TODAY ONLY: Save up to 30% on SD cards and Storage Media at Amazon US

Today only you save up to 30% on Sandisk SD cards and storage at Amazon US (Click here to see the full list).

There are also a lot of accessory deals at BHphoto and Adorama.

Fujifilm Winter Deals

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

Top 5 Selling Fujifilm Winter Offers so Far on FujiRumors – Save up to $1,000

The Fujifilm Winter Offers are available since 1 week now.

There are some great deals on cameras and lenses, such as the first deal on the Fujifilm X-T4 and offers on the red badged f/2.8 zooms.

The best selling deals so far here on FujiRumors are:

  1. XF 55-200mmF3.5-4.8 OIS – save $200
  2. XF 16-55mmF2.8 – save $300
  3. X-T4 with Vertical Battery Grip – save $200
  4. XF 100-400mmF4.5-5.6 OIS WR – save $500
  5. XF 50-140mmF2.8 OIS WR – save $300

Here is the full list of deals.

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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Buy Fujifilm X-T4 and Get Vertical Battery Grip for Free – Save $329

Yesterday we reported about the latest Fujifilm X Winter Deals.

One of the deals was a $200 discount on Fujifilm X-T4 with Vertical Battery Grip.

Well, that’s indeed the official discount as listed at BHphoto here and also by Fujifilm on their website.

However, some FR-readers made me notice (thanks), that at BHphoto you actually can get the entire X-T4 vertical grip for free (worth $329).

Here is what you have to do:

Go the X-T4 body only page at BHphoto, then add the X-T4 to the cart, and once done that, you’ll see in your cart a free battery grip added.

That’s evidently an error at BHphoto, but if you grab one now, you can always hope they’ll honor it.

  • X-T4 with Free Vertical Grip (save $329): BHphoto

Fujifilm USA Deals

XF Lens Deals

X Camera Deals

GFX Gear

New Fujifilm Deals Launched in Europe with First X-T4 Deals and Much More

Fujifilm Europe has launched new cashback deals.

You can find the deals at AmazonUK, AmazonDE, AmazonIT, WexUK, ParkcamerasUK, CalumetDE, PCHstore and more official Fujifilm retailers.

The deals are similar in every country, but there might be slight differences. I will list down below the deals for Germany and UK.

IMPORTANT NOTE

AmazonUK, AmazonDE and AmazonIT are included in the official Fujifilm dealers list. However “only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.”

Fujifilm Germany Deals

Deals available at:

To claim the cashback, after your purchase, go to fujifilm-connect.com, click „Jetzt Antrag stellen”. The maximum number of claims per customer is 5.

Cameras

  • Save €200 – Fujifilm X-T4 body or kit with Vertical Battery Grip
  • Save €200 – Fujifilm X-T3 body or kit options
  • Save €100 – Fujifilm X-T30 nody or kit options

Lenses

  • XF14mmF2.8 R – save 100 €
  • XF16mmF1.4 R WR – save 100 €
  • XF16mmF2.8 R WR – save 50 €
  • XF18mmF2 R – save 50 €
  • XF23mmF1.4 R – save 100 €
  • XF27mmF2.8 – save 50 €
  • XF35mmF1.4 R – save 50 €
  • XF56mmF1.2 R – save 100 €
  • XF56mmF1.2 R APD – save 100 €
  • XF60mmF2.4 R Macro – save 50 €
  • XF80mmF2.8 R LM OIS WR Macro – save 100 €
  • XF90mmF2 R LM WR – save 100 €
  • XF200mmF2 R LM OIS WR 1.4xTC – save 500 €
  • XF8-16mmF2.8 R LM WR – save 150 €
  • XF16-55mmF2.8 R LM WR – save 100 €
  • XF50-140mmF2.8 R LM OIS WR – save 150 €
  • XF50-140mmF2.8 R LM OIS WR + TC XF1.4x Set – save 150 €
  • XF18-135mmF3.5-5.6 R LM OIS WR – save 50 €
  • XF55-200mmF3.5-F4.8 R LM OIS – save 50 €
  • XF100-400mmF4.5-F5.6 R LM OIS WR – save 200 €
  • XF100-400mmF4.5-F5.6 R LM OIS WR + TC XF1.4x Set – save 200 €

Fujifilm UK Deals

Deals available at:

To claim the cashback, after your purchase, go to fujifilm-connect.com, click „Claim Now”. The maximum number of claims per customer is 5.

  • Fujifilm X-T4 – Get the vertical grip for half price + a battery for free
  • Fujfiilm GFX50S – save £900
  • Fujifilm X-S10 – Buy X-S10 and save £180 on XF55-200
  • XF14mmF2.8 R – save £50
  • XF16mmF1.4 R WR – save £50
  • XF16mmF2.8 R WR – save £50
  • XF18mmF2 R – save £50
  • XF23mmF1.4 R – save £50
  • XF27mmF2.8 – save £50
  • XF35mmF1.4 R – save £50
  • XF56mmF1.2 R – save £50
  • XF56mmF1.2 R APD – save £50
  • XF60mmF2.4 R Macro – save £50
  • XF80mmF2.8 R LM OIS WR Macro – save £50
  • XF90mmF2 R LM WR – save £50
  • XF200mmF2 R LM OIS WR 1.4xTC – save £250
  • XF8-16mmF2.8 R LM WR – save £75
  • XF16-55mmF2.8 R LM WR – save £75
  • XF50-140mmF2.8 R LM OIS WR – save £75
  • XF18-135mmF3.5-5.6 R LM OIS WR – save £50
  • XF100-400mmF4.5-F5.6 R LM OIS WR – save £100

Fujifilm USA Deals

XF Lens Deals

X Camera Deals

GFX Gear

TODAY ONLY: Mitakon 35mm f/0.95 Mark II for $419

Today only you can get the Mitakon 35mm f/0.95 Mark II Lens for Fujifilm X for $419 only.

BHphoto marks it with a $100 discount, but if you compare it to other stores, you’ll find it for $479 at AmazonUS here and Adorama here and hence the discount compared to other stores is of $60. Still the best price at BHphoto today only.

New Fujifilm X and GFX Deals

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

Huge New Fujifilm Savings: X-T4 + Grip (save $200), XF 100-400 (save $500), XF 55-140/2.8 + XF 16-55/2.8 (save $300) and MORE

New Fujifilm Holiday Savings have just been launched. Check out the full list below.

We also see the first deal on the Fujifilm X-T4. Get it with the Vertical Battery grip and you’ll save $200.

Very nice also on the deals on the red badged f/2.8 zooms (save $300) as well as on the XF100-400mmF4.5-5.6 (save $500)

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

Fringer EX-FX (Pro) II Smart Autofocus Adapter Firmware 1.90 Released

Fringer has released firmware 1.80 for the Fringer EF-FX Pro II and Fringer EF-FX II smart autofocus adapters.

Fringer EX-FX (Pro) II – Version 1.90

  1. Added following lenses to the tested and optimized lens list:
    – EF 400mm f/2.8L IS II USM
    – EF 400mm f/2.8L IS II USM + 1.4X
    – EF 400mm f/2.8L IS II USM + 2X
    – EF 70-210/3.5-4.5 USM
  2. Fixed PDAF issues for some lens of the following models: Lens didn’t get recognized by the adapter due to different lens firmware version.
    – Sigma 24-105/4 ART
  3. Fixed a compatibility issue with X-T3 firmware 4.0: under certain circumstances, contrast AF may fail. This issue may also affect other cameras like X-T4 and X-S10.
  4. Fixed camera freeze issue on cameras equipped with X-Trans IV CMOS. When
    – In bright environment,
    – Adapting telephoto, ultra-fast or macro lenses,
    – Aperture is NOT wide open,
    – Subject is far away from current focus point and is so blur that phase detection doesn’t work,

Auto focus may fail. Sometimes, especially when using AF-ON button or touch screen to AF, it may freeze the camera. Even the power switch doesn’t work. This problem has been fixed. Affected cameras include X-T3 (firmware 2.0 or later), X-T30, X-T4, X-Pro3, X-S10.

As the bug fixes are important, upgrading is highly suggested.

Please visit the Fringer website here to download the new firmware and its release notes. Follow the instructions in the release notes to upgrade your adapter.

Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

** CLICK HERE to Read the Rest of the Article **