Save €500/£450 on Selected Fujinon GF Lenses in Europe

Well, nice to see Europe catching up with the amazing GF lens deals in USA, where there is a $500 mail-in rebate on the following lenses:

Now the very same deals now run also in Europe, from Germany to UK, from France to Italy, except that the GF110mm is replaced by the GF45mm. This time it seems that Amazon is excluded from the official retailer list participating to this deal.

As I pre-ordered a GFX100S myself, I am now torn between the GF32-64mmF4 and the GF45-100mmF4 for landscape photography, and this deals is just great timing from Fujifilm. Thanks!!!

Fujifilm UK/IT GFX100S Trade in Deal

Fujifilm UK and Fujifilm IT decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujiflm X/GFX Deas in EU/UK

FujiRumors Pre-Ordered the Fujifilm GFX100S and Now Asks for GF Lens Recommendations (with Poll)

Fujifilm GFX100S

Long I have lusted, long I have waited.

Long I have postponed, long I have delayed.

But as Oscar Wilde once said: “the only way to get rid of a temptation is to yield to it“.

Life is short, world is doomed, I’ve worked hard on two jobs for almost 10 years now (teaching and FR) and in 2020/2021 spent so little, due to a life in lockdown, so screw it, I just pre-ordered the Fujifilm GFX100S.

But my dealer warned me: I have quite a few guys ahead of me, pre-orders are strong, and it might take a while until Fujifilm will be able to deliver the GFX100S to all those, who ordered one. So now I arm myself with patience, and hope to get it in time for the summer hikes in my lovely Dolomites.

I have no hurry to build up a GFX system, as my Fujifilm X gear covers already pretty much everything, from portraits to macro, from landscape to street… and because the investment of GFX100S plus one lens is already big enough for now. And btw, good that I already own the Fujifilm X-T4, as I can swap the same NP-W235 batteries with the GFX100S, plus I also already have the original dual battery charger.

Since I am in no hurry, I can buy lenses slowly (maybe also waiting for such amazing GF lens deals like in USA), and for the beginning I will start with one focus: lenses for landscape photography.

As you can see on my Instagram, I live surrounded by the wonderful Dolomites, hence landscape photography is what brought me into photography in the first place, and it’s also a photographic genre where the Fujifilm GFX100S just shines above all others.

The big question now is: which lens should I get to start with?

I think the GF23mmF4 will come out high in your recommendations. But for me landscape photography does not mean to go always as wide as possible. On the contrary, over the years I’ve loved it more and more to user longer focal lengths and give my landscape shots a more compressed look. On my X system, the XF18-135mm gave me all that in one lens.

So should I go for something that gives me more flexibility on the long end? Such as the GF45-100mmF4, or even something longer like the GF100-200mm. Or, with 102 megapixel available, I could also simply get the 23mmF4 and just crop the heck out of it? Or is the GF32-63mmF4 the best balanced lens for my needs? Or am I missing out on something?

So tell me, what is your favorite G mount lens for landscape photography?

Feel free to let me know in the survey down below and to drop your thoughts in the comments.

For Landscape Photography, I recommed the Following G mount lens (max. 2 selections)

View Results

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Save $500 via mail-in rebate in USA

Pre-Orders

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujifilm GFX100S Back for Pre-Order at AmazonUS and Already Shipping in EU

After a couple of weeks, finally also AmazonUS has the Fujifilm GFX100S back on pre-order.

As other US stores, also Amazon expects to start delivery on March 11.

In the meantime, as reported in our huge GFX group, the GFX100S started shipping in Europe and other parts of the world, where the “shipping-embargo” date was February 25.

Save $500 via mail-in rebate

The GFX Community

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Fujifilm GFX100S: The Beauty is in the Details, Flat Out for Success, Why You Want this Camera and AF on X-T3 Level (pre FW 4.00)

The Beauty is in the Details

In a Fujifilm GFX100S hand-on video titled “Why You Want this Camera” (shared below), a professional landscape photographer says: “the beauty is in the details“.

He obviously referred to the massive amount of megapixel he can work with and the consequent terrific textures and details he gets out of his shots, also thanks to the sharpest lenses you can buy for any mirrorless system: the GF lenses.

But since we talk about the beauty of details, I’d like to highlight one with you that so far passed widely unnoticed.

German youtuber Thomas noticed a little welcome detail on the 3-way tilt screen of his Fujifilm GFX100S review sample. As opposed to Fuji’s previous 3-way tilt screen solution, on the GFX100S you can slide out the screen a bit when it’s tilted upwards, extending it far enough that the LCD won’t be blocked by the protruding viewfinder (see image above).

Nice detail also here :).

With that said, I will share all new GFX100S videos and blog posts below, and the German one of Thomas comes with English summary I made for you (I teach German, so I hopefully do a better job than the automatic google translation tool. And btw., if you want to hear one of my students giving feedback about my lessons, check out this article).

Also the GFX100S video shared by Pictureline called “Why You Want this Camera” is a very nice one, less focused on gear talk, and more on field use of the GFX100S. II found it quite inspirational, I think you’ll like it too.

Fujifilm GFX100S – The Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100S (vs GFX100) First Looks: Low Light AF Almost as Fast as Canon/Sony (Really?), Joystick Issues, Quick Eye AF Demo

ThePhoBlographer got his hands on a Fujifilm GFX100S since a few days, and here is initial feedback shared in two videos:

  • super small
  • 5 fps with continuous autofocus
  • fantastic build quality and weather sealed
  • autofocus is faster than original GFX100
  • at minute 3:35 he says that in low light, the GFX100S is “pretty much almost as fast” as the Canon EOS R. It’s up there with Canon and Sony. He could not believe it, so he kept doing it over and over again, and it kept performing
  • for being pre-production (hence not final firmware), it’s already very good autofocus on the GFX100S

Honestly, considering that this is just prototype firmware and that MF is not known to be master of speed, I have a hard time to believe that kind of autofocus performance.

What we know is that there is a new and improved algorithm in the Fujifilm GFX100S, that speeds up single, tracking and eye autofocus. So I definitely expect a sensible improvement over the original GFX100. But how much it was able to come close to high end full frame or APS-C cameras, that remains to see once more reviews come in with final production firmware.

Down below we also add a quick eye autofocus demo of the Fujifilm GFX100S. It’s a Japanese first look on the GFX100S, and I will let you start the video at 17:46 to get direct access to the quick eye AF demo.

Always covering the brand new GFX100S, ZP Productions shared an initial look at the GFX100S and compares it to the original GFX100. Here is what he says:

  • coupled the smaller G mount lenses, you can hold and operate the camera one handed (such as with the GF45mm)
  • has a top LCD like the GFX100, but GFX100 has also a small LCD on the battery grip
  • he runs over some differences in terms of buttons and dial layout between GFX100S and GFX1000
  • GFX100S has only 5 FN cabable buttons, the GFX100 has 7 FN buttons
  • he prefers the joystick on the GFX100 over the one on the GFX100S. On the GFX100S you press down and sometimes nothing happens [note: consider that these are pre-production firmware]
  • the joystick itself is nicer on the GFX100S, as it is bigger. But the tactile feeling is not as good as GFX100 (less responsive). [Again: pre-production firmware used]
  • slighlty lower resolution EVF on GFX100S compared to GFX100
  • autofocus in terms of eye detection feels a bit faster than GFX100S over GFX100. More stable, more sticky
  • lighter, smaller and easier to use camera than the GFX100. But it lacks of buttons, has weired joystick and lower resolution EVF compared to GFX100. Also no vertical grip option
  • external power during video is also better on GFX100 due to 15 V DC-IN connector port to power the camera
  • GFX100S has the X-T4 battery, and it gives you more shots per battery
  • GFX100S is the way better camera for travels
  • about as big as the Canon R5
  • he owns the GFX100, so he probably won’t buy the GFX100S

As for the joystick, you can set it that it works always, or that it works only after you clicked it (or even turn it off completely). Maybe the reviewer had it set to “press first than move”, which could explain why he had to push hard, probably until he accidentally pressed so hard that he pressed in and activated it. Or it’s just because it’s a pre-production sample. Frankly, I would not worry about it at all.

Check out all videos down below.

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Videos

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100S Manager Interview: Why No Battery Grip Option, No Tilt EVF, Quick Eye AF Demo and More

Fujifilm managers have released an interview in Japanese to a youtube channel.

Again we rely on the automatic translation tool. Here is the summary for you guys.

  • 1.7x larger sensor than full frame
  • the appeal of the GFX100S is not only megapixel
  • color gradation improves with the GFX sensor
  • the smaller form factor and more affordable price compared to GFX100, will make it appealing to more than just professional photographers
  • the lighter the camera becomes, the better
  • focal plane shutter and integrated battery grip made the original GFX100 big
  • IBIS was made smaller too
  • then developing the X-T4 battery, they were already thinking to implement it also on GFX cameras
  • ISO 6400 is still so beautiful
  • PSAM dial is used in other camera systems. People used to it will find it easier to switch to GFX now because it offers a PSAM dial
  • if you start adding shutter speed dial, ISO dial etc, the camera will get inevitably bigger and heavier
  • having a top LCD and command dials makes camera smaller and lighter
  • the tiltable and detachable viewfinder on GFX100 necessitates of some well build parts that cost money to implement. The GFX100S hence has a fixed EVF and it’s also slightly lower resolution to make it cheaper
  • the addition of a vertical battery grip option would have ment adding electrical boards on the bottom of the camera, which also would have made the camera bigger and heavier
  • the capacity per battery has increased thanks to the NP-W235 battery
  • it’s better to have the battery in the pocket rather than on a big integrated battery grip
  • by adding accessories like a battery grip option, the price would have come closer to the GFX100
  • nostalgic negative film simulation
  • at minute 5:45 of the first video linked below (click and it will start at the right point), there is a quick eye AF demo
  • AF algorithm has been improved
  • weights 1700g when paired with the new GF80mmF1.7
  • You can go more out in the field thanks to the GFX100S smaller size
  • the sensor is large so the lenses are large, too. This means the glass elements that have to be moved are large and heavy. So the manager asked to make the lens inner focus. They also have to remove aberration with special glass elements. It’s all about finding the balance between price, size and performance
  • you can’t shoot dozen of extremely high speed rapid bursts, because the focal plane can’t move that fast [note: the GFX100S shoots at a max. of 5fps], but it can capture shorter action moments, like a motorcycle passing by
  • 4K30p video
  • you can adapt cinema PL lenses via adapter
  • you can now experience the world beyond full frame

That’s about it :).

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Videos

** CLICK HERE to Read the Rest of the Article **

Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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New Fujifilm NP-70S Battery Registered – Not for X or GFX Series Cameras

Nokishita spotted the registration for a new NP-70S battery.

Fujifilm’s unreleased battery “NP-70S” has been registered with an overseas certification body. The nominal voltage is 3.6V and the capacity is 680mAh

It’s a refresh of the original NP-70 battery used on Finepix cameras.

Other batteries used on X and GFX cameras are:

  • Fujifilm NP-W235 (7.2V – 2200 mAh) – used on X-T4 and GFX100S
  • Fujifilm NP-W126(S) (7.2V – 1260 mAh) – used on all X-series cameras except for X-T4 and on X100F and X100V
  • Fujifilm NP-T125 (10.8V – 1230 mAh) – used on GFX100, GFX50S and GFX50R
  • Fujifilm NP-95 (3.6V – 1800 mAh) – used on X100 series cameras except X100F and X100V and X70/XF10
  • Fujifilm NP-45S (3.7V – 740 mAh) – used on various Finepix cameras

via nokishita

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