Voigtländer Nokton 35mmF1.2 Sample Images and Officially Announced

The Voigtländer Nokton 35mm f/1.2 for Fujifilm X mount has now been officially announced by Cosina.

We already know pretty much everything on paper about it, thanks to the leaked press release and full specs. We discovered, for example, that the electronic contacts do not work with every Fujifilm X mount camera. To see the full list of supported cameras, check out this article.

What was missing where sample images, and now that the Voigtländer Nokton 35mm f/1.2 has been officially announced at the Cosina website, we have those too.

You can see all sample images down below.

Sample Images

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Viltrox 13mm f/1.4 Additional Images and Size Comparisons

We recently reported about some images of the upcoming Viltrox 13mmF1.4 popping up on the internet.

Now even more images can be found in an article shared at Peargear here (found via Fujistas).

Of particular interest the one of the front element, where you can see for example a 67mm filter size.

Also, I’ll include a size comparison of Viltrox 13mmF1.4 made by a FujiRumors reader and sent to me via email (thanks a lot).

You can see all images down below.

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Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek

We’ve shared hands on images of the new Voigtländer Nokton 35mm f/1.2 for Fujifilm X mount earlier today.

Now we spotted an official teaser to this lens at the Voigtländer website. It’s in German, so I’ll share first the google translated version and then the original one in German.

Also, a Polish distributor has shared the full specs and press release, so we share that one too here on FujiRumors (google translated via optyczne).

Also in German you can find the full press release at photoscala (images below).

PRESS RELEASE and SPECS (translated)

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Voigtlander NOKTON 35mm F1.2 Hands On Images

A kind FR-reader (thanks) passed me the first hands on images of the upcoming Voigtlander NOKTON 35mm F1.2 for Fujifilm X mount.

You can see all images in this article.

The lens should be announced this week and the price has been shared here.

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LEAKED: First Image of Voigtlander NOKTON 35mm F1.2 for Fujifilm X mount

Nokishita shared the first image of the upcoming Voigtlander NOKTON 35mm F1.2 for Fujifilm X mount.

The lens should be announced this week and the price has been shared here.

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via nokishita

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Voigtlander NOKTON 35mm F1.2 X Price Leaked and Pre-Order Start this Week (also for Tokina 56mmF1.4)

According to nokishita, the price for the Voigtlander NOKTON 35mm F1.2 for Fujifilm X-mount will be of 76,800 yen (converted to $696).

Pre-orders should start this week.

And also the Tokina 56mmF1.4 pre-orders should start later this week.

Availability is expected for August.

The mass retailer price of Voigtlander “NOKTON 35mm F1.2 X-mount” seems to be 76,800 yen including tax. The planned release date is August 2021. Both Tokina 56mm and Nokton 35mm should be available for pre-order later this week

via nokishita

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Cosina to Launch NOKTON 35mm F1.2 for Fujifilm X mount Soon

Cosina is soon going to announce the Nokton 35mm f/1.2 for Fujifilm X mount.

It seems that Cosina will announce the NOKTON 35mm F1.2 for Fujifilm X mount in the near future – via nokishita

In the image above you see the Voigtländer Nokton 35mm f/1.2 for Sony E mount.

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via nokishita

My First Wedding Photography Adventure is Coming and This is the Fujifilm Gear I’ll Use

Maybe you remember.

Back in January 19, 2020, a very dear friend asked me if I can photograph part of his wedding and I accepted. You can read the story here. But we all know what happened in 2020, and the wedding had to be postponed.

But now time has come. In just a few days, I will grab my gear and photograph his wedding.

  • Risking my Friendship?

When I initially accepted, I was pumped and excited about it and I reported about it on FujiRumors. But as soon as I did, some of you guys warned me that I am putting my friendship at risk, which caused a little bit of panic in me.

But then I thought back at what we lived together. Lots of great moments, but we also crossed the darkest hours together, which are too sad to touch on in this article, but I briefly mentioned something in the comments here and here.

What binds us is too strong to be put in danger by some eventually not so fantastic pictures.

And also, I have been very clear to him and his wife: I’ve never photographed an event like this.

I mean, I know I have excellent cameras and lenses, I know how to use them, I understand photography, but this does not make me a wedding photographer. So do not expect anything near to the professional results of the official photographer.

And speaking of the official wedding photographer…

  • The Official Photographer is the Boss – Don’t Stand in His Way!

One more thing gives me huge confidence: they do have an official photographer. He will be the boss and under no circumstance I will interfere with his work. He is the Pro, he has the skills and experience.

So whatever I shoot, however my images turn out, the most important moments of the day will be captured by him.

What I have been asked for is to just photograph the preparations to the wedding of the husband. Hence i will go to his home, take a few pictures how he gets ready for the wedding etc. And then, after dinner, the official photographer will leave and I will be taking some pictures of the people chilling, talking, dancing etc.

Plus, without interfering in no way with the work of the official photographer, during the day I want to try to get some candid shots of the guest interacting with each other and so forth.

  • The Gear I’ll Use – The Power of X
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Fujifilm’s New CEO Mr. Goto: “Camera is Culture and Contribution to Society, We Won’t Stop Photography Business”

For decades, Fujifilm was lead by Shigetaka Komori, the CEO who overcome the film crisis by massively innovating the company and saving it from bankruptcy.

  • ebook suggestions: Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing

And yet, despite all the diversification, Shigetaka Komori was also the guy who said they won’t give up the photography business.

So, as long as he was in charge, I felt like we are in safe hands.

However, Shigetaka Komori left Fujifilm in March 2021 and the new top CEO became Teiichi Goto, and it was unclear how he would handle Fujifilm’s camera business.

Now we know a little bit more about it, or maybe not, as I have read two reports that are conflicting.

Let’s start with the shocker, the report at bloomberg.

Fujifilm Holdings Corp.’s tough decision to accept the demise of its film and digital photography businesses and embrace the health care and semiconductor sectors was validated last year during the pandemic, the company’s new chief executive officer said.

“Health care and semiconductor materials will be our future earnings drivers,” Teiichi Goto, who took the top post at Fujifilm last month, said in an interview Wednesday.

[…] While almost half of Fujifilm’s 2.2 trillion yen ($20 billion) in sales in the latest fiscal year through March came from those two segments [medical diagnostics, pharmaceutical manufacturing and supplying materials to chipmakers], they generate about two-thirds of the Tokyo-based company’s operating income.

Asked whether there was any chance that Fujifilm would change its name, given its evolution, Goto ruled it out. “Film isn’t just about photos,” Goto said. “There’s polarizer film for displays, medical dry film, antibacterial film. Ours is a logo that sticks all that together.”

And now comes the part, that can assure us that also the new CEO will keep the photography business going, as reported in an interview by asahi.com (google translated).

Regarding the film and camera business, he [Mr. Goto] stated that the he would continue without selling the business. “It is also a succession of culture and will continue. In ESG terms [Environmental, Social and Corporate Governance], it is “S” (contribution to society).”

That’s a pretty clear statement, that leaves little doubts that Fujifilm is committed to photography, even if other branches of the company are much more profitable.

Sure, some things will change in the camera industry. Many of the good old film stocks have to go in favor of instax film. And surely all what is entry level point and shoot digital compact cameras is long dead, and the focus will shift to higher end X and GFX cameras.

So, surely changes are happening and more will come. But if there is one company that can smartly maneuver around difficulties, then it’s Fujifilm.

via bloomberg via asahi via digicame-info

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