Notice and Apology to Customers using Fujifilm X-T5, X-T4, X-T3, X-S10, X-T30II and X-T30 – Do NOT Use APP to Update Firmware!

Press Release

To our valued customers

Thank you for your loyalty to Fujifilm products.

We found that the following models of the cameras rarely froze right after the completion of the firmware update with the latest version using a smartphone (tablet) in which Camera Remote application software was installed.

FUJIFILM X-T5 was released on Mid November 2022 and the latest firmware for other five models below were released on Nov. 29, 2022 on our firmware download site for digital cameras.

【Applicable models and firmware versions】

  • FUJIFILM X-T5: Ver.1.00 and Ver.1.01
  • FUJIFILM X-T4: Ver.1.70
  • FUJIFILM X-T3: Ver.4.50
  • FUJIFILM X-S10: Ver.2.60 and Ver.2.61
  • FUJIFILM X-T30 II: Ver.1.20
  • FUJIFILM X-T30: Ver.1.50

In response to the above issue, we will release the revised firmware on the firmware download page on Jan. 19, 2023.

Therefore, we apologize for the inconvenience, but we would like to ask you to update the revised firmware.

When updating the firmware with the revised version, please be sure to update the firmware using an SD card according to steps below.
(This phenomenon does not occur when updating firmware using an SD card.)
Detail of firmware update steps

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Rumors and Discussions

Fujifilm X-Pro Line Discontinued? Let’s Clarify it in View of a Possible Fujifilm X-Pro4

I recently reported that the Fujifilm X-Pro3 was discontinued at several stores and also Fujifilm distributors in some countries said the same. You can read more here.

This news kind of took a life of its own, as now people go around saying that FujiRumors said the X-Pro line had been discontinued.

So let me clarify.

The news was only about the X-Pro3 being discontinued, not the entire X-Pro line.

So, FujiRumors never said the X-Pro4 will never come.

On the contrary. Personally I believe there will be an X-Pro4. Not because of rumors and whispers, but because Fujifilm itself has mentioned it as one of the camera lines that will continue (also in this case).

The X-Pro line, so says Fujifilm, will be the refined luxury line of Fujifilm. I don’t know what they exactly mean by that, but certainly it sounds expensive. And probably they will continue to make brave design choices that will give it a very exclusive feel. But it’s pure guesswork of mine.

Anyway, that’s why I think there will be one day a Fujifilm X-Pro4.

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Rumors and Discussions

Fujifilm X Summit in April: What’s Coming? Drop Your Guess!

Fujifilm not only announced a couple of new firmware updates, including rather substantial ones (read here), but they also announced the Fujifilm X Summit for April 2023.

Usually, when Fujifilm announces an X Summit, FujiRumors already rumored ahead what will come.

But this time I have not yet published anything, which makes it very interesting for me to see what your guesses are (and how good they will turn out to be).

What will really come?

Well, just stay tuned on FujiRumors for that ;).

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Rumors and Discussions

Fujifilm Announces X Summit in April 2023, Massive New Firmware for X-H2S and Promises More Firmware for other Cameras in 2023

Fujifilm has published a video with the New Year Greetings 2023 (vide below). And it comes with a few interesting tidbits.

Most interesting for us:

  • GFX grant challenge winners will be announced in March
  • improved Autofocus system via firmware update for X-H2s
    – improved motion prediction output, for better tracking even if subject moves in and out of frame and speed changes
    – AI deep learning subject detection improvement for tracking human faces in the most tricky conditions, and more subjects can be detected (such as drones)
  • more firmware for other 5th generation cameras are being prepared for 2023 and you can look forward to them
  • Fujifilm X Summit will be held in April with Fujikina to be hold at the same time of the X summit

Of course the X summits are here to introduce new products. Feel free to drop your guess in the comments… the answer will follow on FujiRumors ;).

** CLICK HERE to Read the Rest of the Article **

Fujifilm Firmware Updates for X-H2s (Improved Subject Detection and Tracking), X-H2, FT-XH File Transmitter Grip and XC15-45


Fujifilm has released firmware updates for the following gear:

Down below all the details and download links.

Rumors and Discussions

Firwmare Details

** CLICK HERE to Read the Rest of the Article **

Tracking Birds with Fujifilm X-H2S vs Sony Stacked Cameras (Best Test I Have Seen so Far)

The German Youtube channel AmazingNature Alpha (who shoots a lot with Sony cameras), tested the Fujifilm X-H2s autofocus with the XF200mmF2 and the XF150-600mmF5.6-8.

Now, there are lots of autofocus tests for wildlife out there. But what sets this one apart from all the others? Well, I’ll tell you below.

Before we dive into it, here are few considerations he makes.

NOTE: it’s in German, so you get it “Patrick-translated” below.

Gear Used

General Considerations:

** CLICK HERE to Read the Rest of the Article **

The Curious Case of 2023 Rumors and the Big 2022 Rumor Check (97,6% Correct Rumors)

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

  • 88 rumors shared in 2022
  • 3 rumors still to be verified
  • 83 correct rumors out of 85 verifiable rumors
  • 2 wrong rumors out of 85 verifiable rumors (and I am extremely severe to myself, as you’ll see below)
  • 97,6% correct rumors

Rumor Overview – The Curious Case of 2023

** CLICK HERE to Read the Rest of the Article **

Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

** CLICK HERE to Read the Rest of the Article **

Eduardo Soteras Snaps UNICEF Photo of the Year 2022 with Fujifilm APS-C X Gear

© Eduardo Soteras, Argentina, AFP (Agence France Press)
© Eduardo Soteras, Argentina, AFP (Agence France Press)

Eduardo Soteras has just been awarded with the UNICEF Photo of the Year 2022 for the image you can see above. The story is this one:

Although destroyed, the library in this elementary school in Ethiopia’s Tigray region is where two children have taken refuge in books. This little moment of happiness shows in their smiles. It is a rare moment. Because of the armed conflict with the central government, 5.2 million people in this region in northern Ethiopia are suffering from violence, displacement, malnutrition and a shortage of drinking water.

[…] The desire to discover and learn new things is often so great in children that it makes them forget the threat of a situation.

That is the message of the Unicef ​​photo of the year 2022,” said Unicef ​​patron Elke Büdenbender, wife of Federal President Frank-Walter Steinmeier.

“The winning image challenges us to do everything we can to ensure that children can play and learn even under the most adverse circumstances.

Because this is the only way they can maintain their hope and confidence in times of war and other crises.

Given the importance of this image, little it matters that the EXIF data shows it has been taken with the Fujinon XF 16mm f/1.4 R WR.

Here on FujiRumors we just want to congratulate with fellow X shooter Eduardo Soteras for his important recognition and for making the best possible use of our beloved Fujifilm gear: encapsulating meaningful moments and important messages into a single powerful image.

You can read more about this image and Eduardo Soteras at the dedicated UNICEF page here.

Thanks to Daniel Stocker (instagram) for letting me know about it.

And in case you are being brainwashed by some YouTubers that you can only get real Pro work done with Full Frame gear, check out the articles below.

Not enough? Well, then know that photographers using Fujifilm cameras also…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)
** CLICK HERE to Read the Rest of the Article **