Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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Fujinon GF80mmF1.7 King of All Portrait Lenses (vs GF110mmF2): “Usually Gear Does Not Matter, but in This Case, It Matters”

ZP Productions published his review about the Fujinon GF80mm f/1.7 on his youtube channel. Since he owns the GF110mmF2, he also compares to that lens.

Down below is a summary, but the 12 minutes video linked below is well worth watching.

  • very good lens, but not a perfect lens
  • the GF110mmF2 is more perfect in terms of optical quality, chromatic aberration, sharpness to the corner
  • GF80mmF1.7 is a lot easier to use outdoors than the GF110mm. It’s lighter and shorter
  • the rendering on the GF80mm is smoother than the GF110mm most of the time, because of smoother bokeh balls
  • GF110 is optically more corrected than the GF80mmF1.7. There is a very slight chromatic aberration on the GF80mm (you must zoom in a lot to notice a very slight aberration). It’s not obvious and also not distracting, but when it happens, you can remove it in post
  • GF80mmF1.7 mantains sharpness in the center and also in the corners. However, in the extreme corners it’s still sharp, but not tack sharp like the GF110mmF2
  • sometimes, when you try to focus on something in the very corner of the frame, the lens seems to not always nail the focus and it can result in softer images
  • it’s overall a very sharp lens
  • works great outdoors but also indoors, where the GF110mm might be a bit too long sometimes
  • unique lens that gives you a unique look in your portraits
  • Unique rendering
  • fantastic lens for night photography
  • easier to shoot handheld and get sharp images at slower shutter speeds
  • for night portraiture, available light and led lighting photography, it is definitely easier to sue than the GF110mmF2
  • he enjoys this lens a lot
  • this lens is not too expensive. It’s cheaper than the GF110mm and some equivalent FF lenses
  • it is pre-production sample/firmware, and that bit of chromatic aberration might be fixed with the final firmware. But he repeats it is very minor chromatic aberration, almost non-existant and visible in case only at 200% magnification
  • it is the nicest portrait lens you can get on medium format today

To certain degree, it’s just inevitable to see CA in such super fast lenses. Some show more if it, some less, and from what I could see in the sample in the video, the Fujinon GF80mmF1.7 shows a very reasonable and acceptable amount of CA in some conditions.

Look for example at the just announced Sony FE 35mm f/1.4 GM lens. Right now some people are actually quite impressed by how much chromatic aberration it shows wide open (DPR highlights it as the main flaw of this lens) and they hope that the shipping delay announced for the Sony 35mmF1.4 GM means that Sony is somehow trying to quickly fix it.

In some situation in life you just have to come down, stop down, and all will be good again ;).

Another review has been published by Patrick Tomasso (video below). Here are his thoughts about the Fujinon GF80mmF1.7.

  • if you are a portrait photographer shooting full frame right now and you consider to go medium format, the GF80mmF1.7 is the definition of “bokeh beast lens”
  • every sensor size has its bokeh beast lens, but the GF80mmF1.7 is the king of all of them. Nothing comes close to this lens in terms of DOF, detail, sharpness
  • if you are portrait photographer and try this lens, it will be hard to you go back to anything else
  • the reviewer does not shoot much portraits, but if he did, he’d just drop his full frame gear to get this lens
  • you can back up, get a wider shot, but still separate the subject from the background in a way you can’t with full frame or APS-C
  • he used the lens to shoot landscape and street, and even if you’d usually not use it for that, it’s a lens that changes your entire perception of photography, the way you see and frame things
  • GFX camera + GF80mmF1.7 gives you a look that will set you apart from almost everybody else that’s shooting right now
  • in an oversaturated market, the GFX gear can separate you from the pack
  • usually gear does not matter, but in this case, gear matters
  • it’s difficult to pull off that GFX look with any other combination that’s out there in the camera market
  • for video, as this lens is focus by wire, it is almost impossible to manually focus this lens during video, and AF is not good enough for video use
  • moving forward, medium format might become a system that is just affordable and attainable as full frame
  • everyday people are now starting to get access to medium format

Enjoy the videos down below.

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Video Reviews Below

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Fujinon GF80mm f/1.7: First Looks and Strong Pre-Orders!

GF80mm f/1.7

On January 27, Fujifilm announced three lenses, the Fujinon GF 80mm f/1.7, the XF 70-300mm and the XF27mmF2.8 MK II.

Guess which one enjoyed the strongest pre-orders on FujiRumors?

It’s the most expensive one, the GF80mmF1.7! The lens is marked as top seller at BHphoto and AmazonUS stopped taking pre-orders on it!

We have already seen in our big live blog, that the feedback on this lens is spectacular. Now we add a few more first looks to it.

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Top 10 January Articles: What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

Here are the top 10 articles for January.

The little X-E4 beats the GFX100S in terms of most read rumors. But there is one non-rumor article in the list… can you find it? ;)

  1. Fujifilm X-E4 Leaked: Images, Price and Press Release
  2. Fujifilm X-E4 with Tilt Up Screen Similar to X70 and Flush to the Camera Body like X100V screen
  3. What We Expect to See from Fujifilm in 2021… and What Not!
  4. Fujifilm GFX100S, GF80mmF1.7, X-E4, XF27mmF2.8II, XF70-300mmF4-5.6, New Film Simulation Coming JANUARY 27
  5. LEAKED: This is the Price of the Fujifilm GFX100S… and You’ll LOVE it!
  6. Leaked Price, Press Release and Release Date of GFX100S, Fujifilm XF70-300mmF4-5.6, XF27mmF2.8 MKII, GF80mmF1.7
  7. Next Fujifilm Film Simulation to be Called NOSTALGIC NEGATIVE
  8. There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!
  9. LEAKED Images of Fujinon XF70-300mmF4-5.6, XF27mmF2.8 MKII and GF80mmF1.7
  10. BREAKING: Fujifilm Working on Fujinon XF 150-600mm Lens

New January Products

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BREAKING: New Fujinon GF Zoom Coming First Half 2021

Recently we told you that Fujifilm will launch a new Fujinon GF zoom in 2021.

Trusted sources would like me to specify, that the GF zoom will come in the first half of 2021.

Fujifilm is seriously stepping on the gas with the GFX system in 2021! Keep the good stuff coming, Fujifilm!

The GFX Community

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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How My Baby made me Forget My Gear, Changes in My Job and Talking FujiRumors

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fellow FR-readers,

at the risk of getting emotional, I owe you an update.

I told you a few days ago that I was about to become father. And I noticed that in the comments people rightfully asked if I am father now or not.

The answer is yes.

And faster than any Fujifilm camera can focus, my son became the biggest joy of my life.

It was like all those moments of happiness I missed in my life, that have been taken away from me or that I was not able to catch, all that happiness I’ve lost on my way until today, the universe did not throw that happiness away, but stored it somewhere in a secret place and decided to give it back to me all at once the moment my son was born.

Or to say it in an even more poetic way: it felt so good like Fujifilm would have released the X-H2 ;).

Sadly, though, during the birth and now also in his first days of life, my son has some struggles and he has to fight a little bit. But he is in excellent hands. They check him constantly, and always give him the treatments he needs. I am confident that in a few days, I will finally be able to bring them home.

Images of my baby?

Well, something strange happened.

We were at 4 hours after the birth, when my wife noticed I hadn’t taken a single image. She asked me if did not want to take pictures. That’s why I brought my gear with me, right? After she told me this, I took a few images, but then stopped immediately and told her “I just want to be in this moment now, I’ll take pictures tomorrow!”

This alone, shows the magnitude of the event… I forgot my gear! ;).

There is another big change: I don’t teach anymore!

No, I didn’t quit, but I took daddy-time off until the summer break (with part of my teacher salary still paid to me). My top priority now is my family. I keep my teaching job, still get some salary, but can be at home and take care of everybody.

And FujiRumors?

Well, I promise you that FR-readers will always be the first to know everything. Don’t worry about that. And you’ll still get your 1,000 free articles a year. What eventually will change, is that I won’t be able to reply to all 7,000 emails I get a year. I’ll try, but I can’t promise.

Certainly it helps that I have a few months off from teaching. This frees up much time, which will mostly be used for my family, but I will surely re-invest some of the added time also into FujiRumors.

So, that was it already.

I am totally happy.

I wish you all the best and see you soon again on FujiRumors :)

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BREAKING: New Fujinon GF Zoom Lens Coming 2021 (Not Yet on Roadmap)

According to information I have received from trusted sources, Fujifilm will release a new GF zoom lens in 2021. The lens does not show up on any roadmap and has also not been hinted by Fujifilm in any shape or form.

In our big “What we Expect from Fujifilm in 2021” overview, we noticed that there is indeed one zoom lens, that once appeared on an internal roadmap (leaked by FujiRumors), but until now never saw the light of the day.

But at this point in time I do not know if it is that lens, or another zoom lens.

I am investigating and will let you know as soon as I can.

The GFX Community

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New Firmware Updates for X100V, X-T30, and X-Pro3 Announced

New Firmware Updates for X100V, X-T30, and X-Pro3 Announced

Press Release

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