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Final Release Dates for Fujifilm GFX100S, GF80mmF1.7, Fujifilm X-E4, XF70-300mm and XF27mmF2.8 R WR Published

We all were a bit worried after Fujifilm told us about the high GFX1000S pre-orders, that there could be delays when it comes to shipping.

But the good news is that Fujifilm Japan published the official release date (for Japanese market) for each item announced back on January 27, and it looks like they will all start shipping as planed.

In Japan and EU the GFX100S should ship in late February (02/25), whereas according to major US retailers, we will have to wait until March 11 for the GFX100S shipment in the US.

Release February 25

Release March 11

Release March 18

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via Fujifilm Japan 1 / 2 / 3 / 4 / 5

The Latest and Greatest: Fujifilm X-E4, XF70-300mm, GFX100S and GF80mmF1.7 Mini-Roundup

Let’s start the week with a mini-roundup dedicated to the latest and greatest Fujifilm gear.

Missing in the roundup list is the Fujinon XF27mmF2.8 R WR. But do we really need reviews here? I have already put my XF27mmF2.8 for sale on the facebook market as I will replace it with the new version as soon as I can. I don’t care about the reviews. The optics are the same, which means the image quality is fantastic for such a small lens. All I want is an aperture ring, which is enough for me to “upgrade”.

As for sales on FujiRumors, the best selling gear is the Fujifilm GFX100S, followed by the X-E4 (all time best selling X-E camera on FR), the GF80mmF1.7 and finally its basically a tie between the XF70-300mm and XF27mmF2.8 R WR.

DEAL ALERT: This Coupon Code Gives Savings on All GF Lenses (GF80mmF1.7 Included), X-T4, X100V, X-S10, XF50mmF1.0 and More – UPDATE

UPDATE: The code lasted only for a few hours and has now expired. I am happy that some of you could get a nice deal thanks to it :)

FR-reader Happy (thanks) noticed and shared with us some sweet deals you can get at BHphoto if you use coupon code “BHCC02″ (apply once product is added to cart).

The deals include all Fujinon G mount lenses (including the brand new Fujinon GF80mmF1.7), the Fujifilm X-T4, the bokeh beast XF50mmF1.0, the Fujifilm X100V and more. The deals are not available at AmazonUS or Adorama.

I have no idea how long the coupon code will remain active, so better act fast and grab now what you want.

Sadly I can’t see the Fujifilm GFX100S in offer or other cameras other the the ones I list below.

The coupon code works also on accessories such as Lexar SD cards, Godox flash and Peak Design strap.

At the time of the post, these are the deals (use coupon code BHCC02 at checkout):

GF Lenses

X Cameras and Lensers


Use code BHCC02 at once you added the product in the cart.


Fujinon GF80mmF1.7 King of All Portrait Lenses (vs GF110mmF2): “Usually Gear Does Not Matter, but in This Case, It Matters”

ZP Productions published his review about the Fujinon GF80mm f/1.7 on his youtube channel. Since he owns the GF110mmF2, he also compares to that lens.

Down below is a summary, but the 12 minutes video linked below is well worth watching.

  • very good lens, but not a perfect lens
  • the GF110mmF2 is more perfect in terms of optical quality, chromatic aberration, sharpness to the corner
  • GF80mmF1.7 is a lot easier to use outdoors than the GF110mm. It’s lighter and shorter
  • the rendering on the GF80mm is smoother than the GF110mm most of the time, because of smoother bokeh balls
  • GF110 is optically more corrected than the GF80mmF1.7. There is a very slight chromatic aberration on the GF80mm (you must zoom in a lot to notice a very slight aberration). It’s not obvious and also not distracting, but when it happens, you can remove it in post
  • GF80mmF1.7 mantains sharpness in the center and also in the corners. However, in the extreme corners it’s still sharp, but not tack sharp like the GF110mmF2
  • sometimes, when you try to focus on something in the very corner of the frame, the lens seems to not always nail the focus and it can result in softer images
  • it’s overall a very sharp lens
  • works great outdoors but also indoors, where the GF110mm might be a bit too long sometimes
  • unique lens that gives you a unique look in your portraits
  • Unique rendering
  • fantastic lens for night photography
  • easier to shoot handheld and get sharp images at slower shutter speeds
  • for night portraiture, available light and led lighting photography, it is definitely easier to sue than the GF110mmF2
  • he enjoys this lens a lot
  • this lens is not too expensive. It’s cheaper than the GF110mm and some equivalent FF lenses
  • it is pre-production sample/firmware, and that bit of chromatic aberration might be fixed with the final firmware. But he repeats it is very minor chromatic aberration, almost non-existant and visible in case only at 200% magnification
  • it is the nicest portrait lens you can get on medium format today

To certain degree, it’s just inevitable to see CA in such super fast lenses. Some show more if it, some less, and from what I could see in the sample in the video, the Fujinon GF80mmF1.7 shows a very reasonable and acceptable amount of CA in some conditions.

Look for example at the just announced Sony FE 35mm f/1.4 GM lens. Right now some people are actually quite impressed by how much chromatic aberration it shows wide open (DPR highlights it as the main flaw of this lens) and they hope that the shipping delay announced for the Sony 35mmF1.4 GM means that Sony is somehow trying to quickly fix it.

In some situation in life you just have to come down, stop down, and all will be good again ;).

Another review has been published by Patrick Tomasso (video below). Here are his thoughts about the Fujinon GF80mmF1.7.

  • if you are a portrait photographer shooting full frame right now and you consider to go medium format, the GF80mmF1.7 is the definition of “bokeh beast lens”
  • every sensor size has its bokeh beast lens, but the GF80mmF1.7 is the king of all of them. Nothing comes close to this lens in terms of DOF, detail, sharpness
  • if you are portrait photographer and try this lens, it will be hard to you go back to anything else
  • the reviewer does not shoot much portraits, but if he did, he’d just drop his full frame gear to get this lens
  • you can back up, get a wider shot, but still separate the subject from the background in a way you can’t with full frame or APS-C
  • he used the lens to shoot landscape and street, and even if you’d usually not use it for that, it’s a lens that changes your entire perception of photography, the way you see and frame things
  • GFX camera + GF80mmF1.7 gives you a look that will set you apart from almost everybody else that’s shooting right now
  • in an oversaturated market, the GFX gear can separate you from the pack
  • usually gear does not matter, but in this case, gear matters
  • it’s difficult to pull off that GFX look with any other combination that’s out there in the camera market
  • for video, as this lens is focus by wire, it is almost impossible to manually focus this lens during video, and AF is not good enough for video use
  • moving forward, medium format might become a system that is just affordable and attainable as full frame
  • everyday people are now starting to get access to medium format

Enjoy the videos down below.

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Video Reviews Below

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Fujinon GF80mm f/1.7: First Looks and Strong Pre-Orders!

GF80mm f/1.7

On January 27, Fujifilm announced three lenses, the Fujinon GF 80mm f/1.7, the XF 70-300mm and the XF27mmF2.8 MK II.

Guess which one enjoyed the strongest pre-orders on FujiRumors?

It’s the most expensive one, the GF80mmF1.7! The lens is marked as top seller at BHphoto and AmazonUS stopped taking pre-orders on it!

We have already seen in our big live blog, that the feedback on this lens is spectacular. Now we add a few more first looks to it.

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Fujifilm GFX100S/GF80mm Afterparty: Excellent IBIS and 3 Things You Might have Missed

Oh boy, we had an epic GFX100S, X-E4 and Lens live blog yesterday. Make sure to go back and check it out.

Today we add two more to the bunch: the Fujifilm USA introducing the GFX100S. They explain lots of stuff we already know, but they also say some things that might have passed unnotice, like that Nostalgic Negative is inspired by the American New Color Photography.

DPReview shares 3 things we might have missed about the GFX100S. One of the things we might have missed, is that the GFX100S has really great IBIS, that makes it easy to take handheld images that take advantage of all 102 megapixels.

We add to the bunch the Fujifilm Nordic afterparty with Jonas Rask, Palle Schultz and more (make sure not to miss the last part of the video… it’s the most fun one!)

Enjoy it below.

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LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II

Fujifilm Launch Blog

Pre-order Options

Official Fujifilm Info

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GFX Series First Look Reviews

Fujifilm GFX100S

  • BH Explora – Pushing the Medium Format Envelope: the FUJIFILM GFX 100S and GF 80mm f/1.7 Lens
  • Jonas Rask – FUJIFILM GFX100S & GF80mm f1.7 first look – More Than Full Frame
  • CaptureOneIntegration – First Look
  • pocket-lint – GFX100 and GFX100S differences
  • mediumformat – The GFX100S – a smaller, yet still powerful sibling of the flagship GFX100
  • ivanjoshualoh – GFX100S. My dream camera.
  • williamchua – the new Fujifilm GFX100s (MORE THAN FULL FRAME)
  • dpreview – hands on with the GFX100S

Fujinon GF80mmF1.7

  • BH Explora – Pushing the Medium Format Envelope: the FUJIFILM GFX 100S and GF 80mm f/1.7 Lens
  • Jonas Rask – FUJIFILM GFX100S & GF80mm f1.7 first look – More Than Full Frame
  • CaptureOneIntegration – First Look

X Series First Look Reviews

Fujifilm X-E4

  • dpreview – initial review
  • Jonas Rask – Fujifilm X-E4 & XF27mm f2.8R WR first look – Sleek & Sensible
  • BH Explora – X-E4, XF70-300 and XF27MKII Introduced
  • keithwee – Review of the Fujifilm X-E4 and XF27mm f2.8 R WR – the hidden Fujinon gems
  • ivanjoshualoh – X-E4. Fujifilm’s Best Street Camera?
  • dpreview – X-E4 hands on

Fujinon XF70-300mmF4-5.6

Fujinon XF27mmF2.8 R WR

  • dpreview – 27mm samples
  • BH Explora – X-E4, XF70-300 and XF27MKII Introduced
  • Jonas Rask – Fujifilm X-E4 & XF27mm f2.8R WR first look – Sleek & Sensible
  • ivanjoshualoh – Hello Mark II ( XF27mm F2.8 WR )

Mixed News

  • press release  -new firmware annnouced for X100V, X-Pro3 and X-T30

Launch Videos – Fuji Guys, DPReview and More

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Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII

Fujifilm X Summit – LIVE COVERAGE

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Fujifilm GFX100S has 16 Bit RAW and GF80mmF1.7 costs $2,299… or Setting Wrong Rumors Right (not Mine)

FujiRumors always said that the Fujinon GF80mmF1.7 would cost $2,299. But when nokishita leaked the price of $2,499, some joyfully pointed the finger at me and said I was wrong. But I just checked the price at BHphoto, and I see it actually costs $2,299.

Also, Nokishita said the GFX100S would have 14 bit RAW only. But the official Fujifilm site says it is 16 bit RAW.

I thought it was time to correct these rumors, as somehow they still keep circulating, despite the fact that Fujifilm has acutally annoucned the new gear ;).

But you know… here on FujiRumors we like to be accurate, and we read the official Fujifilm specs list ;)

You can get the full launch coverage here.

Oh… and you know what… more breaking rumors are just around the corner…. really around the corner ;)