REPORT: Fujifilm Price Increase Coming Soon (also on X-E5): Order Now to Lock the Price! – UPDATED

UPDATE: here is the list of price increases – X-E5 might be safe

FR-reader Alejandro has received the message you can see above from the Moment customer service:

Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase

I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.

Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.

But here is the thing:

When I asked Alejandro for which gear he got this notice, he told me:

this is for the silver X-E5 with kit lens

Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.

Maybe that’s also why Amazon US de-listed the X-E5 from their website. They could be waiting for the price increase to become official and then list it again with the new price.

Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.

Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.

And I guess also plenty of GF and XF lenses will get a price increase.

To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.

However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.

If I get any updates I will let you know.

Fujifilm Dominates MapCamera Sales Ranking in June

MapCamera (one of the largest retailers in Japan) has shared the list of the top 10 selling cameras in June:

  1. Fujifilm X half
  2. Fujifilm X100VI
  3. Fujifilm X-M5
  4. Nikon Z5II
  5. Ricoh GR IIIx
  6. Nikon Z50II
  7. Sony α7C II
  8. Fujifilm X-T5
  9. Canon EOS R6 Mark II
  10. Ricoh GR III

The Fujifilm X half wins with a large margin on the second camera and with the charcoal version being the most popular one. Now there is a shortage on X half cameras at MapCamera.

Fujifilm X100VI and X-M5 keep being very popular.

The Fujifilm X-T5 was pushed back into the ranking thanks to a cashback campaign running in Japan.

via mapcamera

Last Amazon Prime Deal Day… Top 10 Selling Deals so Far

These are so far the top 10 best selling Amazon Prime deals on FujiRumors.

  1. Apple AirPods Pro 2
  2. SmallRig Fujifilm NP-W126S Battery
  3. SmallRig Fujifilm NP-W235 Battery
  4. SanDisk 128GB Extreme PRO SDXC UHS-II
  5. SmallRig Vintage Camera Wrist Strap
  6. SanDisk 256GB Extreme PRO SDXC UHS-II
  7. SmallRig Rope Camera Neck Shoulder Strap
  8. SmallRig Dual NP-W235 charger
  9. SmallRig X-T5 L-Shape Grip
  10. Samsung T9 Portable SSD 4TB

Runner up

Amazon Prime Pages

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

Fujifilm Batteries and Chargers

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Fujifilm X-T40/X-T30III: A Chance to Revive Fujifilm’s Best LCD Screen Mechanism?

Fujifilm once had a brilliant idea: put a smart LCD screen mechanism into this Fujifilm camera.

But despite being quite brilliant, Fujifilm used that screen only once on this underrated camera and never again.

Is there any hope for a revival?

Well, so far I have no info about a return of that screen, but I would certainly hope that the Fujifilm X-T40 or X-T30III will feature that screen again. Even though my best guess is that it will use the same body of either the X-T30II or X-T50.

The unique tilt/flip screen was first incorporated on the Fujifilm X-T100. It worked similar – but not identical – to the one of the Sony A7rV.

And there is actually one more cool thing I’d like back from the X-T100/X-T200 series, and I wrote about it here.

Fujifilm X-T30 III or X-T40 Coming in 2025 – Let the Specs Speculation Begin

We told you that in 2025 Fujifilm will launch the successor to the Fujifilm X-T30II (which is not the Fujifilm X-T50).

Now all we can do is to speculate about the specs.

If I should bet (this is a speculation, not a rumor), then I’d say that Fujifilm could put the trusted 26MP sensor in the Fujifilm X-T30II successor, maybe in combination with the X Processor 5, just like it is for the Fujifilm X-S20.

Maybe to make it even more affordable, they could give it to us without IBIS using the same body of the X-T30II. But again, that’s just my guess. It could be also the X-T50 body with 26MP sensor. It depends on which price Fujifilm is targeting with the X-T30 II successor.

I’d prefer the X-T50 body over the X-T30II body, not only because of IBIS, but also because I prefer the film simulation dial over the drive dial. And overall I find it more refined and better looking. But let us know in the comments what you prefer.

The name?

Well, I guess it will be called Fujifilm X-T30 III or Fujifilm X-T40.

So, I’ll end my speculations here. But I’d love to read yours in the comments below.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

BREAKING: This Totally Unexpected Fujifilm Camera is Coming in 2025 – And I Know You Won’t Believe Me

click the image to see which camera is going to be replaced in 2025
click the image to see which camera is going to be replaced in 2025

→ in short: it’s the successor of this camera here
… and I know you won’t believe me because this camera exists already… but it will come anyway ;)

Today we can unveil to you about an unexpected camera that Fujifilm will launch in 2025.

And we will can tell you that thanks to a source who uses a nickname of a character from a movie franchise (and book I read and loved – THANKS) and also thanks to another source, who dropped us the same hint a long while ago (THANKS to you too).

ATTENTION: I know I will get a lot of fake-rumor-clickbait accusations for this rumor. But all I can say for now is that this rumor is 100% accurate. If wrong, FujiRumors will shut down operations and hide forever. ;)

With all that said, are you ready for the truth?

Well, in addition to the Fujifilm GFX100RF, Fujifilm GFX Eterna, Fujifilm X-E5 and Fujifilm X-Half, in 2025 Fujifilm will also launch…

** CLICK HERE to Read the Rest of the Article **

Deal Wars: Amazon, B&H, and Adorama Battle It Out with 4-Day Mega Sales

 

Competition is a beautiful thing — and today we see another great example of it.

Amazon has just kicked off its massive 4-day Prime event, but B&H Photo [here] and Adorama [here] aren’t letting Amazon steal the spotlight. They’ve launched their own huge 4-day sales to go head-to-head with the retail giant.

Some of the deals are exclusive to B&H and Adorama, while others match Amazon’s Prime pricing — like the Viltrox X mount lens deals currently available at B&H and also at Amazon here.

Here are the dedicated pages:

Of course, Amazon goes far beyond electronics.

Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.

Amazon Prime Pages

Fujifilm Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Tariff Trouble Ahead? Why the Fujifilm X-E5 Could Be Most at Risk – and What You Can Do Now

New Troubles for Fujifilm X-E5

A few weeks ago we wrote an article in which we go through all the struggles the X-E line had to deal with.

Well, the challenges for the X-E line might as well continue with the Fujifilm X-E5.

And in today article I will try to give an answer to the questions some FR-readers made me about how the new tariffs could impact the Fujifilm X-E5 pre-orders.

The news is this: the U.S. set to increase tariffs on Japanese-made products from 10% to 25% starting August 1st. And I would not be surprised if the Fujifilm X-E5 could become one of the first victims of the new policy.

  • Disclaimer 1: This is a well-reasoned assumption on my part, but not a confirmed rumor or official information—so please treat it as speculation
  • Disclaimer 2: My assumption is based on the very likely scenario that, just like the X100VI, X-T5, X-T50, and X-M5, the X-E5 units bound for the U.S. market will also be manufactured in Japan to avoid the even riskier China tariff policy of the US (which at some point even reached 145%)

So, if Disclaimer 2 turns out to be correct—that is, if the Fujifilm X-E5 units for the U.S. market are indeed made in Japan (as is the case with the X100VI, X-T5, X-T50, and X-M5)—then it’s safe to assume that the X-E5’s launch price was likely calculated based on the current 10% tariff.

And that could be a problem.

Because the Fujifilm X-E5 is officially scheduled to ship on August 28. This means the units destined for the U.S. will likely arrive sometime in mid-August, well after the new 25% tariff goes into effect.

Any shipments arriving after August 1st (pretty much every X-E5 unit) would likely incur the new 25% tariff.

This puts the X-E5 in a particularly vulnerable position—probably priced under one tariff regime (10%) but potentially delivered under another (25%).

So, unlike existing made in Japan gear (X-T5 & Co) already in Fujifilm’s U.S. warehouses (or arriving there before August 1st), the Fujifilm X-E5 could be among the first products affected by the higher rate, putting upward pressure on prices.

Whether Fujifilm will absorb the extra cost or pass it on to customers remains unclear—but the risk of a price increase is real, and growing.

🔒 The Smart Move: Pre-Order the X-E5 Now to Lock in the Price 🔒

Given what we have discussed, it’s hard to ignore the risk of a post-launch price increase for the X-E5.

That’s why, if you’re seriously considering the Fujifilm X-E5, the best move right now mighe be to pre-order it as soon as possible.

By placing your order today, you’re not just reserving your camera—you’re also locking in the current price, which was very likely calculated under the existing 10% tariff structure.

So if the X-E5 is on your wishlist, don’t wait until August to make your move. Pre-ordering now might be the most cost-effective decision you can make.

And keep in mind: you’ll still have plenty of time to decide whether to keep your pre-order, since the camera isn’t shipping until August 28. Pre-ordering now costs you nothing, but it locks in the current price and protects you in case prices go up later. And in the unfortunate scenario that it goes up, also the price for second hand units will go up.

Amazon Prime Deals Launched: Save Big on Viltrox Lenses, Storage Media, Drones, Apple Products and More

 

Amazon Prime Pages

NP-W235 Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

 

Amazon Europea Prime Deals are Now Live – Save Big on Third Party X mount Lenses, Apple Gear and More

The Amazon Prime deals just started in Europe with lots of deals on storage media, third party X mount lenses and much more.

Below you find the dedicated deal pages as well as links to dedicated brand deal sections.

EUROPE

NORTH AMERICA

SMALLRIG – save up to 50% on hundreds of SmallRig products – Detailed List Below

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights

SmallRig Tripods