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Do You Want IBIS on Fujifilm X-T3? And Would the Lack of IBIS be a Dealbreaker for You? – POLLS

Fujifilm X-T3

There is a poll that has been requested by quite some FR-readers, such as Balbo42 on Twitter here: do you want IBIS on the Fujifilm X-T3?

Now, it’s quite difficult to launch a poll, because some might want IBIS only if it does not add size to the camera, others might want it only if it does not increase the price of the camera too much and many other criteria that I can not list here.

At the end I decided to keep the survey simple: IBIS on X-T3, yes, no or I don’t know!

You can then elaborate in the comments why you made a certain choice.

It might be of interest to read our latest “IBIS” article here, which goes more in depth regarding the Pros and Cons of IBIS.

POLL

The Fujifilm X-T3 will be announced around photokina 2018 (probably a bit earlier) and have a new X-Trans sensor with less than 30 Megapixel and a new processor – this and more details in this article.

Do You Want IBIS on the Fujifilm X-T3?

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For those who Voted YES to IBIS on X-T3: Would the Lack of IBIS be a Dealbreaker?

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Fujifilm X-T3 and Fujifilm X-H1: Will the X-T3 Have IBIS? Advantages of Creating New X-H Line? Should Fujifilm Have Merged X-T3/H1 into One Camera?

Fujifilm X-T3 or Fujifilm X-H1

The debate and the questions started after yesterday’s Fujifilm X-T3 rumor.

I thought to put some of the questions and speculations I could read in the comments and that I got via email in this article, and maybe add some thoughts to it.

Feel free to read and discuss it in the comments.

The Journey from Fujifilm X-T2S to Fujfiilm X-H1

As you know, the upcoming Fujifilm X-H1 was originally planed to be called X-T2s.

You might think: “Who cares, just a name change“.

Maybe… or maybe not.

The fact that Fujifilm decided to change name, and hence to create a new line of Fujifilm X series cameras, could be quite relevant.

It’s safe to assume that a new line of cameras means that this line will have some peculiarities that sets them apart from all other Fujifilm cameras.

No IBIS on Fujifilm X-T3?

What could be the features that set the Fujifilm X-H1 apart from any other Fujifilm X series camera, including the Fujifilm X-T3?

I am investigating this, but you guys already started to make speculations in the comments.

The most widly spread of your speculation in the comments is that IBIS will be a feature reserved for the Fujifilm X-H1, which means the Fujifilm X-T3 will not have IBIS.

If your speculations are right, then Fujifilm did well to change the name from X-T2S to X-H1. Two different camera lines, with some more or less significant differences, such as IBIS… but there are more of them.

Fujifilm X-H1 for Video and Fujifilm X-T3 for Stills

Let’s assume the speculations of many FR-readers are correct, and the Fujifilm X-T3 will not have IBIS.

In that case, unless you work on a rig/gimbal (where IBIS can actually become a problem, as we have shown here), the Fujifilm X-H1 will be the better video camera if you shoot handheld, not only because of IBIS, but also because the ergonomics, controls and features are more build around the needs of videographers.

The bigger camera and deeper grip of the Fujifilm X-H1 will definitely help overall stability and balance while filming, especially if you use the X-H1 with long Cine Lenses like the Fujinon MK 18-55 and MK 50-135.

I also doubt any videographer would really use the exposure compensation dial to adjust brightness while filming, since it would introduce lots of camera shakes. This is why Fujifilm got rid of it on the X-H1. You will control exposure compensation via command dial and check your value on a top LCD panel.

The bigger body might also allow better heat dissipation, allowing maybe longer (or even unlimited?) 4K video recording time.

The Fujifilm X-T line would remain mainly a stills camera, with a smaller body and more analog controls (exposure compensation dial).

And if the Fujifilm X-T3 really has no IBIS as you guys speculated, then, from a mere image quality point of view, this might have some advantages, too, since IBIS can introduce more vignetting and it can create issues with heat dissipation that lead to worst high ISO performance, as Panasonic ambassador and GH5S beta tester told us here. On the other hand, I can think of many other situations where IBIS is useful also for stills.

But I have written a detailed IBIS Pros and Cons article (also compared to OIS). Feel free to check it out.

Should Fujifilm Have Merged X-T3 and X-H1 into One Camera?

Should Fujifilm have merged the X-T3 and X-H1 into one camera?

And what’s the advantage of creating a new X-H Line?

I don’t know… but I’ll throw in some thoughts…

Making the X-T3 more “video friendly” would have ment changing the classic X-T controls and design by adding, for example, a deeper grip and overall size to the camera. And given how much loved the current design is amongst Fujifilm X-T shooters, I am not sure if such changes would have been appreciated.

By creating a new line with the Fujifilm X-H1, Fujifilm has much more freedom to make more radical ergonomic changes oriented towards the needs of videographers. And as you can see in our leaked X-H1 sketches, the X-H1 has some significant differences compared to the X-T2.

But the big question remains: will IBIS really be reserved to the X-H line? I will try to answer this question as soon as possible.

In the meantime, make sure to follow us on Facebook, RSS-feed and Twitter, and to click on the little bell icon on the bottom right of your browser, to get instant notification, as soon as I can answer this question.

all the best,
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Fujifilm X-T3: New X-Trans Sensor Less than 30 MP, Announcement Around Photokina 2018, Shipping October/November & more

Fujifilm X-T3

Ok guys…the following Fujifilm X-T3 rumor is a mix of information I got from trusted as well as new sources.

  • Fujifilm X-T3 announcement around photokina 2018, which takes place at the end of September – TRUSTED SOURCE (probably shortly before photokina)
  • New X Processor Pro – TRUSTED SOURCE
  • New X Trans Sensor with more than 24MP but less than 30 MP – TRUSTED SOURCE
  • Shipping in October/November, but more likely November – NEW SOURCE

Particularly interesting I find the information about the new X-Trans sensor having less than 30 Megapixel. I know some were expecting 32 or even 36 megapixel, but this will not happen, at least not with Fujfilm’s next X Trans sensor generation.

At the moment I have no idea how many megapixel it will have, but in any case it seems it won’t be really a huge jump from 24 MP.

I will try to find out more and let you know as soon as possible.

Fujifilm X-E5 Beats X-T30III at Amazon’s Best Seller Ranking

Earlier today we reported about the first price drop in some EU countries on the Fujifilm X-E5.

I guess this means that in some countries, the Fujifilm X-E5 is not selling that well, especially after the announcement of the Fujifilm X-T30 III.

So out of curiosity I went to check the Amazon USA ranking for best new releases, since it is the only large retailer that I know of that has a sales ranking.

Well, we can see that at the time of this post the Fujifilm X-E5 is on the second spot, the X-T30III on the 5th spot.

Meanwhile, if we take a look at Amazon’s overall best-selling mirrorless camera ranking, the Fujifilm X-E5 is ranked #16, followed by the Fujifilm X-T50 at #23 and the X-T30 III at #36.

So, at least in some countries, like in USA, the Fujifilm X-E5 is currently selling well, maybe even Fujifilm’s best seller, which would confirm what a Fujifilm manager said here.

Fujifilm X RAW STUDIO Adds X-T30III and macOS Tahoe 26 Support

Fujifilm X RAW Studio has added support for the Fujifilm X-T30 III and macOS Tahoe 26

Detail of the software update – Ver.1.28.0
The software update Ver. 1.28.0 incorporates the following issues:

  1. The application is compatible with FUJIFILM X-T30 III.
  2. The application can run with macOS Tahoe 26.
    If you are using macOS Tahoe 26 computer, please install and use this Version 1.28.0.

You can access the latest version here.

Fujifilm Cancels the Party but Keeps the Presents – X-T30 III and XC13-33mm Preorders at 1 AM

the most affordable Fujifilm camera with EVF is coming! - BHphoto page made by FujiRumors for fun
the most affordable Fujifilm camera with EVF is coming! – BHphoto page made by FujiRumors for fun

No Party, No Problem

We’re used to Fujifilm turning every product launch into a big X Summit party — but this time, there’s no party on the calendar.

A pity, really, because the Fujifilm X-T30 III and the new XC13-33mmF3.5-6.3 could end up being very important releases for Fujifilm.

Still, while there may be no celebration stream, the presents are coming anyway: Fujifilm will announce the X-T30 III and XC13-33 October 23 at 1 AM New York time (7 AM Berlin time).

That’s also when reviews will drop and preorders will go live — so get your refresh finger ready, FujiRumors is ready for the live blog :).

Support The Creator of Your Choice

Down below you’ll find the links to the X-T30 III and XC13-33mmF3.5-6.3 at several stores. They might not show the new gear right now, but at 1:00 AM New York time they will lead you to their product pages.

These are affiliate links, which means that if you choose to purchase your gear through them, FujiRumors will receive a small commission—at no extra cost to you.

If you feel FujiRumors has earned your support, then this is a nice way to show it.

Just remember: the last affiliate link you click before your purchase determines who gets the commission.

So if you click our link but later click another blog’s or YouTuber’s link before buying, FujiRumors won’t get credited. And that’s totally fine! There are many amazing creators out there who deserve your support.

But if your intent was to support FujiRumors, just keep that in mind. It costs you nothing, and your favorite creators will be able to do what they do thanks to your support. You have this opportunity, feel free to use it to support whoever you want.

Pre-Orders*

*pre-orders start October 23 at 1AM New York Time

Fujifilm Wants You To Believe X-T30 II is in Full Production and No X-T30 III is Coming in October

Fujifilm X-T30 II Discontinued? The Confusion Explained

For a short time, B&H Photo marked the Fujifilm X-T30 II as discontinued (it’s now back to showing “out of stock”).

Not only that—B&H even sent out an email to customers waiting for the X-T30 II, saying the camera had been discontinued and suggesting alternatives. (I have the screenshot if you’d like to see it 😉).

And usually, when a store marks something as discontinued, it’s because the manufacturer told them there won’t be any more unit coming so they should not offer it for sale on their store anymore.

At that point, it looked like a clear case: B&H had “officially discontinued” the X-T30 II, and we reported it as such.

But then Fujifilm stepped in. In comments given to Petapixel, Fujifilm stated:

  • the X-T30 II is an “active part” of Fujifilm’s lineup and still being produced
  • no hints to any X-T30 II successor have been given to Petapixel

Where We Stand

I run a rumor site. I don’t have the luxury of firing off emails to Fujifilm HQ and getting official statements on demand. I have to work with what’s in front of me. And in this case, we had:

So yes, in the article we wrote: “B&H Photo has now officially discontinued the X-T30 II.”

Petapixel later called our report a “false rumor” and “inaccurate.” Fair enough—they can confirm things directly with Fujifilm, while I can only report what retailers are showing. That makes them inherently better positioned to be “more accurate.”

But fact is: we never shared the X-T30 II discontinuation as a “rumor.” We simply reported what we saw listed on B&H Photo, backed up by the emails they themselves sent out.

Still, I’ll offer an apology—not because our reporting was wrong (B&H really did list and email the X-T30 II as discontinued), but because some readers misinterpreted it as an official Fujifilm announcement. We clearly showed the screenshot and explicitly wrote in the article that B&H had discontinued it, not Fujifilm. If that distinction was overlooked, then it’s not because the facts were inaccurate, but because the article was read in a way it was never written. And yes, I’ll take responsibility for making things clearer next time, even though also publishing screenshots and quoting B&H directly can be misunderstood.

The real problem was for readers who only saw the headline. I started it with “Fujifilm Clears the Way for X-T30 III”, which wasn’t a factual report but my editorial interpretation of why B&H removed the X-T30 II from their website. If someone stopped at the headline and didn’t check the screenshot or read the full article, it’s understandable how they could misunderstand. Once I realized this, I updated the headline to include “at B&H Photo”, making it clear in the headline what the article and screenshot already showed: the discontinuation refers to the retailer—not Fujifilm.

I will take this as a lesson for the future, and thanks to PetaPixel for pointing this out: it’s not enough to make a 100% accurate report. I also have to make clear that every type of reader, from the one who reads full articles to the ones who barely fly over the headline, get the correct message.

But Let’s Get Serious Now 😉

If the X-T30 II is truly such an “active” product, why has Fujifilm Japan de-listed nearly all models from their website, leaving only the silver kit—and that one is out of stock since a long time?

Why is it almost impossible to find in stock anywhere else?

Is the X-T30 II selling like hotcakes, matching the demand of the X100VI or X-E5? Or is Fujifilm quietly phasing it out?

From where I’m standing, that hardly looks like a thriving lineup.

And here’s the key point: the Fujifilm X-T30 III is coming in October. No matter how strongly Fujifilm denies it, our sources confirm it’s happening.

And what is Fujifilm actually doing right now? Are they using the remaining X-T30 II parts to produce as many units as possible before the X-T30 III launch—or have they already started X-T30 III production, repurposing parts that might otherwise have gone into the X-T30 II?

Fujifilm CONFIRMS X-T30 III possibility ;)

And take a close look at what Fujifilm actually said to Petapixel. They didn’t say, “The rumors about the X-T30 II are false because the X-T50 is its successor.” What they said was that they have no indication of an X-T30 II successor. In other words, for the first time, Fujifilm is essentially admitting that the X-T50 is not the X-T30 II’s successor—leaving the door wide open for a true replacement.

And that successor is coming soon.

Fujifilm Clears the Way for X-T30 III: X-T30 II Now Discontinued at BHphoto

Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.

That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.

But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.

And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.

Thanks to the anonymous reader who informed me about it via rumor box :).

X-T** Line

Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers:

Mirrorless + DSLR Camera Shipments

2024

  • Canon — 2.84M units (46.6%)
  • Sony — 1.63M units (26.8%)
  • Nikon — 830k units (13.6%)
  • Fujifilm — 490k units (8%)
  • Panasonic — 160k units (2.6%)
  • OM Digital — 130k units (2.1%)
  • Pentax — 10k untis (0.2%)

Note that the Canon DSLR cameras are still outselling Fujifilm mirrorless camera sales (790,000 vs 490,000 units). Most of those DSLR cameras are cheap Canon Rebel & Co cameras.

What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.

Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.

Mirrorless Cameras Shipments

Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.

The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.

2024

  1. Canon — 2.05M units (37.5%, +4.6% vs 2023)
  2. Sony — 1.63M units (29.8%, +6.5% vs 2023)
  3. Nikon — 760k units (13.9%, +20.6% vs 2023)
  4. Fujifilm — 490k units (9.0%, +28.9% vs 2023)
  5. Panasonic — 160k units (2.9%, +14.3% vs 2023)
  6. OM Digital — 130k units (2.4%, +8.3% vs 2023)

2023

  1. Canon — 1.96 million units
  2. Sony — 1.53 million units
  3. Nikon — 630,000 units
  4. Fujifilm — 380,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 120,000 units

2022

  1. Canon — 1.54 million units
  2. Sony — 1.25 million units
  3. Nikon — 530,000 units
  4. Fujifilm — 360,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 140,000 units

2021

  1. Sony — 1.4 million units
  2. Canon — 1.17 million units
  3. Fujifilm — 400,000 units
  4. Nikon — 290,000 units
  5. OM Digital — 200,000 units
  6. Panasonic — 180,000 units

via dclife

Compact Cameras Shipments

Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.

Only Ricoh and Fujifilm are able to grow in the compact camera segment.

2024

  1. Sony … 470,000 units
  2. Canon … 430,000 units
  3. Fujifilm … 130,000 units
  4. Ricoh … 60,000 units

2023

  1. Sony … 470,000 units
  2. Canon … 460,000 units
  3. Fujifilm … 50,000 units
  4. Ricoh … 50,000 units

via dc.life

Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

  • my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
  • my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
  • my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.