The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP

You all know I’m a big fan of Fujifilm’s 40MP sensor. In fact, when I put together my Fujifilm X-E5 wishlist, I said I’d happily pay more if it came with the 40MP over the 26MP.

But let’s be fair: the 26MP sensor paired with the X Processor 5 – as found in cameras like the Fujifilm X-S20 – is a terrific combination with its own clear advantages.

Advantages of the 26MP Sensor

  • faster sensor readout → and all the benefits that come with it, such as less rolling shutter
  • less battery drain
  • more affordable

For a full breakdown, we’ve already written a comprehensive 26MP vs 40MP Pros & Cons article here.

Today, though, I’d like to highlight something interesting from two articles by Alik Griffin, where he compared files from his Fujifilm X100V (26MP) and X100VI (40MP).

At first glance, you’d assume the main reason to prefer the X100VI would be the higher resolution. But Alik points out something else entirely that makes the 40MP sensor shine. Something that is hardly ever talked about.

Alik noticed:

Resolution

  • on a tripod, the X100VI shows a clear detail boost over the X100V, even at higher apertures—enough to justify an upgrade for tripod work.

The Grain (and Why It Matters More Than You Think)

What really impressed Alik wasn’t just the resolution, but the character of the grain. Here are some of his observations:

  • the X100VI’s smaller, tighter grain is far nicer to work with than the older models
  • the slight resolution boost, combined with the finer grain and better overall fidelity, makes the upgrade worth it
  • nicer grain with cleaner skin tones and clearer colors
  • the X100VI preserves shadow detail better and avoids the color smearing
  • everything looks better—not only at ISO 6400, but even at lower ISOs
  • the X100VI’s grain has a better shape, making it easier to clean up with noise reduction
  • beyond the added detail, the tighter pixel pitch and improved grain deliver noticeably superior image fidelity

Alik has covered the comparison in full with lots of samples at his blog at alikgriffin here and here.

One more thing… there is this myth that more pixels are worst in low light. Top industry insiders and professionals disagree with this statement:

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Think Great Customer Service Is Dead? Fujifilm Proves Otherwise

A long while ago a reader sent me an article published at The Guardian called “Believe it or not, some companies still put their customers first!”

The article noted that customer satisfaction has fallen to its lowest point in years, yet highlighted a handful of companies that still go the extra mile when it matters most — and Fujifilm was among them.

Here is what a fellow Fujifilm X-T5 shooter from Redditch (UK) had to say about Fujifilm customer service:

“I took a tumble on holiday and broke the screen on my new Fujifilm X-T5 camera. Fuji delivered a post-paid box for me to return the camera so they could assess the repair cost. I was then emailed to say that Fuji had replaced the screen at no cost, and were returning the camera, again at no cost to me. I was expecting major delays and a large bill. Fujifilm have revived my faith in corporates

To be fair, my impression is that Fujifilm’s customer service can vary depending on the region. For example, I consistently hear excellent feedback about Fujifilm UK and several other countries. At the same time, I’ve also received — and shared in past articles — some critical reports from other regions.

That’s why I’d like to open the floor to all of you: let’s collect our experiences with Fujifilm service from around the world. Tell us about the times things went smoothly, and also about the times they didn’t. Hopefully, Fujifilm will take note and use this feedback to raise the bar wherever improvements are needed.

As for me, I’ve had to use Fujifilm service only three times:

In all three cases — two under warranty and one outside of it — I never had to pay anything, and the turnaround was fairly quick.

But now it’s over to you. Share your own stories, good or bad.

And if you’d like to read the original Guardian article that sparked this discussion, you can find it here.

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Fujifilm X-T5 – These Are the Best UHS-II SD-Cards (Tested and Approved by Fujifilm)

According to a recent survey, the Fujifilm X-T5 is the most owned Fujifilm camera by FujiRumors readers.

No wonder that therefore I also get many emails from X-T5 owners asking me all sorts of questions. And one question that comes up quite regularly is which UHS-II SD-Cards I recommend for the Fujifilm X-T5.

And since it comes up regularly, I will answer it once for all in this article.

There is only one correct answer to this question: if possible, stick with the officially Fujifilm recommended SD-cards (list below).

Brand Series Model number *1 Capacity
Angelbird AV PRO SD V90 MK2 AVP064SDMK2V90 64GB
Angelbird AV PRO SD V90 MK2 AVP128SDMK2V90 128GB
Angelbird AV PRO SD V90 MK2 AVP256SDMK2V90 256GB
Angelbird AV PRO SD V90 MK2 AVP512SDMK2V90 512GB
Angelbird AV PRO SD V60 MK2 AVP064SDMK2V60 64GB
Angelbird AV PRO SD V60 MK2 AVP128SDMK2V60 128GB
Angelbird AV PRO SD V60 MK2 AVP256SDMK2V60 256GB
Angelbird AV PRO SD V60 MK2 AVP512SDMK2V60 512GB
Angelbird AV PRO SD V60 MK2 AVP1T0SDMK2V60 1TB
Delkin Devices BLACK V90 DSDBV9032 32GB
Delkin Devices BLACK V90 DSDBV9064 64GB
Delkin Devices BLACK V90 DSDBV90128 128GB
Delkin Devices BLACK V90 DSDBV90512 512GB
Delkin Devices POWER V90 DDSDG200032G 32GB
Delkin Devices POWER V90 DDSDG200064G 64GB
Delkin Devices POWER V90 DDSDG2000128 128GB
Delkin Devices POWER V90 DDSDG2000256 256GB
Exascend CATALYST EX128GSDV60 128GB
Exascend CATALYST EX256GSDV60 256GB
Exascend CATALYST EX512GSDV60 512GB
Exascend CATALYST EX64GSDU2 64GB
Exascend CATALYST EX128GSDU2 128GB
Exascend ESSENTIAL EX64GSDU2-S 64GB
Exascend ESSENTIAL EX128GSDU2-S 128GB
Exascend ESSENTIAL EX256GSDU2-S 256GB
HOMAN UHS-II SD Card HM64GBSDV90 64GB
HOMAN UHS-II SD Card HM128GBSDV60 128GB
KIOXIA EXCERIA PRO KSDXU-A256G 256GB
Lexar Professional 1667x SILVER LSD64GCBG1667 64GB
Lexar Professional 1667x SILVER LSD128CBG1667 128GB
Lexar Professional 1667x SILVER LSD256CBG1667 256GB
Lexar Professional SILVER PRO LSDSIPR064G-BNNNG 64GB
Lexar Professional SILVER PRO LSDSIPR128G-BNNNG 128GB
Lexar Professional SILVER PRO LSDSIPR256G-BNNNG 256GB
Lexar Professional SILVER PRO LSDSIPR512G-BNNNG 512GB
Lexar Professional SILVER PRO LSDSIPR001T-BNNNG 1TB
Lexar Professional 1800x GOLD LSD1800064G-BNNNG 64GB
Lexar Professional 1800x GOLD LSD1800128G-BNNNG 128GB
Lexar Professional 1800x GOLD LSD1800256G-BNNNG 256GB
Lexar Professional 1800x GOLD LSD1800512G-BNNNG 512GB
Lexar Professional 2000x GOLD LSD2000064G-BNNNG 64GB
Lexar Professional 2000x GOLD LSD2000128G-BNNNG 128GB
Lexar Professional 2000x GOLD LSD2000256G-BNNNG 256GB
Nextorage NX-F2PRO NX-F2PRO64G/INE SYM 64GB
Nextorage NX-F2PRO NX-F2PRO128G/INE SYM 128GB
Nextorage NX-F2PRO NX-F2PRO256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE128G/INE SYM 128GB
Nextorage NX-F2SE NX-F2SE256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE512G/INE SYM 512GB
OWC Atlas Pro OWCSDV60P0064 64GB
OWC Atlas Pro OWCSDV60P0128 128GB
OWC Atlas Pro OWCSDV60P0256 256GB
OWC Atlas Pro OWCSDV60P0512 512GB
OWC Atlas Pro OWCSDV60P1000 1TB
OWC Atlas Ultra OWCSDV90U0064 64GB
OWC Atlas Ultra OWCSDV90U0128 128GB
OWC Atlas Ultra OWCSDV90U0256 256GB
OWC Atlas Ultra OWCSDV90U0512 512GB
ProGrade Digital COBALT 300R V90 PGSD64GBCKNA 64GB
ProGrade Digital COBALT 300R V90 PGSD128GBCKNA 128GB
ProGrade Digital COBALT 300R V90 PGSD256GBCKNA 256GB
ProGrade Digital COBALT 300R V90 PGSD512GBCKNA 512GB
ProGrade Digital Gold 250R V60 PGSD64GBKNA 64GB
ProGrade Digital Gold 250R V60 PGSD128GBKNA 128GB
ProGrade Digital Gold 250R V60 PGSD256GBKNA 256GB
ProGrade Digital Gold 250R V60 PGSD512GBKNA 512GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-1T00-xxxxx*2 1TB
SONY SF-E V60 SF-E64 64GB
SONY SF-E V60 SF-E128 128GB
SONY SF-E V60 SF-E256 256GB
SONY TOUGH SF-G V90 ‎SF-G32T 32GB
SONY TOUGH SF-G V90 ‎SF-G64T 64GB
SUNEAST Ultimate Pro V90 SE-SDU2064GA300 64GB
SUNEAST Ultimate Pro V90 SE-SDU2128GA300 128GB
SUNEAST Ultimate Pro V90 SE-SDU2256GA300 256GB
SUNEAST Ultimate Pro V90 SE-SDU2512GA300 512GB
SUNEAST Ultimate Pro V60 SE-SDU2064GC280 64GB
SUNEAST Ultimate Pro V60 SE-SDU2128GB280 128GB
SUNEAST Ultimate Pro V60 SE-SDU2256GB280 256GB
SUNEAST Ultimate Pro V60 SE-SDU2512GB280 512GB
SUNEAST Ultimate Pro V60 SE-SDU2001TB280 1TB
Wise SD-S SD-S128 128GB
Wise SD-N SD-N128 128GB
Wise SD-N SD-N256 256GB
Wise SD-N SD-N512 512GB

*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.

Fujifilm’s Secret Lens Roadmap EXPOSED — Are These Really the Next 7 X-Mount Lenses?

The Hidden Roadmap?

I honestly can’t even remember the last time Fujifilm officially updated its Fujinon X-mount roadmap. If I’m not mistaken, the most recent one dates all the way back to 2021.

Since then, years have passed and Fujifilm has consistently refused to provide any updates.

That’s frustrating.

But even without roadmap, Fujifilm did hint on possible future lenses several times in the past, for example:

So is the 2024 lists real and rocksolid roadmaps as some call it?

Well, let’s fact check it.

The 2019 “Roadmap”

Some of the lenses shared in 2019 came to life, but many others not.

And we got other lenses instead never listed on the 2019 list.

So no, the 2019 list was not a roadmap.

The 2024 “Roadmap”

The list of 2024 is in part more vague (no precise indication of focal length and aperture), but on the other hand gives us other possible specs, like size and weight.

From that list, as of today two of those lenses have already been released, with a third one just around the corner.

So while it might seem that Fujifilm is working through that 2024 list by one, there are a few important disclaimer to make.

  • The 2024 list does not mention any MKII lenses

This is unrealistic.

I’m sure Fujifilm is quietly developing long-awaited MKII versions—perhaps even of some iconic lenses—but they’re wise enough not to list them publicly as “under study.” After all, even hinting at a successor too early could hurt sales of the current models.

  • Time Passes, Plans Change

The longer time passes, the greater the chance this list will change.

Remember, Fujifilm typically releases about two to three X-mount lenses every two years.

The 2024 list came out at the start of the year, and it took Fujifilm two full years to deliver just three of the lenses from it.

With seven still remaining, and at the current pace, Fujifilm wouldn’t complete the list until around mid-2028.

However, since it generally takes about two years to develop a lens from scratch, a lens green-lit today could realistically hit the market by 2027—still ahead of that 2028 timeline to work through the remaining releases.

And the further away a lens is, the more it is likely that Fujifilm will reshuffle priorities, meaning the “under study” list could change before those distant releases ever materialize.

  • Even Officially Announced Lenses Might Never Come

And let’s not forget: there have been several occasions where Fujifilm officially placed a lens on the roadmap, only to never deliver it.

Think of the XF120mm Macro, the XF33mmF1.0, or the XF56mmF1.4—lenses that were publicly promised but ultimately abandoned as Fujifilm shifted priorities and adjusted its plans.

So if even roadmap lenses can disappear, it’s even more likely that those merely listed as “under study” may never see the light of day.

The Truth

As usual, the truth is somewhere in the middle.

Given that three out of the ten lenses on the 2024 list have already been released (or are about to be), it’s fair to assume that at least a few more will eventually make it to market over the coming months and years.

But I’d be surprised if Fujifilm would stick with that list until 2028 without making any changes.

I think it is likely that by 2028 we will see also MKII lenses – maybe of this lens here (hope, not rumor) – and some never listed on any “under study” list, maybe even one that made it on the top of our own mega-survey.

So if you ever hear someone claim that the 2024 list is Fujifilm’s definitive X-mount roadmap, you now know the context—and why that simply isn’t the case.

Some of the lenses on that list will never come, other never on that list will suddenly appear and MKII lenses are always a high possibility.

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From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Fujinon XC 13-33mm F3.5-6.3 Expected Size and Specs – Shared by Fujifilm

You might remember how back in February 2024, Fujifilm shared a list of 10 lenses “under study“.

Well, one of those lenses was a vague “affordable wide angle XC zoom lens“.

Now, thanks to FujiRumors sources, that lens has a name: Fujinon XC13-33mmF3.5-6.4. And it’s coming in 2025.

Back in February Fujifilm also shared estimated specs and size about such a lens.

  • Affordable Wide Zoom Lens – XC Lineup
    – Size 40-50mm
    – 60-70mm diameter
    – weight 130-170g

FR-reader Hiergeist took the size specs shared by Fujifilm and created a rendering of such a lens mounted on the Fujifilm X-H2. In dark green you see the 40mm size/60mm diameter, in brighter green the 50mm size/70mm diameter.

For comparison, here are the specs of the current XC15-45mmF3.5-5.6 OIS PZ.

  • Fujinon XC15-45mmF3.5-5.6 OIS PZ
    – Size 44.2 mm
    – 62.6mm diameter
    – weight 135g

Now, out of the 10 lenses under study, we already got two of them. And with the XC13-33mmF3.5-6.3 on the way, we now have only 7 left on the list.

If you want to know which 7 lenses are left (and its specs), check out the article here.

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Fujifilm Will Announce Fujinon XC13-33mmF3.5-6.3 in 2025

Right after we published our XC13-33 rumor, several trusted sources have now reached out to us not only to confirm the rumor, but to give us one more crucial detail.

We confirm it will be an XC13-33mm lens, and the aperture range is f/3.5-6.3.

So the lens will be:

It will come in 2025.

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SURPRISE: Never Rumored Before Fujinon Lens (APS-C) Coming in 2025

the image is just an AI rendered image, not the real lens
the image is just an AI rendered image, not the real lens

And so, all of a sudden and out of nowhere, a message from a trusted sources reaches my Inbox and says: there will be a new Fujinon lens coming in 2025.

And if you think it must be this lens here, then think different. Because according to our sources, it will be a lens for the Fujifilm X system (not GFX).

Fujifilm has so far announced only this X mount lens in 2025. So we will get at least a second one 2025.

Drop your dreams now! ;)

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DJI’s Full Frame Mirrorless Camera Is Coming — Panic for Sony/Canon/Nikon, Zero Worries for Fujifilm

The already highly overcrowded full frame digital camera market might soon get a new competitor: DJI.

In fact, strong rumors shared by DJI-Rumors (via L-rumors) say that on September 15, DJI will launch its first full frame digital mirrorless camera.

If you think that’s nonsense, I remind you that DJI already has a medium format mirrorless camera on the market, the Hasselblad X2D, because Hasselbad is owned by DJI.

Since they make a mirrorless digital cameras already, it’s not impossible that they might soon also offer a full frame mirrorless camera. Plenty of brands have their hands on multiple sensor sizes, so why not DJI too?

The new DJI full frame mirrorless camera will enter a highly overcrowded market, where Sony, Canon, Nikon, Panasonic, Sigma and Leica all have their full frame cameras offerings.

So while all brands will soon scrutinize DJI’s new full frame camera, it is mainly those offering FF cameras who will be most worried about it.

Fujifilm has no full frame camera and so far they have kept their word given to us in 2018: “we will NEVER go Full Frame“.

Sure, Fujifilm will look with interest at the DJI FF camera, but on the other side they are also those less worried about it, as it is not a market they are into.

Fujifilm made a clear choice:

  • Medium Format: for those who want the best possible image quality at a “payable” price
  • APS-C: if image quality is not the absolute and irrevocable paramount for you and you are therefore willing to accept compromises, then, since you are fine with compromises anyway, APS-C is the best balanced system in terms of size, price, features etc. – so at least say industry insiders from PetaPixel, DPReview and more

This was Fujifilm’s decision. May it be right or wrong, only time will tell.

But so far it seems Fujifilm is living a rather quiet and relatively successful life outside the overcrowded full frame market and they can look at the DJI full frame with no worries as opposed to other brands, who went all-in with full frame and now have a new and strong competitor coming.

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