When my Old XF23mmF1.4 Beat Sony Full Frame and other Wonderful Moments (but now Welcome my New XF23mmF1.4 R LM WR)

It’s Here

It’s never easy to let go gear you used and loved a lot. Gear like my good old Fujinon XF23mm f/1.4 R for example.

But now the time has come.

I’ve just received the new Fujinon XF23mm f/1.4 R LM WR and I’ve explained the reason why I bought it here already.

The Magic of Making Money by Buying Gear ;)

I bought the lens at Amazon IT here, as they had a better price than my local store and are also qualified for the Fujifilm cashback.

Convincing my wife of this investment went like this:

  1. I don’t need to pay for the lens, because I am paying it with the money I made from the X-T4 sale
  2. there is a sweet deal on the new XF23mmF1.4
  3. by buying the new XF23mmF1.4 I can get rid of the old XF23mm and make even more money
  4. I’ve booked a table for 2 for dinner at a fancy restaurant tomorrow. Yes, only for 2! It will be our first dinner without our son after 2+ years. Grandma is informed, she will watch after our son

This tells us one thing: photography is definitely an expensive hobby when you build up your system, but it gets much cheaper once you can fund new gear by selling old one.

Remember the Good

But I don’t let go my good old Fujinon XF23mm f/1.4 with a light heart, as I had many great moments with it. Let me name a few “episodes”.

Beating Sony ;)

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That’s a STEAL: Save €450/£375 on Fujinon XF56mm F1.2 R

I told you yesterday that Fujifilm launched US similar rebates also in Europe. One of the deals was a huge €300/£290 rebate on the Fujinon XF56mmF1.2 R.

Well, that deal didn’t last 24 hours, as Fujifilm has decided to make it even better!

Now you save a crazy amount of €450 / £375 on the purchase of the Fujinon XF56mmF1.2 R.

* if you are Italian and buy at Amazon Italy, make sure the lens is shipped and sold by Amazon in order to qualify for the cashback.

Europe Deals

Down below are all the deals listed by country. I will include GER, UK and ITA, but it runs also in many other European countries.

At the bottom you’ll also find the links to the pages where you can submit your cashback claim.

EU X DEALS

EU GFX DEALS

Claim Your Money Back

USA Deals

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New Fujifilm X/GFX Deals Spreading All Over Europe

Europe Deals

Special Amazon Note:

You can purchase APS-C X gear also at Amazon ITA (if you are from Italy of course), but make sure it is shipped and sold directly from Amazon to qualify for the cashback. GFX gear instead can’t be purchased at Amazon ITA if you want the cashback.

THE DEALS and HOW TO CLAIM YOUR MONEY BACK

Down below are all the deals listed by country. I will include GER, UK and ITA, but it runs also in many other European countries.

At the bottom you’ll also find the links to the pages where you can submit your cashback claim.

EU X DEALS

EU GFX DEALS

Claim Your Money Back

USA Deals

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Europe to join USA with Huge Deals on Some of Fujifilm’s Best Lenses

FR-reader Ralf informed us about upcoming cashback deals coming to Europe that are mirroring those already available in the United States of America.

Here is the list of savings available starting from February 16 in Germany (and very likely in many other European countries too).

On February 16 I will pay a visit to my local store to get the Fujinon XF23mm f/1.4 R LM WR ;).

Europe Deals

USA Deals

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Fujifilm Financial Results for Q3 FY2022: Imaging Division 80.8% YOY Operating Income Increase (24.4% YOY Revenue Increase)

Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.

We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.

These are the results for the imaging division:

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Best XF Lens Deal of the Year Just Dropped in USA (Hopefully Coming to EU)

When readers ask me when we can expect Fujifilm’s best deals of the year, I usually reply “right before the Japanese fiscal year ends in March“. That’s when Japanese companies try to push sales to show up in front of investors with the best possible numbers.

Well, what Fujifilm just launched today are some of the best deals I have seen this year (Japanese Fiscal year of course), as. for the first time, they include huge savings on Fujifilm’s new 40MP capable f/1.4 lens trinity, a hefty $250 rebate on Fuji’s fastest lens ever and a few more deals.

Just 2 days ago I’ve expressed to you my plan to upgrade to the new XF23mmF1.4 and told you I will wait 1/2 months to see if a deal shows up and if not buy at full price. Well, I hope that the deal in USA is a prophetic sign that such deals are about to drop also in Europe. If it will, then it has to happen before the Japanese Fiscal Year ends. Crossing fingers.

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Surprising Price Drops on Selected Fujinon XF Lenses (Not Listed on New Official Fujifilm Deals)

Official Fujifilm Deals

There is some confusion right now, which might need to be addressed.

Earlier today we reported how Fujifilm has launched some huge XF lens deals.

Some readers noticed that I separated the lens offers in two lists: “official Fujifilm deals” and “price drop“.

My fault is that I did not elaborate on why I did that, so I’ll do it now.

The official Fujifilm USA promotion page does not mention any deal on the XF200mmF2 and XF8-16mmF2.8. However, BHphoto lists those lenses as having a “price drop”. Also Adorama and Amazon list them with a lower price.

I don’t know how long this  “price drop” will last, as those rebates do not appear listed as official deals on any of the official Fujifilm channels. And that’s why I put them on a dedicated “price drop” section.

What is official, though, is the deal on the other XF lenses, which will end on March 26 and we share in the list “official Fujifilm deals”.

I will work to find out what exactly is going on with the XF200mmF2 and XF8-16mmF2.8 and how long that rebate will last.

Price Drops

Official Fujifilm Deals

X Camera Deals

GFX Deals

HOT: Huge Savings on Some of Fujifilm’s Best Lenses (XF 18/23/33mm F1.4 Included)

Fujifilm has launched new deals and they include huge rebates on some of Fuji’s finest lenses, including the new 40MP capable f/1.4 trinity of lenses.

Here is the list:

Official Fujinon XF Deals

Price Drops

GFX Deals

X Series Deals

Fujifilm FF220002 Camera Registration Spotted

the shape of the camera you see is the one of the X-S10, that I used for when I shared the X-S20 rumor. I just took that same shilouette for this patent, but this does not mean I want to say I am sure this is the X-S20 registered
the shape of the camera you see is the one of the X-S10, that I used for when I shared the X-S20 rumor. I just took that same shilouette for this patent, but this does not mean I want to say I am sure this is the X-S20 registered

Nokishita spotted a new Fujifilm camera registration with the code name FF220002.

The Fujifilm “FF220002” supports 5GHz Wi-Fi, which lets digicame-info speculate that it may be a higher end model.

Anything goes, from the Fujifilm X-Pro4 to a new X100 camera, a new GFX or even a mid-range camera (such as the rumored Fujifilm X-S20 or a Fujifilm X-E5 or Fujifilm X-T40) considering that Fujifilm is using 5GHZ WiFi also in sub $1,800 cameras.

What it is certainly not is all that entry level stuff like Fujifilm X-A8, Fujifilm X-M2 or Fujifilm X-T300, which Fujifilm declrared dead.

It usually takes 1 to 6 months for a camera to become public after a registration has been spotted.

NOTE: Sometimes registartions are even spotted AFTER the camera has been launched, so for example the X-E4 registration. But this does not seem to be the case with the FF220002.

via digicame-info

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