Guess What? The Fujifilm X100VI Grabs Nr.1 Best Seller Spot in Japan at Mapcamera

The Fujifilm X100VI was release only on March 28 in Japan and orders at certain stores had been suspended due to high demand just a few days later on April 2.

But a few days are enough for the Fujifilm X100VI to skyrocket instantly at the top best selling spot at Mapcamera in Japan (one of the largest retailers in Japan).

Mapcamera says that they sold all their units “instantly”, suspended orders and still don’t know when they will accept orders again.

  1. Fujifilm X100VI
  2. Nikon Zf
  3. Sony α7RV
  4. Fujifilm X-T5
  5. Sony α7C II
  6. Sony α7IV
  7. Nikon Z8
  8. Canon EOS R6 Mark II
  9. OM System OM-1 Mark II
  10. Ricoh GRIIIx

via mapcamera

Major Firmware Updates for Fujifilm X-H2S, GFX100II and FT-XH with Autofocus Boost, Touch-to-Track AF in Video and More!

At the last X Summit in February, Fujifilm promised substantial Kaizen firmware love for several cameras to come between spring and summer.

Now the first batch of firmware updates has been released for the first cameras, and it includes autofocus improvements, touch to track AF in video, red frame indicator in video and more. All details below.

To see what else will come for which cameras in the near future, check out the dedicated article here.

Fujifilm has released firmware updates for Fujifilm GFX100II, Fujifilm X-H2S and the Fujifilm FT-XH file transmitter grip.

Firmware Details

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Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

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The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8

Well, I guess that after all the rumors we saw this one coming. But at least now it is official in terms of “rumors”.

The Fujinon XF16-50mmF2.8-4.8 will be announced together with the Fujifilm X-T50.

So the Fujifilm X-T50 will be the first camera to be offered bundled with the new Fujinon XF16-50mmF2.8-4.8.

The Next X Mount Lens 

5th Generation X Gear

5th Generation GFX Gear

There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)

Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.

However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.

That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).

And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.

So, from now, shall we call it the Fujifilm X-T50.

The Fujifilm X-T50 will be the next APS-C camera that Fujifilm will launch.

5th Generation X Gear

5th Generation GFX Gear

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Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More

Vistek just hosted a Fujifilm X Summit After Show with Fuji Guy Billy.

They talk of course mainly about the Fujifilm X100VI, but also about other stuff, such as which lenses Fuji Guy Billy thinks Fujifilm should do in future, he talks a bit about the Fujinon XF16-50mmF2.8-4.8 (which thanks to our sources we have leaked here) and also talked about what he thinks about an eventual Fujifilm X-T30II successor (which we started leaking here) and the long awaited Fujifilm X-Pro4 (which we started leaking here).

Above you can see the whole 55 minutes video and below you get a summary:

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Record 27 Fujifilm Products Win “iF Design Award”, Including “Film Simulation Experience” and XApp

27 Fujifilm “products” have won the iF Design Award.

We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.

So, let’s fake some interest and applaud Fujifilm for this massive achievement.

Here are the 27 winners:

  1. Film Simulation Experience
  2. “Fujifilm XApp” for the GFX / X Series
  3. Fujifilm GFX100 II + Vertical battery grip “VG-GFX100 II”
    <iF Gold Award 2024>
  4. Fujifilm X-S20
  5. Fujinon GF110mmF5.6 TS Macro
  6. Fujinon GF30mmF3.5 R WR
  7. Fujinon GF55mmF1.7 R WR
  8. Fujinon XF27mmF2.8 R WR
  9. Fujinon XF8mmF3.5 R WR
  10. Fujinon XF56mmF1.2 R WR
  11. Tripod grip “TG-BT1
  12. Instax Square Link Printer
  13. Instax Mini Evo Brown
  14. Instax Square SQ40
  15. Instax Pal
  16. Instax Mini 12
  17. Instax mini Link 2
  18. Fujifilm Creative Village (CLAY/ITs)
  19. Fujinon HZK24-300mm
  20. Fujinon HZK25-1000mm
  21. Focus Demand EPD-51A-G02
  22. Techno-Stabi TS16x28WP/ TS12x28WP
  23. Fujifilm SX1600
  24. Pressure Image Analysis App “Fujifilm Prescale Mobile”
  25. INSTAX smartphone app “INSTAX UP!”
  26. Production color printer “Revoria Press™ PC1120”
  27. A3 Color Multifunction Device “Apeos C7070 series”

FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”

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Fujifilm X100VI: Monthly Production Set at 15,000 Units – Can it Satisfy Overwhelming Demand?

Nikkei reports that the initial monthly production for the Fujifilm X100VI will be 15,000 units, equivalent to the Fujifilm X-S20 initial production, which faced shipping challenges.

But will it be enough to satisfy demand?

Because to my knowledge, the Fujifilm X100VI has garnered an unprecedented number of preorders, surpassing all previous Fujifilm models by a large margin.

And while this success is excellent for Fujifilm, the allocated 15,000 units per month may fall short of meeting the overwhelming demand. And with social media fueling the X100VI hype, the demand is not likely to slow down in the coming weeks and months.

I can comprehend if many of you, myself included, are growing concerned about the possibility of the X100VI experiencing shipping challenges similar to those faced by various other Fujifilm X gear in recent years.

But whether and how quickly preorders are shipped doesn’t just rely on the current production rate. It also depends on how well Fujifilm prepared in the months leading up. Let’s hope they’ve been producing plenty of X100VI units in recent weeks to avoid extended waiting times due to the high demand.

One certainty remains: the demand is exceptionally high. While this is undoubtedly positive for Fujifilm, I hope the impact on customers awaiting the shipment of the X100VI won’t be too severe.

And in fact, I just participated in the Fujifilm USA tech talk. During the session, the Fuji representative assured that the shipping situation for the X100VI will be an improvement compared to the “V.” However, given the overwhelming popularity of the X100VI, he advised preordering to secure your unit at the earliest opportunity.

vai Nikkei via dclife

Beyond X100VI: Fujifilm X Summit Suprises – New Fujinon XF Lens Teaser, XApp Boost, Kaizen Love and More!

Pre-Orders

Fujifilm X Summit Surprises

So, the epic Fujifilm X summit took place and we got it all covered:

And then it happened.

The one more thing.

And oh boy, was it one of a special kind!

So here is what they said:

New XF Lens on Roadmap

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