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New Firmware Beats New Gear :: New Fujifilm Camera Registered for September :: XApp is Out :: Top on YouTube & More – Top May Posts

Here are the top 10 most read articles in May.

However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.

Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.

  1. New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More
  2. Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC
  3. Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)
  4. Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”
  5. The 3 Biggest Fujifilm X Summit Disappointments
  6. New Fujifilm X App Available Now for iOS and Android
  7. TAMRON 11-20mm f/2.8 Announced: Compact, Lightweight Ultra Wide-Angle zoom lens for FUJIFILM X-mount APS-C
  8. LEAKED IMAGES of Five Yongnuo Autofocus Fujifilm X Mount Lenses Coming (including 11mm f/2.8 and 50mm f/1.8)
  9. ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount
  10. Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

May was also my most active month on YouTube so far.

In this case we will include also the rumor related videos, simply because  many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.

 

The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results

Recently I asked you which Fujifilm X camera you own.

The goal of the survey was to find out how popular the newest 5th generation X series cameras have become among the FujiRumors community.

The results surprised. And not because the Fujifilm X-T5 sold well. That was to expect. But because despite being launched just a few months ago, the Fujifilm X-T5 is already the most owned Fujifilm X series camera among this community.

And more impressively: this is the first time that any Fujifilm X-T camera has some serious internal competition in the higher end Fujifilm segment thanks to the Fujifilm X-H2. But despite this stiff internal competition, the X-T5 made it to the top as your most owned camera in just a few months.

Speaking of X-H2, it is 7th in the ranking, showing the huge popularity of the 40MP X-Trans V sensor.

In the battle X-H2S and X-H2, the X-H2S wins and grabs the 6th spot, but with only a few votes of advantage.

The first non-XT camera in the ranking is the Fujifilm X100V on the 5th spot, slightly ahead of the X-H2S. The next rangefinder camera is the X-Pro2 on the 9th spot

NOTE: The popularity of camera (lines) on FujiRumors is not indicative for the overall popularity on the worldwide market.

My Personal Gear

Top 10 Cameras

  1. X-T5
  2. X-T3
  3. X-T4
  4. X-T2
  5. X100V
  6. X-H2S
  7. X-H2
  8. X-T1
  9. X-Pro2
  10. X-H1

Popularity of Camera Lines

  • X-T* line = 38%
  • X-H line = 14%
  • X100 line = 11%
  • X-E line = 11%
  • X-Pro line = 9%
  • X-T** line = 7%
  • X-S line = 4% (X-S20 missing from survey)
  • all other X series cameras Fujifilm ever made = 6%

Get Yours

The Latest

WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!

After the Fujifilm X Summit on May 24, I wrote an article about the 3 biggest disappointments of the Summit.

One of them was the lack of a new X mount roadmap, considering that now with the XF8mmF2.8 R WR out, there is no more lens on the roadmap.

Now, at this point I want to make absolutely clear that this was just my very personal opinion. If you think differently, than that’s totally fine and your opinion has just the same reason to exist as mine.

But I also think what I said was a bit misunderstood, especially in regards the new roadmap, and here is why.

The main critique I got was that I should stop asking for new lenses, that what we have is enough and there is no need to rush out with more lenses.

And yes, we sure have lots of lenses, also considering all the third party AF lenses we now have. And many of us have all their needs covered already.

But that was not the point of what I wanted to say.

What I wanted to say is that, despite everything we already have, there are still some lenses that people wish for and in some cases really need for their photography, as shown by our massive future X mount wishlist survey.

And Fujifilm can only win if they publish a new roadmap. Because:

  1. people who are currently still missing certain lenses they need and see them on the roadmap, are more likely to stay with Fujifilm and just wait for the lens to come
  2. photographers, who are interested in the Fujifilm system but are currently not yet using it because it does not offer a certain lens, they might actually start to switch to Fujifilm if they see that the lens they need is on the roadmap. They might to start to look out for good deals, buy into the system, and buy the lens they need later on.

Keeping people in the system and facilitate others to join by publishing roadmaps is a huge advantage that Fujifilm is currently missing out on.

There are only two potential downsides to publishing roadmaps:

  1. if Fujifilm puts MKII lenses on the roadmap, people will stop buying the older version. But that’s a problem Fujifilm has solved by almost never putting MKII lenses on the roadmap
  2. Roadmaps are a “promise” that Fujifilm makes to its customers. But it can happen that Fujifilm breaks the promise and makes changes to the roadmap (see XF80mm macro instead of XF120mm macro or XF50mmF1.0 instead of 33mmF1.0). And when changes are done, some customers might feel disappointed by those changes as Fujifilm “broke” the promise they made

But these two downsides are more than compensated by the advantages solid long term roadmaps bring.

And since I love Fujifilm and I want them to succeed, I want Fujifilm to take the best possible decisions for the system. And in this case, in my opinion, Fujifilm would only profit from giving us a new roadmap.

Fujifilm Facebook Groups

Yongnuo 50mm F1.8X DA DSM PRO X Mount Autofocus Lens Teaser (and FujiRumors already Shared the Images)

A few weeks ago we shared a lot of images of the upcoming Yongnuo autofocus X mount lenses. You can see them here.

Now Yongnuo has launched an official teaser for the Yongnuo 50mm f/1.8 (also already shared on FujiRumors) on their Chinese social media.

The only new tidbits we can extract from the teaser is that the announcement should happen in June and that the 50mm f/1.8X DA DSM Pro has the same optical design as the YN 50mm f/1.8S DF DSM (Sony E mount) with the addition of an aperture ring.

Check out the real life hands on images of this lens (and many other upcoming Yongnuo AF lenses) in this article.

Fujifilm Facebook Groups

via Yongnuo

Fujifilm X-S20: Initial Monthly Production of 15,000 Units

As reported by Nikkei, the initial monthly production for the Fujifilm X-S20 is planned to be 15,000 units.

I have no idea if that’s a high number or not.

What I know is that so far the Fujifilm X-S20 has not received the almost traditional “shipping delay due to high demand” notice, so let’s hope Fujifilm planed well ahead and they have enough stock to ship out all pre-orders on day 1 and to assure stable stock going forward (a rare thing in the Fujifilm world these days).

via nikkei via dc.life

Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”

The Japanese website newswitch posted an article, where they talk about the recovery of the camera market.

In that article, they quote the Fujifilm CEO Teiichi Goto, who said that they have found a new gold mine in the photography business.

“The photography business was a stagnant business, but I found a new ‘gold mine’.”

Teiichi Goto, president of Fujifilm Holdings (HD), shows signs of success. The operating income of the Imaging segment in fiscal 2022 is expected to increase to 72.9 billion yen, which is approximately double that of the previous fiscal year.

The company’s Imaging segment includes the instant camera “Cheki” [admin note: known as INSTAX outside of Asia] and the digital camera “X series.” In particular, it seems that the promotion of digitization, starting with the smartphone printer “Link Series,” contributed to the increase in earnings.

Once again, it’s the myriad of Instax products that fuels Fujifilm’s imaging division with money.

But we have seen in the latest financial reports, that also the digital camera business performed well and contributed to the strong growth.

Fujifilm Facebook Groups

via newswitch via digicame-info

The 3 Biggest Fujifilm X Summit Disappointments

First let me say it clearly: the stuff that Fujifilm launched yesterday at the X Summit is actually quite remarkable.

Full Coverage

The Good

I agree with Johnnie from CineD, when he says that the X-S20 is the best camera you can get at this price. Fujifilm did pack lots of stuff in it, and even some stuff we don’t find on higher end Fujifilm cameras.

For example, the X-S20 can shoot 6K/30p 3:2 open gate (X-T5 and X-H2 can not). It has a headphone jack (my X-T5 has not). It has fully automatic subject detection mode (not even the high end X-H2S has that). It can be used as a webcam without the need of the Fujifilm X Webcam software and more.

There is lots to love about the X-S20.

And there is lots to love also about the Fujinon XF8mmF3.5, a wonderful little lens capable of resolving all the 40MP of the X-Trans V HR sensor.

Also the XApp is a nice fresh start for Fujifilm, it comes with some lovely new features like activity and timeline, which are kind of a diary of your photographic activity and I think this App is a great new start and I hope in that it will extended with new features in future (RAW transfer anyone)?

But all this goodness could not help me to get rid of that feeling of disappointment. And here are 3 reasons why.

The 3 Disappointments

** CLICK HERE to Read the Rest of the Article **

LAST SECOND RUMORS: Fujifilm X-S20 Coming with 3.5mm Headphone Jack and Capable for Recording 4:2:2 and 10 bit Internal Video

So, I thought I was done with Fujifilm X-S20 rumors, so much so that I even made a rumor recap video (from one of the most beautiful lakes in the Dolomites), but one of our trusted sources reached out to me now with yet another Fujifilm X-S20 rumor. And it’s my pleasure to bring it to you :).

According to our source (thanks so much), the Fujifilm X-S20 will record 4:2:2 and 10 bit internal video and have a 3.5mm headphone jack port.

Even if you are not interested in the Fujifilm X-S20, you have to admit that there is lots of power incorporated in that small body.

On paper the Fujifilm X-S20 looks very good. And if you are not a retro aficionado like me, it’s probably the best camera you can pick in this price range.

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Fujifilm Facebook Groups

Which Fujifilm X Camera do You Own? – Measuring the Success (or not) of Fujifilm X-T5, X-H2 and X-H2S – VOTE NOW

Pretty much exactly one year ago, Fujifilm introduced their 5th generation platform (X-Processor 5 and X-Trans V) with the Fujifilm X-H2S.

The launch of the X-H2S was followed by even more 5th generation goodness with the Fujifilm X-T5 and Fujifilm X-H2.

And very soon we will also get the Fujifilm X-S20.

And given all those major releases, I was wondering how successful they have been among the FujiRumors community.

That’s why today I will launch an updated survey where you can tell us which camera you own.

Let’s see if there was a breakthrough in terms of 5th generation gear here on FujiRumors or if many of you did not update to the latest and greatest and stick with their older gear.

  • Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

As a reference, here are the top 5 cameras we had in our last survey:

  1. X-T3
  2. X-T4
  3. X-T2
  4. X-H1
  5. X100V

My Gear

VOTE HERE

** CLICK HERE to Read the Rest of the Article **

Facts, Rumors and Hopes for the Fujifilm X Summit on May 24

I went up high with family and friends to grab some fresh Alpin air and charge my batteries ahead of the Fujifilm X Summit on May 24.

And as you can see in the video, the view was just as epic as the upcoming Fujifilm event ;).

But despite the good company on the beautiful lake on a Sunday afternoon, the Fujifilm X Summit on May 24 at 5AM New York time is coming closer, so a wrap up urgently needed.

That’s why I “abandoned” friends and family for a while to talk to you and give you a recap of everything we will get for sure on May 24, but also talk about what could come based on official Fujifilm teasers as well as throw in also some of my hopes.

You will get it all in written format below, but if you want to see one of the most beautiful lakes in the Dolomites, then check out the video too (and see this image and this image on my Instagram).

FACT (actually rumors, but thanks to our sources rumors are basically facts ;))

TEASER

Back in January, after launching the huge firmware 3.00 update for the Fujifilm X-H2S, Fujifilm promised major firmware updates also for the Fujifilm X-H2 and X-T5. I don’t have any rumors about it, but as an X-T5 owner myself, I can’t wait for that firmware to drop so I cross fingers it will happen on May 24.

WISHES (some based on RUMORS)

  • More Firmware: Since we just talked about firmware, I hope (not rumor, just hope) that also other cameras will get firmware updates that go beyond the “fix of minor bugs”.
  • new film simulation: usually with the introduction of new sensor and processors, Fujifilm also launched new film simulations. But this did not happen with the X-H2s, X-H2 and X-T5. Again, I have no rumors, but I hope Fujifilm will give us one on the X-S20
  • richer lens roadmaps: if you take a look at the latest X mount roadmap and GF mount roadmap, they are very poor on future lenses. And in fact, after the XF8mmF3.5 announcement, the X Roadmap will contain no more lenses. So I hope Fujifilm will release new roadmaps for both systems.
  • Mock-ups: what Fujifilm likes to do is to show mock-ups of upcoming lenses (and in some cases also lenses that were never on any roadmap). So I hope they will show us the some mock-ups of future lenses
  • Development or Surprise Announcement: Sometimes Fujifilm also makes development announcements during X summits (for example X-Pro3). Now, FR readers know Fujifilm is working on the Fujifilm GFX100 replacement. So I hope that that one will be announced on May 24 or at least there will be a development announcement

So that’s it. Let me know what your wishes are for the upcoming X Summit.

See you all here on FujiRumors on May 24 where I will live stream the event and cover everything.

Fujifilm Facebook Groups