skip to Main Content

FUJIFILM USA Currently has No Plans to Sell Brown X-E3 and X100F. Fujifilm X-T100 Brown Color in Asia

Fujifilm Camera Colors

Back in February, we told you that Fujifilm had plans to launch a brown X100F. And indeed, starting from May, the brown Fujifilm X100F started to appear at stores all over the world.

Then, in June, here on FR we also broke the news about the brown Fujifilm X-E3, which today is available in many markets.

Everybody was expecting these two color configurations to sell soon also in USA, especially since they are available in Canada already, but it seems we were wrong.

According to our sources, Fujifilm USA has currently no plans to sell the brown Fujifilm X100F and brown Fujifilm X-E3 in USA.

If those colors will turn out to be very popular, then Fujifilm USA might decide to introduce them to the US market, too. But at this point, Fujifilm USA is not interested.

Fujifilm X-E3: BHphoto, Adorama, AmazonUS, FocusCamera
Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera, PCHstore

Fujifilm X-T100 Colors

Wow, I got some very excited emails this morning, telling me that also the Fujifilm X-T100 is now available in dark silver.

But guys, the dark silver X-T100 is available since May 24, 2018, the day the Fujifilm X-T100 was launched. :)

If you missed this and other X-T100 information, you better check back our X-T100 live blogging.

What you can find, though, is the brown X-T100 here, as spotted and shared with us by FR-reader imagei here. The brown X-T100 is only available in Asia, and it remains to see if it will be sold also in Europe and North America.

Overall Asia seems very color friendly, when it comes to offer Fuji cameras in different vests. We reported yesterday that there is a graphite X-A5 in Asia, and it is available in Europe too.

Fujifilm X-T100: BHphoto, AmazonUS, Adorama, FocusCamera


Fujifilm X-E3 Brown and X-A3 double Kit to be Released in Japan on August 9

According to nokishita, Fujifilm will release the brown X-E3 and the X-A3 double kit in Japan on August 9.

I remember you that we reported that Fujifilm USA has currently no plans to sell any brown Fujifilm, neither the brown X-E3 nor the brown X100F and brown X-T100.

The brown colors are available in several Asian and EU countries, as well as in Canada.

If they sell well, I guess also Fujifilm USA will start selling them.

Make sure to follow us on Facebook, RSS-feed, Instagram, Youtube and Twitter


… have a GREAT day,

Fujifilm X-E3 in Brown at Listed at Fujifilm Canada

Fujifilm X-E3 Brown

The brown Fujifilm X-E3 has been listed a few days ago at Fujifilm Canada here. Thanks to these images, we can see for the first time how it the backside looks.

In my eyes, the Fujifilm X-E3 looks so good, that it would cut a fine figure in every color. But I still prefer the black or silver versions, though.

Overall the brown colors seems to fit better to the brown X100F.

FujiRumors is Everywhere Facebook, RSS-feed, Instagram, Youtube and Twitter.


Follow my Travel through South Europe on Facebook, Twitter and Instagram. Mostly unedited JPEGs will be shared in the road, due to limited time because of the massive blogging and announcements. RAW files to be edited after the travel and the announcements

Fujifilm X-E3 with XF10-24 @ 14mm

Fujifilm X-E3 with XF18-135 @ 70mm

Brown Fujifilm X-E3 for Sale

Fujifilm X-E3 Brown

Las week, here on FujiRumors we broke the news about the brown Fujifilm X-E3. We also shared the first brown X-E3 image.

Now the brown X-E3 is already available for sale in Korea at

Also the X100F is coming is available in brown. You can find it for example at the Canadian store adencamera here.

Don’t forget to follow FujiRumors on Facebook, RSS-feed, Instagram, Youtube and Twitter


** CLICK HERE to Read the Rest of the Article **

Brown Fujifilm X-E3 is Coming – First Image

Recently Fujifilm is introducing to various markets the brown Fujifilm X100F (it’s available in North America, Europe, Asia already – last update here).

Now Fujifilm is about to do the same thing with the Fujifilm X-E3. You can see the first image above (thanks for sending it to me It comes with the XC15-45 kit lens.

The brown color is also already listed at the Turkish Fujifilm Shop, however still without images.

The brown Fujifilm X-E3 will be available soon also at BHphoto here, Adorama here and AmazonUS here.

Search for the brown Fujifilm X100F at BHphoto here, AmazonUS here and Adorama here

Join our Fujifilm X-E group and follow FujiRumors on Facebook, RSS-feed, Instagram, Youtube and Twitter

Do you Like the Brown X-E3?

View Results

Loading ... Loading ...

Fujifilm X100F Brown Unboxing

Fujifilm X100 Brown

Take has received a brown Fujifilm X100F and made an unboxing video. Interesting to note that it the brown skin seems to feel nicer over the black one. Check out the video at bigheadtaco youtube.

Fujifilm will also launch the Fujifilm X-E3 in brown. Here on FujiRumors we have shared the first and only official Fujifilm image.

Don’t forget to join our Fujifilm X100 group and follow FujiRumors on Facebook, RSS-feed, Instagram, Youtube and Twitter

Fujifilm X100F (save $100 – Last 2 days): BHphoto, Adorama, AmazonUS, Focuscamera

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E3 Gariz Half Case

Gariz will just released their new Fujifilm X-E3 half case. It’s made out of Italian leather and comes in three colors, black, brown, camel. The bottom is strongly built using four layers of plastic and a metal plate.

The Gariz case for Fujifilm X-E3 is now available at ebayUS here and at your local ebay here.

Full list of all available Gariz cases for Fujifilm cameras can be found here at ebayUS, at AmazonUS here and at your local ebay here.

Fujifilm X-E3USA: BHphoto, Adorama, AmazonUS, FocusCamera EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro


** CLICK HERE to Read the Rest of the Article **

Fujifilm X-A5 in Stock and X-A5 as well as X-A20 Owner’s Manual Available

Fujifilm X-A5 in Stock

The Fujifilm X-A5 is now in stock at several stores.

Some stores have all 3 colors in stock (pink, black, brown), others only a few. Check out the X-A5 at BHphoto, Adorama, AmazonUS and FocusCamera for the updated stock list.

While the Fujifilm X-A20 is just as exciting as the car hood of a Ford Escort, the X-A5 instead is a quite interesting little camera, especially given that it now features phase detection pixels on the 24MP Bayer sensor.

And most of all, the Fujinon XC15-45 muffin zoom is tempting me quite a bit, because especially in combination with my small Fujifilm X-E3, it could become a great solution for travels.

Owner’s Manual

Fujifilm just released the Owner’s Manual for the Fujifilm X-A5 and Fujifilm X-A20. Thanks to the FR-reader for the links :)

Fujinon XC 15-45: BHphoto, Adorama, AmazonUS, FocusCamera
Fujifilm X-A5: BHphoto, Adorama, AmazonUS, FocusCamera
Fujifilm X-A20: BHphoto, Adorama, AmazonUS

Fujinon XF80mmF2.8: Sharper is Impossible. Better Than XF90mm… but is it Too Sharp for Portraits?

Up to date, the XF90mmF2 and XF16mmF1.4 are considered to be Fujifilm sharpest lenses on the market. But the Fujinon XF80mmF2.8 is going to raise the bar even higher. That’s at least what we can hear at the German ishootyou youtube, where they already had the opportunity to test the lens.

Interesting to note is that they consider the XF80mm to be too sharp for portraits. Really, how can sharpness be a problem? The reviewer compares it to spicy food. If you make your meal too spicy, you don’t get a nice well-balanced organic taste. A too spicy meal distracts your attention from the real taste of the meal to its spiciness only.

Watch it all here (with image samples), but if you are in a hurry now or do not understand German, you know… I’m a kind guy… so I translated the main points for you down below :)

  • Macro lenses are great allrounders, also for filming, and the XF80mm has great OIS
  • OIS is so good, that you can shoot Macro handheld. Fujifilm has the best OIS that the reviewer knows of
  • Extremely Sharp. Maybe even too sharp for portraits
  • Bokeh on XF90mm is better (round bokeh bolls). On XF80mm it’s has more an egg-form bokeh
  • The clinical sharpness and not optimal bokeh, make the XF90mm still the better choice for portraits. But it’s excellent for Macro, video and still a flexible tool
  • The 80mm raises the bar… and one can only look forward to the performance of future XF lenses

And here are a few more XF80mm reivews and hands on.

  • I get emails from readers linking to this Fujifilm PDF about the Fujifilm Macro extension tubes. I know, we already reported about it back October 12 here :) . The XF 80mm Macro is in the table for MCEX-tubes. With MCEX-16 magnification will be x1.27 at minimal 8cm distance between lens and object.
  • Fuji XF 80mm f/2.8 Macro Hands On First Impressions: PhotoPlus 2017 at Eric Rossi youtube
  • Fujifilm XF 80mm F2.8 (it’s a Beast!) at Damian Brown Youtube

Fujinon XF 80mmF2.8 Macro: USA: BHphoto, Adorama, AmazonUSFocusCamera EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

XF Lens Deals

** CLICK HERE to Read the Rest of the Article **