DPReview TV: What Happened to Fujifilm’s Kaizen

Fujifilm built a reputation for bringing continuous improvements to its products, a process frequently referred to as ‘Kaizen’.

In 2019, however, we saw major firmware updates from almost every camera company except Fujifilm.

So now Chris and Jordan ask, “What happened to Kaizen?”

Especially now, that the Fujifilm X-Pro3 is out with many major improvements (and the same sensor/processor of X-T3), many hoped for a big firmware update that will bring the X-Pro3 goodness also to other cameras.

But Chris remembers, that delaying the firmware love for the Fujifilm X-T3 and X-T30, is also a way to protect Fujifilm X-Pro3 sales for a little bit longer.

And guys, honestly, Fujifilm is a company that at the end of the day has limited resources and has to make profits.

So I understand if they delay their firmware, and I am fine to wait a little bit longer to get my firmware love. It’s a compromise: Fuji makes more money, and I still get what I want, just a bit later.

And as a long time Fujifilm lover (and blogger), I remember this discussion popping up so many times already.

In fact, back in 2015 I wrote this article, where we discuss the future of Kaizen already, as already back then, people were worried that Fujifilm abonded their Kaizen philosophy. Of course all discussions ended, once Fujifilm released again several huge updates.

The point is, there can’t be updates all the time and non stop. Sometimes, it just takes a bit longer.

Sure, it was not a great 2019 Fujifilm Kaizen year, but I am confident that in 2020, we will be able to “download a new camera” again ;).

I mean, Fujifilm also publicly asked us Fujifilm users, which firmware we would like next, and 14,000+ of you voted on their new favorite firmware features.

This alone shows that they do care, and that improving their cameras via firmware is always a goal Fuji has in mind, but they can that only do when:

  • they have enough resources to develop it
  • the firmware is mature and ready
  • the “market-moment” is right, meaning for example a new firmware won’t affect sales of a brand new camera all too badly.

So, be patient, and Kaizen love will be back :).

Brightin Star Lenses for Fujifilm X Mount – 7,5mmF2.8, 12mmF2, 25mmF1.8, 35mmF1.2, 35mmF1.7, 50mmF1.4

Brightin Star

FR-reader Paul directed my attention to some lenses available on Amazon, that I can’t remember I ever reported about: the affordable Brightin Star lenses for Fujifilm X Mount.

There are Brightin Star lenses for several mounts, and you can check them all out at the storefront page here.

As far as I can see, for Fujifilm X we have:

If you ever used one of these lenses, feel free to drop your feedback down below.

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Fujifilm X-T4 Registered and Coming with IBIS in March, and About that 6K60p Video Rumor

Fujifilm X-T4

FujiRumors is (as usual) the first and only website, who told you about the surprising Fujifilm X-T3 successor announcement (usually Fujifilm waits 2 years to refresh it, but this time they waited only 1.5 years)

Now it’s time to continue the leaks :).

I did wait to get it tripled checked, and it’s done now, so here it is: the soon to come Fujifilm X-T4 (or whatever Fuji is going to call it), will have IBIS!

This does not come surprising, though, as Fujifilm managers repeatedly said, that they are working on making the IBIS unit smaller, so that they can fit it into other (not X-H) X series cameras.

The mission has been accomplished. IBIS is now going to be part of more Fujifilm X series camera lines!

And now one more thing.

Do you remember when a member of our massive Fujifilm X-T group shared the Fujifilm X-T4 rumor with the following specs? The member claimed:

  • X-T4 with IBIS
  • expect a T4 about 1/3 of an inch thicker, and about 5-6oz heavier
  • On a good note expect 6k60 and 10bit internal
  • anamorphic ratio
  • fully articulating flippy…essentially an S1H but APSc with Fuji color and obviously much smaller
  • release end of 2020

Note that he rumored it for “end of 2020”, but this is definitely wrong. Now, I don’t want to say that also the 6K video and all other specs are wrong, but the one I can verify now, is 100% wrong.

So, take that rumored specs list with a grain of salt for now.

Make sure to

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Fujifilm X-T200 Coming Soon

I think you might have noticed, that FujiRumors unleashed the rumor storm, so definitely make sure to follow us, as this is just be beginning, and we will have fantastic weeks, with, I promise you, lots of mixed emotions ;).

Today we can finally unveil what hides behind the mysterious FF190003 camera.

It’s the Fujifilm X-T200!

  • FF190004 – Fujifilm X-T3 successor
  • FF190005 – Fujifilm X100V
  • FF190003 – Fujifilm X-T200

As we reported earlier, Fujifilm plans an announcement for February 4 (postponed from the original date in late January).

Not sure if everything will come on February 4, or if Fujifilm will split the announcements, though.

What’s sure, though, is that these are weeks, where you should not miss to read FujiRumors! :)

Don’t forget also…

Fujifilm X-T3 Successor NOT to be Announced in January, but in February/March

Fujifilm X-T3 Successor

Hey guys,

today I’d like to add a further riddle to the rumor puzzle. ;)

As you know, there are currently two registered and unreleased Fujifilm cameras, the FF190003 and the FF190005.

We know that the Fujifilm X100V hides behind the codename FF190005, and that it will be announced in February.

So, after our recent reliable leak saying the Fujifilm X-T3 successor will ship within March/early spring, many of you thought that the FF190003 coming in January must be the Fujifilm X-T4 (or however the X-T3 successor will be called).

But nope, that’s not the case. The Fujifilm X-T4 (?) will not be announced in January.

We expect an announcement in February or March, depending if Fujifilm decides to announces both, X100V and X-T4 together, or maybe give them both a separate moment of glory.

What does this mean?

Well, this means that, soon, nokishita will spot another registration at some radio institute, and this time it will be for the Fujifilm X-T3 successor.

Looks like Fujifilm is going to give us an explosive start into 2020!

And stay tuned, as more is coming soon on FujiRumors only, of course ;).

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BREAKING: Fujifilm X-T3 Successor Shipping in March/Early Spring 2020 – TRUSTED SOURCE

Fujifilm X-T3 Successor

Ok, let’s rock it!

According to our trusted sources, the Fujifilm X-T3 successor will start shipping in March/early spring.

This comes surprising, as if we take a look at the complete Fujifilm X cameras release timeline, if Fujifilm would have kept their usual X-T refresh-pace, it should have come around September 2020.

But this time Fujifilm decided to anticipate the release by half a year, replacing the glorious Fujifilm X-T3 just 1.5 years later.

Now, I do not know if it will be called Fujifilm X-T4, or Fujifilm X-T5 or Fujifilm X-T3s or whatever. What I know, is that it will ship very soon.

Oh, it’s from trusted sources, so you are not allowed to doubt this rumor, but you are allowed to share the good news… and of course quote and link FujiRumors as the source, don’t “forget” that ;).

And stay tuned… as more is coming soon on FujiRumors only, of course.

Don’t forget also…

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The Fujifilm Rumor Storm is Here – Follow FujiRumors, and Live An Emotional Rumor Roller Coaster Ride!

Fellow FR-readers, please hold on tight, as the rumor storm is here, and there is no sign that it will end anytime soon.

There will huge exclusive leaks, and also big emotions, I promise :).

All reliable stuff. No BS, no guessing. And as always, FR will be the first and only to break the good stuff.

Do not miss it, and make sure to follow us on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

↓ Top Tips to Stay in the Loop ↓

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Top 10 Fujifilm Polls in 2019: Which Old Lens Refresh, 33mmF1.0 vs 50mmF1.0, your 2020 Camera and Lens Dreams and More

Top of the Polls

I thought we could take a look back at 2019, and see which ones where the top 10 polls you guys voted and commented most.

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↓ Top 10 Polls 2019 ↓

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Fujifilm FF190003 Camera Launch Postponed to January 24

As you might know, Fujifilm has currently two registered and unreleased cameras

To my knowledge, the FF190005 is the code name for the Fujifilm X100V, which, as we exclusively rumored already here, should be announced in February.

So the FF190003 is another Fujifilm camera, and previous menu screen leaks of that camera, indicated January 17 as release date.

But, as you can see above, now Nokishita spotted here a request by Fujifilm to postpone the release of marketing material related to the FF190003 to January 24.

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