Fujifilm Releases Firmware Updates for 11 Fuji X Cameras

11 Fujifilm X series cameras just got an update to support the Fujinon XF80mm 1:1 macro. The lens itself will be released on November 30

The compatibility is added with XF80mmF2.8 R LM OIS WR Macro. The accuracy of AF function is improved when the lens is attached.

Not included in the updates are the Fujifilm X-T2 and X-T20 (which will get an update in “late November”), X-Pro2 (to be updated “late December”) and X-E3 (X-E3 Firmware Rumors here).

FUJIRUMORS RECOMMENDS: update your camera in any case, even if you do not plan to get the XF80mm. Fujifilm often implements “undocumented fixes“, which can be as small as a typo in the menu, but also more significant bug fixes and improvements.

Fujinon XF 80mmF2.8 Macro: BHphoto, Adorama, AmazonUS, FocusCamera

Facebook Fuji X Communities

Tips for Updating your Firmware

Ibelux 40mm F0.85 + Mitakon F0.95 Reviews + 7Artisans 35mm f/2 :: Best Fujinon Lenses in Late 2017 :: XF60 No Poor-Mans 56 (X-Mount Lens Zone)

Fujifilm X-shooters have a few ultra fast X-mount third party lens options, such as the Mitakon 35/0.95 and the Ibelux 40/0.85. But how do they perform?

Well, there are many reports already shared on FujiRumors, such as Jonas Rasks’ Mitakon 35/0.95 review. And today I want to add a few more reports, also about the second generation Ibelux 40mm/0.85, the currently fastest lens you can buy in Fuji X mount, and which is no longer a “HandeVision” but a “Kipon” product, as reported by dc.watch here

Third Party X-mount Lenses

  • Kipon Ibelux 40mm f0.85 MkII Review in German at qimago (translation)
  • Mitakon 35mm F0.95 MK II Review at thephoblographer
  • LensBaby Trio Test & Review (Fujifilm X-Pro 2) at capitalfaces
  • 7Artisans 35mm f/2 News & Pre-Production Sample Photos at 35mmc

Mitakon 35mmF0.95 for Fujifilm X: BHphoto, Adorama, AmazonUS, [shoplink 55618 ebay]your eBay[/shoplink]

Fujinon Lenses

  • The best Fujifilm lenses to start with in late 2017 – Part II at olafphotoblog
  • The 60mm f2.4: Not a Poor-Man’s 56mmf1.2 at kurtz-photography
  • Fujifilm XF 56mm f/1.2 R – Lens Test at mfoto
  • Fuji’s Telephoto Workhorse: Fujinon XF 50-140mm f/2.8 Review at roycruz
  • XF23mm : One Lens Wonder at ivanjoshualoh
  • Fujinon MK18-55mm T2.9 Quick Review at Hireacamera.com Youtube
  • Macro Photography – Fujifilm XF60mmF2.4 & MCEX-11 at gregcromie
  • Fujifilm XF 50mm f/2 R WR – Lens Test at mfoto

Black Friday Deals

Fujinon GF 45mm F2.8 in Stock + Hands On Reviews: “Focus is Fast, Great, and Sharp”

 

The Fujinon GF45mmF2.8 is now in stock at AmazonUS here and Adorama here. Just like all other GF lenses, there is a huge discount also on the GF45mm.

The GF45mm (35mm FF equiv.) is quickly becoming a favorite amongst GFX shooters. And it seems to perform wonderfully. Here are a few reports you might find useful:

The best place to instantly get GFX news like these, is our Fujifilm GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

Fujifilm GFX 50S Secret Deal: How to Save $,1550 (instead of “just” $1,000) on Fujifilm GFX at BHphoto – full instructions here

Instax Boom: Fujifilm Sold 6.6 Million Instax Cameras in 2016. Expected 7.5 Million Sales in 2017…. and Instax Square SP-3 Reviews

Instax Boom

The rise of Instax seems unstoppable.

Fujifilm keeps up fueling its imaging division with money coming from all possible kind of Instax camera, printer and film sales.

And a few weeks ago, during the presentation of the brand new Instax Share SP-3 square printer, Fujifilm disclosed some numbers (via dc.watch – translation):

“Cheki [Japanese name for Instax cameras] also expanded its lineup according to lifestyle, and from the release in 1998, the cumulative sales volume worldwide is 25 million units. Last year it sold 6.6 million units, the highest ever. In fiscal 2017 we aim for 7.5 million units.”

As we reported here, in 2004 Fujifilm sold 100,000 instax camera and in 2015 they sold 5 million instax cameras. Regarding digital cameras, Fujifilm expected to sell 1.4 million digital cameras in 2015.

There are Instax cameras and film for all tastes out there, from the Hello Kitty Instax camera to the Star Wars Instax Film, Comic Instax Film, Candy Pop, Rainbow and a lot more. And as a Fujifilm manager said in this dedicated Fujifilm reportage, the Instax factory can’t keep up with the demand.

Still very surprising, though, that Fujifilm has no Instax Share SP-W wide printer to offer, in addition to the popular Instax SP-2 and the brand new Instax SP-3. Probably their biggest gap in the Instax line-up, along with the film only Instax SQ, which we already leaked (images included) here on FujiRumors, but still has to hit the market.

Anyway, a big success… also considering that with every Instax camera/printer Fujifilm sells, they keep up making money afterwards thanks to the (not cheap) instant film customer have to keep up buying.

But Instax is fun, as we lately reported also here, it can be a cool idea to use at weddings (or any party), it makes beer tastier (not kidding) and I use it a lot on my travels, because it’s a perfect tool to help to create connection with the locals and get a nice picture of them :) . Check out our Instax for Travels forum thread.

Instax Share SP-3 Square Printer Reviews

Older links, shared already in the SP-3 Live blogging

On my travel through Bali 2 years ago… kids loved to get a little print. :)

 

“Mr. Leica” Thorsten Overgaard Buys a Fujifilm X-Pro2… and he Likes it A Lot! (miXed zone)

Mr. Leica gets a Fuji

So, if even “Mr. Leica” Thorsten Overgaard decided to grab a Fuji (the X-Pro2), then we now have all the right to say that Fuji is indeed the new Leica :) . A full review of the camera will come after longer testings, but here are Thor’s first impressions.

  • he likes its simplicity (not many buttons) and it brings him back to when he started photography
  • in many ways it feels natural in the hands
  • big compliments to the Fuji manual :)
  • In natural light the skin tones look great and all colors look pretty precise
  • With artificial light in the evening the blue and orange colors are a little bit too strong, but you can get away from auto White balance, but that’s a problem for all cameras to get colors 100% right in such situations
  • he really likes the X-Pro2, and it’s from now on going to travel with with him in a bag with many other Leica gear

Fujifilm X-T2 & More

Workshops and Exhibitions

  • First Dedicated Fujifilm GFX Owners Workshops in 2018: Dates and Pricing here… with special discount for GFX facebook group members
  • FotoZA gallery 19.Nov – 23.Dec 2017, Washed ashore and Shaped by Nature (all images taken with X-T1 and 35/2). More at mworsdorfer

Accessories

Fujifilm Keeps On Booming: Fiscal Year 2018/3 2nd Quarter Report is Out… Revenue up 13.3%!

I know, after the Fuji Xerox scandals in New Zeland, some sites tried to create alarmistic clickbait headlines, saying that the issue might be so serious to really endanger Fujifilm’s existence. But here on FujiRumors we like to be a tiny bit more factual and to look at the real numbers when they are so easily available… and those numbers are, once again, positive.

Hence, no panic… as we always said here on FujiRumors, Fujifilm is healthy, and especially its imaging division is growing and growing, quarter after quarter… or as Fujifilm writes: “revenue up 13.3% from the same period of the previous fiscal year“.

We already reported that things seem to go quite well for Fujifilm. Some managers even dream of 50% market share, and Fujifilm’s declared goal is to become Nr.1 mirrorless premium camera manufacturer within 2019. Moreoever, at lensrentals, the rental of Fujifilm lenses saw a 96% increse in 2017.

One more interesting little quote to highlight is that Fujifilm says they are “leading the mirrorless digital camera market“.

Down below I have copied all passages that talk about Fuji’s imaging division. Enjoy :)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Instax Share SP-3 Printer Announced – First Look and Top Features

Fujifilm just announced the Fujifilm Instax Share SP-3 square printer.

Pre-orders start soon and it will be available on November 17. As repored earlier today, Fujifilm also launched the Fujifilm Instax Wide Monochrome film, available at BestBuy (and soon also at BHphoto, Adorama and AmazonUS)

Instax Share SP-3: AmazonUS, BHphoto, Adorama
Instax Square Film: AmazonUS, BHphoto, Adorama

First Look Reviews

Full Press Release

** CLICK HERE to Read the Rest of the Article **