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BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait

Fujifilm X-H2

Ok, my little boy sleeps. So let’s rock it :).

Recently Fujifilm registered a new camera, the FF210001.

The top guess in the comments was that this is the Fujifilm X-H2, and I know why.

In fact, popular youtubers and websites either gave it as a fact or speculated that the Fujifilm X-H2 will come in 2021.

FujiRumors preferred not to join the “X-H2 in 2021” club. What we did, though, is to contact our sources and ask them what they think about it.

Well, according to multiple trusted sources, the Fujifilm X-H2 will come in 2022.

Also, our top trusted Japanese source enthusiastically wrote me it will be “well worth the wait“. We scheduled a skype talk for next days, so I hope to be able to get more details soon and be allowed to share them here on FujiRumors with you guys next.

Looks like the big breakthrough for the Fujifilm X-H2 that Fujifilm was talking about will happen, but still needs a bit more time.

Ah, one more thing: more rumors are coming ;).

Fujifilm X-T4 Anyone

Look, I own the Fujifilm X-T4, and I genuinely think that it’s an fantastic camera with the arguably best value for money ratio of any camera also in 2021.

Also, Fujifilm hinted that autofocus improvements will come via firmware update, so also this could help to make the waiting time for the Fujifilm X-H2 easier.

Good things take time. You want the X-H2 to be amazing. Fujifilm will deliver, but needs just a bit more time for that.

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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DPRTV Predictions for 2021: Fujifilm X-H2 with Great Video Features plus Smaller and Cheaper Fujifilm GFX100

DPReview published their camera prediction video for 2021.

What will happen with Fujfiilm in 2021? Here is their guess.

  • big video year for Fujifilm
  • what was missing on X-T4 we will see in on the Fujifilm X-H2
  • X-H2 with headphone jack and less overheating concerns. Also high resolution viewfinder
  • A smaller Fujifilm GFX100 with lower resolution display, a bit worst battery life. Room for that sensor to get in a smaller and less expensive body

Chris and Jordan don’t say it will be called “GFX100S”. They just say it could be smaller GFX100 camera with 100 megapixel. But to be clear: it’s their guess, not a rumor or any insider information they share.

But if you follow FujiRumors, you’ll know it will be called Fujifilm GFX100S, you know it will come in early 2021, you know it will be smaller, and yet still have IBIS. For the most recent specs update on the Fujifilm GFX100S check out this article.

And if you read FujiRumors, then you’ll also know they missed out on another camera coming very soon ;).

If you want substantial and solid rumors, then something tells me you should not miss FujiRumors in the days, weeks and months to come ;).

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Let’s Talk Fujifilm X-S10: Best Selling Mid-Range Ever on FujiRumors, Inspiration for Fujifilm X-H2 (?), More Reviews and Giveaway

Fujifilm X-S10 – A Success?

Recently here on FujiRumors we shared an official media sheet showing how Fujifilm perceives its 2020 digital camera range.

We analyzed it together and I shared the opinion, that between the X-T30 and X-S10, only one camera line might continue, and it will be the one that will sell more.

After my statement (which might well be wrong, it’s just my opinion), I got many questions asking me how the Fujifilm X-S10 was selling.

Well guys, I have no idea how it is selling on the worldwide market.

All I could do, was to check what the response was here on FujiRumors, by comparing the first 3 pre-orders of the X-S10 to the ones of the X-T30. The X-E line is out of this competition, as it is way too niche and can’t compete in terms of sales. Anyway, here is what I saw:

That came very surprising for me.

In fact, it’s the first time ever that mid-range Fujifilm camera was able to raise that kind of interest and curiosity among the FujiRumors community.

That’s even more astonishing, considering the fact that the X-S10 departs from the classic retro-control scheme that many of us love, going more into Sony territory (and as I said, it’s a clear attack on Sony & Co indeed).

The fact that the Fujifilm X-S10 was able to break through in terms of interest and sales also within the FujiRumors community, makes me quite optimistic not only for the success of the Fujifilm X-S10, but also for the future of this new line and the overall future of Fujifilm during the tough times of this “mirrorless war“.

Fujifilm X-H2 – Inspired by X-S10?

So, there seems to be vivid interest for this kind of less retro-layout also among the FujiRumors community. And maybe Fujifilm should consider this, while developing the Fujifilm X-H2.

Let me explain:

Maybe Fujifilm should offer a Fujifilm X-H2 with a PSAM dial and an additional unmarked dial (but keeping the top LCD). The Fujifilm X-H2 could become the one camera, that battles against the full frame Sony, Canon and Nikons out there, trying to appeal to customers, who don’t like the retro-controls.

The Fujifilm X-S10 seems to be possibly successful thanks to this move, and it could work out well also for the Fujifilm X-H2.

Moreover, a less retro-operating X-H2 with PSAM + unmarked dial could differentiate itself better from the X-T line.

And for the rest of us, the retro-lovers niche, there would still be the Fujifilm X-T5, Fujifilm X-Pro4 and what not. All cameras that will continue to give us that nice tactile retro feeling that is part of the fun of shooting with Fujifilm.

X-S10 Reviews and Giveaway

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What to Expect from Fujifilm in Early 2021: Smaller GFX100, GF80mmF1.7, X-E4, XF27mmF2.8 and Surprises… but a Fujifilm X-H2?

I don’t know you, but to me it looks like Fujifilm setting up a big show for the beginning of 2021.

Thanks to rumors reported here on FujiRumors, we already know that in early 2021 we will get:

I am constantly at work, and I think the surprises won’t end here. But I am working on it, triple checking and making all things necessary to give you guys accurate information.

So, expect the list above to be updated in near future and definitely stay tuned on FujiRumors.

And let me clarify one thing.

Some FR-readers erroneously thought that FujiRumors predicted the Fujifilm X-H2 for early 2021. Well, I never did. All I did is to say back in 2019, was that there won’t be any X-H2 in 2020.

There will be an X-H2 at some point, but none of my contacts has told me so far it will happen in early 2021.

What we know from the big Fuji bosses themselves, is that Fujifilm is working on a breakthrough before releasing the Fujifilm X-H2. Stay tuned on FujiRumors, and as soon as I can I will let you know when we can expect such a breakthrough.

Cyber Monday Deals

Adorama is offering the Fujifilm X100F for $749 only! You save $550 hence 42%.

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Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)

Software Deals and More

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Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

As opposed to the last episode, this time we focus on camera wishes instead of lens wishes.

In this roundup, one particular and recurrent wish finds me totally agreeing with: the need for a Fujifilm X80!

I do hope Fujifilm will understand that the Fujifilm XF10 was not the X70 successor we were waiting for and that they will finally give us an X80.

I mean, Fujifilm should have been able to overcome these X80 issues by now!!!

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Top 10 September Articles: New Firmware Updates, X-S10 Rumors, Why Sony A7C does not Kill APS-C, Fujifilm X-H2 Breaktrough and More

Here are the top 10 articles for September.

Looking back it seems we had a fun month. But you know what… I have the feeling it will just get better from now on. ;)

And what about this… a fun experiment?

Write in the comments what you think will become the top 10 articles of October. Let’s see who will come closest to the real deal ;).

  1. Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released
  2. Fujifilm X-S10 New Mid-Range Camera is Coming
  3. Fujifilm X-S10: Fuji’s First APS-C Mid-Range MILC camera With IBIS
  4. Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer
  5. Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More
  6. Fujinon XF 10-24mm f/4 Mark II Coming Soon
  7. Viltrox 56mmF1.4 vs Fujinon XF 56mmF1.2 First Image Quality Comparison
  8. Fujifilm X-S10 Coming October 15
  9. 4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)
  10. 2019 Mirrorless Camera Market: FUJIFILM is Solid Third with 500k Shipments Behind Sony (1.65 million) and Canon (940k)

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Hungry for Fujifilm X-H2, Visions for X-T5, Hopes for X80, Modular Fujifilm GFX, Monochrome and More – FR Readers Wishlist Corner

Fujifilm Wishlist Corner

In response to the terrific response to our first FR-readers wishlist corner article and the massive feedback I have received via email by fellow Fuji X/GFX shooters, here is the second episode of this series.

This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.

As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.

The Hunger for X-H2

It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.

The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.

The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.

And yet, there is absolutely nothing wrong with the Fujifilm X-H1, which, I remind you, snapped the top winning image at the World Press Photo awards.

I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.

Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!

What’s Next?

Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.

Have a wonderful weekend,
Patrick

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Wishlist Roundup

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Global Shutter: 120+ MP for Fujifilm GFX120 and 31 MP for Fujifilm X-H2?

the modular Fujifilm GFX - could a global shutter make it become real? - VIDEO BELOW
the modular Fujifilm GFX – could a global shutter make it become real? – VIDEO BELOW

We are talking since a long time, about the global shutter revolution coming to photography, and even Fujifilm itself talked about it, for example:

Inspired by an email of a reader, I went back to check which kind of global shutter sensors Sony has currently to offer.

Worth to mention and possibly of interest for Fujifilm shooters, are the following two:

  • IMX342LQA-C: 31.49 MP APS-C global shutter sensor and max. 35.4 fps – already reported here
  • IMX661LQA-C: 127 MP Type 3.6″ global shutter sensor and max. 15 fps

Clarifications & Reminders

Now, we know that the Fujifilm X-T4 and the Fujifilm GFX100 use the same sensor, just the one in the GFX100 is about 4 times bigger, hence it has 4 times the megapixel.

We also know that the current Fujifilm GFX sensor is a type 3.4″, hence slightly different than the IMX661LQA-C type 3.6″ listed above.

If we would take the 31 MP APS-C global shutter sensor and make a 3.4″ type of it, we would end up with about 123 megapixel on medium format Fujifilm GFX.

And as a reminder, Sony also released a 43 megapixel stacked APS-C sensor. The same sensor used on the GFX system would result in a 162 MP sensor.

Speculations: Fujifilm GFX120 and Fujifilm X-H2?

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