Fujifilm wins “iF Design Awards” for 10 Products and FUJIFILM GFX100 awarded with highest ranked “iF Gold Award”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):

Join FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Our Owners Groups

Our Facebook Pages

Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”

Recognized for design excellence, advanced performance and superior operability

** CLICK HERE to Read the Rest of the Article **

New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

Join FujiRumors on Patreon,  Facebook, Flipboard, RSS-feed, Twitter, Youtube and Instagram

Our Owners Groups

Our Facebook Pages

Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

LIVE BLOG: Fujifilm X-T200, XC35mmF/2, GF45-100mmF/4, New G Mount Roadmap, Fujifilm X Summit Februay 4

Fujifilm Launch Blog
(refresh for latest updates)

Pre-order Options

GF 45-100mm f/4

X-T200

XC 35mm f/2

Official Fujifilm Info

Fujinon GF 45-100mm f/4

Fujifilm X-T200

Fujinon XC 35mm f/2

Join:

First Look Reviews and Samples

Fujinon GF 45-100mm f/4

Fujifilm X-T200

Fujinon XC 35mm f/2

New Fujinon G Mount Roadmap

Fujifilm announced a new Fujinon G Mount roadmap with the following lenses

(1) Large-diameter standard lens “FUJINON Lens GF80mmF1.7 R WR”

  • The lens with the focal length of 80mm (equivalent to 63mm in the 35mm film format) and the maximum aperture of F1.7 is the brightest*** interchangeable lens for mirrorless digital cameras equipped with a large format sensor. It enables portraiture shooting with beautiful and creamy bokeh even in low light conditions.
  • It boasts astonishing image quality comparable to the professionally-acclaimed large diameter mid-telephoto lens “FUJINON Lens GF110mmF2 R LM WR,” but offers an even wide angle of view with a compact and lightweight body.

(2) Wide-angle prime lens “FUJINON Lens GF30mmF3.5 R WR”

  • The lens with the focal length of 30mm (equivalent to 24mm in the 35mm film format) is perfect for landscape photography. Offering ultra-high resolution capability despite its compact and lightweight body, the lens can bring out the full potential of the 102MP image sensor used in the GFX100.

Fujifilm X Summit February 4

Fujifilm just announced the Fujifilm X Summit at the House of Photography in London for February 4th. Expect new product announcements, as it was for the first Fujifilm X summit and the second Fujifilm X Summit. You can read the announcement of the 3rd Fujifilm X Summit at this Fujifilm page.

Firmware

New firwmare for X-A7 coming soon – read here

Videos

X-T200 Features Tested


First Looks

** CLICK HERE to Read the Rest of the Article **

New Fujifilm X Mount Viltrox AF lenses Coming before March 21

Viltrox

Fellow FR-readers have informed me (thanks) that the long awaited Viltrox Fujifilm X Mount trinity will come before March 21.

The screenshot you see below says:

Question: Will the new Viltrox lenses come before or after March 21?

Viltrox answer: Before!

Let’s hope there won’t be any delays anymore.

Brightin Star Lenses for Fujifilm X Mount – 7,5mmF2.8, 12mmF2, 25mmF1.8, 35mmF1.2, 35mmF1.7, 50mmF1.4

Brightin Star

FR-reader Paul directed my attention to some lenses available on Amazon, that I can’t remember I ever reported about: the affordable Brightin Star lenses for Fujifilm X Mount.

There are Brightin Star lenses for several mounts, and you can check them all out at the storefront page here.

As far as I can see, for Fujifilm X we have:

If you ever used one of these lenses, feel free to drop your feedback down below.

Our Owners Groups

Our Facebook Pages

DPReview Products of the Year 2019: Sony A7R IV Beats Fujifilm GFX100 and Fujifilm X-A7 Pleasing Surprise

Best Gear 2019

DPReview declared their products of the year 2019.

When it comes to the overall best product, the Sony Alpha a7R IV beats the Fujifilm GFX 100.

On the other hand, the Fujifilm GFX 100 snaps the “best innovation award“, showing that Fujifilm is doing something special with its medium format line, and, as opposed to Tony Northrup GFX pessimism, I explained in this popular article why the GFX system has all the potential to break through in future.

Now back to the best of.

A pleasing surprise is the Fujifilm X-A7, a line that has been widely ignored on the web so far, but finally finds a spot in the sun, as the second best entry level ILC after the Canon EOS M200.

Check out the full ranking down below.

DPReview product of the year, 2019

  1. Sony Alpha a7R IV
  2. Fujifilm GFX 100
    Pro wedding and event photographers, portrait and lifestyle shooters, and even a certain type of videographer have kept the GFX 100 on more or less continuous backorder since it was released. You may not need 100MP, but some people do. And the GFX 100, with Fujifilm’s range of excellent GF lenses, makes 100MP shooting practical and enjoyable.

DPReview innovation award

  1. Fujifilm GFX 100
    While very little about the GFX 100 is new or unique to this model, what counts is how all the ingredients are mixed together. The addition of in-camera stabilization, impressive video capture and hybrid on-sensor PDAF to the medium format world makes the Fujifilm GFX 100 among the most capable and most innovative cameras out there.
    Fujifilm has been working hard to democratize digital medium format for a couple of years, but with the 100 megapixel GFX 100, the company completely changed our understanding of what a medium format camera could be.
  2. Canon RF 70-200mm F2.8L IS USM

Best high-end ILC

  1. Sony Alpha a7R IV
  2. Panasonic Lumix DC-S1R

Best midrange ILC

  1. Canon EOS M6 Mark II
  2. Nikon Z50

Best entry-level ILC

  1. Canon EOS M200
  2. Fujifilm X-A7
    “a significant camera for Fujifilm, and a great all-round option for beginner photographers in general. Significant for Fujifilm because it’s the company’s first entry-level offering that has really impressed us“

Best consumer stills / video camera

  1. Panasonic Lumix DC-S1
  2. Sony Cyber-shot RX100 VII

Best compact/fixed lens camera

  1. Ricoh GR III
  2. Sony Cyber-shot RX100 VII

Best prime lens

Best zoom lens

  1. Canon RF 70-200mm F2.8L IS USM
  2. Nikon Z 24-70mm F2.8 S

Best accessory

  1. GNARBOX 2.0 SSD
  2. Peak Design Travel Tripod

Best smartphone camera

  1. Google Pixel 4
  2. Apple iPhone 11 Pro

Read the full article and the motivation behind each choice at DPReview

*** FEED YOUR FUJI ADDICTION ***

Follow FujiRumors on Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter.

Rumors and Discussions

Stay in the Loop

Additional Specs: Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 Autofocus Lenses

Viltrox

A FR-reader shared with FujiRumors some flyers about the upcoming Viltrox lenses:

  • Viltrox 23mm f/1.4
  • Viltrox 33mm f/1.4
  • Viltrox 56mm f/1.4

→ Viltrox 23, 33 and 56 hands on images!

The flyers give a few more details to the ones already shared in this article as well as some correction (for example a slight weight increase in some cases and lens elements design changes for the 23mm f/1.4).

In the meantime, the Viltrox 85mm f/1.8 autofocus lens for Fujifilm X is a best seller and so far the feedback is definitely very positive. It’s not a Fujinon, but it’s also so much cheaper, that you definitely get great performance for little price.

Down below all the new details about the upcoming lenses.

And…

Viltrox 23mm f/1.4 specs

** CLICK HERE to Read the Rest of the Article **