EXCLUSIVE: Never Rumored Fujifilm X Camera Coming 2021 Will be Called…

After I told you that Fujifilm will announce a never rumored before X series camera in 2021, I have been contacted by a few sources, including an anonymous source (*message to source below), who told me which camera it will be.

The camera will be the Fujifilm X-T30II.

Yes, Fujifilm X-T30 MKII and not Fujifilm X-T40.

*thanks for contacting me and informing me. I have read also the second part of the rumor which will go online shortly. If you want, you can now drop me again a message via rumor box by using a nickname so I can recognize you in case you decide to contact me again in future. You can also contact me at fujirumor@gmail.com if you want.

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Mirrorless Market Share 2020: The Rise of Canon (+6%) Affects Sony (-7%), Fujifilm Stable Third at +5% from Nikon

A couple of days ago we have share the market share for the entire digital camera market and we saw that Fujifilm is 4th. We also saw that only Fujifilm, Sony and Canon where able to gain some market share.

Now SonyAlphaRumors spotted a Financial Times article, where we can see the data for mirrorless cameras market share in 2020.

As usual, the data is provided by Techno System Research, a major marketing research company located in Japan.

We can see that, just as in 2019, Fujifilm is third in the mirrorless camera market share, followed by Olympus, Nikon and Panasonic.

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Compared to 2019:

Fujifilm is substantially stable with about the same market share of 2019 and still 5% ahead of Nikon.

Sony lost most in terms of market share (-7%). The big winner is Canon, who gained about 6%.

Nikon is on the 4th position.

The dead Olympus has still more market share than Panasonic, who went all-in with full frame mirrorless.

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BREAKING: Fujifilm X Summit on September 2 with LIVE STREAM on FujiRumors

FujiRumors already told you that Fujifilm will announce new gear on September 2.

Well, I am glad to report that Fujifilm will announce it during a dedicated Fujifilm X Summit live stream event.

Those events are just fun, and FujiRumors will cover it all for you.

So definitely tune in on FujiRumors on September 2.

What we can expect and what not is listed here.

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BREAKING: One More and Never Rumored X Series Camera Coming 2021

Do you remember when I told you that there won’t be any more X series camera in 2021 and that the next X series camera to hit the market will be the Fujifilm X-H2?

Well, forget about it :).

According to our trusted sources, Fujifilm will launch one more X series camera in 2021.

The camera has never been rumored before (so it can’t be the Fujifilm X-H2).

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MARK THIS DATE: Next Big Fujifilm Announcements on… The Answer Now on FujiRumors!

Are you all here?

Good, so let’s rock the party ;).

According to our trusted sources, the next big Fujifilm announcement will happen on September 2.

So definitely mark this date.

Of course I will live blog the event here on FujiRumors (this time I won’t have a birth on announcement day ;)).

Feel free to join us here on FujiRumors.

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Fujinon XF70-300mmF4-5.6 In Stock at AmazonUS

The Fujinon XF70-300mmF4-5.6, is now available AmazonUS, whereas it is still out of stock at BHphoto here and Adorama here.

It actually was shortly available also at BHphoto a few weeks ago, as you can see from the screenshot above. But just the time I needed to write the article, and it was sold out again, and never came back in stock.

So if you want this lens, for now you can get it at AmazonUS.

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Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)

It’s a rare thing…

it’s a rare thing that the entire FujiRumors community agrees on a certain matter.

But Fujifilm succeeded in this miracle!

How?

By categorically refusing to open their lens protocols to third party lens manufacturers.

And still in 2019 top Fujifilm managers insisted that there is no need to have Sigma, Tamron & Co on the X mount side of life.

I love you Fuji, but this was just the biggest error the management ever took, proven by the fact that’s it’s also the one decision the entire FR community disagreed with.

Well, Fujifilm finally fixed this error in 2020, by saying they open X mount to third parties.

Late, but better late than never.

And guess what is happening? Third party manufacturers are finally joining the X mount, attracted by the Fujifilm market share and facilitated by the open lens protocols (a deal breaker for Sigma for a long time).

So let’s see what is happening.

Cosina launched the Voigtländer Nokton 35mmF1.2 X, no autofocus, but with electronic contacts to provide Exif data and focus check.

Tokina launched a couple of X mount lenses.

Sigma is hinting to have lenses for X mount coming in 2021.

And the probably biggest news so far: Tamron will be launching the Tamron 18-300mm f/3.5-6.3 for Fujifilm X in 2021.

And since we have Tamron officially on board now, I thought we could give a revival to our original Tamron X mount lenses wishlist, which we published back in 2020 here.

You can still vote the survey, but so far you top 10 Tamron wishes are:

  1. Tamron SP 150-600mm F/5-6.3 Di VC USD / G2
  2. Tamron SP 70-200mm F/2.8 Di VC USD / G2
  3. Tamron 100-400mm F/4.5-6.3 Di VC USD
  4. Tamron SP 90mm F/2.8 Di MACRO 1:1 VC USD
  5. Tamron SP 35mm F/1.4 Di USD
  6. Tamron 10-24mm F/3.5-4.5 Di II VC HLD
  7. Tamron SP 15-30mm F/2.8 Di VC USD / G2
  8. Tamron SP AF 17-50mm F/2.8 XR Di II VC (LD) Aspherical [IF]
  9. Tamron SP 85mm F/1.8 Di VC USD
  10. Tamron SP AF 60mm F/2.0 Di II LD [IF] Macro 1:1

And given the increasing X mount autofocus offering, we launched the dedicated third party X autofocus lenses group here.

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Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images

In a Japanese interview to dc.watch, Tamron talks about them entering the Fujifilm X series market with the brand new Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D.

Down below you can find the summary (based on google translate).

You will also find more images that show the lens mounted on the super small Fujifilm X-S10 as well as fully extended to 300mm.

Note that Tamron says the Fujifilm X market is big enough, hence they will release more X mount lenses in future they can’t unveil now.

The FujiRumors community voted on their top 10 Tamron (and Sigma) wishes already. You can find the results here.

Developing the Lens for Fuji X

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Tamron 18-300mm f/3.5-6.3 vs Fujinon XF Zooms Size Comparison (and Finally a “Different” Lens)

A fourth brand after Zeiss, Viltrox and Tokina joined the Fujifilm X mount autofocus lenses camp: Tamron!

The official announcement can be read here.

But unlike the other brands, Tamron decided to make something that you can’t really find covered in the Fujifilm X System, the Tamron 18-300mm f/3.5-6.3.

That’s a smart move and i believe Tamron has potentially a big seller to drop on the market in 2021.

I have also made a rough size comparison with other Fujinon zooms, the XF18-135, XF55-200 and the XF70-300. The XF lens comparison is taken from camerasize. I added the Tamron.

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