Fujifilm Launches “FUJIFILM GFX100RF” – Press Release

Fujifilm Launches “FUJIFILM GFX100RF”

Press Release

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BREAKING: Your Most Wanted Fujinon Lens is Coming in 2025 !!!

→ In Short: you can think of it as the merger of these two lenses

Last year Fujifilm asked us which one is our most wanted lens.

And there was one lens, who won the survey hands down by a very large margin.

The very same lens also won our own mega lens survey back in 2022.

Well, according to our trusted sources (THANKS) Fujifilm will launch exactly that lens in 2025.

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Fujifilm GFX100RF: Full Press Release and Image Leaked

 

Here is the full press release for the Fujifilm GFX100RF.

It will be available for order soon here:

Fujifilm GFX100RF Press Release

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STAY TUNED: Fujifilm GFX100RF Front View Image Coming Today – And See the Crop Lever Now!

Earlier today Fujifilm shared the first image of the front view of the Fujifilm GFX100RF.

Well, our sources thought that the Fujifilm community needs more than just that massively underexposed image.

So they reached out to us and passed us a very clear image of the entire front of the GFX100RF (the top and backside can be seen here).

I am preparing the article now and will share it today.

In the meantime you can see the crop zoom lever placed under the ON/OFF switch and (big) command dial.

You toggle the lever left or right to change the crop, and it automatically flips back to the center after each adjustment.

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Fujifilm X Summit on March 20 at 10AM GMT Officially Announced – Fujifilm GFX100RF and More?

Fujifilm has just officially announced the next X summit on March 20 at 10 AM GMT, which FujiRumors readers already knew about.

It will be followed by the Fujikina in Prague on March 22/23, which we reported about here..

Of course we will live stream the event and give you everything you need to know on on spot: FujiRumors.com.

Follow us, and you won’t miss anything.

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Fujifilm Managers “a Bit Scared” by Stacked Sensor GFX, X100VI Production, Fixed Lens GFX and if Skipping Full Frame was Key for Fuji’s Success

image courtesy: Phototrend

The French website photorend interviewed several Fujifilm managers at CP+:

In short:

  • Phototrend asks: “was skipping full frame the key to Fujifilm’s success“?
  • the managers answer: “I think the current trend has nothing to do with whether or not we avoid full format. The key factor to our success is that we launch attractive products and services that meet the expectations of our customers.”
  • among the younger generations and women, the sales volume of Fujifilm products is increasing. They want to capture images that stand out from those taken with a smartphone
  • The key to our success lies in the attractiveness of our products.
  • China is the engine of Fujifilm’s sales and is at the top of all the countries where we market our products
  • Demand for X100VI continues to grow. Fujifilm is making progress in matching demand
  • a large format version of the X100 would be very different from the X100
  • “even if we had to develop such a product, I don’t know how much bigger or heavier it would be compared to the X100 series.”
  • Fujifilm believes that the cinema market is growing strongly, that’s why they make GFX Eterna. This market is therefore just as important to Fujifilm as photography.
  • GFX Eterna minimal rolling shutter is 50 ms in full format 4K 16:9. NOTE: Fujifilm managers told CineD that readout speed is 15ms. Probably phototrend made an error with the transcription
  • when making MK II lenses like the XF16-55mmF2.8 II, the goal Nr.1 is to improve image quality and resolution, followed by reducing size and weight, and then optiomize autofocus and ergonomics.
  • the goal is to maximize the benefits of the APS-C system with compact optics.
  • Fujifilm does not consider the Fujifilm X-M5 an entry level camera. It is essential for Fujifilm to attract new users.
  • As far as GFX for sports goes, currently Fujifilm is working on increasing bursts rates and optimizing autofocus to make sports photography more accessible to GFX shooters
  • the Fujifilm manager says he would love to see stacked sensor technology arrive to GFX. But he doesn’t know how much it would cost… “it scares me a little“!
  • Fujinon GF/XF 500mmF5.6: sharing the design is a brilliant idea (except for rear optical parts of the lens, where design is different due to different sensor size).
  • For fixed-focal length telephoto lenses, the size is determined by the aperture and focal length, not by the size of the sensor.
  • AI can be used for image quality, autofocus, stabilization, video, automatic white balance, exposure, distortion compensation, subject detection and more
  • For Fujifilm it is important to have direct communication with its customers
  • At the X-Summit in Tokyo, Fujifilm asked participants to vote on lenses Fujifilm should develop. “Direct communication with customers is a fundamental principle for us. We really want to understand what lenses are interesting for photographers“.
  • “Of course, we cannot meet all market demands—we also have to take commercial considerations into account—but we prioritize our customers’ expectations.”

Sigma CEO Dreams of Making Lenses for GFX, but Currently Not Planed (Maybe in Distant Future)

image courtesy: phototrend

Sigma CEO Kazuto Yamaki has expressed his wish to make medium format lenses in the past already.

Now in an interview with the French website phototrend, he reiterated his wish by saying:

  • We don’t have a project that goes in this direction (making GFX glass) at the moment
  • But, to be honest, it’s one of my dreams to make a lens for medium format, because there are so many passionate photographers in this field
  • So it’s in my wish list. But for now, we don’t have a plan for that, maybe in the distant future

Of course, the main focus is on the Sigma BF, but they also discuss the new lenses, including the Sigma 16-300mm f/3.5-6.7, about which the Sigma CEO shares his thoughts:

  • To be completely honest, I’m not a big user of all-in-one versatile zooms. But the demand is huge. If you go to Kyoto, you will see that many people use this type of lens. So we decided to produce it, because our customers were waiting for it.

That’s it as far as the Fujifilm related part goes.

I guess ultimately it is a matter of market share: if the GFX system will grow strong enough (and Fujifilm allows it), Sigma will deliver, just as they did with the X mount system.

Make sure to check out the article at phototrend for the full and very interesting interview.

Share Your Love – Fujifilm X/GFX Communities to Follow

FujiRumors is nice and good.

You get exclusive rumors, fresh news and overall it is just a useful and informative place to be for Fujifilm X and GFX lovers (at least I hope you perceive it this way, too).

But it has one major limit: it’s a one man show.

And while this is good, because news and rumors are filtered through my expertise, making sure for example that fake rumors have no space here, the disadvantage is that there’s a single perspective at play, which can sometimes limit diversity in opinions.

But luckily there is a way to “escape” my unilateral view on the Fujifilm system.

You can always comment below, but you can also join the vibrant Fujifilm communities linked below, in which you will find and can share all possible thoughts and ideas about the Fujifilm system… and especially, you will be able to enjoy TONS of images taken with Fujiflm gear.

Big Fujifilm Deals in Europe on X-T50 and GF Lenses

Fujifilm has launched big deals (instant rebates) in Europe that pretty much match the big rebates we have in USA in terms of GF lens deals.

However, we also got a really great deal on the X-T50.

Here are the details:

EUROPE Deals – Instant Rebates

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers

X-T50 + Lenses

GFX Deals

USA Deals – Instant Rebates