northrup shared a video (see below), where he didn’t sound very confident about the GFX future. I thought about it, and the result is the article below
  • This article is based on the assumption, that in future only higher end cameras are 100% safe from the smartphone attack, since professional photographers won’t ever switch to smartphones for their Pro work

2 minutes reading time (or just 15 seconds if you jump directly to the conclusions ;) )

  • Fujifilm 2016 – The Statment

In 2016, Fujifilm Managers Makoto Oishi and Fuji Guy Billy said in this interesting interview:

When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters. […]

If the GFX has global shutter, so we can imagine something new. A smaller body.

So let’s talk about it.

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FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor

Michael Bulbenko from Fujifilm said in an interview (video below) that the recently introduced PL-mount (and super expensive) Fujinon Premista 28-100mm T2.9 and Fujinon Premista 80-250mm T2.9-3.5 cover the Fujifilm GFX100 sensor.

Hence, you can use them with a PL to G mount adapter.

The Fujifilm manager also said, that they do not plan to release a G mount version of their Fujinon Premista lenses.

While talking about the Fujifilm GFX100 color reproduction, Michael says: “as weired as it sounds, we are a film company, so we know how to get colors right“. I like that!

FujiRumors already told you that the same guy, who developed the Velvia film, has been involved also in the Velvia digital film simulation development.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Fujifilm Announces New Neopan ACROS 100 II Film – Shipping Fall 2019

Neopan ACROS 100 II

Over the last few years, FujiRumors had to sadly document how Fujifilm was discontinuing one film after another, and raising price on others.

For Acros 100 lovers, the bad news came back in April 2018, when Fujifilm officially announced they will discontinue this much-loved film.

Hope came a couple of months later, when the news arose here, that Fujifilm was considering to bring back Acros 100.

Now Fujifilm finally announced, that they will bring back Acros 100 in fall 2019.

This is made possible, because Fujifilm developed a new Acros 100 II film, by replacing some materials that became difficult to obtain and by adapting the manufacturing process to the new material.

I do hope that Fujifilm can bring back other discontinued film by using new technology and materials, too.

Press Release

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Laowa 17mm f4 Zero-D for Fujifilm GFX Coming Soon for $1,249

Laowa 17mm f4 Zero-D GFX

The wait was longer than expected, but it seems that the Laowa 17mm f/4 Zero-D GFX will come soon.

It will be priced at $1,249 and down below the google translated version from the Chinese site xitek.

The Laowa 17mmF4 lens is a super wide-angle zero-distortion lens tailored for Fuji medium format players. The equivalent full frame size is 13.5mm and the field of view angle is 113°, allowing Fuji medium format players to experience a wider picture without switching. Expected listing price of $1,249

When I visited Venus Optics at Photokina 2018, they told me the Laowa 17mm f/4 for GFX will come in December 2018, later on they told me it will come in March 2019. Well, now let’s hope that the wait is really soon over!

Also, some specs have changed now as opposed to the one displayed at Photokina. The aperture blades now seem to be 5 instead of 7 (a typo?).

For your convenience, I have translated the latest specs list appeared today in China and compared it to the ones I photographed at the Venus Optics booth at Photokina 2018.

Brought to you first, here on FujiRumors ;)

Laowa 17mm f/4 Zero-D GFX: Venus Optics, BHphoto, AmazonUS, Adorama

Lens features – See Below

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Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality

EVF

  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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Fujifilm X100V (X200) with New Lens, but still 23mm

Fujifilm X100V/X200

When I shared the rumor about the Fujifilm X100V (or X200) having a new lens, many of you wondered if Fujifilm would change the focal length.

Would Fujifilm go with an 18mm lens like on the Fujifilm X70 / XF10? Or maybe even a 35mm lens (50 FF equiv.)?

According to our sources, the lens will be new, but keep the 23mm focal length.

I remind you that the Fujifilm X100V (or X200) will be released in 2020 only.

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GEAR TALK DETOX: Fujifilm GFX Monochrome Edition with Valentino Rossi and More

Gear Talk Detox

The next few weeks will be gear talk at its highest power, here on FujiRumors.

The reason?

The massive Fujifilm GFX100 announcement on May 23!

So I thought that, before we dive into specs, pixel peeping, 400% magnifications and all the rest, we take one last deep breath into the art of photography by sharing some of the most voted images.

The only problem?

Our massive 21,000+ members strong Fujifilm GFX facebook group is very prolific and shares tons of images.

In order to make it easier for you digest, I decided to focus this part of the image roundup on monochrome images, and there will be another one later on in colors.

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Our GFX Group and Page

Let’s Start (click to see the images)

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Mission Impossible: Official “Fallout” Photos Taken with Fujifilm X and GFX Gear

Mission Impossible: Making Professional Work with Fujifilm Cameras :)
Mission Impossible: Making Professional Work with Fujifilm Cameras :)

Fujifilm’s Mission Impossible

If you are one of those, who thinks Fujifilm is not for Pros (APS-C is crap, MF is too slow), then please stop reading now, since I would like you to keep your sweet illusions ;).

Still sticking around? Well, then here is todays’ story.

After we discovered that the official images of Hollywood’s blockbuster “Dunkirk” were taken with the Fujifilm X-Pro2 and Fujinon XF18-135, fellow FR-reader Sam Zhai (instagram @hermeneuticlens) now spotted Fujifilm cameras on set of Mission Impossible – Fallout.

Chiabellajames.com (Instagram cbj_photo) used the following gear, to snap the official images for the movie:

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Fujifilm X100V (or X200) Coming with New Lens

We already told you that the Fujifilm X100F successor (X100V/X200) will come in 2020.

I am still working on the details, but I can now safely say, that the Fujifilm X100V (or X200) will come with a new lens (and of course we can expect the latest X-Trans IV sensor in it).

As an anonymous source also told me, “the old lens is already struggling to make use of the current sensor”.

I know you guys have questions about the new lens. And I am working on this. But for now I do not feel confident enough to give a final answer on this. But the work is in progress, so expect updates on this hopefully soon.

Thanks to the anonymous source, who contacted me yesterday confirming me it will have a new lens. I read also the rest of your message. I will make a routine checks, and share later on. Thanks a ton!

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Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!

Looking at the Fujifilm X series camera release timeline we shared last year, and comparing it with the current rumors, we can say that it turns out to be pretty accurate… except for one camera: the Fujifilm X100F successor (may it be called X100V or X200 or whatever)

The X100 line had a refresh cycle of about 2 years, and given that the X100F was launched in January 2017, everybody speculates it will come very soon, at least within 2019.

But trusted sources now informed us, that the Fujifilm X100V (or X200) will be launched in 2020 only!

This time Fujifilm decided to wait longer than ever to give us a successor.

And by the way, if you want to know which is the Fujifilm facebook group with less gear talk, less gear shots, less gear discussions and mostly focussed on the art of photography and images, than this is definitely our Fujifilm X100 facebook group.

I think this is representative for the people, who buy this camera: never think about gear again. Get the camera, one lens only, and go out and shoot. It’s all about being focused on taking pictures.

The liberation of limitation!

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