Fujifilm X-H2 and Fujifilm X-T4: How Should Fujifilm Time their Release? POLL

Fujifilm X-H2 and Fujifilm X-T4

A Fujifilm manager recently said it here: the Fujifilm X-H line will continue to evolve separately from the Fujifilm X-T line.

To me that makes sense, both lines appeal to different type of photographers, and both lines have all the potential to be successful in future.

But the big question is: in order for both the X-H2 and X-T4 to be successful, how should Fujifilm time their release?

The FujiRumors community is pretty split on this topic, so I thought I launch a poll to see what most of you guys think is strategically the best move. And keep in mind, as proven multiple times, Fujifilm manager do read you! So, vote wisely and comment elegantly ;).

NOTE: Fujifilm has said multiple times that one of their goals is to bring IBIS into smaller cameras, so I guess this means they will try to give us a Fuji X-T4 with IBIS. Keep this in mind when voting.

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Regarding the Fujifilm X-H2 and X-T4 release timeline, what should Fujifilm do?

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“Theory Says, all Future Fujifilm Cameras will have IBIS” – Fuji X Photographer Jens Krauer at FujiLove Podcast with Hugh Brownstone

Fujifilm X photographer Jens Krauer, who runs the FujiLove podcast, hosted Hugh Brownstone in his latest episode.

Both have excellent connections with Fujifilm, and I’d like to highlight the gear related part of their talk.

  • Hugh fell in love with manual controls on Fujifilm cameras
  • IBIS makes a huge difference for stills and video
  • Hugh is waiting for the Fujifilm X-H2, to replace his Panasonic GH5
  • Jens says that there is a theory floating around, that all Fujifilm cameras will have IBIS
  • Hugh says in this talk to Fujifilm managers, they confirmed him that shrinking IBIS is important, so that they can put it into smaller cameras
  • Hugh says that, if Fuji could, they would put IBIS in an X-T4
  • Hugh prefers the definition “super full frame” instead of “large format” for the Fujifilm GFX
  • Hugh says taking the dials of the GFX100 makes absolute sense
  • Hugh would like a GFX50S with dials and without that brick on the back
  • Jens says he thinks Fujifilm is working on that
  • Hugh says Fuji should refresh their lens lineup to make them more silent and suitable for video
  • Hugh loves the Fujinon MK lenses, although he’d prefer to have 16mm instead of 18mm on the wide end
  • Hugh desires a tilting EVF for Fujifilm’s APS-C cameras [currently only available only on GFX system]
  • His desert island gear would be a Fujifilm X-T3 with XF35mm f/1.4
  • Fujifilm X shooter are different (in the positive way) from fans of other brands, Hugh notices that in the comments to his Fuji reviews compared to Sony etc.

The whole 1+ hour episode is well worth to listen, so head over at sticher or Fujilove.

Thanks to the anonymous FR reader for letting me know, and looking forward to hear from you again ;).

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Fujifilm Patent Shows Compact Camera with Dual Rear Command Dials for Digital Dials Control

I stumbled on a Fujifilm patent, that shows a compact camera with dual rear dials that operate synchronized to a top LCD panel.

This reminds us at the Fujifilm GFX100 fake dials, with the difference that this time we have 2 rear command dials that can be assigned to operate different camera functions, which then will be displayed in form of fake dials on the top LCD screen.

It looks like Fujifilm is continuing to develop a hybrid analog/digital solution, in an attempt to melt the best of both worlds into one user interface.

In this case, virtual dials could allow for a smaller camera design. Who knows, maybe something for a Fujifilm X80, if something like that will ever hit the market.

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The Rise of Chinese Lenses and Top 7 Chinese Fujifilm X Mount Lenses

The Rise of Chinese Lenses

In the last few weeks, we covered a couple of new Chinese Fujifilm X mount lenses here on FujiRumors, such as the brand new 7Artisans 60mm F2.8 1:1 Macro and the Kamlan 50mm f/1.1 MK II.

In 2019, a lot of buzz has been created also by the first third-party reverse-engineered autofocus X mount lens, the Chinese Viltrox 85mmF1.8, whereas in 2018 the Lawoa 9mm f/2.8 was the very best seller here on FujiRumors (yep, it sold better than ANY Fujinon XF lens amongst FR-readers).

Chinese lenses: the price is (mostly) low, the quality goes up and the sales explode!

Here are the best selling ones.

  1. Meike 35mm f/1.7
  2. Viltrox 85mm f/1.8 AF
  3. Neewer 25mm f/1.8
  4. 7Artisans 35mm f/1.2
  5. Mitakon 35mm f/0.95 MKII
  6. Meike MK 25mm F1.8
  7. Meike MK-35mm F/1.4

It looks like the lable “made in China” is no longer something photographers are too skeptical of.

Today I’d like to ask you if you own any of these lenses, and if you want, you can share your feedback in the comments down below. Your feedback might be helpful for the rest of the Fujifilm community.

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Fujifilm X100V is the Name of the X100F Successor

Fujifilm X100V

Rumor Flash:

The Fujifilm X100F successor will be called Fujifilm X100V.

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Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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SAMSUNG talks about ISOCELL Plus Next Sensor Generation in Cooperation with FUJIFILM

Fujifilm & Samsung

Back in 2018 Samsung and Fujifilm officially announced the development of a new CMOS image sensor technology for enhanced light sensitivity and color fidelity, called ISOCELL Plus sensor

The evolution of the first generation ISOCELL sensor was made possible by a special material developed by Fujifilm, which allowed it to remove the metal grid between single pixels, hence for more light to hit the sensor.

On July 1, 2019, Samsung published another article with additional details about ISOCELL Plus. You can read it summed up in practical bullet points below.

First you have to know about front-side illuminated (FSI) and back-side illuminated (BSI) sensors that:

  • FSI sensors block 20% to 70% of light from the photodiode
  • BSI sensors solved this problem, but there is the pixel crosstalk problem
  • Crosstalk happens when light ment for a specific pixel leaks into the neighboring photodiodes, causing noise in the final image

ISOCELL advantages over FSI and BSI sensors:

  • Thanks to a metal grid between pixels, ISOCELL sensors have 30% less pixel crosstalk compared to BSI sensors
  • increased full well capacity (FWC) by approximately 30%
  • higher color fidelity
  • tack-sharp images
  • greater dynamic range
  • wider chief ray angle (CRA) by capturing more oblique light, which ultimately allows for brighter lenses with wider aperture

ISOCELL Plus Advantages over ISOCELL

  • The metal grids in the ISOCELL sensors reduced crosstalk, but lead to some optical loss as they absorbed incoming light or reflected light to neighboring pixels
  • ISOCELL PLUS replaces the metal grid with an innovative Fujifilm material that minimizes optical loss and light reflection
  • ISOCELL Plus deliver higher color fidelity and up to a 15% enhancement in light sensitivity compared to first generation ISOCELL sensor
  • allows sensors to equip pixels of 0.8-micrometer (µm) or smaller without any performance loss, making it an optimal solution for developing high-resolution cameras
  • ISOCELL Plus will also bring performance enhancements for sensors with larger pixel designs

The technology is ment for smartphones, but it’s not forbidden for us to dream and hope that Fujifilm and Samsung will find agreements to make this sensor find its way into Fujifilm APS-C and MF cameras.

Especially the last sentence, where they say “ISOCELL Plus will also bring performance enhancements for sensors with larger pixel designs“, makes hope for that to happen one day.

Will there be a Samsung sensor in Fujifilm cameras?

If you want to know before anyone else, than just follow FujiRumors.

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Towerjazz Explains Why Sony’s Sensor Hegemony is a Problem, the 8K Downsides, the Dynamic Range Challenge and More

The Sensor Business

There was a time, when Fujifilm was making its own sensors.

However, at some point in time, Fujifilm sold its sensor business to Toshiba, which later on sold it to Sony.

As of today (and as far as I know) Fujifilm only makes the color filter array for sensors. Fujifilm also cooperates with Samsung on the ISOcell+ sensor development, which we reported about here.

In short: Sony dominates the sensor market, and most camera manufacturers buy all the sensors they need from Sony.

This gives Sony a huge advantage, as Fujifilm managers Toru Takahashi and Toshihisa Iida said back in 2016 here:

Sony has a big advantage, they make their own sensors. That is a very big advantage for them.

FujiRumors got information years ago, that Fujifilm had a contract with Sony, that allowed them to use the latest Sony sensor only 6 months after Sony used them on their own cameras, giving them a strategic time advantage (timing is crucial in business).

I don’t know if this contract has been changed in the meantime, but what I know is that Sony officially said once, that they will keep the best sensors for themselves, and not sell them to other camera manufacturers.

The Sony Problem

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Fujifilm Updates X RAW Studio, X Acquire, H Mount Adapter G, Tether Plugin PRO and RAW File Converter EX 3.0

Fujifilm has released a bunch of firmware and software updates, mostly for Fujifilm GFX100 support but not only. The H Mount Adapter G got a bug fix and X RAW Studio a couple of improvements.

Let’s look at the updates one by one.

H MOUNT ADAPTER G Firmware Update

The firmware update Ver.1.20 from Ver.1.10 incorporates the following issue:

1. The phenomenon is fixed that it doesn’t work with HC lenses with some of the firmware versions.

FUJIFILM X RAW Studio

The software update Ver.1.7.0 incorporates the following issues:

  1. Applicable model for the “FUJIFILM X RAW STUDIO” is added.
    Applicable Model：FUJIFILM GFX100
  2. “★” mark can be pasted to a favorite image. (Addition of the rating function)
  3. Improvement of operability.
    ・By referring to a list in a previous referred folder, you can access to another folder.
    ・You can delete an image from a list of thumbnail images.
    ・You can open an image file by putting it on the icon of the application software.
    ・You can open an selected image file by other application software.
  4. Other improvements and fix of slight defect.

FUJIFILM X Acquire

The software update Ver.1.14.0 incorporates the following issue:

  1. The compatibility of tethered shooting with “FUJIFILM GFX100” is added.
    The additional function below can be used.
    ・Backup/restore of camera setting for tethered shooting.
    ・Tethered shooting via USB or Wi-Fi.

“FUJIFILM Tether Plugin PRO for GFX” for Adobe® Photoshop® Lightroom® Classic CC / 6

The software update Ver.1.14.0 incorporates the following issues:

  1. The compatibility of tethered shooting with “FUJIFILM GFX100” is added.
  2. Addition of function and improvement of operability.
    ・Addition of the buttons for zoom-in, zoom-out and hand tool.
    ・Functions of shortcut keys are available.
    ・Addition of the Focus reset function.

NOTE: *After May 31, 2019, Fujifilm will no longer provide camera compatibility upgrade or OS support for HS-V5 and related software including the Plug-in.

RAW FILE CONVERTER EX 3.0 powered by SILKYPIX Software Update

The software update Ver.8.1.1.0 incorporates the following issue:

  1. Applicable model for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” is added.
    Applicable Model : FUJIFILM GFX100

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Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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