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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9% (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)

[NOTE: at the event every participant was either vaccinated or had been tested negative in the 48 hours before (the tests are free and fast to make where I live). Most of the guests (me included) were fully vaccinated]

Did you notice it?

For the first time in years, last Saturday I haven’t published something on FujiRumors for an entire day.

And the reason is simple: I was at the wedding of a very close friend (I also served as his best man).

I also was in charge of taking pictures. Not all of them. They had a professional photographer shooting with a Canon DSLR. But the photographer left at dinner, so that’s mostly when I took over.

Now, my buddy told me he does not want to see me stressed running around taking pictures all the time, and that I should enjoy the party. And I promised him he will see me holding more often a glass of good wine rather than a camera. And that’s what I did.

But, despite a bit of pressure to get the job done right, I also enjoyed to take images a lot. In fact I felt honored that I could contribute a little bit to capturing such precious memories for his life.

And now…

brutally honest…

Let’s talk about what went great and what not so with my Fuji X gear during the wedding.

But first…

You Wedding Photographers Rock!

Any wedding photographer out there reading FujiRumors?

Well, if so, then oh boy, you have all my deepest respect for your job!

I mean, I am a teacher and blogger. And in both cases, if I mess up a lesson or an article, I can fix it later on with another and better lesson or article.

But now that I photographed a wedding for the first time, even though the part in the church and the reception at the restaurant was covered by the official photographer, I did feel quite some pressure knowing that this is a 1 time only moment. I don’t get a second chance to get it right. And having a job where you expose yourself to such a pressure, well, I guess you must have nerves of steel for that.

So if wedding photography is your job, you have my deepest respect. I probably would not have the nerves and strength to do what you do, and I am grateful that there are guys like you out there taking over this job.

Official Wedding Photographer vs FujiRumors ;)

The official wedding photographer used a Canon DSLR. Interestingly the glass he used was all from Sigma.

As for me, all I took with was the X-T4, X-E3, XF23/1.4 and XF56/1.2. I also had the XF35/1.4, but at the end for the outside shots I mostly used the XF56/1.2 and inside the restaurant I needed to go with the wider 23/1.4. So the 35/1.4 remained in the camera bag.

And quite frankly, the setup I used was perfect for what I did. Maybe sometimes the XF 18mmF1.4 or the XF16mmF1.4 would have been handy, but shame on me, I don’t own those lenses.

As I said previously, I knew I don’t have to interfere with the official photographer, so whenever he was taking images of the guests, I did enjoy talking with friends and drinking good wine. But in those occasions, where he was away with the bridal couple taking some portraits, I sometimes grabbed the camera and took some snapshots.

So how did it go? Let’s talk about it!

What Went Great

My Fujifilm X gear performed fantastic, except for one thing, where it performed OK but not great. You’ll read about it below.

The probably biggest advantage I had over the official photographer, was that most of the guest were basically also my friends or people I know quite well. And as some of you already predicted in my original article, this allowed me to get close to them with my camera gear without intimidating them.

Look for example at the image below, where a good friend of my childhood, that I haven’t seen in years as he moved to another part of Italy and opened a restaurant there, spotted me taking pictures. He gave me such a genuine smile as he was happy to see me again. I took this image while he was approaching me with his wife.

And there are a couple of images like this, where the guests just wholeheartedly smile into the camera or just keep doing their stuff spontanously while I take some images.

Last but not least, the official photographer probably did not even notice that I am also taking images. I acted stealthy like a ninja as I did not want to interfere with his work and irritate him by standing in his way (you can see an image of me down below).

As for the gear itself…

I came back home with lots of lovely images. Especially the newer processor and faster sensor in the Fujifilm X-T4 performed admirably even in low light, but also the Fujifilm X-E3 was a solid performer throughout the whole event.

Just one thing I wish Fujifilm would improve, and you can read it down below.

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

What Went Not so Great

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BREAKING: Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap

So how the heck am I going to share this one?

I mean, worldwide chip shortage, Fujifilm announcing delays for lots of gear and unable to deliver products they announced many months ago and what not.

So telling you when the Fujifilm GFX50SII will ship is a rumor rocksolid at the moment,  but at the same time don’t be mad at me when at the date I’ll give you know there will be like 3 Fujifilm GFX50SII shipping, and then yet another biblical waiting will begin for the rest of the cameras to ship.

With that disclaimer out of the way, here is the rumor:

We haven been informed, that the Fujifilm GFX50SMKII will start shipping in September.

We also confirm once again, the the announcement itself will not take place on August 27.

Make sure to follow FujiRumors, because:

  • we have to talk more about the Fujifilm GFX50SMKII
  • we need to have discussions about more unreleased gear (to get an idea what, check out this unreleased gear timeline)
  • you might want to know about gear that has never been rumored before ;)

Fujifilm GFX50SMKII Rumor Recap:

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IT IS OVER: Fujifilm X-E4 is Fuji’s Last X-Trans IV Camera

It’s over!

Not only the Fujifilm X-E4 will be the last X series camera to come this year, but according to our sources it will also be the last one to feature the excellent X-Trans IV sensor!

The 26MP X-Trans IV sensor was used first on the Fujifilm X-T3, followed by the X-T30, X-Pro3, X100V, X-T4, X-S10 and last but not least the X-E4.

It’s still a great sensor with top-notch technology. Backside illuminated, full phase detection coverage, copper wiring for faster sensor readout. It’s the same technology we find in flagship cameras of other brands such as the Sony Alpha a7R IV.

And the future?

Fujifilm managers already hinted multiple times like in this interview and also here, that the future will bring more megapixel to the X series.

Which sensor technology will be used? Will it really be that 43 Megapixel 8K stacked BSI sensor?

Questions, riddles and enigmas that FujiRumors is trying to answer for you.

All I can say for now is that, after an explosive start in 2021, Fuji’s current quietness is only apparent. Behind the scenes great things are planed, and if you’d like to get a secret glimpse into them, following FujiRumors is the way to go.

The Fastest Growing Fujifilm Group

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VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?

Fujifilm has launched its medium-term management plan called VISION2023.

It’s clear that their focus is on the healthcare business and quite frankly the mention of its imaging division at the very end of the press release you can read below, feels more like a mandatory half-hearted addendum.

That’s totally different compared to their VISION2019 plan that Fujifilm published in 2017 here, where they literally wrote:

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BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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DPReview Studio Test Scene: 150MP Phase One XF IQ4 vs Fujifilm GFX100(S) vs Sony A7RIV vs Panasonic S1R vs Fujifilm X-T4

A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.

So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?

Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.

At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).

This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.

I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.

Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.

Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.

Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.

As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.

Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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