It Looks Like Fujifilm Can’t Get Rid of One of Its BEST Cameras (Despite Massive Discount) and Here is Why!

It started as a “Black Friday Only” deal back in November 2023, and it has since then been extended over and over again: the terrific rebate on the Fujifilm GFX100S.

Well, now the Fujifilm GFX100S got yet an other deal extension, and now the offer will run until June 9.

This likely suggests that, despite the significant rebate, Fujifilm can’t still clear the remaining stock at the pace they desire.

The Fujifilm GFX100S is arguably one of the very best cameras Fujifilm has ever launched (and I say this as a guy, who owned lots of Fujifilm cameras, including the Fujifilm GFX100S, which I still own with great joy).

But despite my love for my Fujifilm GFX100S, which GFX camera would I opt for if I were entering the system for the first time today?

Well, I would go for the Fujifilm GFX100II.

I had the luck to go hands-on with the Fujifilm GFX100II shortly after announcement, and there were a couple of things that just convinced me:

  • the excellent build quality
  • the superior autofocus over my GFX100S (includes all subject tacking modes)
  • the EVF is the best one ever put into any digital camera
  • the ergonomics are fantastic
  • Reala Ace is wonderful
  • and more…

You can read my first impressions here:

Now, it is clear that the huge GFX100S deal is intended to bring new users into the GFX system. But I think that those, who are looking to get into the GFX system, will go straight for the GFX100II anyway.

The Fujifilm GFX100II is the flagship model, and it will remain so for a long time, even after the launch of the Fujifilm GFX100SII.

And if people are going to spend that much money on a new system anyway, they might well go just for the most future proof model: the one with the best specs and also most likely to be treated with lots of firmware love for years to come.

So it is understandable that Fujifilm struggles to sell the Fujifilm GFX100S. The only thing I could imagine working, would be an even deeper discount. If Fujifilm would sell if for $3,500, they’d make no money or even a loss out of it, but they could start cashing in on lenses that those new GFX100S shooters would buy.

With all that said: the Fujifilm GFX100S is well worth the discounted price. It’s a fantastic camera and unless you really need the best autofocus, it is still a great pick. And this is also why, as a current GFX100S owner, I have not yet upgraded to the GFX100II. I use it mostly for landscape photography, where autofocus is not really that important.

But if you want a more versatile GFX camera, one that takes great landscape shots, but also has solid eye tracking and deals with moving subjects better than the GFX100S, has better IBIS and many more features overall, the go for the Fujifilm GFX100II.

Fujifilm GFX

Latest Gear

Fujifilm X/GFX Deals

NiSi Athena 18mmT2.2, 40mmT1.9 and 135mmT2.2 for Fujifilm G Mount Announced

NiSi just announced new NiSi Athena Prime lenses:

These lenses will cost about 1.3K each with the trio-combo costing $3,499 and the 5-Lens Kit combo costing $5,798.

The new Athena lenses add up to already available G mount NiSi Athena lenses:

These are Full Frame Cine lenses but there is also a Fujifilm G mount version of them, but that one has no drop-in filter option and can’t fully cover the large format GFX sensor, as reported by CineD. So I guess you best use these lenses in the 35mm crop mode on GFX.

Fujifilm X-T50 is Coming :: The Hard Life of Scalpers :: The Special X-Pro4 :: Firmware Updates & More – Top Articles in March

Here are the top 10 articles for March.

  1. I am Sorry Scalpers, But Fujifilm USA Cares: Large Number of Limited Edition X100VI Order Canceled and Raffle Announced
  2. Fujifilm X100VI Shipping Schedule: Next Batch is Coming, Regular 2-Week Shipments in First 2 Months and Future Delivery Plans
  3. The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8
  4. Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII
  5. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  6. There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)
  7. Fujifilm X-Pro4: Here is the Truth!
  8. Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More
  9. Fujifilm X100VI (vs X100V and Co) Dynamic Range Test Debunks Myth that Higher Megapixels Mean Lower Dynamic Range
  10. Japanese Fujifilm Managers: X-Pro and X-E line Not Stopped, X-Trans is Here to Stay, PSAM vs RETRO, GFX Sports Photography and More

IMPORTANT

Top Videos

Fujifilm Steals, Amazon Deals, Newest Gear and More

Amazon Spring Deals

The Amazon Spring deals are now running at:

Newest Gear

New From Tamron

Best Kickstarter

Amazon Refurbished Pages

Fujifilm Deals in USA

X Gear

GFX Gear

Also

All Fujfiilm EUROPE Deals – End March 31

Special Mention (in UK):

** CLICK HERE to Read the Rest of the Article **

The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8

Well, I guess that after all the rumors we saw this one coming. But at least now it is official in terms of “rumors”.

The Fujinon XF16-50mmF2.8-4.8 will be announced together with the Fujifilm X-T50.

So the Fujifilm X-T50 will be the first camera to be offered bundled with the new Fujinon XF16-50mmF2.8-4.8.

The Next X Mount Lens 

5th Generation X Gear

5th Generation GFX Gear

There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)

Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.

However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.

That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).

And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.

So, from now, shall we call it the Fujifilm X-T50.

The Fujifilm X-T50 will be the next APS-C camera that Fujifilm will launch.

5th Generation X Gear

5th Generation GFX Gear

Amazon Spring Deals

Hot deals at Amazon US:

Hot deals at Amazon DE:

Hot deals at Amazon UK

Hot deals at Amazon FR

Hot deals at Amazon IT

Hot deals at Amazon ES

Fujinon GF55mmF1.7 ePz Review: “A Superb Lens and Absolute Pleasure to Use”

ePhotoZine has published its technical review of the Fujinon GF55mmF1.7.

What a great lens to handle, and what fantastic results! Fujifilm have given us here a superb standard lens that will hold its head high amongst the very best. Handling is great as well, perhaps not something that we would pop into a pocket for a casual stroll, but definitely something that would be worth carrying to fulfill the quality requirements for landscapes with incredible detail or flawless architectural shots, even with the night lights of the city glaring at us from every angle.

So, be it weddings, advertising, landscape, architecture, heritage, portraits of any other subject that a standard lens could cover, the Fujifilm Fujinon 55mm f/1.7 R WR will deliver the goods and is an absolute pleasure to use. An Editor’s Choice award is duly given.

Pros

  • Superb sharpness and detail
  • Low CA
  • Virtually no distortion (rectilinear)
  • Constant f/1.7 open aperture value
  • Weather resistant
  • Excellent handling
  • Gorgeous bokeh
  • Modest vignetting

Cons

  • Focusing could be closer
  • Bulky
  • Fair but high cost

You can read the full review at ePhotozine here.

Latest GFX Gear

Record 27 Fujifilm Products Win “iF Design Award”, Including “Film Simulation Experience” and XApp

27 Fujifilm “products” have won the iF Design Award.

We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.

So, let’s fake some interest and applaud Fujifilm for this massive achievement.

Here are the 27 winners:

  1. Film Simulation Experience
  2. “Fujifilm XApp” for the GFX / X Series
  3. Fujifilm GFX100 II + Vertical battery grip “VG-GFX100 II”
    <iF Gold Award 2024>
  4. Fujifilm X-S20
  5. Fujinon GF110mmF5.6 TS Macro
  6. Fujinon GF30mmF3.5 R WR
  7. Fujinon GF55mmF1.7 R WR
  8. Fujinon XF27mmF2.8 R WR
  9. Fujinon XF8mmF3.5 R WR
  10. Fujinon XF56mmF1.2 R WR
  11. Tripod grip “TG-BT1
  12. Instax Square Link Printer
  13. Instax Mini Evo Brown
  14. Instax Square SQ40
  15. Instax Pal
  16. Instax Mini 12
  17. Instax mini Link 2
  18. Fujifilm Creative Village (CLAY/ITs)
  19. Fujinon HZK24-300mm
  20. Fujinon HZK25-1000mm
  21. Focus Demand EPD-51A-G02
  22. Techno-Stabi TS16x28WP/ TS12x28WP
  23. Fujifilm SX1600
  24. Pressure Image Analysis App “Fujifilm Prescale Mobile”
  25. INSTAX smartphone app “INSTAX UP!”
  26. Production color printer “Revoria Press™ PC1120”
  27. A3 Color Multifunction Device “Apeos C7070 series”

FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”

** CLICK HERE to Read the Rest of the Article **

Wasabi NP-W235 and NP-W126S with Integrated USB-C Charging Port

Given the success of the Smallrig NP-W235 Battery with integrated UBS-C charging (best selling accessory of 2023), it was just a matter of time until other brands would offer their own versions of it.

So we got first the Viltrox NP-W235 with UBS-C charging port and now also the Wasabi NP-W235 with UBS-C charging port.

However, Wasabi is also offering the Wasabi NP-W126S with UBS-C port.

Top Selling Accessories 2023

  1. Smallrig NP-W235 Battery (I own this battery too)
  2. Fujifilm NP-W235 original battery
  3. Huipuxiang X-T5 Screen Protector
  4. SanDisk 128GB Extreme PRO CFexpress Card Type B
  5. SanDisk 256GB Extreme PRO SDXC UHS-I

Top 3 News in February that Passed Almost Unnoticed (but Shouldn’t)

I recently published the usual top 10 articles of the month article (for February), and I believe three news are missing in there, that should have gained much more attention than what they did.

And I get it: we had Fujifilm X-Pro4 rumors, X100VI announcement, Fujifilm X-T40 rumors and more. So these “smaller” news tends to get lost in the buzz of the big rumors and announcements.

But I really think you guys should not miss out on them, hence we are going to share them in this dedicated article

Huge possible news for GFX

As a GFX shooter myself, this is one bit of news that I have waited for many years: the possibility expressed by Sigma CEO to offer autofocus lenses for the GFX system.

This would be HUUUGE!

Tamron Finally Gets It

Finally Tamron seems to understand: they need to put an aperture ring on their lenses!

Future X mount Lenses

Fujifilm has officially listed 10 lenses that they are currently considering to eventually make in future. No all can come, but maybe some. And they did ask 200 journalists to vote their favorite lenses.

Well, FujiRumors thought that 200 votes might not be enough. So we launched a survey and asked you guys which lenses you’d like to get.

We are currently at 6K+ votes, but ideally we should break the 10K+ mark.

The more vote, the more Fujifilm will take our results seriously.

Which Fujifilm Lens would You Like to Get? (max. 1 selection)

View Results

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