Engadget 2021 Camera Buying Guide: Fujifilm X-T4, X-T3, Fujifilm GFX100S and Fujifilm X-T200 Get Promoted

Engadget has published its 2021 camera buying guide. Here are their top picks:

Under $750

  1. Sony A6100
  2. Fujifilm X-T200
  3. Canon EOS M200

Under $1,500

  1. Fujifilm X-T3: good detail, pleasing skin tons, great handling, great video. No IBIS and only tilt display
  2. Nikon Z5
  3. Panasonic GH5
  4. Canon EOS RP
  5. Olympus OMD EM5 III
  6. Sony A6600

Under $2,500

  1. Canon EOS R6
  2. Panasonic S5
  3. Fujifilm X-T4: costs considerably less than the other options. Best APS-C camera you can buy. IBIS and flip out screen. Fast shooting speed. Class leading 4K features. Autofocus not on par with Sony and Canon
  4. Nikon Z6II
  5. Sony A7C
  6. Sony A7III

The Sky is the Limit

  1. Sony A1
  2. Canon EOS R5
  3. Sony A7sIII and Sony A7rIV
  4. Panasonic S1H
  5. Fujifilm GFX100S: top pick if image quality is paramount

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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Fujifilm GFX100S: The Beauty is in the Details, Flat Out for Success, Why You Want this Camera and AF on X-T3 Level (pre FW 4.00)

The Beauty is in the Details

In a Fujifilm GFX100S hand-on video titled “Why You Want this Camera” (shared below), a professional landscape photographer says: “the beauty is in the details“.

He obviously referred to the massive amount of megapixel he can work with and the consequent terrific textures and details he gets out of his shots, also thanks to the sharpest lenses you can buy for any mirrorless system: the GF lenses.

But since we talk about the beauty of details, I’d like to highlight one with you that so far passed widely unnoticed.

German youtuber Thomas noticed a little welcome detail on the 3-way tilt screen of his Fujifilm GFX100S review sample. As opposed to Fuji’s previous 3-way tilt screen solution, on the GFX100S you can slide out the screen a bit when it’s tilted upwards, extending it far enough that the LCD won’t be blocked by the protruding viewfinder (see image above).

Nice detail also here :).

With that said, I will share all new GFX100S videos and blog posts below, and the German one of Thomas comes with English summary I made for you (I teach German, so I hopefully do a better job than the automatic google translation tool. And btw., if you want to hear one of my students giving feedback about my lessons, check out this article).

Also the GFX100S video shared by Pictureline called “Why You Want this Camera” is a very nice one, less focused on gear talk, and more on field use of the GFX100S. II found it quite inspirational, I think you’ll like it too.

Fujifilm GFX100S – The Roundup

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Fujifilm X100V, X-Pro3 and X-T30 New Firmware Features Guide

Earlier today we reported that Fujifilm has released these firmware updates for X100V, X-Pro3, X-T30 and XC16-50mmII.

The updates add functionalities to your cameras, hence Fujifilm released also New Features Guides, that I think you should not miss to check out and hence here are the direct links to the new guides.

New Features Guides

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Fuji Guys: Introducing New Firmware for X100V, X-Pro3 and X-T30

The Fuji Guys run over the new features introduced with the latest X-Pro3, X100V and X-T30 firmware udpates.

For the full details of all the firmware and the download links, check out this article.

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New Deals Fujifilm X-T4 (with Lens), X-S10, X-T30, X-T3 in Europe

New Fujifilm cashback deals have started all over Europe.

Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.

Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.

You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.

Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.

GFX Deal in UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

No New Firmware Fujifilm X-Pro3, X100V and X-T30 Coming Tomorrow

Over on DPReview a member shared a note he received by BHphoto about a new firmware for X-Pro3. And in the comments, a DPR member claimed it will come tomorrow, February 11.

That’s not true. No firmware will come tomorrow.

Other people got confused, and thought that the firwmare has been released already, as fellow FR-reader Thomas, who informed me via Twitter here.

Nope, nothing has been released, and nothing will be released tomorrow.

You have to be a bit patient… FujiRumors will inform you 0.01 seconds after the firmware will be online ;)

In the meantime, check out the official Fujifilm press release about the firmware.

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10 Last-Minute Gifts for Photographers and Fujifilm X/GFX Deals Continue (but X-T3 Removed from Deals list)

BHphoto Explora has shared a top 10 last minutes gift ideas for photographs for those of us desperately searching for a last second present. Feel free to check it out here.

Also, the Fujifilm X and GFX deals continue, but the Fujifilm X-T3 has been removed from the deals list for the reasons we explained here.

Last but not least, at Adorama, you can get the silver Fujifilm X100F for $799 only.

Stores are constantly updating their holiday deal pages with new deals, so definitely check them out.

General Holiday Deal Pages

Holiday Savings by Category

All Fujifilm Deals

XF Lens Deals

X Camera Deals

GFX Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Holiday Savings

Used Fujifilm Gear