Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders

Oops, My Bad! Fujifilm X-E5 Has 3″ LCD (Not 3-Way Tilt) – And More Exclusive X-E5 Images Coming Soon!

The full specs of the Fujifilm X-E5 recently leaked, and as you can imagine, it’s been an intense time—lots of info to process all at once.

Amid this flood of details, I misread one spec that now needs correcting:
The Fujifilm X-E5 will feature a 3″ screen, not a 3-way tilt screen.

I’ve updated the full specs comparison accordingly, and it’s now 100% accurate.

Apologies for the mix-up… turns out I’m human too 😅

But hey—how about I make it up to you by sharing even more exclusive Fujifilm X-E5 images? Would that help smooth things over? ;)

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The Curse of the X‑E Line: Can the Fujifilm X‑E5 Break the Spell?

Fujifilm X-E – The Cursed Line

There was a time, when Fujifilm was only offering rangefinder X series cameras.

Well, that’s if you don’t consider this camera here, which I guess we’ll never know why Fujifilm called it an X series camera.

But anyway, rangefinder was Fujifilm’s quiet re-entry in the mid-higher end digital camera market (their previous attempt was this one).

And silently, on tiptoes, Fujifilm carved out its very small niche of truly passionate photographers.

The X-E1 is Born

The Fujifilm X-E1 was definitely one of the best expressions of this understated approach into the mirrorless camera market: no thunders, no specs brags, just beauty and joy encapsulated in a wonderful camera body.

But the Fujifilm X-E1 would become the last X-E camera with a relatively quiet and tranquil life.

Because Fujifilm’s priorities started to shift, their ambitions to grow, and the X-E line started to be on the edge of survival.

X-E2 – The Struggles Begin

Let’s begin our tale of struggles with the Fujifilm X-E2, which btw I owned and destroyed when I had to jump into the Mekong river to avoid getting smashed by the Li Phi waterfalls.

Fujifilm had the brilliant idea to launch the Fujifilm X-E2 just 3 months before they announced the Fujifilm X-T1, which came in the more popular SLR styled package and offered superior specs like weather sealing, UHS-II card slot and the largest EVF on any mirrorless camera.

The X-T1 was Fujifilm’s statement to the photography world: we want to go more mainstream now! And as a consequence it stole the show (and sales) to the X-E2.

The Fujifilm X-E2 was followed by the Fujifilm X-E2S, which is basically an X-E2 with an auto button. So we can ignore that one.

The X-E3 Problem

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RELAX: The Fujifilm X-E5 Film Simulation Dial Doesn’t Replace Any Existing Dial

We just told you that the Fujifilm X-E5 will have a film simulation dial.

Well, our sources would like to clarify one thing: the film simulation dial will not replace any of the current dials found on the X-E4.

That means you’ll still get all the classic, tactile controls we’ve come to love from the X-E line—dedicated dials for shutter speed and exposure compensation, just like on the X-E4, X-E3, and earlier models.

So don’t worry: nothing is being taken away. Fujifilm is just adding something new without removing what already works so well.

Now, I know some of you aren’t fans of the film simulation dial. I get it, it’s a controversial one.

But as I have said before (as you can read here) on the Fujifilm X-T50 for example I prefer having the film simulation dial over the drive dial. And I think the film simulation dial is perfect for the Fujifilm X-M5, too.

And to those who ask: “Why do we need a dedicated dial for film simulations?” — I’ll counter with: Why do we need a dedicated dial for shutter speed, ISO, or exposure compensation? Technically, all of that could be assigned to command dials or function buttons.

The truth is, dedicated dials aren’t a photographic necessity—they’re a design choice. Their value lies not in their function alone, but in how they shape your shooting experience. Whether a dial makes sense depends entirely on how you shoot and what kind of interaction with the camera you enjoy.

Fujifilm’s thinking seems to be: if they can offer one more direct and intuitive way to access film simulations—without removing any existing dials—why not do it?

Look, I’d have hated it if, let’s says, the shutter speed dial had been sacrificed for the new film simulation dial. But that’s not the case and I am fine with having the film simulation dial in addition to the existing classic controls.

So keep in mind: our trusted sources confirm that no classic X-E control has been removed. So you can look forward to the Fujifilm X-E5 knowing it still honors the design philosophy that makes the X-E series so beloved.

X-E5 Specs – Rumored

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Fujifilm X-E5 Coming with Film Simulation Dial

First came the Fujifilm X-T50.

Then came the Fujifilm X-M5.

And because it has been so successful, Fujifilm won’t stop it there.

In fact, according to our trusted sources, the Fujifilm X-E5 will also feature a dedicated dial for film simulation control.

X-E5 Specs – Rumored

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RUMOR: This is the Sensor of the Fujifilm X-E5

→ in short: it’s the same sensor of this Fujifilm camera

One of the big questions I got recently was if the Fujifilm X-E5 will adopt the Fujifilm X-S20 solution (26MP + X Processor 5) or the X-T50 solution (40MP + X Processor 5).

And look, I know this is something I can’t get wrong, so I have waited to have mulitple confirmation from several trusted sources before sharing it.

Well, now I am confident enough to share it….

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E5 Announcement in June: Expectations, Wishlists and Hopes

So, we just told you that the Fujifilm X-E5 will be announced in June.

I thought it would be nice to update our wishlist for the Fujifilm X-E5.

I’ll make the start:
NOTE: I honestly have no idea about the X-E5 specs. Hence below I go totally with random wishes.

  • Must Have
    – 5th generation processor
    – latest AF
  • Nice to Have
    – 40MP
    – IBIS
    – combined shutter/ISO dial
    *** yes, I know that all of this would make it very expensive for an X-E camera. But we can dream here
  • Not Necessary (saves Money)
    – weather sealing
    – dual SD-Card slot
    – improved video features
  • No-Go
    – fully articulating screen
    *** fixed screen or simple 2 way tilt screen is all I need

So, that’s my quick list.

I guess only the fully articulating screen would make it a dealbreaker for me. As for the rest, I am willing to pay more to get what’s in my “nice to have” list. And with “pay more” I mean I find it OK if the price goes beyond 1K to have those features.

But I know some might disagree with me, as the Fujifilm X-E line is traditionally one of Fuji’s sub-1K cameras. And probably many want to keep it this way.

If out of everything in my “nice to have” list I’d have to pick one, I’d go for the combined shutter/ISO dial, which is Fuji’s most irrational and yet brilliant dial.

And yes, I know the 40MP and IBIS would give me a more “powerful” camera. But ultimate performance is not why the main reason why I chose to shoot with the X-E line in the first place.

I shoot with the X-E line because I like the experience. It’s simplicity and size, its look and feel.

So if I have to pick between features that make the camera more “powerful”, and others that make the camera more enjoyable to use, I go for the latter one. And the combined ISO/Shutter dial would be the perfect icing on that cake.

But feel free to make your own list in the comments.

Will I buy one?

Unless Fujifilm puts a selfie screen on it (although it has some good use also for stills images), I will get one for myself.

But I also won’t sell my X-E3 just yet… and you should not sell your X-E3 or X-E4 either for the reasons I’ve explained here.

Related Articles

 

Fujifilm FY2024: Pro Imaging Revenue Up 21%, but Risks of $140M Loss due to U.S. Tariffs – Price Hikes and Product Strategy Change Likely

Once again Fujifilm has published very positive sales figures as far as their imaging division goes.

  • Professional Imaging: Revenue ¥50.1 billion (up 20.9% YoY)
  • Digital camera sales grew mainly in Europe, the U.S. and China
  • Robust sales of the four models launched last year — X100VI, GFX100S II, X-T50 and X-M5— boosted revenue.

However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.

The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.

Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).

For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.

In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.

Look, Fujifilm as a company will survive this. I am not worried about them.

But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.

via Fujifilm here, here and here

Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr