Fujifilm Manager: X100VI Production Boost in 4/5 Months and The Importance of Film Simulations

Sonder Creative had an interview with a Fujifilm UK manager Andreas Georghiades:

  • Fujifilm cameras deliver film-like look from a digital camera
  • it’s since about 2 years now that people come to realize that
  • not only X100, but also X-T30 and X-T5 enjoyed increased popularity because of that
  • Fujifilm increased X100VI production, but demand is just way bigger than Fujifilm could have anticipated
  • currently production is 15,000 units per month
  • Fujifilm is looking on how to increase production
  • increased production should be achieved 4 to 5 months from now (admin note: hence summer 2024)
  • stock is coming in regularly for silver and black
  • Fujifilm marketing strategy is a lot about film simulations and show people that Fujifilm has 90 years history in knowing how color works and should it should look

Get Yours:

Fujifilm X-T50 is Coming :: The Hard Life of Scalpers :: The Special X-Pro4 :: Firmware Updates & More – Top Articles in March

Here are the top 10 articles for March.

  1. I am Sorry Scalpers, But Fujifilm USA Cares: Large Number of Limited Edition X100VI Order Canceled and Raffle Announced
  2. Fujifilm X100VI Shipping Schedule: Next Batch is Coming, Regular 2-Week Shipments in First 2 Months and Future Delivery Plans
  3. The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8
  4. Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII
  5. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  6. There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)
  7. Fujifilm X-Pro4: Here is the Truth!
  8. Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More
  9. Fujifilm X100VI (vs X100V and Co) Dynamic Range Test Debunks Myth that Higher Megapixels Mean Lower Dynamic Range
  10. Japanese Fujifilm Managers: X-Pro and X-E line Not Stopped, X-Trans is Here to Stay, PSAM vs RETRO, GFX Sports Photography and More

IMPORTANT

Top Videos

There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)

Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.

However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.

That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).

And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.

So, from now, shall we call it the Fujifilm X-T50.

The Fujifilm X-T50 will be the next APS-C camera that Fujifilm will launch.

5th Generation X Gear

5th Generation GFX Gear

Amazon Spring Deals

Hot deals at Amazon US:

Hot deals at Amazon DE:

Hot deals at Amazon UK

Hot deals at Amazon FR

Hot deals at Amazon IT

Hot deals at Amazon ES

Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More

Vistek just hosted a Fujifilm X Summit After Show with Fuji Guy Billy.

They talk of course mainly about the Fujifilm X100VI, but also about other stuff, such as which lenses Fuji Guy Billy thinks Fujifilm should do in future, he talks a bit about the Fujinon XF16-50mmF2.8-4.8 (which thanks to our sources we have leaked here) and also talked about what he thinks about an eventual Fujifilm X-T30II successor (which we started leaking here) and the long awaited Fujifilm X-Pro4 (which we started leaking here).

Above you can see the whole 55 minutes video and below you get a summary:

** CLICK HERE to Read the Rest of the Article **

These are the Three Cameras Fujifilm Will Launch in the First Half of 2024

click the image to see which 3 cameras will get replaced in first half 2024
click the image to see which 3 cameras will get replaced in first half 2024

The Trinity

We can now say with 100% certainty that

But after I’ve shared the rumor, I have noticed some misunderstandings. So let me address those first, and then we’ll talk about each of the three cameras

Is it All We’ll Get?

So, I told you that there will be three cameras, and that they will come in 2024.

But I didn’t mean to say that all we get in 2024 are these three cameras, and all of them will come in the first half of 2024 (as I see reported around on Forums etc).

I was referring to the fact that initially we told you that there will be “3 or more cameras” coming in first half 2024, and now we can be more specific and confirm that the number of cameras will be 3.

So to be clear I want to remark: I don’t know how many cameras will be launched in the entire year 2024. What I know so far is that there will be 3 cameras in the first half (the replacements of these models), and there will be potentially more cameras in the second half of 2024. But so far I have no rumors about it.

So there is still the second half of 2024 where Fujifilm could have potentially lots of time to please us with much more gear.

And I promise that after the imminent X100VI-centric X Summit I will try to find out more about it.

Anyway, let me quickly talk about each of the three cameras.

Camera 1

Fujifilm X100VI

The first one to come is of course the Fujifilm X100VI, which will see the light of the day tomorrow.

There is not much to guess around, as we have already leaked all the core specs here on FujiRumors.

Now all we have to do is to wait for the Fujifilm X Summit tomorrow and enjoy the launch and we will cover it on FR.

So, all you have to do, is to sit down, relax, and just follow FujiRumors.

Camera 2

** CLICK HERE to Read the Rest of the Article **

BREAKING: This is Fujifilm’s Next APS-C Camera (after X100VI)

 

Fujifilm’s Next APS-C Camera

It was a mystery for a long time.

But the mystery will find an end today.

Time has come for you to know which one will be the next mirrorless interchangeable lens APS-C camera that Fujifilm will launch.

And no, it will not be the Fujifilm X-Pro4, as everyone else is telling you.

In fact, we told you that the X-Pro4 is not even scheduled for 2024 (and I have no idea when it will come).

Don’t ask me why it takes so much time for Fujifilm to refresh the X-Pro4… or if there ever will be any.

But that’s a questions for another article.

What you need to know today, is the what the next MILC APS-C camera is that Fujifilm will launch.

** CLICK HERE to Read the Rest of the Article **

Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)

Best News First: the Biggest Release is…

Yes, we are going to talk about the three cameras. But first you need to know this.

There is one release in just a couple weeks that will overshadow everything else Fujifilm will launch.

Well, at least for me.

Because my second son will be “released” in the next couple of weeks, too :)

Big 2024 Start Confirmed

** CLICK HERE to Read the Rest of the Article **

Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI

What’s Coming

No, we will not hear anything about the Fujifilm X-Pro4 on February 20. Nothing.

And nothing also about the Fujifilm X-E5, or X-T40 or X-T300, or X80, or GFX100R.

The truth is this: the only camera to be announced on February 20 will be the Fujifilm X100VI.

I guess the Fujifilm X100VI is just too important for Fujifilm and it’s best that it does not get any distraction from other cameras on launch day.

Many of you guys might have seen it coming, due to the lack of rumors about other cameras.

But FujiRumors will make sure that the lack of rumors about other cameras will end soon ;).

Surprises?

But this does not mean we can’t get any surprises on February 20.

I still hope (no rumor) that Fujifilm will give us a new X mount roadmap, or makes major Kaizen firmware announcements, or they could even announce new lenses considering the fact that our sources said the X100VI is the only camera coming on February 20 (and we have leaked images of future XF lenses already months ago). But to be clear: as of now, I have not received information about other gear to come on February 20 (which does not mean it can’t come).

And Fujifilm has also teased a major XApp update, which hopefully might also be announced on February 20 (not a rumor, just a hope).

But they could also show us protoypes of gear to come.

As far as I can remember, at every X Summit something happened that I did not see coming, and I am confident that also this time we will get some surprises.

So definitely stay tuned on FujiRumors on February 20. We will cover it all, and you won’t miss anything.

Get Only Rumors and Most Important Fujifilm News

Get Notified about Every Article Published on FujiRumors

Our Communities (from BIGGEST to SMALLEST)

Personal Stuff

Fujifilm X100V Discontinued at Several Stores: Giving Up on X100V Delivery and Getting Ready for Fujifilm X100VI?

Fujifilm Gives Up on X100V

Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.

The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.

And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.

It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.

And it’s not the first time: the same thing happened with the Fujifilm X-E4, where lots of people had one on order, patiently waited to get it shipped, but then out of nowhere Fujifilm canceled all orders and discontinued the X-E4.

The Last Samples

In USA the Fujifilm X100V is still listed at stores.

At Amazon you can find some samples in stock (at the time of this post), but at a higher price.

But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.

A Bad Move?

The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.

To me it looks like Fujifilm just gave up on shipping the X100V at this point.

My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).

I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.

Cosina Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical Lens Announced – First Look and Samples

Cosina has just announced the Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical lens, which will be released in February exclusively for Fujifilm X mount. It comes with electronic contacts (but no AF). Full product page below.

Definitely in line in terms of looks and feel with the lovely Voigtländer ULTRON 27mm F2.

Usually the first to get new Voigtländer lenses for shipping is Voigtlander USA Distributor CameraQuest, which should list this lens for sale soon at their Amazon Storefront page.

There is already a first look with sample images available at fujifanboys here.

Full Product Page + Compatible Fujifilm Cameras

** CLICK HERE to Read the Rest of the Article **