Fujifilm X-E5 Coming with Film Simulation Dial

First came the Fujifilm X-T50.

Then came the Fujifilm X-M5.

And because it has been so successful, Fujifilm won’t stop it there.

In fact, according to our trusted sources, the Fujifilm X-E5 will also feature a dedicated dial for film simulation control.

X-E5 Specs – Rumored

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RUMOR: This is the Sensor of the Fujifilm X-E5

→ in short: it’s the same sensor of this Fujifilm camera

One of the big questions I got recently was if the Fujifilm X-E5 will adopt the Fujifilm X-S20 solution (26MP + X Processor 5) or the X-T50 solution (40MP + X Processor 5).

And look, I know this is something I can’t get wrong, so I have waited to have mulitple confirmation from several trusted sources before sharing it.

Well, now I am confident enough to share it….

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Fujifilm X-E5 Announcement in June: Expectations, Wishlists and Hopes

So, we just told you that the Fujifilm X-E5 will be announced in June.

I thought it would be nice to update our wishlist for the Fujifilm X-E5.

I’ll make the start:
NOTE: I honestly have no idea about the X-E5 specs. Hence below I go totally with random wishes.

  • Must Have
    – 5th generation processor
    – latest AF
  • Nice to Have
    – 40MP
    – IBIS
    – combined shutter/ISO dial
    *** yes, I know that all of this would make it very expensive for an X-E camera. But we can dream here
  • Not Necessary (saves Money)
    – weather sealing
    – dual SD-Card slot
    – improved video features
  • No-Go
    – fully articulating screen
    *** fixed screen or simple 2 way tilt screen is all I need

So, that’s my quick list.

I guess only the fully articulating screen would make it a dealbreaker for me. As for the rest, I am willing to pay more to get what’s in my “nice to have” list. And with “pay more” I mean I find it OK if the price goes beyond 1K to have those features.

But I know some might disagree with me, as the Fujifilm X-E line is traditionally one of Fuji’s sub-1K cameras. And probably many want to keep it this way.

If out of everything in my “nice to have” list I’d have to pick one, I’d go for the combined shutter/ISO dial, which is Fuji’s most irrational and yet brilliant dial.

And yes, I know the 40MP and IBIS would give me a more “powerful” camera. But ultimate performance is not why the main reason why I chose to shoot with the X-E line in the first place.

I shoot with the X-E line because I like the experience. It’s simplicity and size, its look and feel.

So if I have to pick between features that make the camera more “powerful”, and others that make the camera more enjoyable to use, I go for the latter one. And the combined ISO/Shutter dial would be the perfect icing on that cake.

But feel free to make your own list in the comments.

Will I buy one?

Unless Fujifilm puts a selfie screen on it (although it has some good use also for stills images), I will get one for myself.

But I also won’t sell my X-E3 just yet… and you should not sell your X-E3 or X-E4 either for the reasons I’ve explained here.

Related Articles

 

Fujifilm FY2024: Pro Imaging Revenue Up 21%, but Risks of $140M Loss due to U.S. Tariffs – Price Hikes and Product Strategy Change Likely

Once again Fujifilm has published very positive sales figures as far as their imaging division goes.

  • Professional Imaging: Revenue ¥50.1 billion (up 20.9% YoY)
  • Digital camera sales grew mainly in Europe, the U.S. and China
  • Robust sales of the four models launched last year — X100VI, GFX100S II, X-T50 and X-M5— boosted revenue.

However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.

The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.

Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).

For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.

In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.

Look, Fujifilm as a company will survive this. I am not worried about them.

But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.

via Fujifilm here, here and here

Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr

23 Fujifilm Products Win Red Dot Design Award 2025 and This is How Much it Costs Fujifilm

23 Fujifilm products have won the Red Dot Design Award 2025.

As far as photography related gear goes, these are the winners:

This might cost Fujifilm at least 100K+ USD.

And I am not making this number up randomly.

In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).

The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.

But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.

So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.

And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.

Press Release

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It’s Over: No More Preorders on Fujifilm GFX100RF and X-M5 in USA (for Now)

So it happened, exactly as we told you here: the pre-order options for the Fujifilm GFX100RF and for the black X-M5 are being removed from stores all over the US, as you can see for example also at the GFX100RF BHphoto page here and the X-M5 black BHphoto page here.

Some stores still accept pre-orders though, such as Adorama here and every now and then Amazon shortly opens GFX100RF pre-orders, too.

But also they will soon stop to take pre-orders.

I guess (not rumor) this is what will happen to all Fujifilm gear once current stock sells out. So if you are interested in any gear, it might not be a bad idea to buy it now before it’s all gone.

Cameras like the Fujifilm X-T5 are made in China, so currently subject to 145% tariffs. Other gear is made in Japan and the Philippines, which have a current tariff rate of 10%, at least until the 90 days deadline is over and after that they might go back to higher tariffs, if Japan and the Philippines are not able to make a deal with the current US administration that avoids this worst case scenario.

Anyway, the little good news: some Fujifilm GFX100RF units have reached US soil before the tariffs kicked in – as we reported here. However, it remains to see if there will be enough units to ship out all pre-orders.

Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.

So let’s see at which point we are in 2025 so far.

Gear (to be) released in 2025

So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.

If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.

At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.

In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

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Huge Storage Deals at BHphoto Today and Spring Deals Ending

Storage Deals

BHphoto has a huge storage deals running for world storage day

I personally went for the Samsung T9 for compact storage media (and I am very happy with it), and that’s in offer at BHphoto, too.

Spring Savings

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

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