Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • “All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

** CLICK HERE to Read the Rest of the Article **

The Magic of Black & White 11th Edition: Completely Rewritten with Lots of New Images taken with Fujifilm X-T1 and X-T2

Fellow Fujifilm shooter Andrew Gibson has just now published the 11th anniversary edition of his popular book “The Magic of Black & White“. For this occasion, Andrew has completely rewritten it and added new photos and lots of new material.

Most of the images inside the book have been taken with a Fujifilm X-T1 and Fujifilm X-T2 camera.

The book is now available with a launch discount. You pay $10 instead of $14 until April 30.

Also, you can buy The Magic of Black & White and The Black & White Landscape together for just $14 (normal price $18).

The Magic of Black & White:

  • It teaches you how to see in black and white.
  • It shows you how to become a better photographer (many of the ideas apply to color photography as well).
  • It’s easy to read. The book comes in three formats – PDF, ePub and Mobi for Kindle so you can choose the one that is best for your device.
  • It’s practical. You can treat each chapter as a creative exercise and go out and put the lesson into action.
  • It has depth and will become an invaluable reference guide you’ll return to again and again as your understanding of black and white deepens.

Some of the subjects covered.

  • Why black and white is so popular with photographers.
  • How to capture mood and atmosphere with black and white.
  • Why black and white is perfect for capturing the character of both people and places.
  • The common misconceptions that stop people becoming good black and white photographers.
  • Which camera settings are important for black and white photography.
  • Why it’s so important to connect with your subject.
  • The key elements of composition in black and white.
  • How to use light effectively in black and white photography, and why it’s different from color.
  • How to see when a scene will look good in black and white.
  • The role of shadow and contrast in black and white.
  • How to use storytelling to make more poweful black and white photos.
  • How to add drama and excitement to your black and white photos.
  • How to capture the spirit of place with black and white.
  • Which software to use to develop your black and white photos.
  • How to become a better black and white photographer through themes and projects.
  • Why it’s so important to print your black and white photos and make photo books.

Good Bye, X-T1: I Sold my Fujifilm X-T1 Today – About Love for Dials and the Story Behind my Favorite X-T1 Image

Yes, I know you are here for rumors, news and all kind of information around the Fujifilm X world.

I get it.

And I promise, everything will go back to normal very soon here on FujiRumors, with breaking rumors and awesome news.

But allow me, just for one single article, to be a little bit more emotional and personal, and say farewell to my Fujifilm X-T1, which I sold today, and I feel kind of strange about it. Because I really loved that camera, which captured so many important moments of my life and followed me on travels all over the world.

Today, I’d like to honor the memory of my X-T1, and I thought the best way to do it, is to quickly share the story behind my favorite X-T1 image.

I was at Bokor in Cambodia with a very good friend (you know I made the fair trade Fuji X-shirts there, which raised 5K+ in charity).

** CLICK HERE to Read the Rest of the Article **

Top 3 Loves and Hates of Shooting Fujifilm X-T1 in 2019 compared to Fujifilm X-E3

It’s summer, which means 2 full months of holidays from my teaching job!

I have already passed 2 weeks with that annoying SonyAlphaRumors guy in beautiful Croatia. :)

However, I have no other travels planed, given that I married in May and must a little bit recover financially now (*).

So, together with my wife we decided to spend most of our summer just hiking on the mountains around my home. And frankly, I do not desire nor need more than this right now.

Sometimes we sleep on a mountain hut and enjoy the sunrises at high altitude (and with a bit of luck also meeting fellow Fujifilm shooters up there).

We might, though, make one short honeymoon city trip, maybe to Paris?

Ok, I hear you, come to the point! Camera comparison, NOW!

Well, since I bought the Fujifilm X-E3, I have basically never touched my trusty Fujifilm X-T1 anymore (which still holds the sceptre for taking my all time favorite image).

My wife kindly invited me to sell it, but the answer I could give her was no other than this one :).

So, to justify the fact that I still own the X-T1, I took it out for a recent mountain hike, put it into my Camslinger bag, and shot again a whole day with it.

It was like rediscovering the Fujifilm X-T1, and here are 3 things I loved and hated about shooting with it again.

Loves:

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New Meike Arca Swiss Hand Grip for Fujifilm X-T100 Available

Meike has launched the new MK-XT00G hand grip for Fujifilm X-T100.

Meike hand grips are very popular amongst Fujifilm X shooters, and this is no surprise, since they are cheap, well build and functional.

They offer Fujifilm hand grips for X-T3, X-Pro2, X-E3, X-T20 and other Fujifilm cameras, and if you look at the Meike hand grip customer reviews at AmazonUS, they get top ratings.

  • Designed for Fujifilm mirrorless camera X-T100
  • Standard 1/4 tripod screw:you can mount it to tripod staightly
  • SD cards and rechargeable battery can still be easily opened
  • It expands the body with an Arca-Swiss compatible track,makes it much easier to hold and operate the camera
  • Light to carry,comfortable to hold

Fujifilm X-T100: BHphoto, AmazonUS, Adorama, FocusCamera

DPReviewTV Best and Worst of 2018: Fujifilm X-T3 Beats Sony A7III and Nikon Z6, but Fujifilm X-T100 and XF10 Fail

Best Gear 2018

Chris and Jordan from DPReviewTV just published their best and worst gear 2018 epsiode.

The GOOD News:

The Fujifilm X-T3 wins the award for the best camera of 2018, beating the full frame Sony A7III and Nikon Z6.

The Fujifilm X-T3 has already been declared best camera of 2018 by many big youtubers and blogs. Check out our recent best of 2018 overview here.

The BAD News:

The Fujifilm X-T100 has been declared worst video camera of 2018, with a useless 4K. The Fujifilm XF10 is the thrid worst camera of 2018. Bad and unreliable focussing. Slow, laggy.

Dear Fujifilm, this is what happens if you put an old and slow processor in cameras that otherwise would have a very nice sensor.

The MISSING News:

Strangly, not a single Fujinon lens makes it into the list.

I believe the Fujinon XF200mmF2 would have deserved a top spot, and not to forget the Fujinon XF8-16mmF2.8 or the Fujinon GF250mmF4.

And maybe also the medium format Fujifilm GFX50R should have gotten at least an honorable mention.

BEST CAMERA 2018

  1. Fujifilm X-T3
  2. Sony A7III
  3. Nikon Z6

WORST CAMERA 2018

  1. Yashica Y35
  2. Pentax K1 II
  3. Fujifilm XF10

BEST LENS 2018

  1. Canon RF 50mm F1.2
  2. Tamron 28-75mm F2.8
  3. Sony 24mmF1.4 FE GM

WORST LENS 2018

  1. Sony 18-135mm F3.5-5.6
  2. Nikon Z lenses, particulary the 50mmF1.8. Ugly bokeh

BEST VIDEO CAMERA 2018

  1. Panasonic GH5S (FYI: no IBIS camera. And why that is good, is explained by Panasonic here)
  2. Blackmagic Pocket Cinema Camera 4K
  3. DJI Mavi II Pro

WORST VIDEO CAMERA 2018

  1. Fujifilm X-T100

EXPIRES SOON: Fujifilm X-T3 + v. grip (save $130): BHphoto, AmazonUS, Adorama, Focuscamera

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Fujifilm X-T1 Survives Crude Oil Swim, Sony A7III vs Fuji X-T2 and X-H1 and NOT Switching to SONY for WEDDINGS – miXed Zone

Mixed Zone

Time for a major miXed zone, this time focused on all kind of Fujifilm cameras, except for the brand new Fujifilm X-T3, Fujifilm GFX50S and Fuji GFX50R and Fuji X100F.

But before we move on, remember to feed your Fuji addiction on our social media:

FujiRumors: Facebook, Instagram, RSS-feed and Twitter
User Groups: Fujifilm X-T, GFX, X-H, X-Pro, X-E and X100 line
Dedicated Pages: Fujifilm X-T, Fujifilm X-H and Fujifilm GFX

Fujifilm X-T1 Oil Diving

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Fujifilm X-T100 Firmware 1.20 Released in Addition to Updated Fujifilm X-T3 and Fujifilm X-H1 December Firmware Details

Fujifilm X-T100

Fujifilm has just released Fujifilm X-T100 firmware update ver. 1.20.

Earlier today Fujifilm also published additional details regarding the Fujifilm X-T3 and Fujifilm X-H1 firmware updates coming in December. Check out all the details here.

The firmware update Ver.1.20 from Ver.1.10 incorporates the following issues – download here.

  1. Performance and stability of the main subject recognition function are improved.
  2. Improvement of the exposure compensation dial response.
  3. Fix of slight defects.

X-T100 (save $100): BHphoto, AmazonUS, Adorama, Focuscamera
X-T100 + XC15-45 (save $100): BHphoto, AmazonUS, Adorama, Focuscamera
X-T100 + XC50-230 (save $100): BHphoto, AmazonUS, Adorama, Focuscamera