Fujifilm has just published the financial results for the first quarter of this fiscal year (1 April 2020 to 30 June 2020).

Here is what Fujifilm writes in its report about the imaging solution:

Imaging Solutions

In the Imaging Solutions segment, consolidated revenue amounted to ¥49.8 billion (down 33.2% from the same period of the previous fiscal year). The sales of products and services in general decreased due to impacts of stay-at-home orders, business shutdowns including temporary closure of retailers, and self-restraintor cancellation of events worldwide under the spread of COVID-19 pandemic. Consolidated operating loss amounted to ¥3.0 billion. […]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and less opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The sales of FUJIFILM X100V, a high-end model of compact digital camera launched in February 2020 and FUJIFILM X-T4, a mirrorless digital camera highly known for its high-speed AF and high video performance, launched in April 2020, are steadily increasing, despite the digital camera industry is facing severe challenges. We will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting a decline in demand for broadcast and cinema lenses, as well as reduced sales in vehicle-mounted lenses due to stagnation in automotive industry. With an aim to accelerate business growth, we are expanding business fields by developing and launching innovative products that satisfy changing needs of the market, such as ultra-short throw projectors and long throw security cameras.

• Earning Presentations 1
• Earnings Presentations Materials 2
• Earnings Presentation Materials 3
• Q&A

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Medium Format, super full frame, large sensor… there are many ways that Fujifilm called its GFX line-up, and now they seem to stick with the “large format” definition.

I personally find there was nothing wrong with medium format. The Pentax 645 was called “medium format” for years, the Hasselblad X1D, too, and nobody ever complaint about that.

It’s just when Fujifilm joined the sensor size 70% larger than full frame, that suddenly some youtubers found the definition “medium format” no longer appropriate. Really, sometimes it feels like if Fujifilm does it, it must be bad.

And now to the video.

Fujifilm published a video, where they repeat, that the sensor is 70% larger than full frame, and they explain why they call it “large format”.

The video is titled “Understanding Fujifilm GFX Large Sensor Imaging“. You can find it down below and see also a summary.

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