Fujinon XF 33mm f/1.0 Listed for $2,350 at Romanian Store

XF33mm f/1.0

A Romanian store has the Fujinon XF 33mm f/1.0 R WR listed at their store for $2,350. That’s definitely a better price than the $3,100 listed at the Czech store a few months ago here.

Now, I think that this is just a price holder and not based on real information they have. But it’s a good opportunity for us to talk about the XF 33mm f/1.0 pricing.

UPDATE: Mistral75 said in the comments:

The ROn 9,899.99 price includes the Romanian VAT (19%). You have to subtract the VAT amount to compute a USD price. The result is $1,976.84, say $1,999 when rounded.

The Right Price

In my opinion, Fujifilm must price the Fujinon XF33mm f/1.0 very aggressively, and as our Fujifilm XF 33m f/1.0 recommended price poll showed, already a $2,000 price tag would be a deal breaker for many.

The brand new full frame Panasonic Lumix S PRO 50mm f/1.4, which is an XF33mm f/1.0 equivalent, costs $2,300.

So Fujifilm can, under no circumstances, sell it higher than $2,300. But also, they should show the advantage of APS-C by pricing it lower than the Panasonic 50mm f/1.4.

And if Fujifilm thinks to set a higher price at the beginning, for later on offering some deals on it, then I allow myself to tell Fujifilm (who reads this blog and even adds those lenses to their roadmap, that the FujiRumors community recommended them to make), that this is a bad idea.

Just set a great price right from the start, and don’t launch any deals on it for a long time. You will start making money with this lens immediatly, instead of having to wait several months for finally selling it.

Considering the Fujinon XF 56mm f/1.2 sells for $1,000, anything between $1,200 and $1,500 would be a good price for the Fujinon XF 33mm f/1.0.

Dear Fujifilm, many credit cards (mine included) are ready to suffer right at announcement day. So don’t let this surely marvellous piece of lens engineering sit in warehouses unsold by setting a too high price tag.

  • read here – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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These deals come in addition to the current XF lens summer deals, hence you can save additional money.

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And in case you bought an XF, XC or MK lens do not forget to download your free copy of Luminar 3. You can find all details at the skylum page here.

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2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Do We Need Super Fast Lenses?

Five years ago, in April 2015 here and May 2015 here, we shared the first Fujinon XF 33mm f/1.0 rumors, and in 2020, this long rumor-odyssey will finally end.

Thanks to the XF33mm f/1.0 we will soon:

  • stop complaining that APS-C does not deliver enough shallow depth of field
  • start complaining that the DOF at f/1.0 is too shallow and we will stop down at f/1.4 or f/2 anyway :)

And, although I am a bit scared about the recently guessed price tag, I am looking forward to this lens.

However, many of you argued in the comments, if such a fast lens really makes sense.

Tony Northrup thinks its makes sense, and in a recent video he even suggested Fujifilm should focus on making even more super fast lenses.

Others think that Fujifilm should focus on smaller, slower, and more affordable lenses.

So the question today is: do we really need the Fujinon XF 33mm f/1.0 R WR?

Today I will go against my own believes, and give you two reasons, why we do not need this lens (and yet I want it badly ;) )

REASON 1: ISO

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Fujinon XF 33mm f1.0 and XF 16-80mm f4 Hands On Video

At Photoforum 2019 in Moscow, a Russian youtuber went hands on with the Fujinon XF 33mm f/1.0 R WR and XF 16-80mm f/4.

The youtuber had a chat with the Fuji rep, that the automatic google translation tool has a hard time to tranlsate, so if any Russian FR-reader has some spare time to do something good for the FR-community, feel free to drop your translation in the comments down below.

Until then, all I could get is that apparently the youtuber, after handling the XF33mm f/1.0, says:

  • “it feels like around 800g weight“.
    Update with translation by FR reader
  • 33/1.0 dummy represents weight and size for now. Guess it will be pretty expensive. Awaiting next year
  • 16-80 will be affordable lens with extendable barrel (dummy shows folded state only). Also said that 16-80 will be lightweight lens for travellers and videographers

Of course the unit shown is just a dummy (the lens is on the roadmap for 2020), but dummies are usually accurate representations of the lens in terms of size, look and weight.

With that said, it’s still a long way, so there might be changes in size and weight until the final Fujinon XF33mm f/1.0 hits the market in 2020, and dummies we see later on this year might look different than the early ones we see now.

Regarding the Fujinon XF 16-80mm f/4, I remind you that Fujifilm said it will come this fall.

Check out the video above, which will skip the initial part of X-T30 and 16/2.8 introduction and jump straight to the XF33mmF1 and XF16-80mmF4.

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Fujinon XF 33mm f/1.0 Resources

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