Top 10 July Posts: Full Frame kills APS-C? :: Fujinon XF27mmF2.8 and XF50mmF1.0 Rumors :: Fujifilm X-H2 Dreams and More

I did my best to run FujiRumors during my holiday in South Italy, and I hope you did not notice all too much that I was busy with jumping into crystal clear water, eating ice cream and enjoying cool beers (my reward after months of COVID-19 caused home teaching).

But now I am at home again, and FujiRumors has all my attention again… so, get ready for some good stuff coming in August ;).

And in case you were busy with holidays too and missed some of our articles, here is a list of top ten July posts that you should better not have missed.

With that said, even on holidays, be careful, take your precautions and make sure to stay safe.

  1. Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance
  2. RUMOR: Fujifilm to Launch Fujinon XF 27mm f/2.8 Mark II
  3. Fujifilm X Lab Episode 2: The ACROS Magic, Fuji X-T3 Autofocus Regrets, Kaizen Updates and Looking Forward to X Series Future
  4. Astrophotography with Fujifilm: Get Stellar Results with Fujifilm APS-C and Medium Format Cameras
  5. Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
  6. The Fujifilm X-Pro3 will Save Photography and More Companies Should Take the Risk to Do Unique Things
  7. FR-readers Wishlist Corner: Fujifilm X-H2 Dream Features, Fujifilm X-E4 Survey, Fujinon XF 135mm F3.5 and More
  8. Fujifilm X-T4 Firmware 1.02 Tested: This Pro Videographer is Blown Away by Improved IBIS and Wishes the Same for Fujifilm X-H1
  9. Fujifilm USA Explains How You Can Become a Fujifilm Ambassador in 3 Steps and Announces X Photographers Program Changes
  10. RUMOR: Fujinon XF 50mm f/1.0 Coming 2020 for Around $1,500

Do not miss:

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The Power of Fujifilm Colors: See Pure Fuji Colors in Action at our New Fujifilm Film Simulations Group

Let’s start with a curiosity:

The same guy at Fujifilm, who crafted the original films like Velvia, is still in charge of developing new film simulations. Yep, he is responsible for Fujifilm’s color science since 50 years now! We reported about Minami-San here. A life devoted to colors.

A devotion, that translates into those lovely film simulations, Fujifilm X and GFX shooters usually appreciate a lot.

Personally, I am at a point, where film simulation are one of the reasons, I would not leave the Fuji system anymore. I mean, it’s nice to know I come home from a 2 weeks holiday with many images, and that those lovely film simulations will save me lots of editing time because they give me great results out of the box.

And then I thought…

Many of you reading this blog, maybe don’t own a Fujifilm camera, maybe you just think to get one, and maybe you wonder what’s all the buzz around these “film simulations”.

Well, in order to show you this, I decided to launch e new facebook group, dedicated to Fujifilm film simulation: Fujifilm Film Simulations Facebook Group.

In this group, images can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors. The colors must come purely out of the Fujifilm camera (or be applied in post in Capture One / Lightroom)

So, if you are curious to see the Fujifilm film simulations in action, or if you want to share your own images and display the power of Fuji colors, then feel free to join here.

The Power of Film Simulations – IMAGES

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Square Lens Hood for Fujinon XF27mm f/2.8

FR-reader Daniel informed me about square hoods for the Fujinon XF27mmF2.8 by squarehood here.

Personally, as a XF27mmF2 owner, I prefer not to put any square hood on it, to keep the lens as compact as possible.

But yeah… it actually looks good on the 27 ;).

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Fujifilm X-T4 Firmware 1.03 New Exposure Stepping Test: All Good with AUTO ISO and Shutter Speed, but not AUTO Aperture

Fellow Fujifilm X-T group member Kim has also tested the new Fujifilm X-T4 firmware 1.03, and regarding the exposure stepping he says:

  • still stepping if aperture is in AUTO
  • not stepping (much smoother) if shutter speed or ISO is in AUTO

Personally, during my online lessons for my students, I always set a fixed shutter speed and fix aperture, and let the ISO make its AUTO thing (the exposure changed when clouds passed etc, and ISO adapted to it automatically).

Hence, for my use, I never work in AUTO aperture anyway, so the exposure stepping is fixed for me.

But if you shoot video in Auto Aperture or at very high frame rates (100 fps or more), than it’s still an issue.

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Sony A7sIII vs Fujifilm X-T4: “Fujifilm X-T4 comes with Top-notch Features at a Much More Affordable Price”

Maybe the news might have passed under the radar, overshadowed by the Fujifilm announcement of the Fujifilm EF-60 flash and the Fujifilm EF-W1 commander, which everybody talks about today.

But I’d like to dedicate a space to a new camera that has been announced today, just in case you didn’t know, and it’s called Sony A7sIII.

It’s a fantastic camera, mainly for video, and it’s basically Sony’s statement that you better do not mess with them, when it comes to full frame cameras with great video performance.

BHphoto has put up a comparison roundup, where they compare the Sony A7sIII with the following cameras:

Overall they talk very good about the new Sony A7sIII and it wins many comparisons overall, although it’s though to compare cameras, which, in some cases, serve a different purpose.

However, overall, one of the cameras that comes out best from this comparison, is the Fujifilm X-T4, because, as they write:

the X-T4 comes in with a top-notch feature set at a much more affordable price […]

It does take advantage of that sensor size to create a smaller, yet still super-capable stills and video system that comes in at a much more affordable price point.

Read the full comparison here.

This kind of underlines once again the strength of an APS-C system: the balance!

But we have already discussed the balance vs. compromise argument in this dedicated post.

Congratz Sony, it’s a wonderful camera. But also congratz to Fujifilm, for releasing such a well rounded package with the X-T4.

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The Camera Industry Crisis: Who Will Fall and Who Will Survive? My Opinion, Your Vote!

Recently we published an article, where Nikkei experts predicted a dark future for the camera industry. It’s an interesting one, that goes beyond the statement “smartphones are to blame for that“. Make sure to read if first here.

This is kind of a follow up article to that.

Here are a few considerations, and then feel free to say your opinion in the comments and to vote the survey down below.

Let’s start!

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Fujifilm EF-60 Flash and EF-W1 Commander Officially Announced

Fujifilm just announced the following two products:

Coverage:

Press Release and Videos

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Introducing the FUJIFILM Professional Services Program

Personalized Support for Professional Photographers

Valhalla, N.Y., July 24, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of the FUJIFILM Professional Services (FPS) Program designed to assist professional photographers and videographers with a variety of service and product-related needs for their recently purchased X Series and GFX System products.

Full Press Release Below

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Focus On Glass: Fujinon XF 8-16mm F2.8 (no Cheating) and GF 30mm F3.5 Quick Development Insights

Fujifilm Spain has published very short videos about the Fujinon XF8-16mm F2.8 and the Fujinon GF30mm F3.5, that include some tidbits about its development, that I have extracted for you.

Both videos can be found below, along with a written summary.

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