Bigheadtaco posted his Fujifilm X-S10 first impressions and compares it to the Sony A7C, but also adds some comparison thoughts with the Fujifilm X-T30, Fujifilm X-H1 and X-T200.
Also, he shared an X-S10 shooting impression as well as a more detailed comparison of X-S10 vs Sony A7C for vlogging.
You’ll find the first video in summary format below, as well as all the videos.
The Fujifilm X and GFX deals continue.
Also, stores are constantly updating their holiday deal pages with new deals, so definitely check them out.
Holiday Deal Pages
Selected Holiday Savings
XF Lens Deals
X Camera Deals
GFX Gear
Officially Fujifilm Recommended SD-Cards
Officially Fujifilm Recommended Power Banks
Apple Holiday Savings
All Fujifilm Deals
Used Fujifilm Gear
Recently here on FujiRumors we shared an official media sheet showing how Fujifilm perceives its 2020 digital camera range.
We analyzed it together and I shared the opinion, that between the X-T30 and X-S10, only one camera line might continue, and it will be the one that will sell more.
After my statement (which might well be wrong, it’s just my opinion), I got many questions asking me how the Fujifilm X-S10 was selling.
Well guys, I have no idea how it is selling on the worldwide market.
All I could do, was to check what the response was here on FujiRumors, by comparing the first 3 pre-orders of the X-S10 to the ones of the X-T30. The X-E line is out of this competition, as it is way too niche and can’t compete in terms of sales. Anyway, here is what I saw:
That came very surprising for me.
In fact, it’s the first time ever that mid-range Fujifilm camera was able to raise that kind of interest and curiosity among the FujiRumors community.
That’s even more astonishing, considering the fact that the X-S10 departs from the classic retro-control scheme that many of us love, going more into Sony territory (and as I said, it’s a clear attack on Sony & Co indeed).
The fact that the Fujifilm X-S10 was able to break through in terms of interest and sales also within the FujiRumors community, makes me quite optimistic not only for the success of the Fujifilm X-S10, but also for the future of this new line and the overall future of Fujifilm during the tough times of this “mirrorless war“.
So, there seems to be vivid interest for this kind of less retro-layout also among the FujiRumors community. And maybe Fujifilm should consider this, while developing the Fujifilm X-H2.
Let me explain:
Maybe Fujifilm should offer a Fujifilm X-H2 with a PSAM dial and an additional unmarked dial (but keeping the top LCD). The Fujifilm X-H2 could become the one camera, that battles against the full frame Sony, Canon and Nikons out there, trying to appeal to customers, who don’t like the retro-controls.
The Fujifilm X-S10 seems to be possibly successful thanks to this move, and it could work out well also for the Fujifilm X-H2.
Moreover, a less retro-operating X-H2 with PSAM + unmarked dial could differentiate itself better from the X-T line.
And for the rest of us, the retro-lovers niche, there would still be the Fujifilm X-T5, Fujifilm X-Pro4 and what not. All cameras that will continue to give us that nice tactile retro feeling that is part of the fun of shooting with Fujifilm.
Ok guys, I’m going to call this one the deal of the year!
And it runs today only!!!
Adorama is offering the Fujifilm X100F for $749 only! You save $550 hence 42%.
New Cyber Monday Deal Pages Live Now!
Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)
Software Deals and More
Viltrox Savings
Peak Design
Officially Fujifilm Recommended SD-Cards
Officially Fujifilm Recommended Power Banks
Fujifilm Deals
XF Lens Deals
X Camera Deals
Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.
GFX Gear
There have been a myriad of deals over the last few days. But which one were the ones that sold best among the FujiRumors community?
I’ll list them down below.
Most of the deals listed below expire either today or tomorrow. So, if there is something that interest you, you might be better off grabbing in right now.
Also, the new Cyber Monday deals are now live (list below).
New Cyber Monday Deal Pages Live Now!
Selected Cyber Monday Deals
Best Selling Camera
Best Selling Lenses
Best Selling Software
Best Selling Accessories
Note that you save on ALL Peak Design products directly at Peak Design store or at official retailers like BHphoto here and AmazonUS here.
Dedicated Black Friday Pages
Software Deals and More
Viltrox Savings
Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)
Peak Design
Officially Fujifilm Recommended SD-Cards
Officially Fujifilm Recommended Power Banks
XF Lens Deals
X Camera Deals
Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.
GFX Gear
The Fujifilm X100F is sold for $899 only at BHphoto instead of regular $1299. That’s about a 30% saving.
As we told you already, the Fujifilm X100F is in closeout sale and disappearing from stores all over the world.
Dedicated Black Friday Pages
Software Deals and More
Viltrox Savings
Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)
Peak Design
Officially Fujifilm Recommended SD-Cards
Officially Fujifilm Recommended Power Banks
XF Lens Deals
X Camera Deals
Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.
GFX Gear
Dedicated Black Friday Pages
Apple Deals
Ebay EU
eBay Germany has launched a black friday deal: save up to 50€ on electronics and domestic appliances unti 4PM using code POWERFRIDAY20.
Other Deals
Black Friday Pages
Mixed Deals
Officially Fujifilm Recommended SD-Cards
Officially Fujifilm Recommended Power Banks
XF Lens Deals
X Camera Deals
Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.
GFX Gear
The time of the year for bargain hunters to look for the best deals of the years.
In addition to the current Fujifilm X and GFX savings, we also have early black Friday deals. You’ll get an overview of the deals below.
Laowa Lens Deals
Mixed Deals
Black Friday Pages
Holiday Deal Pages
Peak Design Deals
Apple Holiday Savings
All Fujifilm Deals
Used Fujifilm Gear
Officially Fujifilm Recommended SD-Cards
Officially Fujifilm Recommended Power Banks
Software Deals
Godox Deals
XF Lens Deals
X Camera Deals
Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.
GFX Gear
The Fujifilm Winter Offers are still running and they include the first deal on the Fujifilm X-T4. Check out the full list below.
Also, check out the dedicated holiday deal pages at various retailers:
XF Lens Deals
X Camera Deals
Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.
GFX Gear
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The Fujifilm X-T200 was announced on January 23, 2020 and started shipping in February 2020.
Now, just about 9 month after its release, some stores marked it as discontinued (see image above for example – google translated)
To my knowledge, this is not happening because an X-T300 is on the way (at least I have not heard about it). The reason is probably very simple: it did not sell well at all.
The Fujifilm X-T200 is a very fine camera for its price, but it failed in its purpose: attack the best selling camera in this price segment, the rather old and yet still strong selling Sony A6000, which was released in 2014 and is still in top selling raking at AmazonUS (currently 22th).
In the entry level segment, the Sony A6*** line is apparently unbeatable, and Fujifilm was not able to break through with excellent products like the Fujifilm X-T200 or even the X-A7.
That’s unfortunate.
But what could be the reason for the failure of the X-T200 and the ongoing success of the Sony A6000?
Well, in part it could be quite simple: people in the market for such a camera are usually not big photography enthusiasts and have not a huge photographic culture. They mostly just buy a camera because they want to have something that takes better pictures than their smartphones.
Those people know the Sony brand very well from their TV’s, their PlayStation’s and other electronic products that they use in their daily lives already. It’s a brand they know and associate with quality electronic products, and they therefore grab a Sony A6*** rather than a Fujifilm, which is for them a rather unknown brand they can’t relate to at all.
Is this the end of the entry level line-up of Fujifilm?
Well, as we discussed in an earlier article, that shows Fujifilm’s own 2020 Fujifilm camera range pyramid, I believe that sooner rather than later the whole entry level line of Fujifilm will be dropped. It’s not a rumor, to be clear, but just my evaluation after seeing how this segment has developed over the last few years.
The only entry level line that did sell strong for a while, was the X-A line. But it looks like also that one is suffering, forcing Fujifilm to discontinue the X-A7 just 11 months after its release.
I am very pessimistic about Fuji’s entry level line, which, as we also told you already back in 2017 here, is no longer developed by Fujifilm anymore, but by the Xacti corporation. This means that already in 2017 Fujifilm struggled to justify that line any longer, and outsourcing its development was a last move to try to safe the line.
With the Fujifilm X-T200 and X-A7 failing to meet their sales targets, I am just becoming even more pessimistic about the future of those lines.
It’s a pity, I have personally recommended the X-T200 to a few of my friends, and they are all happy with it. But the market is not rewarding the best cameras for the reasons we told you above.
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