Let’s Talk Awards

It’s time to say a few things about these awards, and to start a debate:

• Do they make sense?
• Can we trust any award?

Can we Trust any Award?

Let me explain….

When a few months ago Fujifilm did not win anything at the TIPA awards (except for the Instax SQ10), I tried to understand why this happened.

Did Fujifilm products simply suck, or is the story a bit more complicated?

So here is what I’ve heard:

If a company wins an award for a certain product, then this company must pay TIPA, EISA or other award companies thousands of dollars if they want to get the license to use the winning-logos for their products.

This could explain why TIPA, EISA & Co always have so many categories.

It’s a big business! Which isn’t bad per se…

But now I ask you guys…

… if a company decides to stop paying for award licenses, because they prefer to invest their money into real R&D for their cameras and lenses, how likely is it that this specific company will win something the following year?

More precisely…

… if an award company has the feeling (or even knows) that a certain company won’t pay for licenses anymore, then will they prefer to give more awards to products of other companies, which they know are more willing to pay for them?

I’m sure not… I mean, I am sure they will just reward the cameras and lenses that deserve it, even if they know (or think) they won’t be able to sell the licenses afterwards, because rewarding the gear that deserves it, is more important than making money by selling as many licenses as possible.

Or do you guys think differently than me? ;)

Do these Awards Make Sense?

How important are these awards, in the era of internet?

I mean, everybody is reviewing everything on websites and on youtube. People can easily read and compare hundreds of reviews, as well as select reviewers they trust and value their (free, unpaid and independent) opinion.

I wonder, does Fujifilm really need that nice logo to display at the photography fairs and magazines under their product that says “best camera in category xy“?

Also here… I would like to hear your opinion.

may you have a rewarding day ;)
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Fujifilm X-H1 (save $250): BHphoto, AmazonUS, Adorama, Focuscamera

And The Winners Are…

Fujifilm Firmware Updates

Fujifilm just issued an official press release announcing the new dates for the X-H1, X-T2 and X-Pro2 firmware updates, that were originally scheduled for the end of May, but then have been postponed due to issues with X-T2 firmware 4.00.

Full details of the X-T2, X-H1 and X-Pro2 updates at the bottom of this article.

Here are the new dates:

• FUJIFILM X-T2 Ver.4.10: middle of June 2018 (revised firmware of ver.4.00)
• FUJIFILM X-H1 Ver.1.10: middle of June 2018
• FUJIFILM X-Pro2 Ver.5.00: end of June 2018 ]
  *Regarding the upgraded “FUJIFILM Camera Remote” planned to release in May 2018, it will be release in the middle of June 2018 at the same time of the release of X-H1 ver.1.10.

Today Fujifilm also released firmware ver.3.10 for Fujifilm GFX 50S as well as a new features guide for GFX. Check it out here.

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• Fujifilm X100 line Group

FUJIFILM Corporation (President: Kenji Sukeno) will release free firmware updates for the FUJIFILM X-A5 (“X-A5”) X Series digital camera. Due for release in June, the updates are based on feedback we have received by FUJIFILM X Series users wanting improved usability.

Firmware Version:
FUJIFILM X-A5 (Ver. 1.10) – due in June 2018

1. Introducing a new PDAF algorithm:
   Applying the newly developed PDAF algorithm first featured on the FUJIFILM X-T100 which was announced today. The improvement in autofocus speed and accuracy ensures that you capture those beautiful photographic moments quicker.
2. Extended movie recording time:
   The optimized movie processing algorithm extends the individual movie recording time up to approximately 30 minutes in any movie quality.
   *Although movie recording will continue without interruption when the file size reaches 4GB, subsequent footage will be recorded to a separate file which must be viewed separately.
3. Other improvement
   Improved HDMI output usability – eliminated the time limitation and modified graphic interface when the main LCD monitor is inverted by 180 degrees.

FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce the launch of the FUJIFILM X-T100, the latest exciting addition to the X Series of the mirrorless digital cameras. The X-T100 is the entry model that realizes high image quality in various scenes with comfortable operation thanks to the enhancement of photo-shooting functions.

Josh Lewis Youtube – Fujifilm X-T2 Firmware 4.00 Major Flaw. Basically when shooting F-log with an external monitor plugged in via HDMI, the X-T2 shows it is recording onto the SD-card, but in fact it is not. Can anyone duplicate the issue or maybe there is some camera setting to change?

Fujifilm X-T2 Firmware – The Day After

Yesterday it was another huge Kaizen firmware day, this time for Fujifilm X-T2 owners, who basically could download a complete new camera for free.

If you haven’t seen it already, then make sure to go back to the original post, which got massive comments.

The upgrade for the Fujifilm X-T2 was so big, that some Fujifilm X-H1 owners were even a bit annoyed by it, since Fujifilm now brought the X-T2 almost on par with the brand new X-H1 (besides IBIS, 200 mbps and other minor things). But overall the feedback was mostly very enthusiastic.

I bought the H1 for the better focus through ibis as well as the improved video and am more than a little unhappy that all these features have found their way into the xt2… I sold my mine.

— Jaco van Rensburg (@jacojvr) May 8, 2018

Firmware Bugs Report

However, the FR-community asked me to launch a “bugs report” article… and here it is.

This feedback will be good for Fujifilm, who, as you know, reads us with greatest care, but also for us mere mortal X-shooters, because we can see if firmware 4.00 has introduced some bugs.

Also, maybe some out there, who are not yet familiar with the new features, could consider bugs some things that are actually wrong settings in the camera, and you guys can eventually help those of us, who are setting the camera wrong.

Fujifilm Reads You

As you know, FujiRumors is Fujifilm’s reference website for Fuji X and GFX online customer feedback  (I mean, even Fujifilm’s top manager Toshihisa Iida “loves” FujiRumors, not to talk that Fujifilm also uses our polls in private meetings ;) ).

This is no surprise, since here on FR, for example, we can collect 10,000 poll votes in just 3 days and in 2017 we had a total of 45,261 comments (124 comments a day).

Your massive feedback simply can’t be ignored by Fujifilm.

So first of all thanks to every single one of you, who reads FR, votes the polls and comments.

Feel free to keep it up :)