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Fujifilm Vision 2019: “We Work Toward Capturing No.1 Market Share in Premium Mirrorless Market” (Medium-Term Plan VISION2019)

Wow… now that’s an ambitious goal.

Fujifilm just published their new medium-term management plan, called VISION2019, covering a three year period from the fiscal year ending March 2018 (FY2018/3) to the fiscal year ending March 2020 (FY2020/3.).

And regarding their imaging division they write:

  • In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
  • Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
  • Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.
  • With regard to the “INSTAX” instant camera and film, expand the sales of existing products and promote its square-format products for greater proliferation. Expand printing service solutions with added convenience, e.g. incorporating AI, to boost printing demand from smartphones to maintain the upward trend in profits.
  • FY2020/3 targets: 380 billion yen in revenues, 45 billion yen in operating income and 11.8% in operating income ratio

The competition is obviously very strong, especially from Sony, who are dominating, as we can also see from the AmazonUS mirrorless bestseller charts. But it’s good to see Fujifilm so confident about their present and future products, such as the sensor stabilizied Fujifilm X-T2S and of course the Fujifilm GFX 100S.

And you know what would sound really PREMIUM, too? That XF33mmF1.0!

Now, I want you to get quickly to the comments down below, so I won’t copy & paste the entire long press release here on FujiRumors. But if you want to read more, also about the medical, documents & co solutions and goals, check out the Fujifilm page here.

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What’s Next From Fujifilm… and What You Might Have Missed This Summer!

Hey X-folks…

I really hope you had (and are still having) a fantastic summer.

I hope you could travel, see new cities, taste new food, climb some mountains, play with the waves in the sea, photograph something that inspired you… and especially I hope you had time for your families, friends… and for yourself.

But also during this summer, FujiRumors worked restlessly on the rumors and news… and it was so busy, that you might have missed a few rumors and news during your summer break.

So I thought it could be useful to give you guys an overview of what happened over the summer in the Fuji World… also in the hope this can somehow mitigate your pain for going back at work… at least a bit… because AWESOME FUJI TIMES are coming :)

have a GREAT Sunday,
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BIG DAY: Fujikina Announcements on September 7

  • Big announcement day on September 7, at Fujikina! Fujifilm X-E3, XF80mm Macro, GF45mm, new lens roadmap, firmware udaptes…

Some of the Rumors shared in July / August

  • Fujifilm Lens Roadmap Updates to be Announced Soon – rumor here
  • Fujifilm Firmware Update Will Bring Improved AF-Tracking of X-E3 also to Other X-series Cameras – rumor here
  • Fujifilm X-E3 Will have Improved AF-Tracking… Even Better than Fujifilm X-T2 – rumor here
  • Fujifilm Has Outsourced Development of X-A Line. R&D Needed for Fujifilm GFX – rumor here
  • Fujifilm Scrapped the Ultimate X Series Camera… Focus on Fujifilm X-T2S (IBIS Camera) – rumor here
  • Major Fujifilm X-Pro2 Kaizen Firmware Update Will Add 4K Video and More – rumor here
  • New Fujifilm X-E3 Image Shows Lack of Pop-Up Flash – rumor here
  • Fujifilm XF 200mm F2 Lens Rumors Confirmed – rumor here
  • Fujifilm X-E3 will Shoot 4K Video – rumor here
  • LEAKED: Fujifilm X-E3 First Real Life Images !!! – rumor here
  • Fujinon XF 80mm F2.8 OIS WR Macro to be Released in October – rumor here
  • Fujifilm X-E3 will Have the Focus Joystick – rumor here
  • Fujifilm X-T2S will have IBIS (In Body Image Stabilization) – rumor here
  • Don’t Worry, Fujifilm X-T2S In Body Image Stabilization (IBIS) will Work with ALL Fujinon X-Mount Lenses – rumor here
  • Fujifilm X-E3 Will Have Bluetooth – rumor here
  • Fujifilm X-T2 Successor to be Called Fujifilm X-T2S – rumor here
  • Fujifilm X-E3: No Tilt Screen (Poll – Dealbreaker?) – rumor here
  • Fujinon GF 80mm F1.4 for Fujifilm GFX in 2018 – rumor here

Some General News shared in July / August

  • Firmware Updates for Fujifilm GFX 50S, X-Pro2, X-T2, X-T20 and X100F Available – news here
  • Fujifilm GFX 50S Vs. Nikon D850 Estimated Dynamic Range Comparison – news here
  • Peak Design Launches Re-designed Leash and Cuff Straps – news here
  • New Picktorial X-Pack Adds Fujifilm Film Simulation Profiles  – news here
  • Aurora HDR 2018 is Coming to Windows and Mac  – news here
  • Fujifilm X-T20 and Fujifilm Instax Square SQ10 Win EISA AWARDS – news here
  • Fujifilm Publishes 1st Quarter Financial Results (FY2018/3) – Strong Fujifilm GFX 50s Sales and Healthy Imaging Solutions – news here
  • Cascable 3.0 Remote Control App adds Fujifilm Support, Geotagging and More! – news here
  • Fujifilm MK Cine Lenses: X-Mount Version Confirmed for Late 2017, Feedback and Canadian Hands On Demo (Aug. 17) – news here
  • Fujifilm Manager Theo Georghiades Inside View on Fujifilm’s History : “We Were Losing Connection to PROs”… and the Way to the X-series – news here
  • Adobe Fixes Fujifilm GFX 50s Bug in Camera RAW 9.12 and Lightroom CC 2015.12/6.11 + adds WCL/TCL Ver. 2 Support – news here
  • Fujifilm X-T1 (and X-T10) Officially Discontinued… An Emotional Farewell to the Camera that Changed Fujifilm’s Future – news here

FLASH News & Rumors

Fujifilm Firmware Update Will Bring Improved AF-Tracking of X-E3 also to Other X-series Cameras

Fujifilm X-E3

Just yesterday we reported about the rumored improved AF-tracking of the upcoming Fujifilm X-E3.

Some people thought that this could mean there will be some hardware improvements over the X-T2 (faster processor, new sensor etc).

Well, instead of replying to everyone in the comments and on Facebook and Twitter, I think it’s better to say it in a dedicated article: the AF-tracking improvement will be software related only, and Fujifilm will deliver a nice firmware update to bring it to other X-series cameras, too.

So guys, the big Fujifilm Party on September 7 is coming… and I’m ready for an epic live blogging.

Stick around… and stay tuned on Facebook, RSS-feed and Twitter for the latest updates.:)

have a GREAT day,
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Fujifilm X-E3 Will have Improved AF-Tracking… Even Better than Fujifilm X-T2

Fujifilm X-E3 Mock-up
Fujifilm X-E3 Mock-up

Fujifilm X-E3

** Fujifilm X-E User facebook Group **

The Fujifilm X-T2 autofocus is fast. I mean really fast.

It is so fast, that even the godfather of the Sony A7 series, Sony Manager Kimio Maki, confirmed in an interview, that the fast focussing Fujifilm X-T2 is a threat for Sony A7 series and that Sony does not have this weapon right now. [NOTE: a weapon, that finally came with the Sony A9]

And the X-T2 AF-tracking is also vastly improved compared to everything else we have seen before in the Fuji world.

I don’t own the X-T2, but I saw it in action last year, when I joined the Fuji X Photowalk after a very busy day at Photokina. The organizer of the photowalk, wedding photographer Jörg Kampers, had the X-T2 with the XF 56mmF1.2 and tracked a runner on the street using the 56 wide open at F1.2. And when we reviewed the images… bang… the X-T2 nailed every single shot!

But somehow it will get even better… :-)

I hear, that the Fujifilm X-E3 will have an improved AF-tracking. And I mean improved not compared to the X-E2, but compared to the X-T2!

Sounds good?

Well, then stay tuned on FujiRumors via Facebook, RSS-feed and Twitter… we are going to have a good time soon :)

have a fantastic day,
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Obvious Fujifilm X-E3 specs

  • 24MP X-Trans III sensor
  • X-Processor Pro
  • Acros film simulation

Not Rumored, but Possible X-E3 specs

  • Full Auto Switch like on X-T20 – see this image
  • 1/8000 max mechanical shutter and 1/250 sync speed

Rumored Fujifilm X-E3 specs

IBIS, really?

In the comments and at our facebook page, there was some confusion. People thought FR has said the X-E3 will have IBIS. Well, although I actually realize that no source explicitly told me that it will NOT have IBIS, I feel quite confident to say that the X-E3 won’t have IBIS. So, although not rumored by FR-sources, I say….

  • no IBIS

I guess all the confusion comes from the following rumors

  • Fujifilm X-T2 Successor to be Called Fujifilm X-T2S – read here
  • Fujifilm X-T2S will have IBIS (In Body Image Stabilization) – read here
  • Don’t Worry, Fujifilm X-T2S In Body Image Stabilization (IBIS) will Work with ALL Fujinon X-Mount Lenses – read here

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This Simple “Trick” Will Show You When Your Fujifilm Camera Has Been Made

Ok guys, if you ever wanted to know when your Fujifilm camera has been manufactured, here is a simple way to find it out :)

All you have to do is to check out the first two figures of your serial number.

So, as you can see above, my good old (and now discontinued) Fujifilm X-T1 serial number starts with “42“.

This means that my Fujifilm X-T1 has been made in 2014, in quarter 2.

To check if this is correct, I opened a random image of mine (SOOC or RAW) with the Graphic Converter EXIF tool. Here is what it shows me: 2014:06:18… or 18th of June, 2014. So indeed, quartal 2 of 2014.

So if your serial number starts with, let’s say, 71, it means your camera has been manufactured in 2017, quarter 1.

UPDATE: Thanks to the FR-community, we have solved the riddle. As from Fuji’s page in Russian here (google translated)

1st digit = Year:
1 = 2011, 2 = 2012, …

2st digit/letter = Quarter:
I quarter = 1, 5, A, S, E, J, N
II quarter = 2, 6, B, T, F, K, P
III quarter = 3, 7, C, U, G, L, Q
IV quarter = 4, 8, D, W, H, M, R

Examples of determining the year and quarter of production:

Serial number 1Txxxxxx – the first position of the number – the number “1” means 2011, the second position of the number – “T” – means the 2nd quarter, accordingly the product was produced from April to June 2011;

Serial number 03xxxxxx – the first position of the number – the number “0” means 2010, the second position of the number – “3” – means the 3rd quarter, accordingly the product was produced from July to September 2010.

The production date itself is taken as the last day of the production quarter. Ie, if the camera is produced in the third quarter, the warranty period will be counted from September 30.

And don’t forget to join our facebook groups:

have a GREAT day,
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P.S.: and since some of you might ask about it in the comments… the wooden grip on my X-T1 is made by JBcamera Designs. Check it out on AmazonUS here and at JBcameradesigns.

Fujifilm X-E3 Wrap-Up And Mock-Up!

The Fujifilm X-E3 will very likely be launched on September 7 at Fuji’s “Fujkina” event in Toyko, and probably along with other Fuji gear.

In order to manage his impatience, FR-reader Miko created his own mock-up of the Fujifilm X-E3, based on the X-E3 rumors and leaked images, which I’m happy to share today here on Fujirumors. Centered hot shoe, shutter/ISO dial combo, front dial, AF-assist light moved higher, no pop up flash… and super-sexy  :)

I’m here… back from holidays, and 100% focused on the rumors and announcements (on September 7). Hope you will stick around on FujiRumors… and feel free to follow Fujirumors on Facebook, RSS-feed, Twitter.

And now, time for an overview of rumored X-E3 specs:

Obvious Fujifilm X-E3 specs

  • 24MP X-Trans III sensor
  • X-Processor Pro
  • Acros film simulation

Not Rumored, but Possible X-E3 specs

IBIS, really?

In the comments and at our facebook page, there was some confusion. People thought FR has said the X-E3 will have IBIS. Well, although I actually realize that no source explicitly told me that it will NOT have IBIS, I feel quite confident to say that the X-E3 won’t have IBIS. So, although not rumored by FR-sources, I say….

  • no IBIS

I guess all the confusion comes from the following rumors

  • Fujifilm X-T2 Successor to be Called Fujifilm X-T2S – read here
  • Fujifilm X-T2S will have IBIS (In Body Image Stabilization) – read here
  • Don’t Worry, Fujifilm X-T2S In Body Image Stabilization (IBIS) will Work with ALL Fujinon X-Mount Lenses – read here

Rumored Fujifilm X-E3 specs

Firmware Updates for Fujifilm GFX 50S, X-Pro2, X-T2, X-T20 and X100F Available

Fujifilm just released new firmware that fixes the following issues:

  • The phenomenon is fixed that in the MF mode, repeated halfway shutter pressing can shift the focus point under a specific exposure condition.
  • The phenomenon is fixed that in the AF-S mode, repeated halfway shutter pressing can shift the focus point with SHUTTER AF setting OFF.

The following cameras can be updated:

Don’t forget… big Fuji Party on September 7… these will be great weeks here on Fujirumors… so stick around ;)

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Big Fujikina Event in Toyko September 7, 2017

Earlier this year, on January 21, Fujifilm launched the first “Fujikina” event in Kyoto, Japan. On that event, Fujifilm also announced the Fujifilm GFX and more.

Well, Fujifilm just officially announced a new Fujikina event, this time in Toyko on September 7, 2017. If you want, you can sign-up now for the event.

And if Fujifilm does it like last time, also this one could be a nice event to finally unveil to the world new gear, such as the rumored X-E3, XF80 Macro, the GF 45mm and maybe even more.

And don’t worry, if you can’t go to the event, FujiRumors will be the one place where to be, to get virtually as close to the event as possible… your window to Fujikina 2017!

So make sure to stay tuned on fujirumors via Facebook, RSS-feed, Twitter and allow push notifications (click the bell on the bottom right of your browser), to get all the information you need in real time here, non-stop and super fast 24×7 ;)

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Click READ MORE to read the announcement of the event:

** CLICK HERE to Read the Rest of the Article **

New Fujifilm X-T20 Firmware Ver. 1.02 is Out (but Not Yet for Official Download)… Other Fuji Cameras to Get New Firmware, too?

There is a new firmware update on the way for the Fujifilm X-T20 (and maybe for other Fujifilm cameras too?)

A FR-reader just received back his Fujifilm X-T20 from repair, and he saw that his Fujifilm X-T20 has already firmware 1.02 installed (latest official version is 1.01).

When will Fujifilm release firmware 1.02 for every X-T20 owner?

As we told you earlier today here on Fujirumors, Fujifilm will have a big Fujikina event on September 7. That could be a good date to release the latest firmware update for X-T20… but I have no rumored date for now.

What we have seen in the past, is that Fujifilm usually releases updates for several cameras on the very same day, so I wouldn’t be surprised if also other Fujifilm cameras will get an update. But also in this case, just a speculation of mine.

Anyway… whatever comes, I’m 100% focussed to give you guys the fastest udpates, the most reliable rumors and the freshest news in the Fuji world.

*** The fact that Fujirumors is consistently the first to break the news and rumors, is only made possible thanks to your support. By sharing with FR, you allow me to keep the entire Fuji World up to date (and excited) in real-time. I couldn’t do all this alone, so thanks so much for your help… and feel free to keep up sharing… I can’t wait to see what you guys spot next :)

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Big Fujikina Event in Toyko September 7, 2017