Fujifilm FF230001 Camera Registration Found: Fujifilm X-S20 and Fujifilm GFX100 Replacement?

Fujifilm has registered a new camera with the codename FF230001, as spotted by the Japanese website Asobinet.

So at this point we have two registered and yet unannounced cameras

FujiRumors has so far rumored two cameras coming in 2023:

I can’t say with certainty that the codename stands for those two cameras, because it could be also another camera.

These codenames could also indicate other cameras.

But one thing I can say with 100% certainty: I am aware of Fujifilm X-Pro4 and Fujifilm GFX50R replacement rumors, but those are 100% fake clickbait rumors.

We remind you that Fujifilm has an announcement on May 24. It will be a very interesting day for us Fujifilm shooters :).

Registrations:

  • Codename: FF230001
    Frequency: 5725-5850MHz 5150-5350MHz 2400-2483.5MHz
    Validity period: 2025-12-31
    Issue date: 2023-01-13
  • Codename: FF220002
    Frequency: 5725-5850MHz 5150-5350MHz 2400-2483.5MHz
    Validity period: 2025-12-31
    Issue date: 2023-02-03

RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)

The Rumor

Many asked me if a new Fujifilm GFX camera would come in 2023.

Well, yes, definitely!

In fact, trusted sources (THANKS) told us that the next Fujifilm GFX camera to come will be the replacement to the Fujifilm GFX100.

So, not the replacement to GFX100S, or the GFX50R or anything else. What we will get is the successor to the Fujifilm GFX100.

That’s 100% sure and solid!

You know I’d never trick you with fake rumors to make traffic. I simply respect you guys too much to do that.

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The GFX100

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

I did go hands on with the Fujifilm GFX100, but these are the three main reasons I did not buy it:

  1. too expensive
  2. too big
  3. I didn’t find it intuitive to use. I much prefer Fujifilm cameras with dedicated dials or at least dedicated PSAM dial.

Fujifilm fixed all these three issues two years later with the Fujifilm GFX100S, a camera that I now own and enjoy using especially for landscape photography but also to document family life.

Personally I’d have looked more forward to a Fujifilm GFX100S with 5th generation goodness or a GFX100R. But I know also the Fujifilm GFX100 has its loyal fellowship and I am working on all the details.

So definitely stay tuned on FujiRumors if you want to know more about it.

Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

** CLICK HERE to Read the Rest of the Article **

Fujifilm X100V Stock in Fall 2023? The Bad (X100V, X-E4, X-Pro3), the Good (X-T5, X-H2S, GFX) and the Struggling (X-H2)

It’s true, the Fujifilm X100V is hard to find these days.

But it’s actually much worst than that.

I took a look at all Fujifilm camera lines (the ones that survived, not the ones axed by Fujifilm), and we can see that the X100V enjoys great company when it comes to long waiting times.

What’s easy to find in stock are the higher end high profit margin top tier mainstream cameras.

This gives us two options on what is going on:

  1. Fujifilm gear has suddenly become terribly popular, except for the X-T5 and X-H2s which don’t sell and hence are easy to find in stock
  2. Fujifilm is struggling with parts procurement and is prioritizing high profit margin cameras that sell well and are crucial for Fujifilm’s future

I don’t know you, but I’d go for Nr.2.

Now let’s look at the situation today.

The Bad

X100V silver is expected to be in stock in fall 2023 at BHphoto. No time indication for the black X100V. You find only overpriced marketplace X100V cameras on Amazon. Out of stock pretty much everywhere.

X-Pro3 dura silver is expected in 2 to 4 weeks. No time indication for all other colors. Given that the X-Pro3 is slowly being discontinued, I am not very opmtistic about its future stock status.

X-E4 black is expected to ship in 6 to 10 weeks at BHphoto. No time indication for the other colors and kit combinations. We remind you the X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021. Not even the X100V has such a bad shipping record as the X-E4.

The Good

The Fujifilm X-T5 (both colors) is expected in 7 to 14 days at BHphoto. You can find it in stock at Amazon US and Adorama. There is 1 to 2 weeks waiting at Moment only for the black version.

The Fujifilm X-H2s is easy to find in stock. And you even get Capture One 23 for free if you buy it at Adorama.

The Fujifilm X-S10 is easy to find in stock.

The Fujifilm X-T30II is in stock in silver and the black one is expected in 7 to 14 days at BHphoto. It is in stock in both colors at Adorama here. You can find it in stock also via third party sellers at Amazon, and if you buy sold by Amazon it will ship in late February.

The Struggling

The Fujifilm X-H2 is expected in 7 to 14 days at BHphoto. Out of stock with no time indication given at AmazonUS, Adorama and Moment. I guess the huge chunk of 40MP sensors Fujifilm has available are used for the Fujifilm X-T5, so this inevitably means that it prolongs the waiting for the Fujifilm X-H2.

The GFX

All good on the GFX front, with all cameras being easily available.

DPRTV Declares Fujifilm GFX100S Best Camera for Landscape Photography


Which are the best cameras for landscape photography?

DPRTV looks at three different price points and makes its recommendations.

There is also a Fujifilm camera among the winners, the Fujifilm GFX100S, in the “money is no object” category.

DPRTV says:

There is no disputing that the Fujifilm GFX medium format cameras are the best option for landscape. Our choice is the Fujifilm GFX100S. What is not to love: you get that amazing 100MP sensor clearly well suited for landscape photography. We also prefer the GFX100S body over the GFX100 because it is more compact. You get nice ergonomics. The Fuji style tilt screen is certainly nice for landscape when you are at awkward angles and it is just easier to travel with.

Fujifilm also has an excellent line of lenses, including the GF20-35mmF4, which is very rare in medium format to have an ultra wide range like that and it’s also a very sharp lens.

It has IBIS and it’s very effective.

If you need more megapixel, you can shoot in multi-shot and get 400MP images.

There is simply no better pick for landscape photography than the Fujifilm GFX100S, if money is no object.

Fujifilm Firmware Updates for X100V, X-Pro3, X-E4 and GFX50SII

Fujifilm has released firmware updates for X100V, X-Pro3, X-E4 and GFX50SII.

Down below all details and download links.

We remind you that yesterday Fujifilm released firmware updates for X-T4, X-T3, X-S10, X-T30 and X-T30II to add support for the Fujifilm TG-BT1 tripod grip and fix some bugs. All details here.

Firmware Details

** CLICK HERE to Read the Rest of the Article **

SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:

Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.

If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.

The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.

And btw… the gear Annie uses, is now heavily discounted.

NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at pttl.gr who spotted the news and shared it with us.

USA DEALS

 

Sony A7rV vs Fujifilm X-H2 vs Fujifilm GFX100S – The Complete Specs Comparison

Sony just announced the Sony A7rv, a 61 megapixel camera without stacked sensor.

In the Fujifilm world the non-stacked high resolution competitors would be the Fujifilm X-H2 and the Fujifilm GFX100S.

You can check out the complete specs comparison at the B&H comparison page here.

With the Fujifilm X-H2 costing just half the price of the Sony, to me this shows once again that the best balance is offered by APS-C. Also considering that the 40MP Fujifilm X-T5 will come in at an even lower price.

But if price does not matter and resolution as well as ever so slight increase in dynamic range is what you need, then you can also pay 50% more than the A7rV and get 67% more pixels and plus better dynamic range on the Fujifilm GFX100S.

It’s just nice that we have so much choice these days.

But Specs…

But specs alone don’t tell the whole thing and in some cases they can be even a bit misleading.

The Fujifilm GFX100S might beat the Sony A7rV when it comes to resolution and dynamic range, but the Sony A7rV and of course the latest Fujifilm APS-C cameras have superior autofocus and better video features.

Another example… the Sony A7rV has a 9 Million dot viewfinder as opposed to the 5 million dot EVF of the Fujifilm X-H2. But the EVF of the X-H2 has all new optical elements that give an incredible corner to corner sharp view.

And once you go at 5+ million dots and beyond, it gets harder and harder for the human eye to notice any difference. In fact, I have read statements of journalists who used both viewfinders, the one of the new Sony A7rV and the Fujifilm X-H2, and they said that they honestly can’t see any difference. So I guess it’s up to companies to decide if customers have to spend more money on even higher resolution EVF’s that bring no real life benefit, but that allow them to brag on the specs sheet, or use a more affordable EVF that gives just the same results.

What on the other hand makes much more influence on the real life shooting experience of the Sony A7rV is the new tilt screen, which is similar to the one Fujifilm already used many years ago on the Fujifilm X-T100, and here on FujiRumors we said that this is actually one of the two features Fujifilm should take from their entry level line and implement in higher end cameras.

So, as in everything, there is much more than just specs that define a camera. But specs are a good start, and you can compare them here at BHphoto.