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Updated Fujifilm 2019/2020 Camera and Lens Release Timeline

Fujifilm Timeline

It’s high time to update our older Fujifilm 2019/2020 camera and lens release timeline.

This is just an approximate timeline and expect to see updates to this list over the next few weeks and months.

For now, this is mainly just an update to the list we shared back in January.

All rumors are as always exclusive FujiRumors.com information. When I just make some guess, I will highlight that for you in the notes.

  • IMPORTANT NOTE: We are talking about release timeline, not announcement timeline.

How Many Lenses a Year?

  • as we told you here, at the current pace and current resources, Fujifilm can release about 2/3 GF and 2/3 XF lenses a year
  • the list below contains 1 XF and 1 GF lens
  • hence we can expect to see 1/2 more XF and 1/2 more GF lenses to join the list
  • Fujifilm has given up options to vote which lenses should come next

Fall 2019

Coming 2020

Expect 1 or 2 more X as well as GF lenses. My guess:

  • GF 21mm F4 Tilt Shift
  • XF 10mm F2

Probably NOT Coming 2019/2020

* our sources say it will not be released in 2019, and probably not even in 2020. But Fujifilm managers confirmed here, that the X-H line will continue

Top Possible Bonus Gear in 2020

* based on this old rumor rumor
** wishful thinking based on XF10 disappointment
*** no rumors. but please, FUJI, PLEASE!!!
**** no rumor, just a mere wild guess

BREAKING RUMORS on FujiRumors Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Rumors and Discussions

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Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified

The Future of GFX

And then it became clear to me: Fujifilm medium format has a glorious future ahead. :)

Just two thing before we start:

  • Tony Northrup shared a video (see below), where he didn’t sound very confident about the GFX future. I thought about it, and the result is the article below
  • This article is based on the assumption, that in future only higher end cameras are 100% safe from the smartphone attack, since professional photographers won’t ever switch to smartphones for their Pro work

2 minutes reading time (or just 15 seconds if you jump directly to the conclusions ;) )

  • Fujifilm 2016 – The Statment

In 2016, Fujifilm Managers Makoto Oishi and Fuji Guy Billy said in this interesting interview:

When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters. […]

If the GFX has global shutter, so we can imagine something new. A smaller body.

So let’s talk about it.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H1: an Unloved Child, FujiRumors’ New Temptation… and WOW!

I tell you this:

If I wasn’t the rangefinder lover that I am, and I’d had to buy a DSLR styled mirrorless Fujifilm camera today, I’d not pick the Fuji X-T3, not even the Fujifilm X-T30!

Nope, I’d go all in with the Fujifilm X-H1.

And in fact, for two reasons I might explain in a future article, in these days I played with the thought, to get a Fujifilm X-H1.

And honestly, at THAT Price to me it’s such a steal!

I know there is the X-T3 out there, but the X-H1 autofocus is actually pretty fast, certainly more than fast enough for my needs. The image quality is just as lovely as on my Fujifilm X-E3. The build quality just screams “made in Japan” from every angle of the camera. It has IBIS. And some of my longer lenses would certainly balance better on the X-H1 than on my X-E3 or even X-T1.

So I am officially tempted, especially considering that the Fujifilm X-H2 is still far away.

Because in these days something happened, but I want to come down a bit before and see how all this ends, or it would end up in a rant. And today it’s weekend. My nephew is coming soon to my home. And I want to come down and be in good mood :).

So let’s stop it here and go back to the Fujifilm X-H1.

Let’s give some love to a camera, that would definitely deserve much more success than it has, thanks to a dedicated X-H1 roundup.

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X-H Rumors, News and Community

X-H1 Roundup

Video Reviews

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-Pro3 Registered Online and Coming Fall 2019

Fujifilm X-Pro3

The Fujifilm X-Pro3 has now been registered with the code name FF190002 here (via nokishita). The other two cameras registered there are the X-T3 and X-T30.

And no, it’s not the Fujifilm X-H2!

Here on FujiRumors we have already started breaking some Fujifilm X-Pro3 rumors.

Additional X-Pro3 content:

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Fujifilm GFX100: No IBIS/OIS Combo, X-H1 vs GFX IBIS, Fujifilm GFX 100 Media Sheets, F-Log and More

In a recent interview, Fujifilm managers unveiled that it took them 3 years to develop the IBIS mechanism for the Fujifilm GFX100.

1.5 years were shared with the Fujifilm X-H1 IBIS mechanism development. But once the IBIS for X-H1 was ready, it took them additional 1.5 years for Fujifilm GFX100 IBIS.

At Fujikina 2019 in Toyko, Fujifilm displayed the ASP-C and MF IBIS units. You can see the difference in the image below.

Imaging-resource also shared a video and some GFX100 media slides. They say:

  • IBIS and OIS do not work together. Could change in future with firmware update, as it happened with Fujifilm X-H1
  • 4K@30p full sensor readout, but uses line skipping in vertical direction

The Fujifilm X-H1 IBIS looks small next to the Fujifilm GFX100 one. However, the X-H1 IBIS is still too big. It’s one of Fuji’s priorities to make it even smaller in order to give us a smaller Fujifilm X-H2, or maybe even fit it into a future Fujifilm X-T4 and X-T40 or any other camera that might come down the road.

Fujifilm GFX100: B&H Photo, AmazonUS, Adorama, Focuscamera
Fujifilm X-H1: BHphoto, AmazonUS, Adorama, Focuscamera

The GFX Community

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Media Slides

** CLICK HERE to Read the Rest of the Article **

Fujifilm Manager Interview: We Have a GFX Sensor Roadmap and GF Lenses are Future Proof for Sensors Beyond 100 MP

Fujifilm GFX100

We have already posted a first Fujifilm manager interview earlier today here. It’s a good one, with lots of information, including the future of the Fujifilm X-H line. Make sure to read it!

Also B&H Photo, Adorama, Samys and Henrys are at Fujikina 2019, and they had the opportunity to go hands on with the Fujifilm GFX100 as well as have talks with Fujifilm managers.

BHphoto has published its GFX100 first impressions here.

I have put together the main points of the various interviews down below:

  • Fujifilm manager Justin explains why calling the Fujifilm GFX100 “large format” makes sense
  • Fujifilm has a medium format sensor roadmap, and GF lenses are future proof since they can resolve more than 100 megapixel
  • 1/4 of a second at 200mm gave tack sharp images
  • shutter shock absorbers in the GFX100
  • going at 5fps continuous shooting with a medium format 102 MP camera is unheard of
  • Adorama says it feels like shooting a flagship DSLR as opposed to medium format
  • Adorama says they can’t believe it, and that Fujifilm is changing a lot
  • Fuji manager Justin says Fujifilm is trying to re-invent photography
  • Fujifilm needed 3 years to develop IBIS for the Fujiiflm GFX100. 1.5 years of development were shared with the Fujifilm X-H1 IBIS development, and another 1.5 years for the IBIS on the GFX100 only

One of the advantages of medium format, is that it is easier to design high-resolution lenses for it.

So if resolution, sharpness, cropping flexibility, big prints and having future proof files for upcoming high res screens is important to you, investing in GFX large format is the way to go.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The GFX Community

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Fujifilm X-Trans Sensor Receives Japanese National Invention Award

Fujifilm X-Trans

The Fujifilm X-Trans sensor has been awarded with the “National Invention Award” by the Japanese Ministry of Education, Culture, Sports, Scienes and Technology.

Finally a recognition, for a techonlogy, the X-Trans sensor, that has never really been marketed well by Fujifilm, and is sometimes misunderstood in the photo community.

I have written about the virtures of the X-Trans sensor vs Bayer sensor (and vice versa).

Let’s hope that, with today’s recognition, Fujifilm will start to promote X-Trans in a proper way.

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!

Looking at the Fujifilm X series camera release timeline we shared last year, and comparing it with the current rumors, we can say that it turns out to be pretty accurate… except for one camera: the Fujifilm X100F successor (may it be called X100V or X200 or whatever)

The X100 line had a refresh cycle of about 2 years, and given that the X100F was launched in January 2017, everybody speculates it will come very soon, at least within 2019.

But trusted sources now informed us, that the Fujifilm X100V (or X200) will be launched in 2020 only!

This time Fujifilm decided to wait longer than ever to give us a successor.

And by the way, if you want to know which is the Fujifilm facebook group with less gear talk, less gear shots, less gear discussions and mostly focussed on the art of photography and images, than this is definitely our Fujifilm X100 facebook group.

I think this is representative for the people, who buy this camera: never think about gear again. Get the camera, one lens only, and go out and shoot. It’s all about being focused on taking pictures.

The liberation of limitation!

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These Are the Top Selling Fujifilm X/GFX Deals on FujiRumors – Last Week to Save up to $1,000

Top Selling Fujifilm Deals

So, the huge Fujifilm X / GFX deals will expire very soon, and I have checked what was the favorite gear the FujiRumors community decided to buy.

And to be clear: the results below are only about Fujifilm gear bought by the FujiRumors community and do not represent the overall sales for Fujifilm.

If you want to see which gear won the best-selling ranking overall in 2018, check out this article.

Top Software

A true migration to Capture One Pro 12 is taking place thanks to a huge 50% discount, which will end in March.

Top 5 Lenses

  1. XF 35mm f/2 (save $300 if purchased with X-T30)
  2. XF 50mm f/2 (save $300 if purchased with X-T30)
  3. XF 16mm f/1.4 (save $250)
  4. XF 56mm f/1.2 (save $250)
  5. XF 16-55mm f/2.8 (save $300)

Fujifilm’s f/2 lens line keeps up being your favorite, and you can get them discounted if bundled with X-T30. But the f/2 lenses sell strong also if not included in the bundle.

When it comes to lens deals only, the XF 16mm f/1.4 wins comfortably, followed by Fuji’s currently fastest lens (until the XF33mmF1.0 hits the stores next year) and the XF16-55mmF2.8, which, in combination with the Fuji X-H1 IBIS, is a fantastic combo.

Top Third Party Lenses

  1. Mitakon 35mm f/0.95
  2. Kamlan 50mm f/1.1
  3. 7Artisans 55mm f/1.4

The recent 1-day-deal on the Mitakon 35mm f/0.95 helped to push sales of this lens on the top.

Top 3 Cameras

  1. Fujifilm X-H1 (new retail price and additional $467 savings if purchased with vertical grip)
  2. Fujifilm X-T3 (save up to $200)
  3. Fujifilm X-T30 (save $300 on bundles)

It’s a head to head race between X-H1 and X-T3, with the X-H1 winning by a very small margin. The new low retail price on Fuji X-H1 definitely helped to push sales, making this camera, in my opinion, best value for the money in the current Fuji lineup.

I guess also the recent rumor, that we will not see a Fujifilm X-H2 anytime soon, helped a bit to facilitated X-H1 sales (I confirm this rumor).

The X-T10/20/30 line is notoriously (and undeservedly) a very low selling line here on FujiRumors. It is far behind the X-T3 and X-H1, and in 2018, even the Fujifilm GFX 50R sold better than the Fujifilm X-T20.

However, the recent X-T30 mega-deal on AmazonUS and the current X-T30 bundle deals helped a bit to push it on the 3rd spot.

Top GFX Gear

  1. Fujinon GF100-200 (no deal)
  2. Fujifilm GFX 50R (save up to $1,000 bundle deal)
  3. Fujifilm GFX 50S (new retail price)

Despite the lower new retail price on Fujifilm GFX 50S, the Fujifilm GFX 50R keeps up selling better than the “S”. Fujifilm managers said they were surprised by the 50R demand.

Top Accessories

  1. SanDisk Extreme Pro 128 GB
  2. Anker PowerCore+ 26800 PD
  3. Western Digital 6TB Elements Hard Drive

I also just bought the Anker PowerCore+ 26800 PD to charge all my devices on the road, including my Fujifilm X-E3. I am very satisfied with it. If you want to know which other Fujifilm cameras you can charge with, check out this article.

Fujifilm also recommends the Anker PowerCore Speed 20000 PD.

Last Week Fuji X/GFX and Capture One Deals

Capture One Pro 12 Deal of the Year

50% savings on Capture One Pro 12 in the following versions:

Official Fujifilm Deals (save up to $1,000)

PRIME LENSES

ZOOM LENSES

X CAMERA DEALS

GFX BUNDLE DEALS

All Fujifilm Camera Deals

All Fujinon Lens Deals

Third Party & Used Gear Deals

Third Party Lens Deals for Fuji X

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Accessories and Apple Deals

Software

Fujifilm Managers Interview: IBIS in Smaller X-T Body is Necessary, XF Video Lenses, Why No Full Frame, XF 33mm f/1.0 and More

Fujifilm Managers Interview

The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).

Hybrid Market

  • hybrid market had already reached 48% of annual sales (in value)
  • in the second half of 2019, the hybrid market has already exceeded the 50% mark
  • the managers think in 2020 year it we will be around 55 or 60%
  • Fujifilm launched first hybrid in 2012
  • now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products

Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)

  • we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept

XF Cine Lenses

  • when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
  • Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
  • maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
  • The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
  • Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses

Fujifilm X-H2, IBIS in Fujifilm X-T3

  • with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
  • IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
  • IBIS is currently not possible in cameras of size of Fujifilm X-T3
  • But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
  • Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style

Full Frame Fujifilm?

  • we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
  • we believe that the combination of medium format and APS-C is the best option
  • Canon, Nikon or Sony offer great full format products
  • Fujifilm had an internal discussion on the sensor format they had to use
  • they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
  • Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
  • we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
  • but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX

Fujifilm X-T30

  • Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30

Fujinon XF33mm f/1.0

  • the goal is to deliver a lens with the most beautiful bokeh effect
  • at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
  • we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens

Fujifilm GFX 100 Megapixel and GFX50R

  • the GFX100 will have much faster autofocus than current GFX50S and GFX50R
  • it will have IBIS
  • Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
  • 4K 30p without cropping
  • GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
  • Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography

Modular GFX (Report & Images & Videos Here)

  • The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
  • For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
  • Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product

Kaizen Firmware

  • software technologies evolve on a daily basis, and new features are developed
  • we are always looking for the benefit for the consumer, it’s our way of thinking
  • when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources

Market Trend

  • SLR market, each year this market will shrink, by 10 to 20%
  • Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers

A few product images from the interview below.