skip to Main Content


Fujifilm Managers Interview: IBIS in Smaller X-T Body is Necessary, XF Video Lenses, Why No Full Frame, XF 33mm f/1.0 and More

Fujifilm Managers Interview

The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).

Hybrid Market

  • hybrid market had already reached 48% of annual sales (in value)
  • in the second half of 2019, the hybrid market has already exceeded the 50% mark
  • the managers think in 2020 year it we will be around 55 or 60%
  • Fujifilm launched first hybrid in 2012
  • now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products

Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)

  • we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept

XF Cine Lenses

  • when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
  • Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
  • maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
  • The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
  • Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses

Fujifilm X-H2, IBIS in Fujifilm X-T3

  • with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
  • IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
  • IBIS is currently not possible in cameras of size of Fujifilm X-T3
  • But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
  • Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style

Full Frame Fujifilm?

  • we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
  • we believe that the combination of medium format and APS-C is the best option
  • Canon, Nikon or Sony offer great full format products
  • Fujifilm had an internal discussion on the sensor format they had to use
  • they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
  • Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
  • we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
  • but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX

Fujifilm X-T30

  • Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30

Fujinon XF33mm f/1.0

  • the goal is to deliver a lens with the most beautiful bokeh effect
  • at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
  • we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens

Fujifilm GFX 100 Megapixel and GFX50R

  • the GFX100 will have much faster autofocus than current GFX50S and GFX50R
  • it will have IBIS
  • Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
  • 4K 30p without cropping
  • GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
  • Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography

Modular GFX (Report & Images & Videos Here)

  • The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
  • For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
  • Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product

Kaizen Firmware

  • software technologies evolve on a daily basis, and new features are developed
  • we are always looking for the benefit for the consumer, it’s our way of thinking
  • when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources

Market Trend

  • SLR market, each year this market will shrink, by 10 to 20%
  • Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers

A few product images from the interview below.

 

Fujifilm X-Pro3 Coming in 2019 – Trusted Source

Fujifilm X-Pro3

According to our trusted sources, the Fujifilm X-Pro3 will come in 2019.

I have no specs for now, but it is safe to assume (personal guess), that it will feature the same sensor and processor of the Fujifilm X-T3.

  • fujirumors –  Fujifilm X-Pro3 Concepts and Share Your X-Pro3 Wish List (includes survey)
  • fujirumors – What to Expect from Fujifilm X-Pro3 (includes another survey)

When exaclty will the Fuji X-Pro3 come?

Well, we have already analyzed the complete Fujifilm X cameras refreshment rate, and if Fujifilm would keep the usual product cycle, the X-Pro3 should be out in January 2020.

Today’s rumor, though, suggest that Fujifilm anticipates the release of the X-Pro2 successor. My personal guess (NOT RUMOR) is that this will happen towards the end of 2019, hence being very close to the January 2020 date.

But to be clear, I have no time indication, which could mean the Fujifilm X-Pro3 could be annouced anytime in 2019. I will let you you know more details as soon as I can.

Do not miss the upcoming Fujifilm X-Pro3 rumors and follow FujiRumors on Facebook, RSS-feed, Twitter, Youtube and Instagram

Our Owners Groups

Our Facebook Pages

Unconfirmed Speculations: Fujifilm Working on Ultimate Fujifilm X Sports Camera – Should Fujifilm Really Make it? (POLL)

The Ultimate Fujifilm X

Michael The Maven published his full Fujifilm XF200mm f/2 video review. He praises this lens a lot and says it’s a step above anything Fujifilm has ever made so far.

In fact, he says the XF200mmF2 is so spectacular, that it does not make sense mounted on any current Fujifilm camera.

This is why he speculates that Fujifilm will release a professional APS-C flagship sports camera in not so distant future aimed to compete with the Sony A9.

Déjà-vu anyone?

Back in early 2017 (rumors of March 3, March 14 and April 14), we told you how Fujifilm was planing “the ultimate Fujifilm X“, a feature packed APS-C hybrid stills/video camera with IBIS, that could cost around $3,000 (if not more).

However, Fujifilm hesitated if such a camera would be successful, hence vastly revised the project (rumors of July 12, July 17 and July 24).

The result was the Fujifilm X-H1, an ergonomically fantastic camera with IBIS and a new ninja-shutter, but with the core specs and battery of the Fujifilm X-T2.

Rumors and Poll

Let me say it clearly: I have no indication at the moment that would allow me to say with confidence that Fujifilm revived plans for the ultimate Fujifilm X. Hence I can in no way confirm Michael’s speculation.

All that is sure is that Fujifilm had such plans in the past (2017), and Fujifilm can put that same project on the “to-do” list anytime again, just like it happened with the Fujinon XF33mm f/1.0, another project Fujifilm froze in for a few years, and then revived later on (also thanks to the pressure the FujiRumors community made).

Coincidence wants that a few days ago FR-reader Nathan contacted me with a survey suggestion, that fits perfectly into today’s article. Nathan wrote:

I would like to purpose a simple survey for your readership. Should Fujifilm create a Fujifilm X-T3Pro to compete with the Sony a7000

IMHO, a Fujifilm X-H2 with latest technology and bigger battery below $2,000 (vertical grip included) would be more than enough to satisfy the needs of wildlife and sport photographers and there is more urgent need for something like the Fujinon XF400mm f/4 to attract more of them into the X system.

But let me know what you think in the comments down below and feel free to vote the survey on if you would you like (or not) Fujifilm to revive plans for the ultimate feature packed (and expensive) Fujifilm X.

Should Fujifilm make and expensive "ultimate Fujifilm X" hybrid stills/videos sports flagship camera

View Results

Loading ... Loading ...

Fujifilm X-H1 with XF 33mm f/1.0 vs Panasonic S1 with Lumix S PRO 50mm f/1.4 Size Comparison

Fujinon XF 33mm f/1.0

Today I was curious to know how the Fujifilm X-H1 with Fujinon XF33mm f/1.0 would compare in terms of size to the brand new full frame Panasonic S1 with Lumix S PRO 50mm f/1.4.

So I grabbed one of the real life pictures of the XF33mm f/1.0 I took at Photokina 2018 and made an approximate comparison.

If the final production XF 33mmF1.0 will have the same size of the mock-up I have seen at Photokina, then the Fujinon XF33mm f/1.0 will be smaller than the Lumix S PRO 50mm f/1.4.

Let’s hope it will also be cheaper, since the Panasonic Lumix S PRO 50mm f/1.4 comes with a hefty price tag.

When it comes to camera bodies, the Panasonic S1 is noticeably bigger than the Fujifilm X-T3, X-H1 and also other full frame cameras like the Sony A7III.

My guess is that the bigger body is needed for proper heat dissipation to allow 4K/60 and avoid overheating. This is probably also the reason why no Sony A7 camera currently offers 4K60p.

But despite the larger body, the Panasonic has still to do compromises in terms of 4K/60P compared for example to the Fujifilm X-T3.

  • Fujifilm X-T3: 4K/60 with only 1.18x crop without line skipping
  • Panasonic S1: 4K/60 with 1.5x crop (basically APS-C size)
  • Panasonic S1R: 4K/60 with line skipping

In our article about the several advantages of APS-C sensors over full frame, we explained how smaller sensors are faster to read out, hence generate less heat and allow for features like the blackout less EVF at 30fps continuous shooting, and, in this case, a better 4K/60 readout.

The Fujifilm X-H1 has no 4K/60, but this is a limitation that comes from the older and slower X Processor Pro.

So, every sensor size has its advantages. It’s now up to Fujifilm to fully take advantage of them. And I expect especially the Fujifilm X-H2 to raise new standards and be a clear step ahead of the competition.

Follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter

** CLICK HERE to Read the Rest of the Article **

Belgian Store Teases FUJIFILM MYSTERY EVENT on March 30

Fujifilm Mystery Event

Belgian store Art & Craft is teasing a “Fujifilm Mystery Event” on March 30 on their facebook page here.

We can not say anything about it yet, but we promise you: it is worth a visit! Photographer & Fuji Ambassador Ioannis Tsouloulis will be ready that day to explain the whole event & answer all your questions.”

FujiRumors broke the news that the Fujifilm X-T30 will be announced on February 14, so March 30 could eventually be the shipping start. And before you start again: nope, Fujifilm X-H2 is not coming that soon.

Or it could be something completely different, from the rumored major Fujifilm X-T3 firmware update to not yet rumored Fujifilm gear.

Follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter

Dedicated X-T Zones

Competition Compared: Sony a6400 vs Fujifilm X-T20 vs Fujifilm X-T3 vs Sony a6500 vs Fujifilm X-T30

Sony A6400

Sony announced the Sony A6400, which, given its price and features, we can consider the Fujifilm X-T30 competitor.

The Fujifilm X-T30 will be announced February 14.

Above you can find a specs sheet comparison between the Sony A6400, Fujifilm X-T20, Sony A6500, Fujifilm X-T3 as well as an initial list of Fujifilm X-T30 specs, assuming it has the same sensor/processor of X-T3.

Animal Face/Eye Detection

Fujifilm already has it! :)

In fact, this forgotten Fujifilm digital camera offered “pet detection” for cats and dogs already 8 years ago.

Of course Sony’s solution is much more sophisticated and potentially very useful for wildlife photographers, so let’s hope Fujifilm will catch up on that feature, improve and extend it, and bring it to us Fuji X series lovers via Kaizen love soon.

New Autofocus

The showpiece of the Sony A6400 is definitely the new autofocus system, but we have to wait real life reviews to see if it really lives up to the hype Sony created with its promo videos.

If so, then it’s definitely impressive.

The Fujifilm X-T30 will feature the new sensor and processor of the Fujifilm X-T3, hence we can expect an excellent performer in terms of autofocus and eye-AF. Can’t wait to see the first real life comparisons with Sony’s new AF system.

Dealbreaker Selfie Screen?

The Sony A6400 also targets vloggers. However, with an on camera microphone attached, you can no longer see yourself in the upwards tilting selfie screen. A possible dealbreaker for vloggers.

If the Fujifilm X-T30 has a selfie screen, then it could be the one of the Fujifilm X-T100, which I consider a brilliant solution for hybrid stills/video shooters, except for one downside, as we told you here.

You guys already told us which kind of tilt screen you prefer (for Fujifilm X-H2). Check out and vote the poll here.

Lack of APS-C Lenses

If Sony’s wants to create an attractive APS-C system, they need to add several high quality APS-C lenses, but sadly Sony didn’t announce any new APS-C lens.

To cover the gaps in their APS-C lens line-up, you must get the more expensive and bigger FE-mount full frame lenses, which kind of destroys the purpose of buying into APS-C.

The Fujifilm X-T30 has on its side a terrific lens line-up specifically designed for APS-C. You find from big, heavy and expensive glass to small, portable and afforable lenses. A mature system.

Sony Kaizen

The probably most exciting part of the recent announcements, was Sony’s promise to add the new autofocus system as well as new features (interval recording) via firmware update to the Sony A9, Sony A7III and Sony A7rIII.

Let’s hope Sony will permanently adopt Fujifilm’s Kaizen strategy, since customers will benefit so much from it (companies a little bit less, since they hold off people from upgrading more frequently to newer models).

Follow FujiRumors: Facebook, Instagram, RSS-feed and Twitter
Facebook User Groups: Fujifilm X-T, GFX, X-H, X-Pro, X-E and X100 line
Dedicated Facebook Pages: Fujifilm X-T, Fujifilm X-H and Fujifilm GFX

size/weight comparison by apotelyt

BREAKING: Fujifilm X-T30 Announcement on February 14

Fujifilm X-T30

According to our trusted sources, the Fujifilm X-T30 will be announced on February 14.

FujiRumors will be live blogging the event non stop, so make sure to join FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

And remember that:

Check out our Fujifilm camera and lens timeline 2019/2020 for more details.

And I know that given the terrific rebate on Fujifilm X-H1 ($900 cheaper than just at launch price), many speculate the Fujifilm X-H2 could be annouced, too. But so far I do not have any indication that leads me to correct my previous rumor, which said the Fujifilm X-H2 will not come in 2019.

More rumors are coming :), so make sure to get notified instantly by following FujiRumors on Facebook, Instagram, RSS-feed and Twitter and hitting that little bell icon on the bottom right of your browser.

Fujifilm X-T20 new MSRP + Fujifilm X-H1 Super Deal

Our Owners Groups

Our Facebook Pages

Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

Follow FR on Facebook, Instagram, RSS-feed and Twitter

Our Owners Groups

Our Facebook Pages

Fujifilm X-H1 Suddenly Best Seller, Fujifilm X-E3 now $300 off and More Fujifilm Deals

Fujifilm X-H1

Price matters, and now that the Fujifilm X-H1 is $900 off, it suddenly sells like hot cakes. The Fujifilm X-H1 is currently the best selling camera at AmazonUS, and also the Fujifilm X-T3 is high in the ranking.

Good time to get into Fuji IBIS, especially since the Fujifilm X-H2 will not come in 2019.

Also, new cameras joined the deals. The Fujifilm X-E3 body is $200 off, but grab it with XF18-55 and save $300. New deals also on Fujifilm X-T20, Fujifilm X-T2, Fujifilm X-T100 and more. Check out the full list down below.

Fujifilm X Cameras

Fujifilm GFX Camera/Lens

Dedicated Fujifilm Saving Pages

Fujifilm X-Pro3 (and Fujifilm X200?) Coming in 2019 According to Techradar

Fujifilm 2019 Techradar Predictions

According to techradar predictions, the Fujifilm X-Pro3 will come in 2019. And they seem pretty confident about that, since they write here:

We’ve pooled together what we know for sure with our predictions for the next twelve months.”

Less likely, but also a possibility according to techradar is the Fujifilm X100F successor (may it be called Fujifilm X200 or Fuji X100V or anything else).

If techradar is accurate, this means that Fujifilm changed their usual camera-refresh cycle, and that they will not skip one sensor/processor generation with the Fujifilm X-Pro3, as they did with the X-Pro2.

Here on FujiRumors we have already shared Fujifilm X-Pro3 concepts and wish lists.

Oh, and did you know that the Fujfiilm X-T30 is just around the corner? ;)

Follow FujiRumors: Facebook, Instagram, RSS-feed and Twitter

Fujifilm X-Pro User Group
Geschlossen Gruppe · 5.193 Mitglieder
 

Gruppe beitreten

 

We are here to share and discuss everything related to Fujifilm X-Pro series cameras
Fujifilm X100 Line Cameras User Group
Geschlossen Gruppe · 20.927 Mitglieder
 

Gruppe beitreten

 

The largest Group dedicated to Fujifilm X100 line camera owners and fans (X100, X100S, X100T, X100F). We are here to help you and have fun