Sensor Size Sweet Spot is APS-C and not Full Frame, Claim These Industry Insiders

The Ideal Sensor Size

Yeah, let’s do it. Let’s stir up the spirits, and for one more glorious time, jump fully into the sensor size debate.

The trigger?

And article by DL Cade form Petapixel, who had a talk with Richard Butler (DPR) and Bill Claff (Photons to Photos), about:

  • Why Full Frame is perceived as the “serious” format
  • What is the “ideal” sensor size

The first can be answered with the popularity of 35mm in the film era.

But in modern digital times, is full frame really the sweet spot? DL Cade, Richard and Bill answer the following in this article:

DL Cade goes for APS-C:

“I still believe there is a best sensor for “most people” and that this sensor is not full-frame. This sensor is APS-C. […] the performance to size to cost ratio falls into a sweet spot that neither Micro Four Thirds nor full-frame can match.

take the Fuji X-T3, which is a bit closer in price and weight to the a7 III, selling for only $500 less and weighing only 0.25lbs less. In the video department, the Fuji can already record 4K/60p 4:2:0 10-bit internally; Sony can’t even do that over HDMI. And it, too, shoots at a faster 11fps in 14-bit RAW, can capture up to 30fps electronically with an additional 1.25x crop, and benefits from a large selection of high-quality, compact lenses designed for APS-C.”

Richard Butler says:

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Fujifilm X-H2 will Come, but NOT in 2020

Fellow FR-readers!

We would like to remind you that the Fujifilm X-H2 is on Fujifilm’s roadmap, but, as we already told you months ago, it is currently not scheduled for 2020.

I have not heard anything about Fujifilm anticipating the release of the Fujifilm X-H2 since our original rumor was posted, so for now I stick “not in 2020“.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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Fujifilm X-T4 and X-H2 Leaked Details: Would it Be Madness to Merge both Lines? – VOTE POLL

Fujifilm Madness?

Would it be madness?

Take Fujifilm’s most successful camera line, the X-T1, X-T2 and X-T3, which remained intact in form and function for 6 years now, and annoy all Fujifilm X-T line lovers, by changing it.

Why do I say this?

Well, because if Fujifilm was to cancel the X-H line (as rumored by our forum member Jason here), this is what would happen, in an attempt to merge both lines into one.

Fujifilm would need an X-T4 with bigger grip (as the leaked specs would suggest), for better handling and operation with long lenses. So the sleek design of the current X-T line would have to make space to a more bulky grip.

And then there are the dials. Fujifilm X-T shooters love dials, so forget about the top LCD screen, but keep the exposure compensation dial.

The result?

A hybid camera, that would make both unhappy, X-T and X-H lovers.

Seen from this perspective, Fujifilm needs both camera lines, as this gives them design freedom.

  • X-T line – don’t change what is so successful
  • X-H line – more design freedom

This is why Fujifilm managers officially said that the Fujifilm X-H line will continue to evolve. It just needs time, as FujiRumors reported here.

Fujifilm Wisdom?

Or maybe Fujifilm would demonstrate wisdom by canceling one line, as they will never really be able to make them coexist?

Having two lines on the higher end just creates confusion.

Better bet on one horse, and send it out to battle against Sony, Canon and Nikon.

What should Fujifilm do with X-T and X-H line?

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Fujifilm X-T4 Rumors Surfaced – REPORT

Fujifilm X-T4 – SPECS

Over at our wonderful Fujifilm X-T facebook group, Jason claims to have talked to a reliable contact at Fujifilm, and it told him here regarding the Fujifilm X-T4.

  • X-T4 with IBIS
  • expect a T4 about 1/3 of an inch thicker, and about 5-6oz heavier
  • On a good note expect 6k60 and 10bit internal
  • anamorphic ratio
  • fully articulating flippy…essentially an S1H but APSc with Fuji color and obviously much smaller
  • release end of 2020

I don’t know if this is correct. Surely IBIS sounds plausile, as Fujifilm managers repeatedly said, that they work on making the IBIS unit smaller, so that they can fit it into other (not X-H) X series cameras

Where I disagree, though, is Jason’s report that the Fujifilm X-H2 will never come. To my knowledge, the X-H2 will come!

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Don’t Panic, Fujifilm X-H2 is on Fuji’s Roadmap!

Fellow FR-readers!

There will be a Fujifilm X-H2.

The only question that I have to figure out now, is not “if” but “when“. And apparently it will still take rather long to see X-H2 coming.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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X-LR v.2.0 Released: Plug-in that Automatically Applies Fujifilm Film Simulations in Lightroom

We reported first about X-LR back in March 2017 here.

X-LR is a Lightroom plug-in that reads Fujifilm’s Film Simulation from your RAW file and automatically applies corresponding profile when you import your images to Lightroom.

Now X-LR is receiving an update.

You can find a version 2.0 of the X-LR plugin for Lightroom at lightroomsolutions here.

One big issue it fixed is that Adobe quietly introduced new film simulation profiles with a v2 suffix for the X-T3 and now the X-T30. This release addresses that change and supports any new Fuji cameras for which Adobe introduce v2 profiles.

It has other improvements too:

  • Supports Adobe’s v2 profiles for X-T3 and X-T30 cameras
  • Support for X-H1 Eterna film simulation
  • Extracts maker notes as custom fields
  • Can run a preset if the camera detected faces
  • Read ratings and film simulations from JPEG-only shots
  • Expert Mode
    • Incremental Lightroom slider values
    • Ranges of values – eg FacesDetected tag greater than 1 can apply a portrait preset
  • Better logging

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Fujifilm X-T2 Marked as Discontinued – Farewell to Fujifilm’s Best Seller!

Fujifilm X-T2

The Fujifilm X-T2 is now marked as discontinued at BHphoto here and also at Adorama.

You can still find it in other stores, for example the silver version is still available at Focuscamera, but the inevitable is happening: as the X-T2 is no longer in production, the stock is now clearing out.

So we have to say goodby, to one of Fujifilm’s most legendary and important digital cameras, the Fujifilm X-T2.

Some of you might remember, how the New York Times reported here that Fujifilm sold only 700,000 cameras in the first 2 years of its existence.

X100, X-Pro1, X-E1, X10 and other cameras could never really go mainstream.

However, things changed starting from January 2014, with the Fujifilm X-T1. It was a big hit, and the Fujifilm X-T2 even topped its sales, becoming Fuji’s most successful X series camera ever.

The X-T line is what keeps the X series alive, and currently the Fujifilm X-T3 is going even better than any of its predecessors.

So, ode to the glorious Fujifilm X-T2. May the success of this line continue for many more years to come.

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Fujifilm Camera Remote 4.4.0 Released: Bug Fixes and Fujifilm X-Pro3 Support

Fujifilm Camera Remote

Fujifilm camera remote 4.4.0 has just been released for iOS and Android.

  • Fujifilm X-Pro3 Support
  • Bug Fixes and performance improvements.
    *Above feature varies depending on what camera you uses

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Fujifilm to Release Firmware Update for FUJIFILM X-T3

Fujifilm to release firmware update for the FUJIFILM X-T3

Enabling video shooting control from Gimbal / Drone and offering other feature enhancements

November 13, 2019

FUJIFILM Corporation (President: Kenji Sukeno) plans to release a series of firmware updates for the FUJIFILM X-T3 (hereinafter “X-T3”), starting in mid-December 2019. The updates reflect requests of additional features and operability improvement, received from users of the X Series of mirrorless digital cameras.

The upcoming update will enable controls for video recording from Gimbal / Drone via USB communications. You can combine the X-T3 with a Gimbal / Drone that supports this function to significantly broaden your shooting options. FUJIFILM is in communication with SZ DJI Technology Col, Ltd.* and ZHIYUN** (listed in the alphabetical order) about their plan to release compatible products. Fujifilm also plans to deploy this function to the FUJIFILM X-T30 and other models. Further firmware updates in the future will bring autofocus enhancement and other improvements to the X-T3.

Main features:

■ Firmware update for the X-T3, due to be released in December 2019
Firmware version: FUJIFILM X-T3（Ver. 3.10）

Gimbal / Drone support***

This firmware adds the following function to complement the current support for still image shooting via USB communications:

  • Starting and ending video recording
  • Adjusting exposure settings (exposure mode, shutter speed, aperture, ISO sensitivity, exposure compensation) for video recording
  • Making manual focus adjustments

■ Firmware update for the X-T3, due to be released in January 2020
Firmware version: FUJIFILM X-T3（Ver. 3.20）

1. Enhanced autofocus

  • Improving the tracking performance of the eye AF frame, making it easier to attain accurate autofocus on the eyes
  • Improving face-detection performance when there are faces of different sizes within the same frame, making it easier to attain accurate autofocus
  • Improving autofocus capability on a foreground subject even when there is a mixture of foreground and background subjects within a frame, causing the foreground subject to go out of focus, e.g. when shooting flowers against a busy background

2. Capability to save up to 9,999 pictures in each folder

Until now, the number of pictures that can be saved in a folder on an SD card was limited to 999. This update will raise the limit by ten times to 9,999 pictures.

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* SZ DJI Technology Co., Ltd.
** ZHIYUN
*** USB-based communications

Fujifilm NEOPAN 100 ACROS II Shipping November 22 in 35mm and 120 formats

Back in April 2018 Fujifilm officially announced they will discontinue ACROS 100.

One year later though, on June 10, Fujifilm surprisingly announced the comeback of Neopan ACROS 100 II film with shipping in fall 2019.

This is made possible, because Fujifilm developed a new Acros 100 II film, by replacing some materials that became difficult to obtain and by adapting the manufacturing process to the new material.

And we are almost there, as you can see from the full press release below.

A little good news in a world, where over the last few years I sadly had report how Fujifilm was discontinuing one film after another.

You can still find the original ACROS 100 at BHphoto, AmazonUS and Adorama

FULL PRESS RELEASE
(google translated)

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